IFFCO, Airtel to set up Kisan Sanchar

A PROJECT REPORT
Submitted to the
APEEJAY INSTITUTE OF TECHNOLOGY SCHOOL OF
MANAGEMENT
in Partial Fulfillment for the award of
POST GRADUATION DIPLOMA IN MANAGEMENT

By

RAHI JAIN
PGDM 1ST YEAR
SECTION (B)

Under the Guidance of

Dr. AMIT KUMAR UPADHYAY

Report on:

IFFCO, Airtel to
Rajasthan (India)

set

up

Kisan

Sanchar

in

ACKNOWLEDGEMENT

The Project Title Airtel to set up Kisan Sanchar in Rajasthan

(India) has been conducted by me during 20th july,2013 to 20 oct

2013.I have completed this project, based on the primary and
secondary research under the guidance of:
Mr. VIKAS , Manager, Sales and Marketing- Modern Trades in
Rajasthan.
I owe enormous intellectual debt towards my senior guide Mr. VIKAS,
who has augmented my knowledge in the field of Telecom sector. He
has helped me to learn about the various techniques to handle and
convince customers. My increased spectrum of knowledge in this field
is the result of his constant supervision and direction that has helped
me to absorb relevant and high quality information.

I would like to thank all the respondents without whose cooperation my

project would not have been possible.

Last but not the least, I feel indebted to all those persons and
organizations who have helped me directly or indirectly in the
successful completion of this study.

Dated- 20th OCT, 2013

RAHI JAIN

PREFACE
Management of modern business requires an appreciation of
multi-disciplinary

concepts

and

in depth knowledge of specific

analytical tools, geared to solve the real life problems. No doubt every
real situation is unique but a set of theoretical tools of knowledge, itself
based on empirical foundation. It can help in developing the
mechanism for handling such situation. So the PGDM curriculum has
been desired to provide to the future managers ample practical
exposure to the business wor
As the telecommunication industry is marching with gushing speed
toward the horizon, AIRTEL is also heading with great speed to keep
pace with the basic telephony.
In PGDM we are taught about the subjects, which if not applied
properly is a simple waste of time. At Bharti Hexacom I got a chance to
apply my theory to the latest technological, general management and
marketing environment.

In that poject I learned a lot on various aspects of organizational

structure, departments, technology, communication and their impact.

Table of Contents
1. Topic of the Project Repot.
2. Cover Page.
3. Acknowledgement.
4. Preface
5. Table of Contents.
6. Introduction of the Company Profile.
7. Introduction of the Topic.
8. Objective of the Study.
9. Research Design and Methodology:
10.
of Data.
11.

Analysis and Interpretation

Recommendations.

12.

Conclusion.

Bibliography.

BHARTI ENTERPRISES

TYPE

Public, Listed on BSE

FOUNDED

1985

HEADQUARTERS

New Delhi, India

KEY PEOPLE

Sunil Mittal

INDUSTRY

Telecom

PRODUCTS

Mobile and Fixed-Line Telecommunication operator

REVENUE
SLOGAN

USD 33.66 billion

Express Yourself

OBJECTIVES
TO KNOW SATISFACTION LEVEL OF
DAIRY BOOTH RETAILER

TO KNOW ABOUT THE SUCCESS OF

AIRTEL DAIRY PROJECT

OUR VISION
BY 2010 WE WILL BE THE MOST ADMIRED BRAND IN INDIA
LOVED BY MORE CUSTOMERS
TARGETED BY TOP TALENT
BENCHMARK BY MORE BUSINESSES

OUR BRAND
ESSENCE
THINK FRESH DELIVER MORE
BRAND ATTRIBUTES

FRESH
IN TOUCH
ON MY SIDE
CAN DO

DECLARATION

I hereby declare that all the information presented in this report is solely in this report is solely
the result of my research Bharti Airtel.

This report has not been previously submitted or proposed to any university or other educational
institution for the purpose of getting any reward title or degree.

