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RECRUITMENT
A PROJECT REPORT ON
A STUDY ON ANALYSING THE EFFECTIVENESS OF
RECRUITMENT
Submitted by
V.DIVYA (13PGDM035)
Under the esteemed guidance of
Mr .RAJ JP
Senior HR Manager
HR DEPARTMENT
ACCEL FRONTLINE LTD.
Chennai - 600029
DECLARATION
Place:
Signature of the Candidate
V.DIVYA
Date:
ABSTRACT
The project report deals with the research topic - A study of analysing the
effectiveness of recruitment in Accel frontline. Ltd, Chennai. The main purpose of this
research is to identify the effectiveness of recruitment in Accel frontline Ltd. The primary
objective is to analyze the effectiveness of the recruitment and the recruitment process
practised at Accel frontline Limited.
The research is carried out using questionnaire to bring out the opinion of the employees
about the various factors influencing recruitment.
This research is also aimed to find out various recruitment activities that help to improve
effectiveness of recruitment of the organization, like selecting right candidate for the
right job. This study also helps to find out the factors which the organization has to
improve to increase the effectiveness of recruitment in order to get effective employees.
ACKNOWLEDGEMENT
I express my sincere thanks to our Principal, Ravi Kumar, who has given me the
approval to do this project and for providing all facilities in the college premises which
were conducive to the research.
Next, I like to record my heartfelt thanks to and my guide, MS.DEEPTHI
for giving encouragement, support and timely guidance in completing my project in
time.
I also express my gratitude to the entire staff of Department of Management Studies for
their cooperation and guidance towards the completion of the project.
It is an absolute profound sense of gratitude to express my heartfelt thanks to my guides,
Mr,RAJ JP, Deputy Manager in Human Resources, for their scholarly guidance and
kind cooperation throughout the project. Their keen interest and encouraging words at
every step were a source of inspiration that enabled me to broaden my sphere of domain
knowledge. I would also like to thank all the employees of ACCEL FRONTLINE
LIMITED for their immense support and cooperation.
V.DIVYA
TABLE OF CONTENTS
CHAPTER
NO.
TITLE
PAGE NO.
LIST OF TABLES
LIST OF FIGURES
I
II
INTRODUCTION
1.1 Introduction
REVIEW OF LITERATURE
2.1 Review of Literature
III
IV
RESEARCH METHODOLOGY
3.1 Research Methodology
3.2Research Design
11
11
59
61
5.3 Conclusion
62
BIBLIOGRAPHY
64
LIST OF TABLES
Table. no
Name of Tables
Page. No
13
15
17
19
ORGANIZATION
7
DAYS SPENT
VACCANCIES.
10
BY
THE
RECRUITERS
TO
FILL
23
THE 27
RANKING
OF
THE
FOLLOWING
ACCORDING
COST 31
INVOLVED.
12
33
13
14
15
16
17
43
18
19
RANKING OF STRATEGIES
47
20
21
LIST OF CHARTS
Table. no
Name of Charts
Page. No
14
16
18
20
ORGANIZATION
7
DAYS SPENT
VACCANCIES.
10
BY
THE
RECRUITERS
TO
FILL
24
THE 28
RANKING
OF
THE
FOLLOWING
ACCORDING
COST 32
INVOLVED.
12
13
34
14
15
16
17
44
18
19
RANKING OF STRATEGIES
48
20
21
INTRODUCTION
term plans
Recruitment is essential for effective human resources management. It is the
heart of the whole HR system in the organization .The effectiveness of many other HR
activities, such as selection and training depends largely on the quality of new
employees attracted through the recruitment process. Policies should always be
reviewed as these are affected by the changing environment.
Recruitment methods are wide and varied, it is important that the job is
described correctly and that any personal specifications are stated. Job recruitment
methods can be through job centers, employment agencies/consultants, headhunting,
and local/national newspapers.
FACTORS AFFECTING RECRUITMENT PROCESS
The effects of past recruiting efforts that show the organization's ability to locate
and keep good performing people.
Working condition and salary and benefits packages offered by the organizationwhich may influence turnover and necessities future recruiting.
