Eloqua Exam Study Guide 2069112

Oracle Eloqua Marketing Cloud Service 2013
Implementation Essentials
Exam Study Guide
Objective & Audience
Objective
This guide is designed to help you prepare for the Oracle Eloqua
Marketing Cloud Service 2013 Implementation Essentials Exam
by providing resources that you can use in your Preparation.
Targeted Audience
Technical Consultants
Functional Implementers
Up-to-date training and field experience are recommended
For Oracle employees and authorized partners only. Do not distribute to third parties.
2013 Oracle Corporation Proprietary and Confidential
Exam Topics & Objectives
Exam Topics
The Oracle Eloqua Marketing Cloud Service 2013 Implementation
Essentials Exam consists of 12 topics:
1. Product Overview
2. System Architecture
3. Initial Configuration
4. Automation: Lead Nurturing
5. CRM Integration
6. Automation: Lead Scoring and Data Tools
7. Integrating with Third Party Systems
8. Closed-Loop Reporting
9. Sales Enablement Tools
10. Advanced Reporting
11. Event Module
12. System Administration
Exam Objectives
The exam objectives are defined by learner or practitioner level of knowledge:
Learner-level: questions that test foundational knowledge and require
comprehension (not recognition or memorization)
Practitioner-level: questions that present on-the-job scenarios and require the
ability to integrate and apply knowledge to analyze, troubleshoot, and solve
problems.
Training Options
Course options have been identified for each exam topic. Please note that not all
training options are available for all exam topics. Additional choices may be
developed over time.
Instructor-Led or Web-Based Training (delivered by Eloqua University)

Partners with Oracle Eloqua All Access Education Passes can take publiclyscheduled Eloqua University courses. Benefit from hands on experience to gain
working skills.
OPN Competency Center

This intelligent training tool allows partners to manage their Oracle training with
role-focused guided learning paths and measure their achievement toward
Specialization.
Topic 1: Product Overview
Objectives
Describe the features of Oracle Eloqua and the value of these
features to marketing and sales
Describe how Eloqua AppCloud works and be familiar with the types
of cloud connector components available
Level
Learner
Learner
Training Options
Oracle Eloqua Marketing Cloud Service 2013 Implementation Specialist
Sample Question:
Identify three benefits of Social Sign-On.
a.
b.
c.
d.
e.
Collect accurate data

Augment existing contact data to improve profiling
Reduce form abandonment
Increase following on Facebook page
Improve Klout Score
Answer: a, b, c
Topic 2: System Architecture
Objectives
Describe the different components of the Eloqua application,
how they are used to serve specific functions and work together
Describe the Eloqua Data Model and Digital Body Language
Level
Learner
Learner
Training Options
Sample Question:
Which three components leverage data provided by Digital Body Language?
a.
b.
c.
d.
e.
Page Tag
Update Rule
Query String Parameter Set
Lead Assignment
Lead Scoring
Answers: a, c, e
Topic 3: Initial Configuration
Objectives
Generate Eloqua website tracking scripts and configure tracking of
non-html content
Implement and configure each Branding and Deliverability package
Configure subscription management using any one of Eloqua's
three standard options
Perform an initial list upload of bouncebacks, unsubscribes,
and contacts
Describe IP Warming and know when this is required
Level
Practitioner
Practitioner
Practitioner
Practitioner
Learner
Training Options
Sample Question:
To achieve high deliverability during IP warming, what do you do?
a.
b.
c.
d.
Send all product announcements to all contacts in a single batch

Email contacts information they requested in small, targeted segments
Include contacts from all email groups in every email distribution
Upload purchased lists and email them the latest product information
Answer: b
Topic 4: Automation: Lead Nurturing
Objectives
Create emails by uploading an html file and creating an email
in the editor
Generate and interpret Email Content and Deliverability reports
Integrate and configure forms with Eloqua using any one of three
different methods
Configure Field Merges, PURLs, Shared Content and Dynamic
Content in emails and landing pages
Level
Practitioner
Practitioner
Practitioner
Practitioner
Training Options
Sample Question:
You create a Welcome campaign for new contacts in your database. You configure the segment to
use the filter criteria Date Created within the last hour. What setting do you select to make sure the
campaign allows for new members?
a.
b.
c.
d.
e.
Campaign Setting: Activate

