Carolyn Koblin

Advertising Campaign
1 2

Morgan Adams
Hwiyeon Choi
Shelby Exel
Jess Foxen
Tim Kim
Kiley Turner
page 3 Carolyn’s Bio

page 6 Mind Map

page 8 SWOT Analysis

pages 10 Research

page 20 Strategy

page 22 Creative Brief

page 26 Creative Menu

pages 28 Executions

page 52 Media Plan

page 54 Budget

page 56 About Us
3 4

Carolyn Koblin graduated from Michigan State

University with a degree in Advertising. Growing up
she wasn’t sure of what she wanted to do. When
the time came to decide her major, her mother
suggested advertising and the rest is history. For
15 years she worked as an account manager in an
Carolyn’s Bio agency and then decided to try something new.
She currently is with Pulse 220 and everyone knows
her as the Queen of Trinkets & Trash.
Carolyn has worked with a variety of indus-
tries, constantly coming up with creative products
to distribute to their customers. Her work can be
seen at companies like, Quicken Loans, Expedia,
Lear Corporation and Bush’s Baked Beans. When
she isn’t working 24/7 she loves to go shopping
and running. Her work life balance is very import-
ant to her.
Apart from her work and family, nonprofits
are important to her. The Jewish location service is
close to heart. She started off as a client and she is
now on the board of directors. This nonprofit helps
Jewish people find jobs and places to live.
5 6

Mind Map
7 8
-Carolyn takes the stress away. She makes sure that the items are fit for your
company and are unique.
-Available 24/7/365 days a year. Prides herself on customer service and making

S
sure customers are satisfied.
-She has a very strong personality and will drop anything she is doing to ensure
customer satisfaction.
-A simple advertising strategy with only word-of-mouth has been effective in
gaining new clients, due to her exceptional customer service and ability to get
the job done.
-She is known as “Queen of Trinkets & Trash” and can use this to brand herself.

SWOT -Only one person so she might not be as efficient and quick as possible.

Analysis
W
-Afraid of competitors taking away her business.
-Weary of getting her foot in the door with social media.
-Little presence in the promotions industry since no advertising/marketing is in
place.
-Difficult to stand out from other competitors since she does not reveal her
business.

-She is willing to work around the clock and that means she can take on more
orders and is available to chat no matter what time zone you may be in.
-Her assistants could potentially run the social media accounts or she could hire

O
more workers. Potential growth for her company.
-Brand her section of the company and make it stand out from the rest of
Pulse220. It will be clearer to new customers who she is and what she does.
-She has an opportunity to build a better public image through social media
and public relations.
-Take advantage of her close relationship with clients to expand her business by
using word-of-mouth strategy.

-Simple online product catalogs that you can log on, click the picture of the
mugs, fill in how many you want and click order.
-This is an easier process than calling a number and trying to describe what you

T
want or what your company is about; it takes up more time.
-Competitors are promotional companies with hundreds of employees. She only
has a small number of employees. This could inhibit her from gaining clients
based on the workload they can handle.
-Her competitor’s have huge brand-name clients and are not afraid to show
their past work on their websites. This gives people incentive to want to work
with her competitors over her.
9 10

Sales meetings
Dealer and channel meetings
Meetings Customer summits
Research Conferences

Grand openings & press reveals

Brand immersion events
Employee appreciation events
Retail store openings
Recognition and incentive
Holiday events
Live
Marketing
Events
New product launches
Ride and drive
Consumer intercept
Sampling programs
Guerrilla/stunts/buzz
Mail programs

Logos
Invitations and brochures
Websites
Graphic
Signages Design
Email blasts and catalogs
11 12
3 4
Trinkets & Trash has

Promotional Products
Trinkets & Trash can no geographic or
replace business card demographic limitations
since promotional items so items such as USB,
offer contact information. t-shirts and pens have
One of the most effective ways to keep your brand Instead of just leaving power to reach a large
top of mind is to emblazon it on an object that a potential client with number of people
your target audience is likely to use. Whether your business card, you that you might not
it’s super creative or just plain cool, purposefully can leave something have expected as your
branded promotional products deliver your tangible, like a branded potential customer or
message time and time again, even if your product. client.
message is simply, “Hey, remember us!”