RAHI JAIN

COMPANY PROFILE

BHARTI AIRTEL
Telecom giant Bharti Airtel is the flagship company of Bharti Enterprises. The Bharti
Group has a diverse business portfolio and has created global brands in the
telecommunication sector. Bharti has recently forayed into retail business as Bharti Retail
Pvt. Ltd. under a MoU with Wal-Mart for the cash & carry business. It has successfully

launched an international venture with EL Rothschild Group to export fresh agricultural

products exclusively to markets in Europe and USA and has launched Bharti AXA Life
Insurance Company Ltd under a joint venture with AXA, world leader in financial
protection and wealth management.

Airtel comes to you from Bharti Airtel Limited, Indias largest integrated and the first private
telecom services provider with a footprint in all the 23 telecom circles. Bharti Airtel since its
inception has been at the forefront of technology and has steered the course of the telecom
sector in the country with its world class products and services. The businesses at Bharti
Airtel have been structured into three individual strategic business units (SBUs) - Mobile
Services, Airtel Telemedia Services & Enterprise Services. The mobile business provides
mobile & fixed wireless services using GSM technology across 23 telecom circles while the
Airtel Telemedia Services business offers broadband & telephone services in 94 cities. The
Enterprise services provide end-to-end telecom solutions to corporate customers and national
& international long distance services to carriers. All these services are provided under the
Airtel brand.

Bharti Airtel is one of India's leading private sector providers of telecommunications services
based on an aggregate of 71,777,448 customers as of June 30, 2008, consisting of 69,383,716
GSM mobile and 2,393,732 Telemedia customers. The company is the largest GSM mobile
service provider in the country, based on the number of customers; it has an all India
footprint, with mobile operations in all the 23-telecom circles of India. The company also
provides telemedia services (erstwhile broadband & telephone) in 94 cities.

The company complements its mobile and telemedia services with national and international
long distance services. For international connectivity to the east, the company has a
submarine cable landing station at Chennai, which connects the submarine cable - Network i2-i, connecting Chennai and Singapore. For international connectivity to the west, it is a
member of the South East Asia-Middle East-Western Europe 4 (SEA-ME-WE-4)
consortium along with 15 other global telecom operators, and has commissioned the fourth
generation cable system. SEA-ME-WE-4 supports telephone, Internet, multimedia and
various other broadband and data. The company provides reliable end-to-end data and
enterprise solutions to the top corporate customers by leveraging its nationwide fiber optic
backbone, last mile connectivity in mobile and telemedia services, VSATs, ISP and
international bandwidth access through the gateways and landing stations.
Bharti Airtel Ltd. Is today considered one of the Indian finest companies and its Brand Airtel
has over 40 mn. GSM and Broadband & Telephone Customers spread across the Length &
Breadth of India.
Bharti Airtel, formerly known as Bharti Tele-Ventures Limited (BTVL) is India's
largest Telecom Business operator with more than 69.4 million subscribers as of July
2008.It also offers fixed line services and broadband services. It offers its TELECOM
services under the Airtel brand and is headed by Sunil Mittal. The company also provi-des
telephone services and Internet access over DSL in 14 circles. The company complements
its mobile, broadband & telephone services with national and international long distance
services. The company also has a submarine cable landing station at Chennai, which
connects the submarine cable connecting Chennai and Singapore. The company provides
end-to-end data and enterprise services to the corporate customers through its nationwide
fiber optic backbone, last mile connectivity in fixed-line and mobile circles, VSATs, ISP
and international bandwidth access through the gateways and landing station.