SOURCES OF RECRUITMENT
Every organization has the option of choosing the candidates for its recruitment
processes from two kinds of sources:
The placement office of a college. Other direct methods include sending recruiters to
conventions and seminars, setting up exhibits at fairs and using mobile officers to go to
the desired canters.
INDIRECT METHODS
Indirect methods involve mostly advertising in newspaper, on the radio, in trade and
professional journals, technical magazines and brochures
To decide what specific recruitment each employee needs and what will improve
their job performance.
SECONDARY OBJECTIVES
To know from which location large numbers of employees are selected in the
recruitment.
To identify the priority given by the recruiters towards the interview tests &
assessments given in the organization
To identify the strategies the firm should prioritize in order to increase the
number of recruits.
The study was conducted towards the HR recruiters of the company, to a period
of three weeks during summer. It was limited to one company namely Accel frontline
Ltd, Chennai. Therefore generalization cannot be made by any means.
The procedures and policies of the organization are elaborate, hence the study
has consumed more time, but the time is limited to one months.
There has been delay in the collection of questionnaire from the respondents and
REVIEW OF LITERATURE
A literature review is a description of the literature relevant to a particular field or topic.
It gives an overview of what has been said, who the key writers are, what are the
prevailing theories and hypotheses, what questions are being asked, and what methods
and methodologies are appropriate and useful. As such, it is not in itself primary research,
but rather it reports on other findings.
Recruitment is the premier major steps in the selection process in the organizations. It is
an activity directed to obtain appropriate human resources whose qualification and skills
match functions of the relevant posts in the organization. Its importance cannot be overemphasized and can also be best described as the 'heart' of the organization.
Formally addressing the recruitment process will help in defining the job, attracting
The most suitable applicant and the employer thus sharpen the competitive edge results in
Effectiveness and efficiency of the organization.
The attention given to the recruitment by researchers has increased considerably in recent
years (Breaugh, Macan, & Grambow, 2008). Given the importance of the recruitment
process, such attention is clearly warranted. In addition to an increase in the number of
studies being published, there has been an increase in the variety of recruitment topics
being examined. For example, as discussed by Saks (2005), much of the early research
focused on the use of realistic job previews (i.e., providing job applicants with accurate
information about what a position with an organization involves), traditional recruitment
methods (e.g., newspaper advertisements), and recruiter characteristics (e.g., their
behavior). More recently, research has shifted from these three areas and has begun to
explore such topics as the timing of recruitment actions, recruit site visits, and on-line
recruiting.
RESEARCH METHODOLOGY
Aim of the research:
The aim of the study about Effectiveness of recruitment process with special reference to
Accel frontline. Ltd.
Research Design:
A research design is the arrangement of conditions for collection and analysis of data in
manner that aims to combine relevance to the research purpose with economy by
procedure, the research, design specifics the methods of data collection, sampling plan
data analysis and interpretation. The research design is exploratory research.
On the other hand, research methodology is a way to systematically solve the research
problem. It may be understand as a science of studying now research is done
scientifically. Methodology gives details about various steps generally adopted by
research in studying research problem along with the logic behind them, it is necessary
for the researcher to know not only the research methods and techniques but also the
methodology.
Research unit:
Accel frontline Ltd employees.
Research Approach:
Exploratory research.
Research period:
Two months
Data source:
Primary data
Secondary data
Primary data:
The Primary data was collected from the respondents by administering a structured
questionnaire and also through observation, interviews, discussion with manager and
senior officer.
Secondary data:
The secondary data has been collected through text book, records of Accel frontline Ltd,
journal from library, academic reports and Internet is used for the studies.
Research instrument:
Questionnaire consists of open ended, dichotomous, and closed ended.
