PROJECT ON (JANG GROUP)

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Introduction
In 1729, when a pioneer of American journalism, Benjamin Franklin, who in later
years won fame as an outstanding politician, diplomat and statesman, took over the
management of one of the early newspapers of the American colonial period, the
Pennsylvania Gazette, his main objectives were to build it into a crusading publication for
defending people's rights, blunting the arrogance of harsh administrators and tapping
profitable advertising for its financial stability. Mir Khalil-ur-Rahman, one of the leading
pioneers of Pakistani journalism, had almost similar objectives when he transplanted his
young newspaper creation, the Daily Jang, from New Delhi in India to Karachi in Pakistan to
greet the new Muslim State on its birth on August 14, 1947. Like Ben Franklin who
succeeded in making his newspaper possibly the best in the British-ruled colonies in the New
World of that vintage, Mir Khalil-ur-Rahman enjoyed, within a few years, extraordinary
success in making his Jang the largest-circulating Urdu daily in West Pakistan and it later on
burgeoned into Pakistan's biggest newspapers empire. Mir Sahib made Jang one of the most
comprehensive newspapers of the country by adding exclusive editions for children, women
and literature. This contribution of Mir Sahib will always be remembered as a great
achievement in the history of journalism.
The popularity of Akhbar-e-Jang forced Mir Sahib to launch a weekly magazine
Akhbar-e-Jahan. Like daily Jang this magazine became the leading weekly magazine of the
country in a short span of time. Apart from this, he also launched an English eveninger Daily
News, an English weekly magazine Mag and the English daily The News. Such a massive
circulation of both his Urdu and English publications is a testimony to his abilities and
sincerity towards the profession of journalism.
When he died after a short illness in a London Hospital in January 1992, Mir Sahib
was counted amongst the most successful newspaper tycoons in Asia. The base he built up for
his newspapers -- the Urdu Daily Jang in Karachi, Lahore, Quetta and Rawalpindi, the
English Daily The News in Karachi, Lahore and Islamabad, the eveninger Daily News in
Karachi, the Urdu weekly Akhbar-e-Jahan and English weekly Mag in Karachi -- was so
sound that they command good circulations and yield high profits. After his death, the credit
for this continuing success goes to his two sons, Mir Javed Rahman and Mir Shakil-urRahman, whom he personally trained during his lifetime to inherit and manage his
newspapers.
Mir Khalil ur Rehman with his abilities proved that journalism is also an industry.

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Jang Group Publishings & Review

Pakistan's largest publishing Group

Over 50 years in publishing
3000 + employees
8 publications in two languages (English & Urdu)
The Group publications within themselves, control almost 65% share of the total urban
newspaper readership in Pakistan.

MORNING NEWSPAPERS:

The Group's flagship Jang is Pakistan's largest national daily. It is published in Urdu from
Karachi, Lahore, Islamabad, Multan, Quetta and London. It has a circulation of over
800,000 copies per day and a readership of over 7 million.
Pakistan's largest English language Newspaper has an ABC certified circulation
of 140,000. It is published from Karachi, Lahore and Rawalpindi/Islamabad. An
overseas edition is published from London that caters to the Pakistani community
in the United Kingdom.

Pakistan Times: Published from Lahore and Islamabad it is the oldest English Newspaper in
Pakistan.
Awaz is a low-priced leading Urdu Daily published from Lahore. It has a circulation of
over 100,000 copies per day.
ONLINE EDITION:

www.jang.com.pk Jang Group's web edition is the most popular Pakistani newspaper site with more than
900,000 hits per day from all over the world (more than 115 countries).
EVENING PAPERS:
: Karachis leading English Evening Newspaper.
: Awam is Karachi's largest Urdu Evening Newspaper with a daily circulation of over 80,000

copies.
WEEKLY MAGAZINES:

Country's largest circulated Urdu Weekly Magazine Akhbar-e-Jehan reaches almost

250,000 households every week.

English Weekly Magazine Mag has a circulation of 35,000 copies.

BOOKS:

Jang Publishers is one of Pakistan's leading book publishing houses.

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Step Towards e-Media

As Jang Newspaper is proved its strength and services so they have decided to inter
themselves into Electronic Media. They have converted their magazines, articles, stories,
youth, encyclopedia and lot more into the visualization in the shape of TV channel named as
GEO.
GEO MISSION:"GEO will be the voice of freedom from the Asian subcontinent. It will
highlight the issues of concern and the cultural richness of its people through information,
discussion and entertainment. GEO will propagate transparency of responsibility that will
ensure its position as the most credible and meaningful source of information, through quality
programming based on issues."

