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SUMMER INTERNSHIP
PROJECT
MARKETING
MARKETING PATTERN
Kajaria has a manufacturing unit at Sikandrabad, Distt. Bulandshahar [U.P.] and Gailpur, Distt. Alwar
(Raj.). It manufactures Floor Tile at Sikandrabad Plant & Wall Tiles at Gailpur Plant. It sell our goods
through dealers and also directly to Builders, Contractors and others. The prices are charged as per price
lists applicable for the particular area. On all the Clearances the Excise Duty is being paid under Section
4A on M.R.P. less Abatement.
The goods are delivering at the Factory gate to the Buyer/ on behalf of the Buyer to the transporter. The
freight at actual is paid by the Dealer/Buyer Directly to the transporter at destination. In few cases, the
freight at actual is paid by us which is show separately in the Invoice and realized from the buyer/dealer.
OBJECTIVES
GROWTH
PROFITABILITY
CUSTOMER FOCUS
PEOPLE ORIENTATION
IMAGE
TECHNOLOGY FINANCIAL PERFORMANCE
Financial analysis
Kajaria registered another year of improved performance where the profit growth was significantly larger
than business growth, strengthening shareholder value.
ORGANIZATION STRUCUTURE
Mr. Ashok Kajaria (Chairman & Managing Director)
Mr. Chetan Kajaria (Joint Managing Director)
Mr. Rishi Kajaria (Joint Managing Director)
Mr. R.P.Goyal (Independent Director)
Mr. R.K.Bhargava (Independent Director)
Mr. D.P.Bagchi (Independent Director)
Mr. R.R.Bagri (Independent Director)
Mr. B.K.Sinha (Director- Technical)
Mr. R.C. Rawat Sr. VP (Accounts & Taxation)& Company Secretary
Mr. Sanjeev Agarwal VP (Finance & Corporate Strategy) Kajaria also take the help of the Electronic
media for their marketing purpose. Apart from this dealership certificate to encourage them, display
hoardings, yearly gifts Are also plays very crucial role for the marketing & sales.
INTERNATIONAL MARKET
KAJARIA Ceramics exports to more than 20 countries round the Globe. The International Marketing
operations are organized by a specialist export division that manages a network of international agents
and distributors supported by Kajaria ceramics limited exclusive office/showroom in UAE. Now in
international markets kajaria enjoy a similar brand Recall as that of Domestic.
SWOT ANALYSIS
STRENGHTS
Low cost Producer of quality tiles. It has a Flexible manufacturing set-up for longer uniformity of product
and comprising to international standards fully adaptation, absorption of technology.
WEAKNESS
The ceramic tiles industry is dependent on the growth in the construction and housing sector. In the
Budget 02-03, tiles have been removed from the SSI category and accordingly all manufacturers of tiles
come in the excise net.
To some extent they have arrived at the competitive level to the organized sector. But due to their
negligible overheads, tax evasion and copies of designs of organized sector that retains the potential to
under cut the organized sector. There is a stiff competition within the organized sector which is putting
pressure on the price also.
OPPORTUNITIES
Company has a Strong distribution network across the country and overseas market with focus on Retail
marketing to build and establish exclusive showrooms across the country and overseas markets. Using
innovative display and communicating to customers through
Exhibitions and trade shows for consistent brand building efforts. Nurturing and cultivating highly skilled
human work force by motivating and rewarding them.
THREATS
The Company is continuously on the path to over come any threats arising from imports competition
amongst the tile manufacturers by making the product more competitive in terms of price and quality,
which has been possible by reducing the input costs and providing more value added items with dynamic
range of designs and colors