Why do Promotional Products 5 6

Work for Business? Promotional products Promotional products have
are a great marketing high exposure rates and
create a positive image
1 Promotional items
2 strategy that could
potentially continue about your brand or your
advertising to current company. Through word
help to build brand of mouth, other businesses
Trinkets & Trash is clients or potential clients
recognition. It’s a tool will hear about you,
a good marketing for an unlimited time.
that can help increase allowing you to build more
strategy for businesses
brand awareness for reputation.
with low budgets. A
small businesses. By
simple giveaway of your
customizing he or she
promotional items can 66% said they could recall a brand on a Promotional products last on
can use in his or her
everyday life with the
increase customer loyalty. Facts promotional product
79% would be likely to do business again
average 5.8 months (longest
staying power).
logo you made for 56% said impression of company improved Better return on investment.
them.
13 14

How to effectively advertise

for a service industry business

Define your Core Customer: To

1 develop a picture of the perfect customer
is to start with a blank slate and gradually
fill in the gaps with with information.
Present your business as a solution:
Your advertising should present your
business as the most viable solution for a
3 problem the customer is having. Wording,
Determine the most feasible graphics, color, layout... all can be tweaked
advertising platform: In advertising, to enhance the effectiveness of the message,
the most important metrics to evaluate according to the platform.
2 the efficiency of a platform or channel are
the CPM and ROI. The ideal platform is
the one that gives you the perfect combo
of a low CPM and a high ROI.

ROI (return on investment):

CPM (cost per impression):
measure of how much money
tells how much you’re spending
you’re earning for every dollar
to reach 1,000 people
spent on advertising.
15
Competitors
BDA in Seattle
· “We take the world’s biggest brands into stadiums, family rooms, doctors’
offices and centers of commerce.”
· BDA broke the $100 million sales revenue barrier in second year of
operation
· BDA has had impressive double-digit growth, highlighted by a new office
in Shenzhen, China, a state-of-the-art distribution center in Plainfield,
Indiana, and a consistent ranking as a top distributor in the ASI industry.
· 500 associates
· 2005-2011: named One of Washington’s Best Companies to Work For by
Seattle Business magazine
· Clients: American Idol, Hershey’s Dell, Exxon Mobil, Lego, Star Wars, Geico,
HBO, FedEx, Michelin, Ford, Fox, NCAA. Twizzlers, Lincoln, Coca-Cola, MLB,
Nascar, Sony, NBC Universal, Nintendo, Kohl’s, Target, Dunkin’ Donuts, GE,
Xbox 360, Axe, NHL, Sprite, Hilton, Best Buy, Costco, Walmart, and more.
· Website: http://www.bdainc.com/
· Facebook: 662 likes, Twitter: 844 followers
Antina Promotions in Metro Detroit
· Works with small to mid-sized companies
· At Antina Promotions, we will give you high quality products and the
attention and personal service you will come to expect and enjoy
· Website: http://www.antinapromo.com/
· Facebook: 160 likes, Twitter: 344 followers
16
HALO Branded Solutions in Seattle
· Originally founded in 1952 in the small, rural Midwest town of Tampico,
Illinois, HALO Branded Solutions (HALO) has grown to become one of the
largest promotional products distributors. HALO serves over 40,000 satisfied
clients each year, including the world’s leading brands.
· Clients: American Cancer Society, Hyatt, Wendy’s, Pfizer, Panasonic,
Lenovo, Air Heads, Dell, Sky Zone, Ace Hardware, and more.
· Multiple locations around the U.S.
· Website: http://www.halo.com/
· Facebook: 612 likes
· Twitter: 525 followers
Mercury Promotions & Fulfillment in Metro Detroit
· It’s not the promotional item itself that’s most important. It’s identifying
the most appropriate items to carry the Brand Equity forward, create
Traffic Builders, Generate Excitement, maintain Market Share, build Brand
Champions and Customer Loyalty, and leave a Lasting Impression.
· Headquartered in Sterling Heights, Michigan
· Over 75 full-time employees
· Mission statement: To be recognized by our clients as a unique single
source solution for a variety of marketing services dedicated to enhancing
and extending the brand experience
· Clients: Pepperidge Farm, Kelloggs, Jones New York, Detroit Pistons,
Flagstar
· Website: http://www.mercuryfs.com/
· Facebook: No page – 8 likes
· Twitter: No account
17 18

Target Audience Benefits of Social Media

This campaign will be aimed exclusively at Fortune 500 companies in and

Increased brand recognition Improved brand loyalty
around Michigan. This audience is up to date with the latest trends in business
and are well equipped with the latest technology. For example, our mobile app
will be designed specifically with businessmen in mind. We want to meet their
More opportunities to convert Higher brand authority
needs first in order to show that Carolyn can better their company.

