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between consumers
and corporations
Serge Bloch
Q2 2007
Business in society Overview
The McKinsey Quarterly 2007 Number 2
Exhibit 1 of 3
Glance: Consumers are less than positive about large corporations contributions to the public
good.
exhibit 1
America4
35
Consumers
Executives
62
39
66
40
China
76
68
India
1Executive
2Executive
3Executive
4Executive
75
73
78
Source: Dec 2005 McKinsey Quarterly survey of 4,238 global business executives and July 2006 McKinsey survey of 4,063
consumers in China, France, Germany, India, Japan, United Kingdom, United States
Research in Brief
A disconnect
% of respondents selecting given issue as 1 of top 31
Top 3 issues overall
Executives
47
Environmental issues
31
38
21
31
19
27
25
Affordability of products
25
18
42
18
21
15
18
16
Pay inequality2
33
5
13
17
9
9
Other
11
9
23
19
12
9
1Executive data weighted by GDP of constituent countries; executives were asked to select those issues that will attract most public
and political attention over next 5 years; consumers were asked to select those issues that will be most important to them over
next 5 years.
Source: Dec 2005 McKinsey Quarterly survey of 4,238 global business executives and July 2006 McKinsey survey of 4,063
consumers in China, France, Germany, India, Japan, United Kingdom, United States
10
Q2 2007
Business in society Overview
The McKinsey Quarterly 2007 Number 2
Exhibit 3 of 3
Glance: Consumers indicate that they are willing to act on their views, particularly in their
purchasing decisions.
exhibit 3
Consumer activism
% of respondents1
Asia
United
States
Refused to buy
products/services
Europe
China
India
60
49
Recommended
others not buy
products/services
89
79
49
38
28
18
16
18
17
21
22
21
Refused to work
with them or on
their behalf
15
13
Refused to invest
in stock
14
19
Contacted other
interested parties to
address issue
14
11
No action taken
2
6
24
33
70
54
75
66
Contacted company
to express yourself
Participated in public
demonstration
Japan
France
62
46
57
44
44
16
12
20
19
Germany
67
United
Kingdom
67
57
49
32
67
53
42
40
41
31
1
4
5
7
10
13
22
14
10
13
1
6
8
13
13
22
8
10
38
37
16
19
2
2
8
8
41
49
21
28
2
5
18
17
2
3
5
6
2
5
6
7
5
6
5
5
2
4
17
19
7
9
20
13
2
3
18
1
5
16
19
33
45
18
34
14
12
22
25
11
15
22
22
22
33
Source: Dec 2005 McKinsey Quarterly survey of 4,238 global business executives and July 2006 McKinsey survey of 4,063
consumers in China, France, Germany, India, Japan, United Kingdom, United States
1
Incite Marketing conducted the survey on behalf
of McKinsey in July 2006, receiving responses
from 4,063 consumers in China, Europe (France,
Germany, and the United Kingdom), India, Japan,
and the United States. The survey explored
consumer perceptions of the role of business in
society, the way large global companies deal
with sociopolitical questions, and the issues facing
six industries: electric power, financial services,
food and beverage, petroleum, pharmaceuticals,
and retailing.
2
The McKinsey Global Survey of Business
Executives: Business and Society, The McKinsey
Quarterly, Web exclusive, January 2006.
3
Sheila M. J. Bonini, Lenny T. Mendonca, and
Jeremy M. Oppenheim, When social issues become
strategic, The McKinsey Quarterly, 2006
Number 2, pp. 2032.