GEO TV Network
GEO TV started with its flagship channel of GEO TV, but later branched out it into
two channels, GEO News and GEO Entertainment respectively. Later it also launched other
entertainment and sports channels.

GEO News:

Geo News was a Dubai based Pakistani news channel, but now
transmission is transmitted from Karachi Studio of GEO, Channel is fully owned and run by
Jang Group. The channel started its broadcasting in 2005. It is considered as one of the
famous news channels of Pakistan with millions of 'Urdu speaking' viewers around the world.
Geo News was established as independent channel when GEO Network branched out its
channels in 2005. GEO News is a Pakistan based Urdu News Channel, and rated as on the
most popular news channels in Pakistan.

GEO Entertainment: Geo Entertainment was established as independent

channel when GEO Network branched out its channels in 2005. GEO Entertainment is a
Pakistan based entertainment channel showing Dramas, musical programs, feature movies,
primarily in Urdu Language.
GEO Super: Geo Super is the first 24-hour Pakistani Sports channel
dedicated to the world of sports and sports stars. GEO Super is twenty-four hour sports
channel, launched by GEO Network in September 2006. Programming content includes
variety of sports from around the world, focusing mainly on cricket, with a secondary focus
on boxing, football and field hockey.

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AAG TV: AAG TV is the music channel of Pakistan. AAG is part of GEO
NETWORK. AAG shows latest Pakistani pop music. It also shows trailers for upcoming
Hollywood,Bollywood
movies.
Aag
is
currently
available
at
UK,USA,India,Pakistan,Germany,Italy,Bangladesh etc. The most popular shows on AAG are
Azfar-Mani Show, Weekend with Mahira, AAG-Alive. AAG TV is twenty-four hour channel
focusing on programs for youth in Pakistan. AAG TV was launched in September, 2006 by
GEO Network.

Fire Records: Its music company which is build up to promote

AAG TV music icons and their Promotions, Fire Records produces CDs
DVDs and Audio Tapes:

Fire Records Labels are

GEO English: Geo English is the English version of GEO News to provide
the coverage and events in the International Language by GEO Network. It is currently in test
transmission.

Geomentry - Documentary channel

International editions include: GEO UK, GEO USA, GEO Middle East, GEO
Canada, GEO Europe and GEO Japan.

GEO Kids:
GEO Kids is forthcoming kids television channel in Pakistan. It is the fifth channel
launched by GEO TV after GEO, AAG, GEO News and GEO Super. After the launch of Geo
TV, they declared that ten new channels will be launched. Hence it is the fourth channel of
the ten (which are yet to be launched).

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Temporary ban (Threats)

On November 3, 2007, the Pakistani government halted the transmission of GEO
News. Following the controversial suspension of the Chief Justice Iftikhar Muhammad
Chaudhry by President Pervez Musharraf, GEO News began drawing international attention
to the fervent demonstrations against Musharraf. The suspension of GEO News broadcasts
was followed by a new ordinance by the Pakistan Electronic Media Regulatory Authority
(PEMRA) that introduced a code of conduct, increasing the liability of each channel over
their broadcasts.
Pakistanis were still able to watch GEO through satellite and high speed broadband
access until November 16, 2007, when the channel was completely removed off the air, as
authorities in Dubai concluded that the channel had failed to meet certain media regulations
and broadcasting standards of Dubai Media City, in the United Arab Emirates.
Geo TV was shut down by Dubai authorities on 17 November 2007 when they
ordered satellite uplink to be switched off. The station had been banned in Pakistan since
November 3rd. However, the station has continued to be available in Internet through Internet
streaming.
Transmission of the Geo News channel was restored by Dubai Media City (DMC)
and IMC Dubai authorities from midnight 29 November 2007.
On 19th January, 2008, after 77 days, President Pervez Musharraf held successful
talks with GEO TV Administration and ordered relevant authorities to immediately relay the
transmission of said channel. Geo News, and Geo Super resumed transmission on January 21,
2008.

Awards

A documentary by GEO covering water scarcity in the Indus river delta won "The
Special Prize of H.S.H. Prince Rainier III" at the Monte Carlo TV Festival.
GEO was awarded a special award in 2005 at the Nouticaslo TV festival.
On April 20, 2004 at the National Association of Broadcasters Convention in Las
Vegas, Mir Ibrahim Rahman, chief executive of Geo TV, received an International
Broadcast Excellence Award for the impact the channel has had on Pakistan.

