Nguyen 1

Kristina Nguyen
December 2, 2014
UWRT-1102-020
Professor Voltz
Annotated Bibliography
Anker, Thomas B, Peter Sande, Tanja Kamin, and Klemens Kappel. "Health Branding Ethics."
Journal of Business Ethics. 104.1 (2011): 33-45. Web. 20 Nov. 2014.
This is an article from the Journal of Business Ethics that names potential ethical
problems in the business of marketing foods. It also includes some benefits but most
benefits can be linked back to a potential moral issues. Explanations of claims used in
advertisements, stereotypes often portrayed, and brand extensions can be found in this
article. More detail is included on each to describe the possible ethical issues included in
these uses.
I will use this resource to describe the marketing techniques often used to target
adults. It will tie into the information that I learn about direct children's advertising to
explain how these tactics to persuade parents are much different than the tactics used to
persuade children. While different, it'll will still explain how marketers are able to sell
childrens food products both ways.
This resource is a credible source in many ways because it was published in a
public journal of business; it was also written by authors each with backgrounds in
business, food economics, psychology, or media. In combination, these authors are
reliable as a source of information in the topic of health branding ethics. They are slightly

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bias since they lean more towards the negatives of health branding but do include benefits
such as easy access to information.
Cottineau, Julie. "Branding vs. Advertising: Know the Difference to Grow." BrandTwist.
BrandTwist LLC, 28 Feb. 2014. Web. 20 Nov. 2014.
<http://brandtwist.com/advertising/branding-vs-advertising-know-the-difference-togrow/>.
This resource breaks down down the difference between advertising and
branding. It explains branding as logo/name, atmosphere, community outreach, and work
environment and includes a paragraph to define advertising. It further incorporates how
advertising and branding work together by giving examples in which the reader should
examine to see them work together.
This article will be use as my introduction paragraph because it is important to
understand the difference before reading further in my essay. It was also important for
my use when researching because knowing the difference allowed me to better analyze
the other sources I used. It was just a good foundation to start with to understand the
marketing process in the media today.
This source is quite credible because the author, Julie Continaeu, is a Founder and
CEO of a branding consultancy. She knows the difference from advertising and branding
because it is her job. It was also a very factual based article which lead be to believe that
their werent any noticeable bias. The only doubt I would have is that the article is a
marketing technique for her consultancy.

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Haefner, Margaret J. "Ethical Problems Of Advertising To Children." Journal Of Mass Media
Ethics 6.2 (1991): 83.Communication & Mass Media Complete. Web. 20 Nov. 2014.
This article, from the Journal of Mass Media Ethics, explains the psychological
aspect of marketing specifically for children. It breaks down theories on child
development and how advertising plays on the areas that of which are not yet developed.
It then includes instances in which other organizations have questioned these uses and the
arguments thats advertising agencies use to defend themselves. It then goes into further
detail to explain how industries have changed themselves to please the public and settle
these claims.
This article will be used in my essay to explain psychological marketing ploys. It
will also provide facts for me to explain childhood vulnerabilities to direct advertising.
Some topics, such as the cultivation theory, will be broadened to explain that some tactics
can effect people of all ages. It will also be a great source to pull possible arguing points
businesses would use so that I can rebut them beforehand.
This resource is quite credible because it has been publish in the Journal of Mass
Media Ethics and was written by an author that has published other articles on child
psychology in other situations. The issue that I have with the publication is that it was
published originally in 1991; but since it is on psychological claims, I thought it was still
credible since our mind development as a species does not change that rapidly. It was
slightly bias because it wrote of negative ethical issues but it was the point of the article
and it was supported by facts from past philosophers.
Silverglade, Bruce, and Ilene R. Heller. Food Labeling Chaos. Rep. Washington, DC: Center for
Science in the Public Interest, 2010. Food Labeling Chaos. Center for Science in the

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Public Interest, Mar. 2010. Web. 20 Nov. 2014.
<http://www.cspinet.org/new/pdf/food_labeling_chaos_report.pdf>.
This resource points out the logical structure of nutritional labels and package
claims. It then goes into detail explain the misleading issues with how the labels and
claims are organized. This report goes as far as to pointing out better, more reliable ways
in which a the labels and claims should be rearranged and possibly expanded.
This report will be useful in explaining how childrens food products (and others)
can mislead adults. This is the more factual way in which advertising companies make
you believe you are making purchases on quality instead of branding. It will most likely
be used at the end of my essay to wrap up on how children dont just suffer from direct
advertising but also from indirect advertising towards parents. It will back up my opinion
of how childrens products should not be advertised in the ways that all other products
are advertised.
I had doubts about this resources credibility because of the way it was published
online without seeming to go through a publishing agency. I wanted to believe it was
credible because it was sponsored by the Center for Science in the Public Interest but I
was not sure. What really pushed me to believe that it was credible was the copyright
page and the side notes at the bottom of some pages. Each side note referenced other
credible sources, such as the FDA, to back up the facts included.
Story, Mary, and Simone French. "Food Advertising and Marketing Directed at Children and
Adolescents in the Us." International Journal of Behavioral Nutrition & Physical
Activity. (2004). Web. 20 Nov. 2014.

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This resource includes statistical information on the different forms of advertising
used on children and the marketing practices used in each form. The forms of advertising
used are: television, in-school, product placements, internet, and promotions. It then
explains how marketing practices can effect eating behavior and the steps taken in the
past to prevent these ethical issues. Regulations previously passed are explained and a
paragraph is included about other countries and their regulations for comparison.
This article will be used mostly to explain the statistics of each form of
advertising, such as frequency of use, and the regulations put into place over the years. It
will show that legal action has been put into place because other organizations have also
seen the ethical issues in child oriented advertising. It will also highlight how saturated
our society is with advertising and the qualities it is bring out of societies health-wise (in
relation to food advertising).
This resource is credible because it was accepted by BioMed Central Ltd thus
published in the International Journal of Behavioral Nutrition & Physical Activity. Is was
also published recently, in 2004, which means the statistics and regulations are still up to
date for my essay. Both authors are also credible because they are professors at the
University of Minnesota with backgrounds in relation to this topic.