Documente Academic
Documente Profesional
Documente Cultură
Annual
Initial
Use Instuctions:
1. Please use the Cover Page or the links on the right of every page to navigate.
2. All sections should be completed before sign-off.
3. Only cells highlighted in light grey can be edited. Other cells are locked so that auto calculation can work.
Goals:
1. Collaborative exchange of information and ideas
2. Share best practices for growth and profitability
3. Create accountability for both SIEMENS and Partner organization
4. Build a results oriented plan for growth
Sign-off & Compliance Statement
Business Planning Sections:
1. Your Business
Your Revenue Profile
Your Business Goals
2. Your Siemens Business
Net Siemens Revenue
Industry Focus/Software Revenue by Vendor
Revenue Goals and Tactics
FY2014 Quota Plan
Customer Satisfaction Goals
3. Marketing
4. Capacity - Staffing
Tier 2
5. Product & Enablement
Training & Certifications
6. Business Process Issues & New Ideas
Appendix A: Revenue Planning / Opportunity Planning
Appendix B: Quarterly Business Review
Sign off
By signing off this business plan, both the Partner and Siemens Channel Manager are confirming that the contents reasonably reflect the current business situation.
Name
Title
Signature
Date
CRISTIAN UCEANU
CEO/Owner Partner
RAMONA ROSCA
COMPLIANCE STATEMENT: Siemens believes that only compliant business is good business. Siemens complies with all applicable anti-corruption, antitrust, anti-money laundering and other criminal laws,
rules and regulations in countries in which it conducts business. Checking this box indicates that we have discussed Siemens' attitude and approach to compliant business together as part of the Business
Planning process:
Siemens Channel Manager
Channel Partner
Completed, signed business plan must be uploaded to Salesforce.com. Please contact AP Partner Service Center (partnersupport_ap.plm@siemens.com).
Partner Name
Link to Salesforce.com
Partner Account
https://na13.salesforce.com/001a000001PO17v
(Please refer to the SFDC partner account page for other information of the partner)
Authorized SIEMENS
Sales & Territory Coverage
ROMANIA
ROMANIA
Yes
No
Hardware
Software
Maintenance
Training
Services
Total
55000
10400
65400
%
0%
84%
16%
0%
0%
100%
2015 Projected
$
Hardware
Software
Maintenance
Training
Services
Total
120000
21600
141600
% Diff (+/-)
%
#VALUE!
85%
15%
0%
0%
100%
#VALUE!
218%
208%
#DIV/0!
#DIV/0!
217%
What other complimentary products or platforms are you licensed to sell or OEM?
1)
2)
3)
NX CAD
NX CAE
Siemens Revenue
TC
by Application
NX CAM
(non-Velocity)
TCNO
SES
LMS
Total
Solid Edge
Total Siemens
Revenue by
Application
(Velocity)
2014 Revenue
$
%
0
0%
0
0%
0
0%
47000
100%
0
0%
0
0%
0
0%
47000
100%
$
%
Maint
0
0
0
9200
0
0
0
9200
Maint
NX CAD
NX CAE
TC
NX CAM
TCNO
SES
LMS
Total
8000
1200
Solid Edge
100%
2015 Projected
$
%
40000
40%
0%
0%
60000
60%
0%
0%
0%
100000
100%
$
%
20000
100%
18000
Maint
% Diff (+/-)
%
#DIV/0!
#DIV/0!
#DIV/0!
128%
#DIV/0!
#DIV/0!
#DIV/0!
213%
%
3600
250%
Maint
7200
10800
FEMAP
0%
FEMAP
0%
#DIV/0!
TC Express
0%
TC Express
0%
#DIV/0!
0%
0%
#DIV/0!
CAM
Express
Total
8000
100%
1200
CAM
Express
Total
20000
100%
3600
250%
Summary Table
2014 Revenue
$
%
Total Non
Velocity
Business:
Siemens Revenue Total
Net To Siemens Velocity
Business:
Total
Siemens
Business:
% Diff (+/-)
2015 Projected
$
%
47000
85%
9200
8000
15%
1200
55000
100%
10400
Total Non
Velocity
Business:
Total
Velocity
Business:
Total
Siemens
Business:
100000
71%
18000
213%
40000
29%
3600
500%
140000
100%
21600
255%
Channel Partner Siemens Total Revenue by Training & Services - where applicable
NX CAD
NX CAE
Total Revenue by TC
Training &
NX CAM
Services
TCNO
(non-Velocity) SES
LMS
Total Non
Velocity:
2014 Revenue
Training $ Services $
0
0
0
0
0
0
0
2015 Projected
Training $ Services $
NX CAD
NX CAE
TC
NX CAM
TCNO
SES
LMS
Total Non
Velocity:
Training $ Services $
Solid Edge
Total Revenue by
FEMAP
Training &
Services
TC Express
(Velocity)
CAM
Express
Total
Velocity:
Solid Edge
FEMAP
TC Express
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
0
#DIV/0!