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Mir Khalil-ur-Rehman
Foundation
Mir Khalil-ur-Rehman Foundation

Mir Khalil-ur-Rehman Foundation MKRF is a Pakistan based non-profit

organization dedicated to using media as a tool for social betterment and for
empowering people to engage with their communities through learning, teaching and
meaningful social action.
The driving force behind MKR Foundation is the dynamic and generous
personality of late Mir Khalil ur Rahman, founder of the Jang Group. His
contribution, besides creating a colossal media empire in most hostile economic
circumstances, was to encourage our nation to read and think.
The MKR Foundation has inherited a rich legacy of quality journalism in
Pakistan. Its strength lies in reaching a mass audience through dailies, weeklies,
television, radio and online editions.
Working in partnership with the Jang Group and Geo TV, the Foundation
has access to over 10 million thinkers across the globe.

VISION:

The Mir Khalil ur Rahman Foundation is a people-centric body that strives for
the creation of space where excellence can thrive. It believes that knowledge and its
effective practical usage can transform moribund societies. The Foundation has and
will always serve as an umbrella for philanthropists, knowledge workers,
conceptualizers and visionaries, providing them with a platform to pool in their ideas
and energies for the benefit and betterment of the society as a whole.

MISSION:

Connect the Disconnected

Our continuing mission is to Connect the Disconnected by helping the
communities realize that media is an effective and important tool for communication
and education. The media can also be the fundamental mean of preventing social
illnesses. We can use it to identify potential community problems, and to arrive at
participatory solutions along with building the capacity of non-profit organizations to
achieve mission-driven results. At MKR Foundation we are bridging the worlds of
philanthropy, public policy and community action. We assume diverse, cross-cutting
roles as non-partisan knowledge brokers, conveners, public interest advocates and
policy analysts. Our aim is to implement cost-effective, measurable and selfsustaining social development, education and training projects. We are committed to
the freedom of expression for all.

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SBUs ANALYSIS

1. Stars: (high Growth rate and high market shares)

a.
b.
c.
d.
e.
f.
g.

Daily Jang
Geo News
Geo Entertainment
Mag
Akhbar e Jahan
The News
Websites of every business separately

2. Question Mark: (high Growth rate and low market shares)

a.
b.
c.
d.

Fire Records
Geo Super
Daily News
Jang Book Publisher

3. Cash Cow: (low Growth rate and high market shares)

a. Pakistan Times
b. Awam
c. Awaz

4. Dog: (low Growth rate and low market shares)

a. Aag TV

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SWOT Analysis

An overview of competitor:

EXPRESS newspaper:
EXPRESS newspaper one of the very Strong Competitor comes to the
Journalism industry which makes Jang Newspaper derive on Competitor Strategies.

Jang Groups Immediate Response:

The daily Jang increase their employees and also material of newspaper so that
they can compete with the market.

EXPRESS news TV Channel:

EXPRESS Channel has high investment TV channel which spend more over
millions for making themselves to be the number one in market.

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EXPRESS Technology:
They have new technologies to provide live telecast from any place where
Express Office is working and Express channel has very wide coverage stations all
over the Pakistan and they have purchased special broadcasting vans which directly
connected to provide live coverage at the spot.

Difference from Market:

They brought different ideas and thoughts to the viewers and readers. They
provide every type of information to the consumers.
They have different style of news readings and their News casters read the
news standing on the TV channel.

Geo TV plans to launch Effective towards

Consumers:
Daily Jang increases Their Newspaper pages from 12 to
20 due to Express Newspaper competition:
Geo TV is launching first kids channel of Pakistan:
(GEO-KIDZ)
Aag TV is going to introduce Pakistan Idol the famous
show of the world now in Pakistan very soon by Geo TV
network and this attempt will take Aag TV from Dog to
Star:

Geo films its also a part of geo to promote Pakistani

movies internationally.
Jang Group is going to introduce FM radio channel very
soon which will cover many listeners:

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Jang Group Marketing MIX 4 Ps

+
PRODUCT

PRICE

Morning and evening news

papers in two languages
(English, urdu) & Internet
Editions available all over
the world:
5 different TV channels to
promote marketing and
entertaining:

The main source is

Advertisements so Price are
high in Stars and Question
Mark: Cash cow moderate
pricing and Dog with
Discount:
No credit offers:

Who-ever gets
communicated is Jang
Group Costumer from
children to old is targeted
PROMOTION

Advertising Communication:
Religions and Cultures
Awareness:
Support every burning issue
to provide awareness in
public:
Strong Relationship with
public due to NEWS coverage
+ Entertainments:

PLACE

Jang Group work with

main stations in main cities
and informations sources
are Reporters in every
smallest city to towns of
Pakistan also international
more over 115 countries.

