WiFiOffloadCaseStudy

TheChallenge
TargetedWiFioffloadhasbecomeakeypartofaTier
1MobileOperatorsdataoffloadstrategy.Inorderto
prioritizedeploymentsinlocationswheretheywould
deliverboththebestimprovementincustomer
experienceandthebestbusinessreturns,theyturned
toariesoGEOtoprovidedetailedintelligenceonthe
preciselocationofdatahotspotswithintheirnetwork.

capabilitiesallowtheusertoselectasmanyfilter
criteriaasrequired,withcompleteflexibilitytodefine
thetargetcharacteristicstosuittheoperators
businessgoals.

UsingLocationIntelligence
Foracandidatelocationtodeliverboththerequired
customerexperienceandbusinessreturngoalsforthe
operator,itneedstohave3keycharacteristics:
1. Highdatatraffic:Thelocationswiththe
highesttotaldownlinkvolumerankhighly.
2. HighnumberofHSDPAsessions:HSDPA
sessionsaretypicalofthetypeofdeviceand
useractivitythatlendsitselfmostreadilyto
WiFioffload.
3. Highnumberofuniqueusers:Withaclear
goaltomaximisetheimpactoncustomer
experience,targetlocationsneedtohavea
largenumberofuniqueusers,maximisingthe
numberofcustomerswhowouldbenefit.

Byanalysingdatafromeveryconnection24/7and
geolocatingdowntobuildinglevelaccuracy,
ariesoGEOprovidesunprecedentedinsightintoany
oneoftheseselectioncriteria.
Otheroperators,facedwithsimilarchallenges,have
alsousedadditionalparameterssuchasdevicetype
ortimewindowstofurtherrefinetheselectionof
candidatelocations.ariesoGEOspowerfulfiltering

Figure1HSSessionCount

UnprecedentedInsight
Eachofthecharacteristicswereindividuallymapped,
andeachrevealedanumberofareasforfocus,
howeverasshowninFigure1,eachoftheseidentified
quiteabroadarea.ariesoGEOgivestheusercomplete
controltocombinetheindividuallayersoffiltered
datausingmathematicalequations,givingspecific
weighttoindividualcriteriaandcombinationsof
criteria.Theoperatordevelopedamethodof
combiningthecharacteristicsthatmettheirgoals,
andcreatedtheidealmapinariesoGEO.


Usingtheadvancedgeographicalfilteringcapabilities
ofariesoGEOtheoperatorisnowabletostudyeach
locationinturn,understandingindepthdetailssuch
ascommondevicetypesanddistributionoftraffic
throughtheday,toaidthefinalselectionof
candidates.

Figure2CombinedHotspotIdentification

ProcessSimplification

BuildingLevelTrafficProfiling
Ascanbeseenfromfromfigure2,withthe
combinationofcharacteristicsmapped,thereare
clearpriorityareasoffocus,withtrafficthatisideally
suitedtoWiFioffloadidentified.Classleading
geolocationallowshotspotsdowntoindividual
buildingleveltobeshown.

Withtheoperatorsexpertshavingproventhe
methodologytoindentifyhotspotcandidatesthat
deliverthebestbusinessreturns,theoperatorcalled
onthesupportofAriesosmentoringteamtodevelop
GEOdocumenttemplatestosimplifytheprocess.
Ariesowasabletoassistfurtherbytrainingthe
operatorsregionalteamsintheuseofthese
templates,enablingtherapidrolloutofthisadvanced
techniqueacrosstheentirecountry,andensuringthat
engineersofallskilllevelsfollowedasimple,proven
andconsistentprocess.
BusinessBenefits
ariesoGEOallowsoperatorstotakefulladvantageof
thepotentialofWiFioffload,significantlyreduced
costtoservewhilstdeliveringimprovedcustomer
experience.Byenablingthemostprecisemethodof
targettingwifitobeusedconsistentlyacrossthe
operatorsbusinessrolloutcanbeaccelerated,whilst
qualityandreturnoninvestmentaremaximised.

EMEA (and Global)

Arieso Ltd, Astor House, Newbury Business Park, London Road, Newbury, Berkshire, RG14 2PZ, UK
Americas
Arieso Inc, 3495 Piedmont Rd, Bldg 11, Suite 550, Atlanta, GA 30305, USA
Tel: +44 (0) 1635 232470 | Fax: +44 (0) 1635 232471 | Email: info@arieso.com | Web: www.arieso.com