Training $ Services $
% Diff (+/-)
CAM
Express
Total
Velocity:
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
0
#DIV/0!
2010 Revenue
Industry Focus
Automotive
Aero/Defence
High Tech
CPG
Federal
Industrial
Machine
Medical
Other
Total
2015 Projected
%
#VALUE!
0%
0%
0%
0%
80000
100%
80000
0%
0%
#VALUE!
Automotive
Aero/Defence
High Tech
CPG
Federal
Industrial
Machine
Medical
Other
% Diff (+/-)
$
57000
%
33%
0%
0%
0%
0%
115000
67%
144%
172000
0%
0%
100%
#DIV/0!
#DIV/0!
215%
100%
0%
0%
0%
100%
215%
#DIV/0!
#DIV/0!
#DIV/0!
215%
#VALUE!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
Siemens PLM
HURCO
EMCO
Vendor #4
80000
80000
100%
0%
0%
0%
100%
Siemens PLM
HURCO
EMCO
Vendor #4
172000
172000
Resources
Owners
Timeline
Resources
Owners
Timeline
Resources
Owners
Timeline
$K
License
Maintenance
Training
(optional)
Services
(optional)
Total
Quarterly Split
License
Non-Velocity
NX CAD
NX CAE
TC
NX CAM
TCNO
SES
LMS
Velocity
Solid Edge
FEMAP
TC Rapid Start
CAM Express
Maintenance
Non-Velocity
NX CAD
NX CAE
TC
NX CAM
TCNO
SES
Velocity
Solid Edge
FEMAP
TC Rapid Start
CAM Express
$
$
Q1
30,000
5,400
FY2014 Quota / Plan (Net to Siemens Revenue) based on sales history and marketing efforts.
Q2
Q3
Q4
85%
$
30,000
85%
$
30,000
85%
$
30,000
85%
15%
$
5,400
15%
$
5,400
15%
$
5,400
15%
35400
15,000
$
$
5,000
5,000
$
$
$
4,500
1,800
2,700
$
$
900
900
85%
15%
0%
0%
0%
0%
0%
0%
0%
0%
0%
100%
25,000
10,000
Total
120,000
21,600
0%
35400
25%
$
$
$
$
$
100%
25%
30,000
83%
33%
0%
0%
50%
0%
0%
0%
17%
17%
0%
0%
0%
5,400
83%
33%
0%
0%
50%
0%
0%
17%
17%
0%
0%
0%
$
$
$
25,000
10,000
15,000
$
$
5,000
5,000
$
$
$
4,500
1,800
2,700
$
$
900
900
35400
25%
Quota Split by Products
30,000 $
83%
$
25,000
33%
$
10,000
0%
0%
50%
$
15,000
0%
0%
0%
17%
$
5,000
17%
$
5,000
0%
0%
0%
5,400 $
83%
$
4,500
33%
$
1,800
0%
0%
50%
$
2,700
0%
0%
17%
$
900
17%
$
900
0%
0%
0%
100%
35400
100%
141600
100%
25%
30,000
83%
33%
0%
0%
50%
0%
0%
0%
17%
17%
0%
0%
0%
5,400
83%
33%
0%
0%
50%
0%
0%
17%
17%
0%
0%
0%
$
$
$
25,000
10,000
15,000
$
$
5,000
5,000
$
$
$
4,500
1,800
2,700
$
$
900
900
30,000
83%
33%
0%
0%
50%
0%
0%
0%
17%
17%
0%
0%
0%
5,400
83%
33%
0%
0%
50%
0%
0%
17%
17%
0%
0%
0%
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
100,000
40,000
60,000
20,000
20,000
18,000
7,200
10,800
3,600
3,600
-
120,000
83%
33%
0%
0%
50%
0%
0%
0%
17%
17%
0%
0%
0%
21,600
83%
33%
0%
0%
50%
0%
0%
17%
17%
0%
0%
0%
Resources
Owners
Timeline
Resources
Owners
Timeline
Resources
Owners
Timeline
Objective 2:
Objective 3:
MARKETING STRATEGIES What are your Marketing Strategies to meet your Marketing Objectives?:
Objective 1:
Strategy:
Specific Actions Needed?:
Objective 2:
Strategy:
Specific Actions Needed?:
Objective 3:
Strategy:
Specific Actions Needed?:
YOUR COMPANY'S MARKETING STRENGTHS, WEAKNESS, OPPORTUNITIES, THREATS (SWOT) ANALYSIS:
Strengths: Positive Internal
Opportunities:
1)
1)
2)
2)
3)
3)
Threats: Negat
1)
1)
2)
2)
3)
3)
Marketing Campaign 1 -to achieve your marketing objective, MQL Target, and support your business initiatives and rev
Program Category *
Program Owners
Partners Budget (USD)
Forecast Program Leads
(PL) # *
Actions Required
Action Owner
* Program Category includes 1) Existing Accounts; 2) Industry Solution; 3) Pick a Fight; 4) New Market
* Program Leads means that customer is interest Siemens PLM Softwares product or solution, and wants call to action.
