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Fasten your seatbelts and discover the world of Travel Retail, the 6th
continent for LOral!
LOral thinks of the Travel Retail market as a 6th continent because its
a market as large as a real continent!
A continent with:
A 6th continent with its own capitals. Forget the geography you learned
in school: the capital cities of our world are Dubai, London, Hong Kong,
Paris, Singapore, Bangkok or Istanbul
The Travel Retail market therefore fully benefits from the traffic growth.
But more importantly, it has already grown faster than the traffic over the
last 10 years and according to the forecast of the Generation Research
Institute, this market is expected to double in the 10 forthcoming years.
The Travel Retail market has undergone a profound change for several
years:
- Firstly, the business model of airports is changing.
In the 1970s, this business was limited to a few multi-category stores
around the boarding gates.
Today, it is the opposite: airports have become big shopping malls
surrounded by boarding gates.Passengers are invited to cross the shops
to arrive at the departure gate.
- Or our gift sets that our global customers traditionally offer when
they return from a trip.
The L'Oral Paris brand is already present in the Travel Retail channel
and we have decided to expand and accelerate its deployment.
This acceleration must benefit all the brands of the Group and it is for this
purpose that the Group Travel Retail Multidivision was created in
November 2013.
Based on our expertise acquired after 30 years working in the Luxury
category, this will allow us to target the implementation of the various
Brands of the Group, from Luxury to Mass-Market, from dermocosmetics to hair care products, without forgetting The Body Shop Brand.
These are significant growth opportunities for our Travel Retail business,
and we can see how much this channel can contribute to the winning
over the one billion new consumers targeted by Jean-Paul Agon.