Mobile Services
Post-paid Services

 Airtel Prepaid
Roaming
Value Added Services
Coverage

Bharti's partners in Airtel are Emtel, the premier GSM operator in Mauritius, some
private investors.
Registered as Telecom Seychelles Limited and operating under the brand name of
Airtel, the company is licensed to offer comprehensive telecom services including
GSM Cellular, PSTN (Fixed Lines), Fax and Data, International Roaming,
connectivity to Internet Services, Maritime Telecom Services (INMARSAT) and
International Collect and Credit Card calling. Dominating the market with its service
and customer commitment - Airtel has always been at the forefront of innovation and
change in the Telecom sector in Seychelles.
Airtel's Head Office is in Providence & Anse Royale, Mahe. Airtel also has
showrooms in Victoria, Mahe and Grand Anse, Praslin, that serve as one-stop shops
for custom
Airtel Brand
Airtel was born free, a force unleashed into the market with a relentless and unwavering
determination to succeed. A spirit charged with energy, creativity and a team driven to seize the
day with an ambition to become the most globally admired telecom service. Airtel, in just ten
years of operations, rose to the pinnacle to achievement and continues to lead.
As India's leading telecommunications company Airtel brand has played the role as a
major catalyst in India's reforms, contributing to its economic resurgence.

Today we touch peoples lives with our Mobile services, Telemedia services, to
connecting India's leading 1000+ corporate. We also connect Indians living in USA, UK and
Canada with our call home service.
We are one of worlds leading providers of telecommunication services with presence in
all the 22 licensed jurisdictions (also known as Telecom Circles) in India, and operations in
Srilanka, Bangladesh and now in Africa. We served an aggregate of 183,371,520 customers as of
June 30, 2010; of who 176,974,680 subscribe to our GSM services and 3,243,761 use our
Telemedia Services either for voice and/or broadband access delivered through DSL. We are the
largest wireless service provider in India, based on the number of customers as of June 30, 2010.
We offer an integrated suite of telecom solutions to our enterprise customers, in addition to
providing long distance connectivity both nationally and internationally. We also offer DTH and
IPTV Services. All these services are rendered under a unified brand Airtel.
The company also deploys, owns and manages passive infrastructure pertaining to
telecom operations under its subsidiary Bharti Infratel Limited. Bharti Infratel owns 42% of
Indus Towers Limited. Bharti Infratel and Indus Towers are the two top providers of passive
infrastructure services in India.

Partners Network Equipment Mobile Services Nokia Siemens, Ericsson, Huawei

Telemedia & Long Distance Services Nokia Siemens, Juniper, Cisco, Alcatel Lucent,
ECI, Tellabs
Information Technology IBM
Call Centre Operations IBM Daksh, Hinduja TMT, Teleperformance,
Mphasis, Firstsource & Aegis
Equity Partner {Strategic} Singtel

Organization Structure
As an outcome of a restructuring exercise conducted within the company; a new integrated
organizational structure has emerged; with realigned roles, responsibilities and reporting
relationships of Bhartis key team players. With effect from March 01, 2006, this unified
management structure of One Airtel' will enable continued improvement in the delivery of the
Groups strategic vision.

Board of Directors
The Board of Directors of the Company has an optimum mix of Executive and Non-Executive
Directors, which consists of three Executive and fifteen Non-Executive Directors. The Chairman
and Managing Director, Mr. Sunil Bharti Mittal, is an Executive Director and the number of
Independent Directors on the Board is 50% of the total Board strength. The independence of a
Director is determined on the basis that such director does not have any material pecuniary
relationship with the Company, its promoters or its management, which may affect the
independence of the judgment of a Director. The Board members possess requisite skills,

experience and expertise required to take decisions, which are in the best interest of the
Company. The composition of the Board is as under:

Sunil Bharti Mittal

Rajan Bharti Mittal

Akhil Gupta

Rakesh Bharti Mittal

Chua Sock Koong

N. Kumar

Kurt Hellstorm

Donald Cameron

Paul OSullivan

Professor V.S. Raju

Pulak Chandan Prasad

Bashir Abdullah Currimjee

Gavin Darby

Syeda Imam

Ajay Lal

York Chye Chang

Paul Donovan

Arun Bharat Ram

Marketing Research
Research is the scholarly or scientific practice of gathering existing or new
information in order to enhance one's knowledge of a specific area. Research has
many categories, from medicine to literature. Marketing Research, or Market
Research, is a form of business research and is generally divided into two categories:

consumer market research and business-to-business (B2B) market research, which

was previously known as Industrial Marketing Research. Consumer marketing
research studies studies the buying habits of individual people while business-tobusiness marketing research investigates the markets for products sold by one
business to another.
Consumer Marketing Research is a form of applied sociology that concentrates on
understanding the behaviours, whims and preferences, of consumers in a marketbased economy. The field of consumer marketing research as a statistical science was
pioneered by Arthur Nielsen with the founding of the ACNielsen Company in 1923.
Market research and marketing research are often confused. Market' research is
simply research into a specific market. It is a very narrow concept. 'Marketing'
research is much broader. It not only includes 'market' research, but also areas such as
research into new products, or modes of distribution such as via the Internet. Here are
a couple of definitions:

"Marketing research is the function that links the consumer, customer, and public to
the marketer through information - information used to identify and define marketing
opportunities and problems; generate, refine, and evaluate marketing actions;
monitor marketing performance; and improve understanding of marketing as a
0process. Marketing research specifies the information required to address these

issues, designs the methods for collecting information, manages and impleme
data collection process, analyzes, and communicates the findings and their
implications."
American Marketing association -Official Definition of
Marketing Research
Obviously, this is a very long and involved definition of marketing research.
"Marketing research is about researching the whole of a company's marketing
process."
This explanation is far more straightforward i.e. marketing research into the elements
of the marketing mix, competitors, markets, and everything to do with the customers

The Marketing research Process.

Marketing research is gathered using a systematic approach. An example of one
follows:

1. Define the problem. Never conduct research for things that you would 'like' to
know. Make sure that you really 'need' to know something. The problem then
becomes the focus of the research. For example, why are sales falling in New
Zealand?
2. How will you collect the data that you will analyze to solve your problem? Do we
conduct a telephone survey, or do we arrange a focus group?
3. Select a sampling method. Do we us a random sample, stratified sample, or cluster
sample?
4. How will we analyze any data collected? What software will we use? What degree
of accuracy is required?
5. Decide upon a budget and a timeframe.
6. Go back and speak to the managers or clients requesting the research. Make sure
that you agree on the problem! If you gain approval, then move on to step seven. 7.
Go ahead and collect the data.
8. Conduct the analysis of the data.
9. Check for errors. It is not uncommon to find errors in sampling, data collection
method, or analytic mistakes.
10. Write your final report. This will contain charts, tables, and diagrams that will
communicate the results of the research, and hopefully lead to a solution to your
problem. Watch out for errors in interpretation.

Sources of Data - Primary and Secondary

There are two main sources of data - primary and secondary.

Primary research is conducted from scratch. It is original and collected to solve the problem in
hand.
Secondary research, also known as desk research, already exists since it has been
collected for other purposes.

Marketing research methods

Methodologically, marketing research uses the following types of research designs

Based on questioning:

Qualitative marketing research - generally used for exploratory purposes small number of respondents - not generalizable to the whole population statistical significance and confidence not calculated - examples include focus
groups, in-depth interviews, and projective techniques

Quantitative marketing research - generally used to draw conclusions - tests

a specific hypothesis - uses random sampling techniques so as to infer from
the sample to the population - involves a large number of respondents examples include surveys and questionnaires

Based on observations:

 Ethnographic studies

-, by nature qualitative, the researcher observes social

phenomena in their natural setting - observations can occur cross-sectionally

(observations made at one time) or longitudinally (observations occur over
several time-periods) - examples include product-use analysis and computer
cookie traces
Experimental techniques -, by nature quantitative, the researcher creates a
quasi-artificial environment to try to control spurious factors, then
manipulates at least one of the variables - examples include purchase
laboratories and test markets
Researchers often use more than one research design. They may start with secondary
research to get background information, then conduct a focus group (qualitative
research design) to explore the issues. Finally they might do a full nation-wide survey
(quantitative research design) in order to devise specific recommendations for the
client.

RESEARCH METHODOLGY

Research Methodology
On defining the objective of the project, a plan was developed to gather information
most efficiently. Decisions were taken on the data sources, sampling plan, research

tools and contact methods.