Sample population: 120
THE SOURCES OF RECRUITMENT SELECTED BY THE EMPLOYEES
Sources of Recruitment
No. Of candidate
Percentage (%)
Campus
12
10 %
Employee Referrals
15
12.5 %
Consultants
27
22.5 %
Walk Ins
7.5 %
Advertisements
5%
Job Fairs
7.5 %
Portals
36
30 %
Websites
5%
Total
120
100 %
Sources Of Recruitment
35
30%
30
25
22.5%
20
15
10%
10
12.5%
7.5%
7.5%
5%
5
0
INFERENCE:
The table infers that 10% of the Employees have gone with campus,
5%
93
77.5
Manual
21
17.5
Both
Total
120
100
percentage
120
100
80
60
No. of Employees
40
Percentage
20
0
Online
Manual
Both
Total
source
INTERPRETATION:
The chart infers that 77.5% of the people sourced from the online.
No. of Employees
Percentage (%)
19yrs to 21yrs
5%
20 yrs to 25 yrs
84
70 %
26 yrs to 30 yrs
30
25 %
Above 30 years
0%
Total
120
100 %
60
50
40
25%
30
20
10
5%
0%
0
Below 20 yrs
20yrs-25yrs
26yrs-30 yrs
Above 30 yrs
Age Groups
INTERPRETATION:
The table infers that 5% of the Employees have selected Below 20 yrs,
70% of the Employees have selected age groups between 20yrs to 25yrs,
25% of the Employees have selected age groups between 26yrs to 30yrs and
No. of Candidate
Percentage (%)
January April
24
20%
April July
51
42.5%
July October
42
35%
October December
2.5%
Total
120
100%
RANGE
OF
MONTH
ATTENDED
IN
WHICH
MOST
CANDIDATES
HAVE
THE INTERVIEW
35%
Percentage of espondents
40
35
30
25
20%
20
15
10
2.5%
5
0
Jan-April
Aprl-July
July-Oct
Oct-Dec
Quaterly Months
INTERPRETATION:
The table infers that 20% of the Employees have selected months between
January - April,
35% of the Employees have selected months between July - October and
2.5% of the Employees have selected the months between October - December.
No. of Employees
Percentage (%)
Internal Source
36
30%
External Source
42
35%
Both
42
35%
Total
120
100%
30%
35%
Internal Source
Ext Source
Both
35%
INTERPRETATION:
The table infers that 30% of the Employees have selected internal source,
No. of Employees
Percentage (%)
24
20%
1 to 2 years
66
55%
30
25%
Total
120
100%
25%
Time Period
55%
1yr-2yr
20%
10
20
30
40
50
60
Percentage of Respondents
INTERPRETATION:
The table infers that 20% of the Employees have selected the time period as less
than a one year,
55% of the Employees have selected the time period as one to two years, and
25% of the Employees have selected the time period as more than two years.
PLACES OF RECRUITMENT
Places
No. of Candidates
Percentage
Within Chennai
93
77.5
17.5
Tamil Nadu
Out of Tamil Nadu
Total
120
100
PLACES OF RECRUITMENT
Places of Recruitment
5%
Out of Tamilnadu
17.5%
77.5%
Chennai
10
20 30 40 50 60 70
Percentage of Respondents
80
INTERPRETATION:
The table infers that 77.5% of the Employees have selected places within
Chennai,
17.5 % of the Employees have selected places out of Chennai but within Tamil
Nadu, and 5% of the Employees have selected places out of Tamil Nadu.
No. of Candidates
Percentage (%)
Telephone Call
68
57%
15
12.5%
Post
5%
21
17.5%
Any Other
10
8%
Total
120
100%
No. of Employees
Telephone Call
Post
Any Other
8%
18%
57%
5%
12%
INTERPRETATION:
The table infers that 65% of the Employees have selected the mode as telephone
call, 12.5 % of the Employees have selected the mode as E-mail,
17.5% of the Employees have selected the mode as All the above, and
No. of Candidates
Percentage
10 15 days
21
17.5
15 20 days
93
77.5
Total
120
100
percentage
100
80
60
No. of Employees
40
Percentage
20
0
10 15 days
15 20 days
More than 30
days
Total
No.of days
INTERPRETATION:
The table infers that 77.5 of employees selected that 15-20 days required to
fill the vacancies in our organization.
No. of Candidates
Percentage (%)
Yes
87
72.5%
No
33
27.5%
Total
120
100%
IS
E-RECRUITING
SUITABLE
WAY
OF
RECRUITING?
