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INTRODUCTION
The SUBWAY was found by Fred DeLuca in the year 1965, in Connecticut, United
States. SUBWAY is a registered trademark of Doctor's Associates Inc. Doctor's
Associates Inc. Ever since then the company has expanded over 36,000 outlets in 100
different countries around the globe and it aims to expand furthermore into other and already
existing horizons. In 2008 SUBWAY was ranked 1st in the sandwich industry of Britain, and
consequently was given the 1st rank in franchise opportunity by Entrepreneur magazine in
2009.
SUBWAY is currently the largest supplier of sandwiches in the world, and plays a
key role in the development of the fast food industry. There are many fatty fast food
restaurants in area, such as Franco and Pizza Hut, but no healthy food can be purchased at
these two places. Subway is the sandwich that restaurant sandwiches are highly customizable
so you do exactly to customer requirements. All SUBWAY restaurants are intended to
provide a quality product made according to individual taste of each client. The sandwiches
and salads are prepared with the client and the choice of accessories is free such as crunchy
vegetables, cheese, sauces and condiments that provide.
ii. EMPLOYEE
As we know Subway is the largest submarine sandwich restaurant chains and restaurant
system is an affiliate of Franchise World Headquarters, LLC. Of course there some
challenges to manage the employee with more than 34,000 locations in 98 countries.
The challenges is Subway headquarters had been using a payroll service bureau for its U.S
based payroll processes as well in the in-house databases and spreadsheets to store and
manage HR data. The company wanted to streamline its end-to-end HR processes as well as
enhance the HR team to recruit and retain a high-performance workforce. The solution is
Subway has experienced a range of improved business outcomes including enhancements to
its processes for recruitment, performance management, and compensation since there merge
to its HCM processes with UltiPro. Subway also rolled out UltiPros performance
management to its global locations, and HR team seen substantial cuts in the paper, time, and
efforts that were associated with talent evaluation processes. Its also provides expedient,
consistent, and secure process for performances management across a multinational business.
Surprisingly, it can also reduce paper usage and related costs through automated talent
management.
Before we had UltiPro, our payroll manager started every pay period by printing a
piece of paper for every supervisor who managed non-exempt employees. The paper was
sent to the managers, who would then make any changes and return the revised documents
to us for data entry,
Now our payroll manager runs one report, and she is ready to process payroll from
start to nish with a Web browser, including time collection, pay calculations, GL
reporting, and check generation and direct deposit advices.
UltiPro is providing new levels of control, saving us approximately 10 hours of tactical
work each week. Plus, theres zero footprint as we have eliminated the need to print and
handle tons of paper.
Lisa Shea
Assistant Director of HR, Subway Restaurant
Affiliate of franchise World Headquarters, LLC
We just look inside the HR departments, now we look in terms of service that Subway
provide. Exact specifications and formulas have been developed to maintain a consistent
food product throughout the SUBWAY system. The Sandwich Artist Program was developed
as a way to ensure that every employee is trained to properly prepare our product according
to specifications and to build a beautiful sandwich. Sandwich Artists are required to
always follow strict hand-washing procedures and proper glove usage for all food handling
processes. All products are monitored throughout the day to ensure products are kept at the
correct temperature. To further ensure quality, all prepared food is managed via strict shelf
life dating procedures. Our stores must always follow the most stringent policy towards food
safety. To be a ensure that employee success he or she must pass testing in the areas of
making a sandwich and service counter marketing.
Service Counter Marketing (SCM) is training designed to improve customer service. It
starts by giving the customer 100% of your undivided attention. Purpose of SCM is to
improve the way employee serve the customer as they are placing, making and paying for
their order. By making improvements to these areas there hope to build sales and profits,
2
Table 2.2 shows how the condiments is prepared systematically so that the worker easy to
make the sandwich that customer buy. To maximize efficiency, the sandwich unit should be
set-up in the order the Subway sandwich is made such as cheese, meat, lettuce, tomatoes,
pickles, green peppers, olives, onions, and dressings. The sandwich unit should always be
kept neat and clean, especially the sneeze guard. Appearance is everything because Subway
make open kitchen that why customer can see in the making of the sandwich. The condiments
should be stock the sandwich unit.
b) FOOD PRODUCTION
Subway customer
Subway employees
Welcoming to the customer
Enter shop
Is there
a line?