Data Sources: - Primary and secondary data was gathered.

1. Primary Data:-

was gathered by carrying out a market survey of various

Dairy booths shops in the jaipur region

Current perceptions of existing retailers is been taken to judge their

expectations from Airtel and its services. they are interest in selling airtel connection and
recharge
Tools used for market survey are: Questionnaires for dairy booths retailers. Questionnaires were given to approximately 50
retailer
Visited markets: - Vidhyadhar nagar, Bani park, Jothwara, Sastri nagar,

Dadi ka phatak, Murlipura, Nadi ka phatak, Kabir marg, Pani paj, Imlee ka phatak, Nehru
nagar

The dimensions addressed in the questionnaire were:-

o What kind of services they want- activation, recharge .

o Overall performance of airtel services.
o Satisfaction level of retailers.
o How many PRC & Lapu sold per month by retailer
o know about interest in new scheme of company

2. Secondary Data : - The researcher would have to decide which sort of data

he would be using for his study and accordingly he will have to select one
or other method of data collection. Information was gathered from the
internet, media and print so as to obtain relevant information such as

industry background and also public perception of Airtel.

Secondary data is very carefully used in research process because it is just
possible that the secondary data may be unsuitable or may be inadequate in
the content of the problem which we want to study. The data used in
research is reliable according to our research needs. Data should be suitable
and adequate.
Internet
Airtel has its own site in which all details are given
www.airtelworld.com
www.airtel.in
www.google.com
Are the main sites which are been used for collection of data in our
research.
3. Target Respondents
Dairy booth retailer of different market visited.
4. Sampling
Sample size of 60 individuals relatively covering jaipur in particular area
5. Execution After collection of relevant data and sample planning done,
the questionnaires were filled by the retailers by personally interviewing them.

positive pept
Tele AV remarks must be on PEF
Mobile Number / Sim number must be clearly mentioned on
pef

 Must have passport size photograph duly cross sign by

customer
Customer number / father name must match POI / POA
Must have present address & permanent address along with
hand work & alternative contact number
Customer signature must be in read box of the PEF
Distributor seal & signature must be on PEF
Retailer seal & signature must be on PEF
Form 60/61 either of two must be filled & signed by the
customer

Activation charge for new sim

MRP
31 Rc.
1 paisa / second
plan

Customer get blance

(Rs.)
25

Retailer profit
(Rs.)
10

32 Rc per minute/
50 paisa

25

10

61 Rc. 1 paisa /
second plan

55

15

62 Rc. per minute/

50 paisa

55

15

131 Rc. 1 paisa /

second plan

100 &

50

132 Rc. per minute/

50 paisa

100 &

221 Rc. 1 paisa /

second plan

200 &

222 Rc. per minute/

50 paisa

200 &

(100 mb for net)

50

(100 mb for net)

60

(100 mb for net and 300 nat.&

local sms)

60

(100 mb for net and 300 nat.&

local sms)

Airtel monsoon offer

These offer start for three months (Jun, July, August, )
Objective of these offer.
Do maximum sell sim cards.
Provide gift & profit to retailer
Know customer satisfaction
How to register in monsoon offer

These are some steps

1st step
We decide target how many sim retailer active in monsoon offer
2nd step
Retailer type message on his mobile
REP (SPACE) TARGET and send to 51679
After do this retailer get concordantly message.
This target is valid for 3 months
Profit of monsoon offer for retailer
By do these activation they collect airtel currency
Do 31 RC & 61 RC get 4 bonuce currency.
If customer use more then 10 Rs. Retailer get 2 bonus currency
Every 15 day if retailer complete his 15% target he can get 2
extra currency
Retailer can get redemption gift & silver gold gift in exchange
of airtel currency

Airtel currency

Redemption gift

300

5 ltr. Camper/Bombay dying lien

650

20 Gm. Silver/3pc
casserole/steam

1000

30 Gm. Silver/celling fan

1500

45 Gm. Silver/JMG

3500

110 Gm.silver/HP photo Copier

(F4488)

