Jessica Eklund

jeklund09@gmail.com
www.jesseklund.weebly.com
linkedin.com/in/jessicaeklund
EDUCATION
University of Massachusetts Amherst
Isenberg School of Management
Bachelor of Business Administration in Marketing
Second Major: Communications
Cumulative GPA: 3.844; Deans List
Koplik Scholarship for outstanding Advanced Placement Scores

Candidate, May 2017

EXPERIENCE
Isenberg Marketing Club
Amherst, MA
Co-Chair of Public Relations (Executive Board Member)
January 2013-Present
Demonstrate commitment & work ethic as a general body member, resulting in promotion!
Organize and manage 4 subcommittees within PR tasked with separate video, social media, and creative projects
Create promotional videos to advertise and promote the Marketing Club, Isenberg faculty, and the UMass Football Team
Work alongside Head of Public Relations to co-manage the committees members, events, and rsum-building activities
Experience blogging and tweeting about club events on Facebook and through Hootsuite Tweet Management System
Franklin Country Day Camp
Franklin, MA
Head Video-Production Counselor
July 2009-Present
Direct, film, and edit a bi-weekly, 30 minute long, video production of the summer camp activities
Include children in brainstorming sessions to create content for the videos music montages, sport competitions, skits, etc.
Extensive experience video editing with Adobe Premiere Pro and using digital cameras, while working alongside a Co-Head
UMAdLab
Amherst, MA
Copywriter
September 2014-Present
Write copy for UMass first student-run and student-created advertising agency
Use market research to write creative brief for client, Credit Karma, securing a $1,500 budget for advertising campaign
Collaborate to create promotional content for campaign, reaching both the UMass campus and Amherst community, ultimately
driving signups for the clients website
UMass Amherst Fine Arts Center
Lead Usher
Coordinate management of patrons to optimize customer satisfaction
Organize personal work schedule around school work and extracurricular activities
Work alongside House Managers to train and assist in the hiring process for future Ushers

Amherst, MA
September 2013-Present

ACTIVITIES
Freelance Videographer
Summer 2014 Present
Edited 7-minute-long video production to commemorate the EMC Durham COE Office Olympics Event 2104 and 2-minute-long
video production to commemorate EMC Durham COE Employee Appreciation Day 2014, used as openers for EMC Durhams
Great Speaker Series events
Editing experience with Adobe Premiere Pro and Final Cut Pro X
Franklin School for the Performing Arts
Studied acting technique, vocal technique, and dance technique
Musical Theatre Ensemble (Audition Only): performed at local venues and Walt Disney World yearly

Fall 2008-Spring 2013

SKILLS
Media: High proficiency in Social Media platforms (Flickr, Facebook, Twitter, Hootsuite, Wordpress, YouTube, Weebly, Pinterest,
etc.), professional digital photography with DSLR cameras, amateur film photography, videography and amateur film
production using both digital and tape-based cameras
Computer: MS Office (Word, PowerPoint, Excel), Photoshop Elements 12, Adobe Premiere Pro, iMovie, iPhoto, Final Cut Pro
Language: Intermediate Spanish (studied for 7 years)