Prospective Clients Increased inbound traffic Decreased marketing costs

(Fortune 500 companies in Michigan)

7 General Motors Co., Detroit 306 Stryker Corp., Kalamazoo

8 Ford Motor Co., Dearborn
48 Dow Chemical Co., Midland
153 Whirlpool Corp., Benton Harbor
165 TRW Automotive Holdings Corp.,
Livonia
177 Lear Corp., Southfield
194 Penske Automotive Group Inc.,
Bloomfield Hills
198 Kellogg Co., Battle Creek
273 Ally Financial Inc., Detroit
290 DTE Energy Co., Detroit
310 Autoliv Inc., Auburn Hills Better search engine rankings Richer customer experiences
323 Masco Corp., Taylor
351 Visteon Corp., Van Buren
Township
352 BorgWarner Inc., Auburn Hills Improved customer insights Offer better customer service
394 CMS Energy Corp., Jackson
428 Auto-Owners Insurance Co.,
Lansing
446 PulteGroup Inc., Bloomfield Hills
464 Con-way Inc., Ann Arbor
Design your own online personality Associate with other businesses
468 Kelly Services Inc., Troy
19 20

Create a controlled, mass media campaign

Campaign using social media, print, and interactive
media, to reach prospective clients such as
Strategy Fortune 500 companies in Michigan.
21 22

Background/Overview
This is a campaign to re-launch Carolyn’s existing brand
1 to grow her clientele, thus boosting sales and increasing
productivity. Our goal is for her to obtain Fortune 500
companies, in and around Michigan, as new clients.

Creative
Marketing Objective
Brief By redesigning her company’s brand, we hope to
showcase Carolyn’s integrity and animated personality to
2 further her success in this niche of an industry. Making
her stand out from her competitors and showing that she
puts forth all her effort to insure client satisfaction, we
hope to gain her at least 5 new clients.

Creative Objective
In order to achieve our goals, we plan to redesign
and launch a campaign that captures her quirky, fun
personality, while highlighting her ability to accomplish
effective work for her clients. By running a full campaign,
using social media, print advertisements, mobile apps,
private client events, and expos, we will have the chance to
show potential clients that Carolyn is the one to go to for
all of their companies’ promotional needs. In order to drive
sales, we want to increase traffic to her new website.
23 24

Target Audience
This campaign will be aimed exclusively at Fortune 500
companies in and around Michigan. This audience is up
The single, most important thing to say?
3 to date with the latest trends in business and are well
equipped with the latest technology. For example, our
5 “Your company is already strong, but we can make you
even better. We’ll take you from A to A+”
mobile app will be designed specifically with businessmen
in mind. We want to meet their needs first in order to show
that Carolyn can better their company.

Most relevant insight or mindset about Supporting rational and emotional

target market?
Our target market wants the easiest process possible
4 when ordering promotional products. They already have
busy schedules and don’t need any added stressors. With
Carolyn’s experience and ability to create quality work
for her clients, she makes herself an easy choice when
deciding which company to turn to.
reasons to believe and buy
With 18 years of experience, Carolyn is 100% devoted
6 to her job and is even more devoted to her clients.
Rather than treating her clients as business partners,
she treats them as friends/family. She makes sure they
are completely satisfied with her work and will go out of
her way ensure their happiness.
25 26

Colors

Creative
Menu

Fonts
27 28

Branding

We want to enhance what branding Carolyn

already has. By adding a few tweaks here and
Creative there will allow Carolyn to stand out to her new
Executions potential clients. It’s an easier way for them to
remember her. From designing a new logo to
adding a few taglines, anything we can do to
help people remember her better.