5500

Digital Camera7MP/Home
Theater/3 Gm. Gold

7500

Microwave/ 250 Gm. Silver

10000

Washing machine/5Gm.
Gold/19LCD/HP photo copier
1136

15000

1.5 Tn Ac/ 7 gm Gold/ Handicam

DATA ANALYSIS

Tabulation Analysis and Interpretation of the Data

Q.1 Have you heard about Saras and Airtel tie-up?
Yes

No

45

Total

50

Some retailer those reads always newspaper they know that these tieQ.2 Are you satisfied with the advertisement of the company?
Yes

48

No

Total

50

 Most of retailer are satisfy by airtel advertisement

Some retailer are want more advertisement product

Q.3 Are you satisfied with new margin, 2.50%?

Answer

Number

Yes

No

45

Total

50

Many retailer are highly dissatisfy with new margin 2.50%

According to Some retailer all tale company decrease margin so that satisfy

Q.4 Do you sale the recharge coupon of any other company?

Yes

No

47

Total

50

Some booths are selling other companys RC

Many booths are selling only airtel coupon

Q.5 Are you satisfied with the service provided by the FOS?

Service

No. of respondents

Good

44

Ordinary

Bad

Total

50

retailer were happy with there FOS service

According to retailer some time delivery is late
Many retailer are satisfy by FOS service
Some time when delivers are not on proper time then few retailer are
dissatisfy by FOS service

Q.6 Do you want the Airtel coin box?

Yes

10

No

40

Total

50

Some retailer want airtel pco

Most of retailer not want coin box because they think every body have
mobile phone so generly not use of coine box

Q.7 Which PRC do you sale the most?

PRC

Respondents

10

25

30

18

60

Total

50

Most of industry aria retailer purchase 10 Rs PRC because there are

worker live
Some place 30 PRC is maximum sell
Those retailer booths near high colony they sell average 60Rs. PRC

Q.8 Are you registered in the monsoon offer?

Yes

40

No

10

Total

50

These offer is 3 months and new booths are open after 2 months so many
booths retailer not register for monsoon offer
Many retailer are involve in monsoon offer for get gift
Give extra time to new booths to complete monsoon scheme

Q.9 Retailer complete target for 10 paisa calling?

Always

30

Many time

Some time

Never

Total

50

Some retailer are not complete target because they not sell sim card
Many customer complete target to 10 paisa calling
Some customer many time complete target but not regularly
Some retailer some time complete target when sell is maximum

Q.10 Do you have any problem to active new sim connection?

0.Yes

46

No

Total

50

There are some retailer who have some problem to active new connection
Most of booths retailer easily active new sim card

Q. 11 which FRC maximum uses to open new sim cards.

FRC in Rs.

Respondents

31 or 32

35

61 or 62

12

121 or 222

Total

50

Maximum person use 31 or 32 FRC because thise cost is minimum by other

FRC and customer easily agree with these FRC.
Those retailer live near colony, they use 61 or 62
And few retailer use 121 or 222 FRC

Q.12 Are you satisfied with the company advertising material?

Promotion

No. of respondents

Good

42

Ordinary

Bad

Total

50

Many dairy booth retailer satisfy by airtel advertising material

Some retailer have not get enough advertisement material
Some booths say that advertisement material quality is not good
Some sun flexs are so light weight that they fly away in wind.

Q.13 Are you satisfied with the Gifts and schemes provided by the company?

Promotion

No. of respondents

Good

44

Ordinary

Bad

Total

50

Many customer are like by customer

Some retailer are not interest in schemes

General Overview of Feedback

Customer diversification from Airtel is increasing in regular basis due to

increase in service complaints.