Percentage of Respondents
80
72.5%
70
60
50
40
27.5%
30
20
10
0
Yes
No
INTERPRETATION:
The table infers that 72.5% of the Employees have preferred E - Recruiting, and
27.5 % of the Employees have not preferred E- Recruiting.
Mode
No.of.Respondents
Rank
Campus
28
Employee Referrals
50
job fair
15
Walk-ins
21
Advertisements
Total
120
120
100
80
60
40
20
0
Camp
us
No.of.respondents
28
Emplo
yee
Referr
als
50
Rank
job
fair
Walkins
Adver
tisem
ents
Total
15
21
120
INTERPRETATION:
The table infers that Employee referrals ranked as first by the employees for the
cost involved in selecting the candidate.
Job fair is ranked as fourth for cost involved in selecting the candidate.
Advertisements are ranked as fifth for cost involved in selecting the candidate.
Rank
while selection
Qualification
58
Experience
21
leadership qualities
15
Decision making
20
Others
Total
120
No.of respondents
Total
120
INTERPRETATION:
No. of Candidates
Percentage (%)
78
65%
21
17.5%
15
12.5%
5%
Total
120
100%
5%
13%
4
17%
65%
5
>5
INTERPRETATION:
The table infers that 65% of the Candidates have selected 3 rounds of interview,
No. of Candidates
Percentage (%)
B.Sc
33
27.5%
BE
2.5%
Diploma
78
65%
Any Graduates
5%
Total
120
100%
No. of Employees
140
120
Total, 120
100
percentage
80
Diploma, 78
60
No. of Employees
40
B.Sc, 33
20
Any Graduates, 6
BE, 3
0
0
-20
No.of employees
INTERPRETATION:
The table infers that 5% of the Employees have selected the qualification as B Sc,
No. of Candidates
Percentage (%)
One to One
72
60%
Sequential
5%
Panel Interview
39
32.5%
Any Other
2.5%
Total
120
100%
3%
One to One
32%
Sequential
Panel Interview
60%
Any other
5%
INTERPRETATION:
The table infers that 60% of the Employees have selected the interview type as
One to One,
32.5% of the Employees have selected the interview type as panel interview,
2.5% of the Employees have selected the interview type as any other.
required
of
Percentage
interview
Candidates
1 2 hours
21
17.5
2 3 hours
93
77.5
Total
120
100
No. of Employees
1 2 hours
17%
2 3 hours
78%
INTERPRETATION:
The tables infers that 77.5% of employees selected that time required to
generate the result of the interview is about 2-3 hours.
17.55 of the employees selected that 1-2 hours to generate the result of the
interview.
5% of the employees selected that more than 3-hours to generate the result.
18
Aptitude test
51
45
Interest test
Any other
Total
120
Aptitude test
Psychometric test
No. of Employees
0
4
Interest test
General Knowledge
test
Rank
6
2
45
1
51
3
18
INTERPRETATION
The tables infer that as per the employees aptitude test is ranked as first for
selecting the candidate.
No. of Candidates
Percentage (%)
Personally
51
42.5%
18
15%
Phone
45
37.5%
Not Informed
5%
Any other
Total
120
100%
Percentage of Respondetns
42.5%
37.5%
15%
5%
0%
Mode of Information
INTERPRETATION:
The table infers that 42.5% of the Employees have selected the mode as
personally,
RANKING OF STRATEGIES
STRATEGIES
Weights
Rankings
3.3
3.125
2.975
2.95
2.65
RANKING OF STRATEGIES
Ranking of Strategies
3.5
3.3
3.125
2.975
2.95
2.65
3
2.5
2
1.5
1
0.5
0
Tie-Up with
institutes
Vocational
Courses
Designed
Especially
for this
Sector
INTERPRETATION:
The table infers that as per the Employees Tie-Up with institutes has been
ranked No.1,
2nd rank has been given to Offering Better pay packets than industry average by
the Employees,
3rd rank has been given to Moving to B and C grade cities by the Employees,
4th rank has been given to Looking beyond Graduates (Diploma Holders) by the
Employees,
5th rank has been given to Vocational Courses Designed Especially for this
Sector by the Employees.