Tagline

“Upgrading your swag”

A quick, catchy way for customers to remember

Carolyn and what she does in a few short words.
29 30

Logo Business Card

The concept of our logo is to look simple and

clean. The logo portrays Carolyn’s initials for
easy memorability. The colors purple and yellow
evoke a regal feeling because Carolyn is known
as Queen of Trinkets & Trash.
31 32

Tape Website

A website separates Carolyn from the

Being able to package Carolyn’s own boxes with
Pulse220 home site and will allow consumers
a personalized tape will give it the extra touch
to understand her services better. All ads will
it needs. Customers will instantly know it’s their
link directly to her website and will offer more
swag.
information, past work examples, and contact
information.
33
Social Media
We chose to create 4 simple social media sites
to help Carolyn get herself out there. We chose
Facebook, Twitter, Instagram and LinkedIn. The
first three are fun platforms and a great way
to let everyone know what she is up to and to
post pictures. The last one, LinkedIn, is a more
professional way to keep in contact with other
businesses and follow potential customers to
make sure they know who she is.
34
Facebook
Not only is Facebook a low-cost
way to advertise, it’s also extremely
easy. With Facebook, you can update
people with pictures of where you
are. If you attend events you can post
pictures and let everyone know what
you are up to, what’s going on at the
event and what you have to offer. You
can also create an event and send out
invitations to people via Facebook and
have a virtual guest list page where
people can always come to see what
is happening at the event, who will be
there and can comment if they need
to know more information.
Facebook is also an easy way to
keep in contact with people and a fun
way to keep people updated on where
you are and what you have been
doing recently. You can post statuses
talking about where you have traveled
too lately and what fun things you
have been doing to stay on top of
the customers needs. It doesn’t take
much time to update a status or post
a picture so it would be extremely
convenient to create one!
35 36

Twitter Instagram

Twitter is somewhat similar to

Facebook in that you keep people Instagram is all about
updated with what you are doing by pictures. With this social
posting pictures and writing what media tool you will mostly
you have been up to. The only thing just post pictures of the
about twitter is that you only have events you are at or places
140 characters to write a post. It’s a you travel and want people
way to simplify what you are telling to know. This would be a
your audience (“followers”) and a way fun place to post pictures
for you to constantly keep interacting of events you are attending,
with them. You can tweet multiple places you are traveling to
times a day and hopefully catch or pictures of what is going
people’s attention so they share your on at your office that day.
tweets (“retweet”) and expand your Instagram is a fun place to
audience. share photos.
Twitter doesn’t take long to work
with. You can quickly type a post
saying “On my way to the West Coast
to work with some clients,” and there
is your first tweet. It is shorter than
Facebook so it is much quicker. Within
30 seconds you have tweets out there
for your followers to see and hopefully
bring them to your website to see
what you have to offer them.
37 38

LinkedIn Google AdWords

Google AdWords is Google’s advertising system

Unlike the rest of the social in which advertisers bid on certain keywords
media listed, LinkedIn is more in order for their clickable ads to appear in
business-based. LinkedIn is a Google’s search results. Using AdWords will
great site to stay connected increase exposure for Carolyn’s business
with other professionals and by showcasing her ads when people search
businesses. You can follow relatable topics, such as promotional products,
businesses you are interested in on Google. By clicking on these ads, they will
doing business with and keep automatically be taken to her website.
them updated on what you
could offer them. It is also a
great place for people to write
personal testimonials about
how you helped them and what
you did for their company.
39
Pop-ups/Interstitials
Pop-up ads have a higher click-through rate and higher interaction rates. They
have more brand impact, as they cannot be ignored.
Media buyers claim that the format delivers a click-through rate of anywhere
from 2.5% to 19%, in comparison to a banner ad at only 0.3%.
Also, web surfers don’t have to leave the website they are visiting. Like other
formats that use rich media, the pop-up can function as a mini-site. As such, it
can help establish a brand while offering transactional services and opt-in or
contact opportunities.
40
E-Adcrafter
E-Adcrafter is an online magazine that is based towards local Detroit
businesses. We chose to advertise in the online magazine because we feel that
it would be a great place for larger companies to see what Carolyn can do for
them. We have created small banner and tile ads that can be placed on the
pages giving Carolyn’s contact info, website and tag line, hoping to get people
to visit her website and ultimately give her a call for future business.
41 42

Mobile App Magazine - Print and Online

Have an exclusive app to manage your business on-the-go

Hour Detroit
Monthly business magazine that guarantees
a minimum circulation of 45,000 copies. It
Key Features has 23,000+ subscribers.
Redesigned Experience - Newly designed interface, enabling future features and
functionality
List of Clients - Manage your clients by reviewing their information
A Complete Product Catalog - Easily access everything from detailed product
description to ordering information
Safe Shopping - All transactions are encrypted, secured, and password protected
Customize your own Trinkets & Trash Crains Detroit Business
A premier local business news and information
website that reaches 174,727 registraints.