Need quick services to increase sales.
More and vast visibility of Hutch and Idea boards and advertisements which is
improving their promotion and branding.
Customer demand is high for Airtel but due to services complaints, less
advertisements and claims issues the retailers are diverting the customers to
Hutch and Idea.
Airtel is still ruling in sales as compared to others but through better
promotion, schemes and less claims issues. Hutch is emerging as second best.
So need to take actions for it..
Network of Airtel is better than any other telecom services.
New schemes are not properly being conveyed to the retailers, so they are
facing problem of no responses to customer queries.
Board and advertisements are required in many dairy booths shop. It is been observed that
many booths [ dont even have normal banner of Airtel in their shop in spite of
demanding of long.
Lot of technical problems are complained here due to that dairy retailers
dissatisfaction is increasing, also immediate services are not provided by the
department from Airtel. i.e. un baring process is very slow when retailer active new sim card

Recommendations
Airtel should focus more on promotion and advertising part as areas which are
Surveyed have very less awareness about the schemes and all.
Working of sales department should be more flexible as complaints regarding

Incentives and claims are being observed.

Major threat from hutch and Idea are seen as hutch is providing with quick
Sales facilities, excellent communication network and high promotion whereas
Idea is giving very economical schemes and connectivity. So, to decrease
Customer diversification and to maintain the brand name of the company
Better communication network should be established between sales
Management and the retailers by attending their complaints properly, giving
Timely and verified incentives, increase in manpower, taking regular feedback.
by mismanagement on behalf of the distributor side also many retailers
Grievances are increasing, complete check on workings on distributors should
Be done.
Some of dairy booths retailers are interest in having airtel coin box. So priority should be
given to them
better schemes for retailers so that they can be able to develop self
Interest and they could try their level best to make more and more sale which
Would lead benefit to dealers and company as well.
in this airtel dairy project for open new booths give some special gift to dairy booths retailer.
more claim margins: the dealers have this issue that working in a small
Margins is not acceptable to them i.e. just 2.50% margin is not much it should
Be increased so that the dealers also are able to make some more profits.

Conclusion
The basic and to the point conclusion of the above discussed issue is that
the company can make more and more profits only when it can satisfy
all its customers, dealers and distributors in order to do that the company
should agree with all their fair suggestions and make them happy. If
workers will be happy and satisfy then they will make sincere efforts to
achieve their targets and increase the sales of the company.

BIBLIOGRAPHY
Books

Research methodology by C.R. khothari

Marketing Management by Philip Kotler

Websites

www.google.com
www.wikepedia.com

Company information

www.airtel.com
www.airtelworld.com
Tele world magazines
Pamphlets from various retailers

APEEJAY INSTITUTE OF TECHNOLOGY ,

SCHOOL OF
MANAGEMENT
PGDM 2013-2015
NAME : RAHI JAIN
ROLL NUMBER-M2013048
QUESTIONNAIRE
Q.1 Have you heard about Saras and Airtel tie-up?
Yes
No
Q.2 Do the FOS delivered SIM cards and Balance properly?
Always
Most of the time
Some times
Q.3 Are you satisfied with the service provided by the FOS?
Good
Ordinary
Bad
Q.4 Do you have any problem to active new sim connection?
Yes
No
Q.5 Are you registered in the monsoon offer?
Yes
No
Q. 6 Which FRC do you use maximum to open new sim cards?
31 or 32
61 or 62
121 or 222
Q.7 Do you complete the target for 10 paisa calling?
Always
Many times
Some time
Never
Q.8 Which PRC do you sale the most?

 10
30
60
Q.9 Are you satisfied with the Gifts and schemes provided by the company?
Good
Ordinary
Bad

Q.9 Are you satisfied with the Gifts and schemes provided by the company?
Good
Ordinary
Bad
Q.10 Are you satisfied with the advertisement of the company?
Yes
No
Q.11 Are you satisfied with the company advertising material?
Good
Ordinary
Bad
Q.12 Do you want the Airtel coin box?
Yes
No
Q.13 Are you satisfied with new margin, 2.50%?
Yes
No
Q.14 Do you sale the recharge coupon of any other company?
Yes
No
Q.15 Do the Company provides proper attention to the complaints of the retailers?
Always
Most of time
Some times

Name: ________________________

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