Segment Setting: Add members once when the campaign is first activated
Segment Setting: Add members hourly until campaign is deactivated
Campaign Setting: Allow contacts to enter the campaign more than once
Campaign Setting: Sync with CRM
Answer: c
Topic 5: CRM Integration
Objectives
Describe the relationship between internal events, external calls,
and auto syncs
Configure a bi-synchronous integration with CRM, including weblinks
Create a Custom Object and Custom Object fields
Integrate CRM custom objects with Eloqua and leverage the data for
segmentation, personalization, and scoring
Level
Learner
Practitioner
Practitioner
Practitioner
Training Options
Sample Question:
Which External Call requires a field to be mapped in the External Call Return Value?
a.
b.
c.
d.
Create Lead
Update Lead
Update Contact
Get Leads
Answer: a
Topic 6: Automation: Lead Scoring and Data Tools
Objectives
Configure a Lead Scoring model
Configure Program Builder actions, decision rules, and feeders and
enable in the appropriate program run mode
Configure Eloqua Data Tools
Level
Practitioner
Practitioner
Practitioner
Training Options
Sample Question:
In which Data Tool is a Lookup Table used?
a.
b.
c.
d.
Filter
Segment
Match Rule
Update Rule
Answer: d
Topic 7: Integrating with Third Party Systems
Objectives
Gather customer requirements and configure Data Imports and
Data Exports
Configure Cloud Connectors in Eloqua
Level
Practitioner
Practitioner
Training Options
Sample Question:
For which Data Export can you specify which fields to include in the exported file?
a.
b.
c.
d.
Account Data
Activity Data
Contact Data
Linked Record in Custom Object
Answer: c
Topic 8: Closed-Loop Reporting
Objectives
Describe the technical Eloqua components of Closed-Loop Reporting
Describe how revenue is tied to campaigns (Revenue Attribution
Model)
Configure the campaign and opportunity settings and the
bi-synchronous CRM integration for Closed-Loop Reporting
Interpret Closed-Loop Reporting reports and dashboards
Level
Learner
Learner
Practitioner
Practitioner
Training Options
Sample Question:
Which metric provides a realistic forecast of revenue that will become Closed-Won?
a.
b.
c.
d.
Inbound Activity Rate

Opportunity Stage Name
Attributed Revenue
Budgeted Cost
Answer: c
Topic 9: Sales Enablement Tools
Objectives
Describe the features, functions, and business value of Eloqua
Profiler and Eloqua Engage
Provision Eloqua Profiler and Eloqua Engage users and configure
these sales tools in an integrated CRM system
Level
Learner
Practitioner
Training Options
Sample Question:
When an Engage email is sent to a contact that does not exist in Eloqua, what happens?
a.
b.
c.
d.
The contact is created in Eloqua immediately

The contact is created in Eloqua during the next hourly sync
The email is sent but there is no tracking because the recipient is not an Eloqua contact
A lead is created in CRM, then the contact is created in Eloqua during the next auto sync
Answer: a
Topic 10: Advanced Reporting
Objectives
Explain the difference between the Reporter and Analyzer
Insight licenses
Create custom reports, edit standard Eloqua reports, and
build custom dashboards
Level
Learner
Practitioner
Training Options
Sample Question:
What does an Insight Analyzer have the ability to create?
a.
b.
c.
d.
Reports, Segments, Prompts, Custom Groups and Documents

Reports, Segments, Custom Groups and Documents
Segments, Programs, Prompts, Custom Groups, Documents and Filters
Reports, Prompts, Custom Groups, Documents and Filters
Answer: d
Topic 11: Event Module
Objectives
Explain how the Event Module is used in the workflow of
automating event management
Configure a single or multi-session event, merge session details
into emails, and generate automated reminders and post event
communications
Level
Learner
Practitioner
Training Options
Sample Question:
In which section of the Event Module do you configure the Special Fields, Email Address and
Unique Code?
a.
b.
c.
d.
A
B
C
D
Answer: b
Topic 12: System Administration
Objectives
Configure contact-level security by creating and assigning labels
in a custom program
Customize asset permissions to control visibility and access
Create custom security groups
Level
Practitioner
Practitioner
Practitioner
Training Options
Sample Question:
You configure and test Contact Level Security using a small group of test records. Where do you
validate the results and which report do you run?
a.
b.
c.
d.
Program Builder: Program Exit History

Program Builder: Program Conversion
Setup > Users: Contacts by Label
Setup > Users: User and Groups Security History
Answer: c
Exam Registration
How to register for the exam?

You can register for all Oracle certification exams with Pearson VUE. Before a
registration can be submitted, a Pearson VUE profile must be created using your
Company ID. Your Company ID can be obtained by contacting your local Oracle
Partner Business Center or by signing in to your OPN account. Your Company
ID is located in the section on the right under "Company information".
Please follow these instructions in order to properly set-up your Pearson VUE
account for the first time.
Have you completed an Oracle Certification Exam in the past?

Due to systems enhancements, each partner who has completed an Oracle
Certification Exam will need to update their Pearson VUE profile in order to
receive credit and for those records to appear in the OPN Competency Center.
How to get full recognition as Certified Implementation Specialist?

To get full recognition as a Certified Implementation Specialist you need to:
A. Update your Pearson VUE profile with your Company ID
B. Activate your Certview Account
Please follow these instructions and your records will be properly recorded.

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Oracle Eloqua Marketing Cloud Service 2013

Objective & Audience

Exam Topics & Objectives

Instructor-Led or Web-Based Training (delivered by Eloqua University)

OPN Competency Center

Topic 1: Product Overview

Collect accurate data

Topic 2: System Architecture

Topic 3: Initial Configuration

Send all product announcements to all contacts in a single batch

Topic 4: Automation: Lead Nurturing

Campaign Setting: Activate

Topic 5: CRM Integration

Topic 6: Automation: Lead Scoring and Data Tools

Topic 7: Integrating with Third Party Systems

Topic 8: Closed-Loop Reporting

Inbound Activity Rate

Topic 9: Sales Enablement Tools

The contact is created in Eloqua immediately

Topic 10: Advanced Reporting

Reports, Segments, Prompts, Custom Groups and Documents

Topic 11: Event Module

Topic 12: System Administration

Program Builder: Program Exit History

How to register for the exam?

Have you completed an Oracle Certification Exam in the past?

How to get full recognition as Certified Implementation Specialist?

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