DBusiness Magazine
Provides engaging profiles, industry outlooks
and in-depth coverage for seasoned leaders
striving to manage and grow their compa-
nies. It has 25,000 subscribers and reaches
an audience of 150,000.
43
Events
Carolyn will host her own events every year: The Annual Trinkets & Trash Bash.
This will allow her to thank her current clients, along with inviting new clients
to schmooze them into considering her for employment. The event will be
considered a cocktail party, including drinks and appetizers.
44
Thank You
Sending a Thank You letter out to current
clients shows that Carolyn cares about their
business. Writing something personal on the
back is always a great touch too. This will entice
customers to come back to her for future orders.
45 46

Expos Care Package

An expo is an opportunity to expose Carolyn’s work and allow consulting
meetings for current and potential clients on promotional products/events.
Having her own booth will allow her to showcase her own brand within the
company Pulse220. Within the booth itself there will be three tables for potential
clients to sit and talk with Carolyn. There will also be a table for her to display a
few unique giveaways from past work.
Carolyn can create a Welcome/Care Package to send out to current and
prospective clients. We created a package that Carolyn can send to show that
she is thinking about them. The inside would include items such as: business
card, brochure, portable phone charger, mini bluetooth stereo, vinyl record,
stress-reliever item (i.e., squeeze ball, playdoh), Square, name card holder,
coffee gift card, among other possibilities. They showcase Carolyn’s creativity
and professionalism.

Brochure in Care Package

Great Lakes 14th Annual Women’s Business Conference (WBEC) - September
29 - 30
This 2-day conference will address the needs of both aspiring and established
business owners and will deliver strategies for succeeding in a highly competitive
market.

2014 Small Business Conference and Expo - November 12, 2014

SEMEA provides information, education and resources to accelerate your growth
and increase your chances for success.

3rd Annual Michigan CEO Summit - November 13, 2014

Business Leaders for Michigan annually hosts events to support and foster dialogue
and shape ideas surrounding Michigan’s economic future.
47
Guerrilla Marketing
Carolyn Koblin can sponsor a free con-
cert in downtown Royal Oak. The event
can be held on various holidays through-
out the year, such as 4th of July and
Christmas. This location will allow local
businessmen/women to easily stroll over
and enjoy a laid back concert. Appetizers
and beverages will also be served at the
event in order to create an inviting and
relaxing atmosphere. Carolyn can also
offer numerous promotional products
for guests, such as souvenir glasses and
more.
48
Public Relations Strategies
Respond to customers in real time when they talk
about you
Become a content generator
Clearly and simply articulate what you want people to
believe
Optimize your search engine
Don’t obsess over the competition
Carolyn Koblin can offer personalized
promotional products to consumers at Put your buyers first
local Detroit restaurants during lunch
time. She can reach professionals when Don’t interrupt your buyers
they go out for lunch during the week
and give them a sample of her work Negative doesn’t sell
and show how she can exceed in solv-
ing promotional needs of various com- Get your customers to talk about you
panies. Carolyn can offer products such
as mugs made out of a chalkboard or
marker board texture, so everyone can
write on it and personalize their experi-
ence.
49 50

Press Release: Event Press Release: Guerrilla Marketing

FOR IMMEDIATE RELEASE FOR IMMEDIATE RELEASE
Dec. 19, 2014 June 28th, 2014
CONTACT: CONTACT:
Carolyn Koblin Carolyn Koblin
248-227-8060 248-227-8060
ckoblin@pulse220.com ckoblin@pulse220.com

Carolyn Koblin to host holiday cocktail party to celebrate for respected clients Carolyn Koblin to sponsor 4th of July Concert

