Notes from Social Media presentation

Presenter: Philip Oakley

Date: 6th January 2010

Social Media & Social Networking Introduction

Social Networking Definition

Social networking is the practice of expanding the number of one's business and/or social contacts
by making connections through individuals.

Social Media Definition

Social media is media designed to be disseminated through social interaction, created using highly
accessible and scalable publishing techniques. Social media uses Internet and web-based
technologies to transform broadcast media monologues (one to many) into social media dialogues
(many to many). It supports the democratization of knowledge and information, transforming
people from content consumers into content producers.
Social media can be said to have three components;
1. Concept (art, information, or meme).
2. Media (physical, electronic, or verbal).
3. Social interface (intimate direct, community engagement, social viral, electronic broadcast
or syndication, or other physical media such as print).
Common forms of social media;
• Concepts, slogans, and statements with a high memory retention quotient, that excite
others to repeat.
• Grass-Roots direct action information dissemination such as public speaking, installations,
performance, and demonstrations.
• Electronic media with 'sharing', syndication, or search algorithm technologies (includes
internet and mobile devices).
• Print media, designed to be re-distributed.
Definition From Wikipedia - http://en.wikipedia.org/wiki/Social_media

Examples

The phrase 'User Generated Content' (UGC) is often used and there are many examples including:

Video (Youtube etc)

Blogs/Microblogs (Twitter/Blogger)
Pictures/Images (Flickr)
Social Networking (Facebook)
Social Bookmarking/weblinks (delicious)
Documents/Slides (Scribd/Slideshare)
Audio (Audioboo/Myspace)
Who is using Social Media

Anyone who has a message they want to communicate but widely used by:
• Political Parties (All major UK Parties)
• Charities (Most national charities and increasingly local charities)
• Companies (International to local SME)
• Celebrities
• News Agencies and TV (e.g. BBC, News Corp)

Why use Social Media

• Communication
• Collaboration
• Feedback

Examples in Health:
NHS (e.g. NHS Choices, NHS Direct, Trusts)
Pharma (e.g. AstraZeneca)
Health Organisations (World Health Organistion)
Professional Organisations

7 Twitter Tips for effective Micro-Blogging

1. Use a Twitter Client (e.g. Tweetdeck)

2. Use Twitter Search (to find subjects you are interested in)
3. Follow People (who you find interesting)
4. Engage
5. Publicise but mix with other content
6. Link to your blog/site
7. Think of different ways to use (internal/mobile/text)

7 Tips for using Linkedin

1. Invest in your profile
2. Recommend People
3. Ask for Recommendations
4. Join Groups (NHS Professionals)
5. Ask and Answer questions
6. Don't link for the sake of it
7. Link to me - www.linkedin.com/in/philoakley

7 Tips for Facebook

1. Don't add friends for Business
2. Use Business & Fan Pages
3. Link Content (Twitter, Youtube, Blog posts)
4. Join or create a Group
5. Use Facebook events
6. Use Facebook applications e.g Slideshare
7. Consider Advertising on Facebook
Lists of Social Media, Social Networking and Social Bookmarking websites

Local
http://stafforddirect.ning.com/

Health
http://twitter.com/#/list/philoakley/health (List of health related Twitter accounts)
http://www.healthmap.org/en (World Decease Alert Map)
http://www.patientslikeme.com/ (Personal Health Record site)
https://www.google.com/health (Google's Health records sites)
www.healthvault.com (Microsoft Health records sites)
http://qwitter.tobaccofreeflorida.com/ (Qwitter community on Twitter to help give up smoking)
http://twit2fit.ning.com/ (Community Site to help support fitness goals)

Twitter/MicroBlogging
http://twitter.com
http://search.twitter.com/ (Search Twitter)
http://beta.twittervision.com/ (Real-time Google Map/Twitter Mashup)
http://www.twitscoop.com/ (Twitter Trends)

Private Social Networks/Groups

http://www.ning.com/
http://groups.google.com/
http://presentlyapp.com/
http://status.net/
https://www.yammer.com/

Social Networking
http://linkedin.com
http://facebook.com
http://ning.com
http://elgg.org/

Wiki's
http://www.wikipedia.org/
http://www.mediawiki.org/ (Wiki Platform used Wikipedia, Medpedia and many more)
http://twiki.org/ (Wiki platform used by Motorola)
http://www.medpedia.com/
http://askdrwiki.com/
https://www.yammer.com/
http://presentlyapp.com/

Events
http://upcoming.yahoo.co m/
http://www.meetup.com/

Continued.....
Location Based
www.google.com/latitude
http://foursquare.com/

Social Bookmarking
http://del.icio.us/
http://www.spurl.net
http://blogmarks.net
http://stumpleupon.com