Wait in the
line
Step up to
the counter
Respond to
question
Respond:
Foot long or
six inch
Cheese
Wrap sandwich
Add sides to meal
Inquire if any side
items are wanted
Card
Swipe card
Process transactions
Hand over meal
Table 2.3 shows how the food production in Subway. At the beginning of the
process, the customer enters the shop with the intention of purchasing a sandwich. At the end
of the process, customer leave the store with a sandwich. These are the terminations, or
boundaries of the business process. The participants involved in this business process model
are the Subway customer and the Subway employee. They have separate swim lanes on the
flowchart, yet interact with one another throughout the process.
iv. ENVIRONMENTAL
Subway using sustainable sourcing extends to all aspects of our supply chain, from the
farm to the sandwich. First from the animal husbandry, fair labour practices as well as
sustainable agriculture and manufacturing practices and lastly packaging also be considered.
This is to ensure the long term sustainability of the earths natural resources.
To maintain the greenhouse environment the supplier for Subway use grow the
tomatoes and other vegetables in controlled greenhouse environment. Therefore the farmer
motivated to reducing emissions by using fuel-efficient vehicle, and are adopting low and no
till farming strategies to reduce tractors trips throughout the fields. Not just focus on farming
but dairy farm uses a bio-digester that captures the methane produced when cow manure is
mixed with the pepper stems. The methane burned in their generator creates electricity used
to power their farm. Excess energy is sold back to the grid.
Many of their Subway supplier are farming families and has been responsible for
generations and share their commitment to social responsibility and sustainability. The good
thing is there using sustainable agricultural practices such as cover cropping and crop rotation
to restore nutrients to the soil and help the ecosystems, minimize pesticide and fertilizer use,
and most important for green environment is reduce electricity and water use.
v. TECHNOLOGY
Subway restaurant not just only focused on food production, sustainable sourcing, and
procurement control but also technology. Technology almost play as important role to
promote Subway. Subway has announced that it will be releasing a mobile wallet that will
help the fast-food chain reach its consumers on a new level through payments and loyalty.
Therefore, subway takes branded approach to mobile wallet. What is mobile wallet?
According to the website www.pfip.org mobile wallet is an electronic account dominated
in a currency, held on a mobile phone that can be used to store, and transfer value. Subway
restaurant select Velti as exclusive mobile marketing platform on 28 July 2011. This
company known as leading global provider of mobile marketing and advertising
technology and become provider for Subway restaurant chain. All the restaurant chain
around the world use Velti and becoming first global franchise organizations to
consolidate on a single mobile platform. Veltis mGage platform will be used to launch
transactional mobile marketing programs that allow consumers to order meals from their
phones for pick up at the nearest Subway restaurant. In addition, through a new mobile
app and mobile site it will enable them to access key information including menu,
nutrition and store locations.
To deliver a consistent, world class mobile experience in locations around the globe,
Velti is leveraging Velti mGageTM its carrier grade Software-as-a-Service (SaaS)-based
mobile marketing platform. The flexibility and robust nature of mGage enables brands to
offer totally customized mobile campaigns that are also completely scalable and fully
integrated.
3. REFERENCES
Perrigot, R. ,Basset G, & Cliquet G, 2010, Multi-channel communication: The case of
Subway attracting new franchisees in France, International Journal of Retail &
Distribution Management Vol. 39 No. 6, 2011: pp. 434-455 q, Emerald Group
Publishing Limited,
https://www.velti.com/press_release/pdfs/Subway_Velti_Press%20Release_for_release%20_28_July
_2011.pdf Retrieved on 16 May 2014
http://www.mobilecommercedaily.com/subway-picks-paydiant-to-power-mobile-wallet Retrieved on
16 May 2014
http://www.pfip.org/definitions/mobilewallet Retrieved on 16 May 2014
http://texassubs.com/employees/subway/handbook/4_Section-4-BasicFoodPreparation.pdf Retrieved
on 18 May 2014
http://www.subway.co.uk/aboutus/sustainability-sourcing.aspx Retrieved on 20 May 2014
http://www.subway.com/subwayroot/about_us/history.aspx Retrieved on 20 May 2014
http://alexandralwilliams.weebly.com/business-process-model.html Retrieved on 20 May 2014
http://www.ultimatesoftware.com/pdf/casestudies/subwaycasestudy.pdf Retrieved on 20 May 2014
http://www.managementparadise.com/forums/human-resources-management-h-r/215128organisational-structure-subway.html Retrieved on 20 May 2014
http://www.internationalfranchisedirectory.net/page/subway-restaurants-1/subway-restaurants-1.php
Retrieved on 20 May 2014