Documente Academic
Documente Profesional
Documente Cultură
2x
75%
Residential
$79 Bn
25%
Commercial
2013
2017
Google Confidential and Proprietary
15 cities
6196 respondents
Residential buying
Residential renting
Commercial renting
Google Confidential and Proprietary
53%
$43Billion
54%
Internet
53%
Sales/
Broker
Oce
Visits
52%
Referrals
50%
TV
27%
Out of
Home
Ads
25%
Survey Question: Which of the following information sources you refer to for research on real estate? (
Residential
Real Estate :
Commercial
Real Estate :
- By Volume
- By Value
%age respondents
choosing internet
as top medium for
research
52%
52%
USD 59Bn
USD 31 Bn
USD 43 Bn
59%
63%
USD 20
Bn
USD 12 Bn
Note: 1Calculated on the basis of unbiased survey sample (n=1519); 2FICCI Report - September 2013
3.5
3
2.5
3.0x
2
1.5
1
0.5
0
Q1 2011 Q2 2011 Q3 2011 Q4 2011 Q1 2012 Q2 2012 Q3 2012 Q4 2012 Q1 2013 Q2 2013 Q3 2013 Q4 2013
Residential
Renting
By Category Of Property
Under Consideration For Buying
Indierent
26%
47%
23%
Resale Property
Residential
Buying
74%
0%
20%
Residential Buying
40%
60%
Under
construction
Property
30%
0%
80%
Residential Renting
10%
Indierent
Resale Property
20%
30%
40%
50%
2x
40%
Top Metro
Small Metro
Age Group
25-35
Years
36-45
Years
46-60
Years
60+
Years
Desktop / Laptop
91%
86%
Desktop / Laptop
90%
86%
88%
89%
Smartphones
55%
55%
Smartphones
57%
54%
50%
26%
Desktop / Laptop
90%
88%
85%
Desktop / Laptop
90%
85%
91%
Smartphones
37%
56%
69%
Smartphones
54%
67%
69%
Survey Question: Which of the following devices do you use for online real estate search?
11
73%
46 - 60
12.7%
25 - 35
47.0%
36 - 45
40.1%
62%
52%
49%
Aggregator Websites
Survey Question: Which online information medium would you rate as most useful for research? (excluding web search) (n = 4489)
*Applicable only for residential buying respondents (n=1740)
45%
Real Estate Blogs and Forums
52%
47%
Residential Renting
Commercial Renting
60%
70%
55%
Blogs/review forums
48%
51%
47%
Blogs/review forums
44%
Online advertisements
40%
Online advertisements
29%
34%
33%
Blogs/review forums
31%
Online advertisements
22%
14
Small Metro
56%
Website of aggregators
Builder / Developer Websites
49%
47%
29%
37%
Online Advertisements
19%
Residential Renting
37%
24%
25%
Top Metro
64%
50%
56%
48%
30%
Residential Buying
Awareness /
Research Stage
55%
51%
45%
Website of aggregators
48%
29%
Online Advertisements
22%
63%
32%
32%
21%
Small Metro
65%
Website of aggregators
56%
75%
Website of aggregators
60%
53%
42%
45%
46%
47%
Online Advertisements
40%
48%
29%
32%
Awareness /
Research Stage
Evaluation
Stage
52%
Top Metro
Small Metro
Residential Renting
34%
Commercial Renting
Online Advertisements
30%
37%
Commercial Renting
Evaluation
Stage
64%
Awareness /
Research Stage
67%
Evaluation
Stage
74%
Website of aggregators
56%
Website of aggregators
59%
52%
45%
50%
45%
57%
50%
43%
45%
Online Advertisements
28%
43%
31%
38%
33%
Online Advertisements
Property and related videos
41%
35%
15
Survey Question: Which online information medium would you rate as most useful for research?
