Final Group Project

80 group points
Due December 12
Format for Final Project:

The project is a presentation in the form of a voice-over PowerPoint or Prezi.

I will evaluate
your presentation on how well you fulfill the requirements below. Early on, you should assign
someone in the group to be sure that all requirements are covered. Using this page as a
checklist would be efficient.

POINTS:
The 80 points for this assignment are for the group, so all members of the group will
receive the same number of points for the submitted project.
There are also 10 individual points that will depend on how well you contribute to the
group work this semester, so make sure to be present and engaged, attend all group
meetings, and help each other out.
Your presentation will also be viewed and voted on by other students in this class. The 3
presentations voted as the best by the class will each receive 3 bonus points.
See below for individual bonus points.

REQUIREMENTS:
The group submission should be about 10-20 Prezi spots or PowerPoint slides.
logical and organized.

Be sure you are

The presentation should engage the viewer and be aesthetically pleasing.

Be sure it sufficiently covers all of the points of the assignment; dont get hung up on one
aspect and neglect another.
Introduce the team members and their qualificationsyou can use your imaginations and
project into your successful future to define your qualifications.
Each member must contribute to the audio.
Identify yourself when appropriate; pictures of team members are encouraged.
Accurately define in your own words what you have set out to find. Talk about your
findings, dont read the slides.
Include the best information team members found in their research for articles about the
major issue.

 Give relevant and timely information about specific competitors in the field you are
looking at.
Include information about the market and industry.
Give a recommendation based on your findings and tell why you are making this
recommendation.
Be judicious in what you choose to include to support your recommendation.
Use in-text citations to back up all statistics, statements of facts, and findings taken from
published reports. All cited research must be relevant and selected from the sources
used in the supporting individual assignments-- library databases, professional
associations, etc.
Use at least 6 resources from the library databases we studied this semester. Your
bibliography/list of references must include these references in APA format; refer to OWL
for guidance. . You can include the websites of the companies, but other than company
websites, NO MORE THAN 1 additional non-library reference. Wikipedia, Im talking to
you!

Individual bonus points:

2 points: Email me a link to a professional organization or association for your industry.
2 points: Email me a link to a specific applicable page from a US federal government agency that
could affect this industry.

Questions?

ASK!
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Fraud Detection Software

Your client is Mr Donohoe, an expert in programming client-based software systems. He is interested
in moving into the fraud detection software market. He wants to leverage his expertise He has hired
your team to investigate some issues.
Mr. Donohoe is interested in research on fraud prevention and how it relates to the use of
analytics in banking. Mr. Donohoe is interested in reading about this topic in both academic
research and practitioner intelligence.
Mr. Donohoe wants to know what the market is for this software. He needs to know if there
is adequate demand for these items and who the potential customers are. He wants to know
the key trends that would influence his business.

 Mr. Donohoe also has to know how other companies are doing in the fraud detection software
market. Are they profitable? Do small companies succeed? If the outlook is positive, he
especially wants to know if he should acquire a company that exists, or just start his own brand.
It is your teams job to present a summary and recommendation of the situation to Mr. Donohoe.
You will be expected to present the following:
1. Introduction of the team and your qualifications.
2. Clear statement of the problem.
3. Summary of branding research.
4. Summary of specific competitors and their products and activities.
5. Summary of the market.
Size & overview of the market.
Evidence of demand.
Trends in the marketplace or industry.
6. Recommendation for the client.
7. List of references.

For more details, see the instructions in the Format for Final Project on the first page of this document.