Michelle Hayes

San Jose, CA
e-mail: mhaze10374@gmail.com
http://www.linkedin.com/in/michelle74

OBJECTIVE & QUALIFICATIONS

 Seeking a marketing or market research position for a dynamic, growing
company
 3.5 years of professional and academic marketing communications & research
experience
 10+ years of professional work experience with technical, financial and start-
ups
 Questionnaire design and focus group experience from the MBA program
 Experience with high tech, fast-paced firms where many hats are worn
 Excellent analytical thinking, organizing, presenting and writing skills
 Dedicated to quality work and high achievement at all levels
 Core competencies in marketing communications, writing, research,
organization and analysis
 Experience with product launches and Web 2.0 marketing techniques

EDUCATION & TRAINING

The University of Nevada, Reno
MBA, Concentration: Marketing/Market Research, May 2008
 The University of Oklahoma
B.A., Major: Sociology, August 1997
 Attended The University of Oklahoma College of Law
 Member of American Marketing Association, Silicon Valley local
chapter

COMPUTER SKILLS
 Software Skills: Access, ACT, Adobe Photoshop, Basic HTML, Compustat, Excel,
Filemaker, Basic Knowledge of FrontPage, Google Analytics, MS Publisher,
PowerPoint, Salesforce, Social Media Marketing (e.g., Facebook, YouTube,
LinkedIn, & Twitter), SPSS and Word

PROFESSIONAL EMPLOYMENT HISTORY

Crawford Communications Group – Cupertino, CA October

2009 – November 2009
Consultant, Community Development Team (CONTRACT/PROJECT)
 Crawford Communications Group is a boutique marketing consulting firm
 Source and pre-screen marketing candidates
 Candidate generation projects

Workin.com – Reno, NV April

2009 – October 2009
Marketing Manager
 Produced and organized collateral in the form of postcards, brochures, etc. by
using tools like Adobe Photoshop and MS Publisher
 Reviewed commercial spots airing in various local cable markets across the
country
 Created and edited press and news releases
  Created banner and tile ads to promote both internal products and client
products
 Helped write and construct monthly e-mail blasts to existing and former
clients
 Reviewed Web statistics through Google Analytics
 Converted logos and other graphics via Adobe Photoshop and Image Ready
 Key verticals: Employment advertising, healthcare, and real estate
 REASON FOR LEAVING: LAID OFF

LumaSense Technologies – Santa Clara, CA

October 2008 – March 2009
Marketing Specialist (CONTRACT position through Payrolling.com)
 Supported both the Marketing Communications Manager and Sr. Product
Marketing Manager with various projects
 Analyzed the Editorial Calendar of Media Kits and Media Planners
 Conducted research for marketing efforts such as trade shows, trade
magazines, etc.
 Formulated strategic marketing plans for new product launch on a project to
project basis
 Led the global Web Marketing campaign for our newest portable thermal
imaging camera
 Helped with shipping demo products and marketing materials for trade shows
 Assisted with sales rep contracts and updating pricing guide
 Edit marketing copy
 Used various social and viral marketing strategies such as a Facebook and
YouTube page, a presentation on Slideshare.net, etc.

Motive Interactive – Zephyr Cove, NV

May 2007 – Aug. 2007
Marketing Research Intern (summer internship)
 Supported the Vice President of Marketing with marketing research efforts to
expand business.
 Conducted in-depth searches for potential clients and other business
opportunities in the form of publishers and advertisers.

Moody’s KMV – San Francisco, CA Oct. 2002 – Jun. 2003 &

Feb. 2004 – Mar. 2005
Staffing Associate (through Johnson Staffing)
 For each open requisition, I worked with hiring managers to better understand
their requirements and brainstorm on strategies for recruitment.
 In charge of resume review, sourcing, and immigration
facilitation/administration issues.
 Scheduled and interviewed candidates.
 Represented MKMV at career events and worked with career services at
targeted universities.

Various Companies – San Francisco, CA/Bay Area

Jan. 2001-Sept. 2002
Sourcer/Web Researcher Consultant
 CONTRACT ASSIGNMENTS included the following:
1. Sourcer at YAHOO! (through ABE/Nelson) from Jan. 2001 – April
2001
 2. Relocation Assistant at CHARLES SCHWAB (through Adecco) from
May 2001 – Sept. 2001
3. Sourcer at NVIDIA from Sept. 2001 – Feb. 2002
4. Sourcer at CENTILLIUM COMMUNICATIONS (through
Payrolling.com) from March 2002 – June 2002
5. Recruiting Assistant at CHARLES SCHWAB (through Adecco) from
June 2003 – October 2003
 In my various assignments, I was brought on board to work on various
sourcing efforts to recruit candidates.

MindFinders, Inc. – Concord, CA (Company shutdown)

Mar. 2000 – Jan. 2001
Research Specialist
 Searched for passive candidates on the Web via search engines through
Boolean techniques
 Researched targeted companies for candidates who used our services to
confidentially find a new opportunity
 Searched for candidates via our proprietary database.

MindFinders, Inc. (formerly Oryx) – Santa Clara, CA

Aug. 1999 – Feb. 2000
Technical Recruiter
 Recruited both active and passive candidates and wrote bios on them.
 The positions were mainly from clients in start-up mode and some who were
established.