Documente Academic
Documente Profesional
Documente Cultură
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Hello everybody!
As your instructor, it is my intention to provide you with an
educational challenge while assisting you in understanding today’s very
dynamic export marketing environment. I will add as much as I can from
my own international business experience and from various other
teaching assignments I held in the same field over the years. Coming
prepared to the classroom is going to help you the most in reaching the
objectives of this course. What I would like you to do after each
class is not to ask what you learned that night, but what you
contributed to the class either through comments or questions.
Best wishes and good luck!
KURT SIKLAR
Instructor Bio
I am originally from Turkey. I have been living in the DFW area since 1988
and I am a naturalized citizen of the US. I attended University of Dallas
and University of Texas at Dallas earning separate graduate degrees from each
institution. The degrees are in the fields of general business management
and international management studies, respectively. I obtained my Ph.D. in
international business law through distance learning in 1999.
I have been working for a small export trading company since early 1990s and
have been teaching international business related courses part-time at
various area colleges both at the undergraduate and graduate levels since
1998. Also, I am a member of International Small Business Development
Center’s Export Roundtable and Richland College’s Export Advisory Board.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
COURSE OUTLINE:
1. Course Objectives:
Export Market Development is a course that examines the
international environment for trade, the strategic planning duties of
an export marketer, and the tactical deployment of the marketing mix.
This course is unlike international marketing in several ways:
exporting is the only entry mode considered; there is greater emphasis
on the structure and influence of trade policies and trading blocs;
minimum attention is given to certain dimensions of the marketing mix
such as product development and promotional techniques. For export
marketing the emphasis is on selecting foreign markets, finding foreign
partners, and identifying and managing distribution channels,
logistics, export pricing and trade finance. Two ways students will
demonstrate their understanding of export market development are by
preparing a market entry group project and weekly article
2. Required textbook: James F. Foley, The Global Entrepreneur -
Taking Your Business International, (Jamric Press International, 2nd.
ed., 2004)
5. Assignments:
b. Exams: There will be three exams (see below agenda for dates and
contents). Each exam will have 50 true/false and multiple-choice
questions. Exams are not comprehensive. You will need a scantron
no. 882-E and a pencil to take the exam.
9) Conclusion.
10) References ( Minimum 12: Country Commercial Guide (CCG), one ISA or IMI
marketing report—all from NTDB, and one other country or industry-specific
source of information from the internet are expected. For internet
Project Outline Details
Project title:
Participating students/teammates:
Starting date:
Duration and deadline:
Emailing: UTD provides each student with a free email account that is to be
used in all communication with university personnel. This allows the
university to maintain a high degree of confidence in the identity of all
individuals corresponding and the security of the transmitted information.
Beginning September 1, 2004, UTD Administration informed faculty to require
any email communications to be through UTD email accounts. An alternative to
secure emailing is the email function in the password-protected WebCT course
management system. For this course, we will use the WebCT email function.
WEEKLY AGENDA
General Comments:
• All academic exercises (including assignments, essays, laboratory
experiments and reports, examinations, etc.) require individual,
independent work. Any exception(s) will be clearly identified.
• Be sure your name or identifying number is on your paper.
• Complete and turn in academic exercises on time and in the required
format (hardcopy, electronic, etc.).
• Retain confirmation of document delivery if submitted electronically.
• Retain all research notes and drafts until the project or assignment has
been graded.
• Obtain written authorization from your instructor prior to submitting a
portion of academic work previously submitted for any academic exercise.
(This includes an individual or group project submitted for another
course or at another school.)
Examinations:
Be prepared
• To leave all personal belonging at the front of the room or other
designated location (this includes cell phones, turned off of course, and
beverage containers)
• To present your UTD Comet Card
• To remove your cap or hat
• To remove the batteries from any electronic device (e.g. calculator)
• To exchange blue books or bring them early as required
• To change seating
• To sign out when exiting the testing room
• To be escorted for lavatory use