* Marketing Qualified Leads means that customer confirms to have budget to buy Siemens PLM Softwares products or solutions within 12 months.
Additional description
(if needed)
Marketing Campaign 2 -to achieve your marketing objective, MQL Target, and support your business initiatives and rev
Program Category *
Program Owners
Partners Budget (USD)
Forecast Program Leads
(PL) # *
Actions Required
Action Owner
* Program Category includes 1) Existing Accounts; 2) Industry Solution; 3) Pick a Fight; 4) New Market
* Program Leads means that customer is interest Siemens PLM Softwares product or solution, and wants call to action.
* Marketing Qualified Leads means that customer confirms to have budget to buy Siemens PLM Softwares products or solutions within 12 months.
Additional description
(if needed)
Marketing Campaign 3 -to achieve your marketing objective, MQL Target, and support your business initiatives and rev
Program Category *
Program Owners
Partners Budget (USD)
Forecast Program Leads
(PL) # *
Actions Required
Action Owner
* Program Category includes 1) Existing Accounts; 2) Industry Solution; 3) Pick a Fight; 4) New Market
* Program Leads means that customer is interest Siemens PLM Softwares product or solution, and wants call to action.
* Marketing Qualified Leads means that customer confirms to have budget to buy Siemens PLM Softwares products or solutions within 12 months.
Additional description
(if needed)
Marketing Campaign 4 -to achieve your marketing objective, MQL Target, and support your business initiatives and rev
Program Category *
Program Owners
Partners Budget (USD)
Forecast Program Leads
(PL) # *
Actions Required
Action Owner
* Program Category includes 1) Existing Accounts; 2) Industry Solution; 3) Pick a Fight; 4) New Market
* Program Leads means that customer is interest Siemens PLM Softwares product or solution, and wants call to action.
* Marketing Qualified Leads means that customer confirms to have budget to buy Siemens PLM Softwares products or solutions within 12 months.
Additional description
(if needed)
Marketing Campaign 5 -to achieve your marketing objective, MQL Target, and support your business initiatives and rev
Program Category *
Program Owners
Partners Budget (USD)
Forecast Program Leads
(PL) # *
Actions Required
Action Owner
* Program Category includes 1) Existing Accounts; 2) Industry Solution; 3) Pick a Fight; 4) New Market
* Program Leads means that customer is interest Siemens PLM Softwares product or solution, and wants call to action.
* Marketing Qualified Leads means that customer confirms to have budget to buy Siemens PLM Softwares products or solutions within 12 months.
Additional description
(if needed)
Supported Business
Initiatives
Industry
Number of Accounts
Focused Products
Execution Period
Requested MDF (USD)
Forecast Marketing
Program Leads (MQL) # *
Due Date
et
wants call to action.
ftwares products or solutions within 12 months.
Supported Business
Initiatives
Industry
Number of Accounts
Focused Products
Execution Period
Requested MDF (USD)
Forecast Marketing
Program Leads (MQL) # *
Due Date
et
wants call to action.
ftwares products or solutions within 12 months.
Supported Business
Initiatives
Industry
Number of Accounts
Focused Products
Execution Period
Requested MDF (USD)
Forecast Marketing
Program Leads (MQL) # *
Due Date
et
wants call to action.
ftwares products or solutions within 12 months.
Supported Business
Initiatives
Industry
Number of Accounts
Focused Products
Execution Period
Requested MDF (USD)
Forecast Marketing
Program Leads (MQL) # *
Due Date
et
wants call to action.
ftwares products or solutions within 12 months.
Supported Business
Initiatives
Industry
Number of Accounts
Focused Products
Execution Period
Requested MDF (USD)
Forecast Marketing
Program Leads (MQL) # *
Due Date
et
wants call to action.
ftwares products or solutions within 12 months.
Section 4: Staffing
Organization capacity planning (Employee Breakdown)
Sales - main role to resell Siemens products, excluding inside sales, telemarketers and maintenance sales
Technical - main role to support the selling of Siemens products and to provide technical services for customers, including pre-sales technical, training
services, software development
Marketing - main role to provide marketing support of selling Siemens products and to promote Siemens products in the market
(Exising personnel record should match with Siemens PL partner relationship management system - salesforce.com. Please check with AP Partner
Service Center to confirm.)