No. of Candidates
Percentage (%)
True
42
35%
Very True
18
15%
Partly True
42
35%
Not True
18
15%
Total
120
100%
35%
35
30
25
20
15%
15%
15
10
5
0
TRUE
Very True
Partly
True
Not True
INTERPRETATION:
The table infers that 35% of the Employees have selected the mode as True,
of
Percentage
offered.
Candidates
1 5%
21
17.5
5% 10%
93
77.5
10%-15%
Total
120
100
Total
10%-15%
5% 10%
1 5%
0
20
40
Percentage
60
80
100
No. of Employees
120
INTERPRETATION:
The table infers that 77.5% of the employees selected that backout
percentage of the candidate after being offered is 5%-10%.
of Telephone
contacting
Post
Call
All
the Any
above
other
Total
the
candidate
Mode
of
informing
rejected
candidate
Personally
30
45
10
18
Phone
20
13
40
Not
11
informed
Any other
Total
Oi
36
Ei
15
Oi-Ei
6
(OiEi)2
30
25.5
4.5
20.25
0.794
5.6
-0.625
0.39
0.069
2.3
-2.25
5.06
2.250
7.9
-2.875
8.27
1.050
3.8
1.25
1.56
0.417
10
10.2
-0.2
0.04
0.004
2.3
-0.25
0.06
0.028
0.9
1.1
1.21
1.344
3.2
-0.15
0.02
0.007
1.5
-0.5
0.25
0.167
20
22.7
-2.66667
7.11
0.314
5.0
0.00
0.000
2.0
-2
4.00
2.000
13
7.0
36.00
5.143
3.3
-1.33333
1.78
0.533
3.4
-3.4
11.56
3.400
0.8
1.25
1.56
2.083
0.3
1.7
2.89
9.633
1.1
-1.05
1.10
1.050
0.5
1.5
2.25
4.500
6.2
1.766667 3.12
0.501
1.4
-0.375
0.14
0.102
0.6
1.45
2.10
3.823
1.9
-1.925
3.71
1.925
0.9
-0.91667
0.84
0.917
Total
42.054
21
10
120
Expected frequency
of Campus
cost
Employee
Walk in
Total
referrals
involved
Importance
given
to
selection of
candidate.
Qualification 10
30
10
58
Experience
10
21
Leadership
15
20
qualities
Decision
making
Any other
Total
28
50
15
21
120
Expected frequency
Ei
Oi-Ei
(OiEi)2
10
13.5
-3.53333
12.48
0.922
30
24.2
5.833333 34.03
1.408
7.3
-2.25
5.06
0.698
10
10.2
-0.15
0.02
0.002
2.9
0.1
0.01
0.003
4.9
0.1
0.01
0.002
10
8.8
1.25
1.56
0.179
2.6
0.375
0.14
0.054
3.7
-0.675
0.46
0.124
1.1
-1.05
1.10
1.050
3.5
2.5
6.25
1.786
6.3
-2.25
5.06
0.810
1.9
3.125
9.77
5.208
2.6
-2.625
6.89
2.625
0.8
-0.75
0.56
0.750
4.7
0.333333 0.11
0.024
8.3
-2.33333
5.44
0.653
2.5
-2.5
6.25
2.500
3.5
3.5
12.25
3.500
1.0
1.00
1.000
1.4
0.6
0.36
0.257
2.5
-2.5
6.25
2.500
0.8
1.25
1.56
2.083
1.1
-0.05
0.00
0.002
0.3
0.7
0.49
1.633
Total
29.775
1. (30%) of the Employees have gone with portals as the source of recruitment
from
18. 42.5% of the Employees have selected that the rejected candidate are informed
through
personally.
19. Tie-Up with institutes has been ranked No.1, for improving the effectiveness of
recruitment.
20. 35% of the Employees have selected the mode partly true that external recruitment brings
desirable candidate.
21. 77.5% of the employees selected that backout percentage of the candidate after being
offered is 5%-10%.
