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The Four Vs
Volume of demand
How many the organisation makes
Service vs. Mass Production
Variety in operations
The ability to adapt the transformation process to meet needs
of the customer
Taxi vs. Train
Variation in demand
Adapting to changing demand
Visibility of transformation
How much of the operations functions are visible to the
customer
Some operations have mixed high/low visibility
eg Restaurant Front and Kitchen
A Typology of Operations
Low
Volume
High
High
Variety
Low
High
Variation
in Demand
Low
High
Visibility
Low
Product-Focused
Process-Focused
Hybrid/Group Technology/Cellular
Manufacturing
Project Form
Product-Flow Characteristics
Manufacturing Processes
Product Focused
Continuous
Repetitive
Production
Production
(Also known as
mass or discrete
production)
Process Focused
Intermittent
Production
Batch Shop
Intermittent
Production
Job Shop
Project Form
Job
Unique
aspect to
each
product
Batch
Mass
Continuous
Made to
order
Made
to stock
Commodity
Product
Unique
Volume
Only One
Very low
to low
Low to
med
High
Very high
Variety
Infinite
Very high
to high
Medium
to high
Low
Very low
Project
Job
Batch
Variety
High
Mass
Low
Continuous
Low
Volume
High
Product-Focused
Product-Focused
Raw Material
Components
Raw Material
Co
m
po
n.
Su
ba
ss
em
.
Assemblies
3
Components
Product/Material
Flow
1
Production Operation
Subassem.
Purchased
6
Components,
Subassemblies
Fin. Goods
As
se
mb
lie
s
22
Product-Focused
Advantages
Lower labor-skill requirements
Reduced worker training
Reduced supervision
Ease of planning and controlling production
Disadvantages
Higher initial investment level
Relatively low product flexibility
Process-Focused
Process-Focused
Custom Woodworking Shop
Cutting Planing Shaping Assembly Sanding Finishing
11
Job A
Job B
11
22
55
66
55
66
33
22
44
33
44
Drilling Turning
77
Process-Focused
Advantages
High product flexibility
Lower initial investment level
Disadvantages
Higher labor-skill requirements
More worker training
More supervision
More complex production planning and controlling
Group Technology/Cellular
Manufacturing
Group Technology
Each part produced receives a multi-digit code that
describes the physical characteristics of the part.
Parts with similar characteristics are grouped into
part families
Parts in a part family are typically made on the same
machines with similar tooling
Group Technology/Cellular
Manufacturing
Cellular Manufacturing
Some part families (those requiring significant batch
sizes) can be assigned to manufacturing cells.
The organization of the shop floor into cells is
referred to as cellular manufacturing.
Flow of parts within cells tend to be more like
product-focused systems
Group Technology/Cellular
Manufacturing
Group Technology/Cellular
Manufacturing
Disadvantages
Duplication of equipment
Under-utilization of facilities
Processing of items that do not fit into a family may
be inefficient
Group Technology/Cellular
Manufacturing
Capital Requirements
Economic Analysis
Fixed Costs
Annual cost
Variable Costs
Costs that vary with production volumes
Labor, material, and variable overhead
2,000
Line
y
l
b
m
e
s
s
Autom. A
1,500
1,000
500
Job
Shop
Preferred
100,000
Cellular
Manufacturing
Preferred
uf.
n
a
rM
a
l
u
l
Cel
Automated
Assembly Line
Preferred
Units
Produced
Per Year
250,000
Product-Process Matrix
Classification by
Type of Customer Order
Make
to Stock (MTS)
Assemble
Make
to Order (ATO)
to Order (MTO)
Engineer
to Order (ETO)
Production Processes
Production processes
are used to make any
manufactured item.
Production Processes
Product Variety
Engineer-to-Order
Make-to-Order
Assemble-to-Order
Make-to-Stock
Low
Product Volume
High
26
Disadvantages: inventory
Advantages: no inventory
Buffered
core (none)
Permeable
system (some)
Reactive
system (much)
Low
Face-to-face
total
customization
Face-to-face
loose specs
Sales
Opportunity
Face-to-face
tight specs
Mail contact
Low
Internet &
on-site
technology
Production
Efficiency
Phone
Contact
High
Quasi-Manufacturing
Physical goods are dominant over intangible service
Production of goods takes place along a production
line
Operations can be highly automated
Almost no customer interaction
Little regard for customer relations
Example banks checking encoding operation
Customer-as-Participant
Physical goods may be a significant part of the
service
Services may be either standardized or custom
High degree of customer involvement in the process
Examples: ATM, self-service gas station
Customer-as-Product
Service is provided through personal attention to the
customer
Customized service on the customer
High degree of customer contact
There is a perception of high quality
Customer becomes the central focus of the process
design
Examples: medical clinic, hair salon