Non-Velocity
2014
#
Sales
Technical
Marketing
Total
%
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
2015 Projected
#
Sales
Technical
Marketing
Total
% Diff (+/-)
%
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
Velocity
2014
#
Sales
Technical
Marketing
Total
%
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
2014
#
0
0
0
0
%
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
2015 Projected
#
% Diff (+/-)
Sales
Technical
Marketing
Total
%
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
Sales
Technical
Marketing
Total
2015 Projected
#
0
0
0
0
%
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
Total
Sales
Technical
Marketing
Total
% Diff (+/-)
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
Section 4: Tier 2
Please complete this section if the partner has or plans to have a 2nd tier of resellers in the fiscal year being planned
# of Resellers
Existing
New 2nd-tier to be added this year
Reseller List
Reseller Name
Products Targeted
Industry Targeted
Geography
Roll-up Quota:
$
FY2014 SW Quota Plan (Net Revenue to SPLMS)
Q1
Q2
Q3
Q4
FY
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
+/- %
-
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
Existing
Sales
Plan to Add
Total
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
Existing
Technical
Plan to Add
Total
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
Existing
Marketing
Plan to Add
Total
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
Velocity
NX-CAD
Velocity-CAD
NX-CAE
Velocity-CAE
NX-CAM
Velocity-CAM
Velocity-PDM
NX-Legacy
NX-CAD-I-deas
NX-CAE-I-deas
Tecnomatix
NX-CAM-I-deas
Electronics
Mechanical
Teamcenter
Teamcenter
Teamcenter-Support (pre-requisite for all TC
products)
Components
Parasolid
Geolus
Academic
Relestream
NX
PLM-XLM
Teamcenter
PLM-VIS
Velocity
JT Open
Tecnomatix
LMS Products
LMS Imagine.Lab
LMS Samtech
LMS Test.Lab
LMS Test.Xpress
LMS Tec.Ware
LMS Sound Brush
LMS Scadas
LMS Virtual.Lab
LMS Engineering Services
Custom Bundles
Automotive Supplier
General Motors Supplier
Nissan
Siemens PLM
Messaging
Solid Edge
Sales
Tech
Siemens PLM
Messaging
Sales
TC & TC RS
Sales
Tech
NX CAD
Sales
Tech
NX CAM/x
Sales
Tech
Marcy Technical
Joes Sales
Training/Certification Plan
(Partner) Team
TCNO
CAE
Tech
Sales
LMS
Tech
Sales
Tech
Marcy Technical
Joes Sales
EXAMPLE.
EXAMPLE.
EXAMPLE.
Category
Resolution Plan
Issue 1
Issue 2
Issue 3
New Ideas/Suggestions
Resources
Owners
Timeline
Status/Timeline
Appendix A
Revenue Planning / Opportunity Planning
Map Top 3 Account / Initiative Coverage - Identify if Opportunity Registration is required by account
Needs to be registered
Target Accounts:
Existing Acct
New Acct
Account Overview
Overview of Opportunity
(engagement description):
Type of customer:
Competitive/Legacy issues:
Products targeted:
Action items for the quarter:
Owner:
Due Date:
Account Overview
Overview of Opportunity
(engagement description):
Type of customer:
Competitive/Legacy issues:
Products targeted:
Action items for the quarter:
Owner:
Due Date:
Account Overview
Overview of Opportunity
(engagement description):
Type of customer:
Competitive/Legacy issues:
Products targeted:
Action items for the quarter:
Owner:
Due Date:
Switch Acct
New
Displacement
Vertical
Contract
New
Displacement
Vertical
Contract
New
Displacement
Vertical
Contract
Appendix B
Quarterly Business Review
Please provide Siemens QBR Template or
Modification will be required of the entry level IPED template
Quarterly Business Review (QBR) Template
(Use with the Annual Partner Joint Business Plan)
Channel Account Manager ______________________________ Date __________ Fiscal Year _______
Partner Name
Partner #
Name
Comments
Quarterly Goal
Quarterly Attainment
Meeting Attendees
Revenue Goal #1
Revenue Goal #2
Non-product Metrics,
e.g. SMB, New
Accounts, etc.
Revenue and/or Non-Product Metrics
Course Correction Required? Or Replicate Successes?
1
2
3
Staffing Goals
Course Correction Required? Or Replicate Successes?
1
2
3
Enablement (Education) Goals
Course Correction Required? Or Replicate Successes?
1
2
3
Marketing (Demand Generation) Goals
Course Correction Required? Or Replicate Successes?
1
2
3