Press Release For Immediate Publication

Mahindra XYLO is now available with

Anti-lock Braking System (ABS)
June 15, 2009, Mumbai: Mahindra & Mahindra Ltd. (M&M), India’s undisputed
market leader in utility vehicles, today announced that the successful Mahindra
XYLO is now available with Anti-lock Braking System (ABS). The top end E8 version
of the XYLO will offer this option at a price of Rs. 8,18,535 (ex-showroom Delhi).
These vehicles will be available at all Mahindra dealerships by the end of June 2009.

“We have introduced Anti-lock Braking System (ABS) as an option in the XYLO E8
on the basis of customer feedback and suggestions. ABS makes the XYLO an even
safer vehicle to drive and depending on demand we will look at introducing this
technology in other variants in future ” said Mr. Vivek Nayer, Senior Vice President,
Marketing, Automotive Sector, Mahindra & Mahindra Ltd.

Anti-lock Braking System (ABS) improves vehicle stability by preventing the wheels
from locking when brakes are applied on any skid-prone surface (snow, water, loose
gravel, or even oil).

Perhaps the most complete car with luxury comforts to enter the Indian market, the
XYLO has been a runaway success since its launch in January 2009, with bookings
crossing the 16,000 mark. The XYLO boasts a wide array of unique features
including Flat Bed front seats, Digital Drive Assist System (DDAS), foldable flight
trays, Reverse park assist and surround cool dual ACs. This has led customers to
perceive it as an ideal alternative to premium sedans.

About The Mahindra Group

The US $6.7 billion Mahindra Group is among the top 10 industrial houses in India.
Mahindra is the market leader in multi-utility vehicles in India. It made a milestone
entry into the passenger car segment with the Logan. Mahindra & Mahindra is the
only Indian company among the top tractor brands in the world.

The Group has a leading presence in key sectors of the Indian economy, including
the financial services, trade, retail and logistics, automotive components, after-
market, information technology and infrastructure development. Mahindra has made
an entry in the two-wheeler segment which will see the company emerge as a full-
range player with a presence in almost every segment of the automobile industry.

Mahindra's Farm Equipment Sector is the proud recipient of the Japan Quality Medal,
the only tractor company worldwide to be bestowed this honour. It also holds the
distinction of being the only tractor company worldwide to win the Deming Prize. The
US based Reputation Institute recently ranked Mahindra among the top 10 Indian
companies in its Global 200: The World's Best Corporate Reputations list.

Mahindra is also one of the few Indian companies to receive an A+ GRI checked
rating for its first Sustainability Report for the year 2007-08.
For further enquiries, please contact:
Ms. Roma Balwani
VP & Head - Corporate Communication
Mahindra & Mahindra Ltd
Phone: (+91-22) 24975176
Fax: (+91-22) 2490 0830
Email: balwani.roma@mahindra.com
Manali Pilankar / D Satyanarayan
Adfactors PR
Phone: (022) 2204 9804
Fax : (022) 2204 9814
Mobile: (+91) 9702292446 / 9833641007
Email: manali.pilankar@adfactorspr.com
satyanarayan.d@adfactorspr.com