Page numbers: Page numbers are usually placed next to a

photo or story line. This is so it can navigate you to that

particular story you have chosen to take interest in, or if a
particular photo grabs your interest and you want to see
more etc. Here them magazine have done just this as we
can see on the left and right hand side.

The masthead: This is placed at the top of the page and

includes the name of the magazine and the title of the
page. The masthead is in the same generic place however
next to it is the main heading/title of the page. This is
normally large and takes up most of the masthead.

Target audience: This is who the magazine focuses their

audience on for so that they are able to edit it making it
applies for a certain group of people. In this magazine
we can see that the target audience is young men 15-25.
This is because of the different codes and conventions
the magazine has used. Such as dark colours and a
modern layout and use of celebrity they have chosen.

Columns: There are usually 3 columns on a context page.

Here you have an example of this. On the right hand side
are all the story lines stating the page number besides
them. In the middle we have a special. This may because
this magazine is special edition featuring something that it
may not have had in the magazine before.

Subheadings: This is usually a heading or a title, which

divides text. Here the context page includes subheadings
because it helps separate the stories. This enables the
reader to navigate their way around the magazine
choosing their preferred story.

Main image and links: This is usually the largest image on

the page. The main image here is placed right in the
centre of the magazine with a white boarder around it so
that it stands out from the background. It also titled
slightly so make it more unusual and unique which would
interest the readers. The image links to the article
because the image is a photo of someone who the article
is about, therefore the audience is able to know without
reading it first as images are more eye catching.

House style: this is the theme of the magazine, which

stays the same. All together it keeps the layout the same
most of the time and also the masthead. This is so the
audience know and recognise the magazine each time. An
example of where the magazine has used this is in its own
title. They keep the NME title in the same font and
colour so that their audience are able to recognise it.
Shot type: This is the way the image has been taken. As
there is only one image on this contents the shot used is
a Dutch tilt. This is where the camera has been tilted
slightly. The magazine has chosen to do this to create an
uneven feel as it symbolises rap, as it can be fast and all
over the place.

Brand identity: This is how a magazine wants its audience

to perceive it. This is shown through the title of magazine
as it is a well known and represents the company. This
stays the same on every magazine and will be shown a
variety of times throughout, for example on the contents.

Date and issue number: These are when the magazine has
been printed. It lets the reader know which magazine it is
and if its the latest one. Here it has been placed under the
title so that it is seen almost immediately.

Rule of thirds: This is where the magazine is divided

into 9 sections and focuses of the 6 inner points.
They have followed this by dividing the magazine
into three columns and placing the text and images
in certain areas.

Boarders around image: these are where there is a

background behind an image. It has been used here to
make the image stand out. The white contrasts the dark
background and the shadow allows a 3d effect.