Documente Academic
Documente Profesional
Documente Cultură
MANAGEMENT THESIS
ON
BY
ASHOK KUMAR
ENROLL. NO.:- 8NBDB001
MBA (2008 - 2010)
CONTENTS
1. Introduction
4. Literature Review
5. Objective
6. Methodology
7. References
Introduction
Although there are many chinese electrical home appliances in the Dhanbad market,
the perception towards chinese products is always very negative. The study, therefore,
aims to examine the perceptions of the of the Dhanbad consumers towards chinese
electrical home appliances.
LIMITATION OF THE STUDY
Time factor :- this is one of the important obstacles as very less time is provided
for preparing the study.
Awareness :- Dhanbad consumers are not aware about chinese home electrical
appliances.
1) To find out the perception about Chinese electrical home appliances products in
Dhanbad city.
5) To find out the product image of the Chinese electrical home appliances.
8) To help us understand the relationship between the text book theory and the
reality in life.
Methodology
Research Design
To conduct the survey I prepared the questionnaire that would help me to work on the
topic of the management thesis and use statistical tools to bring out the findings of the
projects.
Research plan
Data collection
Hypothesis
b) Address:-
c) Place of survey:-
2) Occupation
3) Gender
a) Male b) Female
4) Age group
a) yes b) no
8) What do you consider first before making a bying decesion please rank 1 to 5.
9) Which of the following is your preferred country when bying home appliances?
a) Yes b) No
11) Overall how do you rate the quality of Chinese brands home appliances?
13) What is the main reason you purchase Chinese brand home appliances?
16 Roughly how many months useful life did you receive in using this products?
17) How like are you to buy Chinese brand home appliances in the future?
• Reasonable price
1 2 3 4 5
• Affordable
1 2 3 4 5
• Relatively in expensive
1 3 4 4 5
“Not many years ago, the meaning of ‘made in china ‘ was synonymous with cheap and low
quality products. With remarkable economic growth in china over more than a decade,
today, ‘made in china’ may well mean world class quality.”
25) How satisfied are you with Chinese brand product that you have purchased?
26) Considering the price and length of useful life of the Chinese brand home
appliance, how would you rate the value of this product?
References
1. www.google.com
2. Wikipedia.com
4. www.ask.com
5. www.yahoo.com
In the study of customer perception about Vishal mega mart and its impact on bying
behavior in Dhanbad city,i tried to discuss some major and relevant studies addressing
the objectives and strategies and bying behavior of Vishal mega mart customers. It has
come out of the literature review that at least there has been some studies on this area,
Some the major studies are done with the help of following author and their books.
1) Introduction and history of retail sector from retail management *icfai book*