49%
52%
Ease of comparison/
Large variety of option
60%
Top Reasons
For
Online Research
43%
Financing and document
processing information
Residential Renting
Commercial Renting
61%
60%
57%
52%
55%
49%
49%
52%
49%
41%
43%
46%
31%
32%
28%
18%
16%
21%
17
Small Metro
65%
59%
51%
39%
31%
16%
Residential Renting
Top Metro
58% 60%
Commercial Renting
Small Metro
Top Metro
Small Metro
61% 62%
44% 60%
49% 53%
44%
45% 52%
46%
42%
49%
50%
43%
30%
20%
39%
32%
18%
Residential Buying
52%
46%
33%
15%
27%
23%
Residential Renting
Awareness /
Awareness /
Evaluation
Research Stage
Research Stage
Stage
Easy access to market trends
Easy access to market trends
58%
65% 58%
51%
35%
18%
Commercial Renting
Evaluation
Stage
63%
Awareness /
Evaluation
Research Stage
Stage
Easy access to market trends
60%
53%
53%
50% 52%
58% 52%
45%
48%
49% 50%
53% 45%
48%
46%
39%
33%
18%
43%
28%
18%
46%
36%
15%
39%
29%
18%
53%
32%
20%
25%
21%
18
52%
47%
Incorrect/outdated information
37%
33%
15%
Residential Renting
51%
59%
43%
42%
40%
29%
Commercial Renting
37%
37%
35%
31%
29%
28%
Incorrect/outdated information
28%
21%
Incorrect/outdated information
Residential Renting
Small Metro
Top Metro
59% 56%
Small Metro
47%
42%
50%
43%
34%
30%
13%
43%
50%
27%
Residential Buying
Commercial Renting
Unavailability of information
Incorrect / Outdated Information
Dicult to navigate through
information
46%
57%
43%
41%
30%
31%
Residential Renting
Commercial Renting
Awareness /
Evaluation
Awareness /
Evaluation
Research Stage
Stage
Research Stage
Stage
Unavailability of owner contacts
Unavailability of owner contacts
59% 50%
52%
58%
51%
44%
37%
35%
13%
53% 50%
49%
37%
30%
16%
43%
43%
39%
27%
49%
43%
Unavailability of information
41%
42%
Top Metro
Small Metro
Unavailability of information
41%
32%
Unavailability of owner contacts
40%
33%
Leakage of Personal Information
31%
40%
Low availability of commercial rental
37%
25%
posts
Incorrect / outdated information
34%
21%
Lack
of
human/personal
connect
30%
26%
Dicult to identify relevant portals / websites
28%
31%
22%
21%
Dicult to navigate through information
30%
Awareness /
Evaluation
Research Stage
Stage
Unavailability of information
36%
38%
Unavailability of owner contacts
39%
34%
Leakage of Personal Information
29%
42%
Low availability of commercial rental
35%
27%
posts
Incorrect
/
outdated
information
27%
28%
Lack of human/personal connect
30%
26%
Dicult to identify relevant portals / websites
29%
30%
20%
23%
Dicult to navigate through information
Google Confidential and Proprietary
Survey Question: What are the challenges with respect to online research for real estate?
20
Online Brokers
Aggregators
Availability of in-depth
property information
Ease of
price comparison
Accuracy of contact
details of owners/
builders
Brokers
54%
57%
51%
47%
33%
32%
28%
55%
52%
44%
41%
39%
41%
27%
27%
26%
26%
17%
17%
25%
23%
15%
Aggregators
Survey Question: What are your top expectations from aggregators /brokers/owners/developers regarding their online presence?
22
Aggregators
40%
58%
26%
53%
62%
46%
16%
29%
40%
24%
41%
26%
25%
14%
Survey Question: What are your top expectations from aggregators /brokers/owners/developers regarding their online presence?
23
Aggregators
44%
45%
34%
40%
33%
37%
31%
27%
30%
24%
27%
24%
25%
23%
24%
22%
12%
15%
Survey Question: What are your top expectations from aggregators /brokers/owners/developers regarding their online presence?
24
11%
Transaction by
< 5L INR Household
Income
Transaction by
> 5L INR Household
Income
89%
44%
40%
38%
29%
19%
5%
3%
0%
Less than INR 5 Lacs
15%
2%
More than INR 21 Lacs
54%
Internet
53%
Sales broker
or Oce visit
52%
57%
48%
Source: Zinnov research
62%
56%
55%
54% 53%
45%
42%
49%
52%
65%
Metros
Small Metros
Between INR
50,000 and
INR 250,000
More than
INR 25,000
More than
INR 250,000
Commercial Renting
78%
59%
61%
49%
42%
Between INR
10,000 and
INR 25,000
Residential Renting
Residential Buying
52%
49%
Between INR
50 Lacs and
INR 1 Crore
Residential Buying
72%
59%
42%
49%
43%
20%
49%
50%
59%
52%
51%
50%
20%
0%
Residential Buying
Residential Renting
25-35 Years
36-45 Years
46-60 Years
Comemrcial Renting
60+ Years
Residential Buying
Residential Renting
Female
Comemrcial Renting
Male
Survey Question: Which of the following information sources you refer to for research on real estate?
30
49%
47%
59%
70%
63%
61%
59%
53%
54%
56%
58%
54%
47%
37%
34%
50%
Outside India
Residential Buying
Buying
Renting
61%
46%
Residential Buying
Less than INR 5 Lacs
57%
50%
56%
56%
60%
67%
Commercial Renting
Residential Renting
INR 5 Lacs to 21 Lacs
Commercial Renting
INR 25 Lacs to 5 Cr
31
Survey Question: Which of the following information sources you refer to for research on real estate?
Chandigarh
57%
New Delhi
57%
Pune
Lucknow
Jaipur
Indore
Chandigarh
Coimbatore
Nagpur
Kanpur
350%
Query Growth
in last 3 Year
Jaipur
51%
Kanpur
43%
Ahmedabad
47%
Surat
48%
Mumbai
66%
Bangalore
52%
Pune
58%
Indore
51%
Lucknow
38%
Kolkata
65%
Nagpur
51%
Hyderabad
62%
Surat
Ahmedabad
Source: Zinnov research, Google search queries
Chennai
48%
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