Royal Oak, MI – Carolyn Koblin will host a cocktail party at the Crown Plaza Saturday,
December 23rd, 2014. The event will provide the opportunity for clients to interact with one
another and give Carolyn a chance to give thanks back to her clients.
The event begins promptly at 8:00 p.m. in the ballroom of the Crown Plaza. Cocktails
and appetizers will be served at 8:30 p.m. “I want to make sure that my clients know that they are
not just clients to me. They are friends and family and I want to be able to give them a night of
thanks,” said Koblin.
For more information about the event, please visit www.carolynkoblin.com or contact
Carolyn at ckoblin@pulse220.com
Royal Oak, MI – The queen of trinkets & trash, Carolyn Koblin, will sponsor this year’s
Downtown Royal Oak 4th of July Concert. Local bands will be playing throughout the night,
followed by a grand firework show starting at nightfall.tt
The bands will begin performing at 6:00 p.m. and food and drink will be offered through-
out the night. During the event, Koblin will be hosting a raffle prize giveaway for local business-
es and companies, as well as her respected clients. Those who participate will get the chance to
win personalized promotional items for their company.
“I’m excited to be sponsoring this year’s 4th of July concert and give my clients a positive
experience,” said Koblin.
For more information about the event and to sign your company up for the raffle give-
away, please visit www.carolynkoblin.com or contact at ckoblin@pulse220.com.
51 52

Media
Plan
53 54

Website: $1,000
Branding: $1,000
Social Media: $0
Google Adwords: $1,000
Hour Magazine (12wks-1/4 pg): $1,900
Online Pop-up: $90 ($30/mo)
$10,000
Budget Mobile App: $3,000
Event: $2,000
Total: $9,990

All Above: $9,900

Upgrade Adwords: $1,000
Upgrade Event: $2,500

$25,000 DBusiness Magazine (12wks-1/4 page):

$1,900
Crains Detroit Magazine (13wks): $2,522
Expo: $5,000
E-Adcrafter: $1,950
Total: $24,862

All Above: $24,862

Upgrade Event: $3,000
Guerrilla Marketing: $15,000
Care Package: $7,000
$50,000
Total: $49,862
55 56

I grew up in the lovely town of Novi, Michigan along

with Paris and Munich. From traveling continent to con-
tinent, my favorite travel destination is Cape Town, South
Morgan Africa. The Great White Shark is hands down my favorite
animal. Scuba diving, traveling, reading, and anything

About adventurous are what I enjoy doing in my spare time. I

like to jam out to a variety of EDM music.

Us
Hey, my name is Shelby and I grew up in Ortonville,
Michigan. In my spare time I love to hang out with my
6-month-old puppy and spend time with my family. My
favorite travel destination would have to be Honduras

Shelby because of the beautiful clear blue water and pure white
sand. I love to listen to music whether I’m in the car, in my
room or cleaning the house, and its mostly country. If I
had to choose one spirit animal I would probably choose
a turtle because sometimes I like to just slow down, be by
myself and take everything in.

Originally from Northville, Michigan, I am now a senior

here at MSU. After I graduate in the fall, I plan to move
to Arizona because I love the hot weather and enjoy
Kiley hiking in my free time. One day, I hope to backpack
throughout the Northern Territory in Australia. Because
I enjoy exploring the outdoors so much, I would have
to say my spirit animal is the wolf. I love listening to all
types of music, so I don’t necessarily have a favorite.
57 58
I’m from Grand Rapids, Michigan and one of my favorite
hobbies is flipping the channel between the Chicago Bulls
basketball game and the Food Network. During commer-

Jess cials I love listening to some R&B music. My favorite travel

destination is Jamaica because of the warm weather, re-
freshing ocean breeze, reggae music, and Rastafarian cul-
ture. According to multiple online quizzes, my spirit animal
is a bear because of my love of nature and the outdoors.

I’m from South Korea. I’ve been studying at MSU since

2011 and I’m a senior now. My favorite travel destination is
Hwiyeon California, because I love hot weather, beach, and surfing.
In my spare time, I like to watch movies, listen to music, and
make pottery. Favorite genre of music is pop ballad.

I’m from West Bloomfield, Michigan and I was born in Phil-

adelphia, PA. I’m a huge Eagle’s fan. For fun, I love playing
Tim sports and working out with my friends. My favorite genre
of music is probably Hip-Hop/Rap and EDM. My favorite
place to travel is Japan. I’ve been to Japan multiple times
and I just love their culture and food.

I’m from Eaton Rapids, a town about a half hour away from
Michigan State, where I am now a junior studying Media &
Sage Information. I like to create stuff, look at art, and read when
not doing school projects. My spirit animal is undoubtedly
the spider and I appreciate all genres of music. Orange is my
favorite color.