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Environmental Analysis
Jang Group working from the main Office situated in Karachi, and its made
channels in different cities (Islamabad/Rawalpindi, Lahore, Multan, Quetta and
London). These channels are further connected with so many reporters who provide
immediate news from every village and small towns. They also face external forces
(competitors, Political Threats etc).

Competitors:

Just few years back competitors were unable to reach Jang Group in
competition and nothing to compete. Only The News was having competition with
DAWN newspaper. But now things and technologies make the difference so there are
many competitors in paper media & e-Media.

Daily Jang: :::::::::::::::::::::::::::::::::::::::::::: (Express newspaper).

The News: ::::::::::::::::::::::::::::::::::::::::::::: (DAWN).
Geo News: :::::::::::::::::::::::::::::::::::::::::::: (Express News, Sama News,
One World).
Geo English News TV: :::::::::::::::::::::::::::: (DAWN news channel).
Geo Entertainment + News: ::::::::::::::::::::: (Aaj TV, Hum TV, TV-1 etc).
Aag: :::::::::::::::::::::::::::::::::::::::::::::::::::::: (The Music, Indus Music,
Play TV, MTV pakistan etc)
Geo Network Competitor in Pakistan: :::::::: (Indus TV Network &
ARY Network).

EXPRESS newspaper:
EXPRESS newspaper one of the very Strong Competitor comes to the
Journalism industry which makes Jang Newspaper derive on Competitor Strategies so
the daily Jang increase their employees and also material of newspaper so that they
can compete the market.

Political Threats:
As we have mentioned earlier in Temporary bans its the same threatening.
This is occurring due to some major clashes and scandals of Govt. issues or any
sensitive issue which shouldnt be on air or print.

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Marketing Plans
Few marketing action plans to make high Growth of Jang Groups
Daily Jang increases Their Newspaper pages from 12 to 20 due to Express
Newspaper competition:
Geo TV is launching first kids channel of Pakistan:
Aag TV is going to introduce Pakistan Idol the famous show of the world now
in Pakistan very soon by Geo TV network and this attempt will take Aag TV
from Dog to Star:
Geo films its also a part of geo to promote Pakistani movies internationally.
Jang Group is going to introduce FM radio channel very soon which will
cover many listeners:

Advertisements Mediums
Offers by Jang Group to their business customers in which many
mediums are provided.

Medium

Offers

Newspapers

Flexibility; timeliness; good local market

Television

Radio is not
started yet Just
working for
marketing of
FM -101

Magazines

Internet

coverage; broad acceptability; high

believability
Good mass-market coverage; low cost
per exposure; combines sight, sound,
and
motion; appealing to the senses
Good local acceptance;
high geographic
and demographic selectivity; low cost

High geographic and demographic

selectivity; credibility and prestige;
highquality reproduction; long life and
pass-along
High selectivity; low cost; immediacy;
interactive capabilities

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The very First Copy of Jang NEWS paper

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Some Pictures in the memory of

Mr. Mir Khalil ur Rehman

On a visit to China, Mir Khalil meeting Hua

Ku Fung at the famous People's Hall.

Mir Saheb delivering speech at a function

With senior judges of the Supreme Court, the

then chief justice Nasim Hassan Shah and
Justice (retd) Rafiq Tarar.

Receiving Mercury International Award

at Mexico.

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A rare picture with the staff in the early days of

Jang Karachi

During Benazir Bhutto's first visit to US

as the prime minister of Pakistan -- Mir
Saheb with US President George Bush

Discussing issues of importance

with former Prime Minister of
Pakistan Z A Bhutto.

With former Turkish Prime Minister Ismat

Inonu.

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Former President General Zia ul Haq and Mir

Saheb

Mir Saheb with Mohammad Khan Junejo and

Ronald Reagan (ex-president USA) on the
occasion of the former's visit to the United
States of America.

Mir Sahib with Liaquat Ali Khan.

British Prime Minister Edward Heath with

Pakistani journalists.

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