The portals are an effective way of recruitment as per the employee point of view and
hence it is recommended that the usage has of it has to increase in order to meet
manpower targets for the future.
Majority of candidates are selected from within Chennai and hence it is suggested that
the company would have to concentrate within Chennai to get the best candidates.
Telephone calls are the best mode to contact candidates and hence it is suggested that
it should be abundantly used.
Majority of the employees prefer E-Recruiting and hence it is suggested that it must be
effectively implemented in future.
Most of the employees prefer external recruiting than internal and hence it is suggested
that the company concentrate more on external recruiting. But in order to encourage
employees at work, a fair amount of internal recruiting should also be done at a feasible
time period.
The most essential strategy to be implemented by the firm is to have Tie Ups with
Institutes in order to increase the number of recruits.
5.3 CONCLUSION:
To sum up, the recruitment sources in the company are satisfactory and have a healthy
number of recruits. The current recruitment of candidates from the places in Chennai
has been found to be effective.
The months between April July are the most productive as indicated by the
employees. During this period, the campus team productivity reaches its peak point and
contributes greatly towards achieving and exceeding the expectations of recruitment
team (Talent Acquisition Team).
The study concludes that the company needs to implement Tie-Ups with Institutes as a
long term strategy to increase its talent pool in the talent acquisition process.The
company needs to keep communication as the most effective factor by giving primary
importance to English language assessment, and has to concentrate more on external
recruiting than on internal recruiting .Also the best mode to contact candidates would be
via telephone calls.
BIBLIOGRAPHY
BOOKS
Aswathappa .K, Human Resource & Personal Management, Tata McGraw Hill
Publishing Ltd, Mumbai, 2005.
Casio .F, Managing Human Resource, Tata McGraw Hill & Co, Mumbai, 2005.
WEBSITES
www.google.com
www.ask.com
www.wikipedia.com
www.citehr.com
www.hr-guide.com
ANNEXURE
A Study on Recruitment process in Accel frontline Ltd at Chennai
I am V.divya, the student of Aditiya business school, carrying out above title project as a
study in your concern. So I request you to help me in completing the project by filling the
questionnaire.
Questionnaire
From which source of the recruitment you select most of the candidates?
[ ] Campus
[ ] Advertisements
[ ] Employee Referrals
[ ] Job Fairs
[ ] Consultants
[ ] Portals
[ ] Walk-ins
[ ] Websites
Online
Manual
Both
Below 20 years.
20 yrs to 25 yrs.
26 yrs to 30 yrs.
Above 30 yrs.
From the following selected the range of month in which most of the candidates
have attended the interview?
January - March
April - June
July - September
October - December
Which Source do you prefer the most for hiring middle level employees, (Team Leads,
Managers)
Internal Sources
External Sources
Both
What is the longest average period of time an employee stay in this organization?
Chennai
Out of Chennai but within Tamil Nadu
Out of Tamil Nadu
Telephone call
E-mail
Post
All the above
Any other.
What is the average time spent by the recruiters to fill the vacancies in our
company?
10-15 days
15-20 days
More than 30 days
Yes
No
Campus
Employee Referrals
Walk-ins
Advertisements
Job fair
Qualification
Experience
Communication
Leadership Qualities
Any other
How many rounds of interviews are conducted before a candidate is offered employment?
3
4
5
More than 5 rounds
B.sc (Comp)
BE(IT, CSC)
Diploma (IT)
Any Graduates (BBA, MBA etc.)
What type of interview is conducted for selection of top & middle level candidates?
One to one
Sequential
Panel interview
Any other. Mention.
In how much time does the whole process generates results (i.e. from aptitude
test, personal interview to final list of selected candidate)
1 to 2 hours
2 to 3 hours
More than 3 hours
Psychometric test
Aptitude test
General Knowledge test
Interest test
Any other
Personally
Mail
Phone
Not informed
Any other.
Which strategies a firm should adopt to increase the number of recruits in this
sector?
External recruiting brings out more desirable employees than the internal
recruiting.
True
Very True
Partly True
Not true
1-5%
5-10%
15-20%
In the coming years how can the recruitment process be made more effective &
interviewer friendly?
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