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Documente Profesional
Documente Cultură
PRODUCT PROTOTYPE:
M & M VENDING MACHINE
PROGRAMME
BACHELOR OF FOOD SCIENCE & TECHNOLOGY (AS226)
GROUP
AS2035M
COURSE
ENT 600 : TECHNOLOGY ENTREPRENEURSHIP
PREPARD FOR:
PROF. DR. ISMAIL BIN AB. WAHAB
PREPARED BY:
NAME
MATRIX NUMBER
2011477392
2011273306
2011663698
2011266828
Contents
Pages
1.0
Executive Summary
2.0
Product Description
3.0
4
4-5
56
7
8
8
8
9
9
9
9
4.0
5.0
3.1.5 Signaling
3.1.6 Receipt
3.2 Product Expansion
Market Analysis & Strategies
4.1 Customer
4.2 Market size
4.3 Competitors
4.4 Market share
4.5 market strategy
9 10
11
11
12
13
13-14
Management Team
5.1 Organization
5.2 Key Management Personal
5.2.1 Career Highlight
15
16
16
17
6.0
18
18
Financial Estimates
6.1 Start up costs
6.2 Working capital
19
20
7.0
Project Milestone
21
8.0
Conclusion
22
9.0
Appendices
23
Page 2
SECTION 1
EXECUTIVE SUMMARY
Smart Vending Machine will provide a delightful and healthy Hot dog and Pizza to the public
community located in certain areas such as bus station, railway station, and colleges in
Malaysia. In each part of those two foods, there will have a variety of choices according to
customers demand, including Vege sausage, BBQ sausage, pepperoni pizza, Vege pizza and
so on. We will penetrate the vending industry with innovative, first to market, and high
technology vending machines. We will establish our own vending machine routes in
Peninsular Malaysia region that have functions and advantages not found in today's common
vending machines, thus providing a competitive advantage over more established
competitors.. Our product is emphasized on supplying high quality breakfast and supper
products which are ready to eat after been microwaved. Indirectly , this encourage people to
take a breakfast in the morning with minimum time spend as it is the crucial and important
meal.
In the vending machine there are several important components such as the storage chillers
for the foods storage at a suitable environment, conveyer system for the movement of the
food from one compartment to another, shaft that separate each compartment and also the
infrared oven as the heating element in the vending machine.
We will penetrate the vending industry with innovative, first to market, and high technology
vending machines. We will establish our own vending machine routes in Peninsular Malaysia
region. Our product is emphasized on supplying high quality healthy fast food products
which are ready to eat after been reheat. Our product is designed to encourage people to take
breakfast in the morning and supper in midnight with minimum time spend as it is the crucial
and important meal.
consumer.
Our product is targeted to everybody. Most vending machines in Malaysia only provide soft
drink beverages. But our vending machine is the number one service that supplies food for
breakfast. Our main highlight here is healthy fastfood with hot and ready to eat meals. The
reheat frozen foods required minimum time to ready and consumers can enjoy it freshly as
Page 3
SECTION 2
PRODUCT DESCRIPTION
Currently, the phenomenon of most Malaysian people has a tendency to skip their breakfast
has gradually increased. The main reason of them to skip their breakfast due to lack of time to
prepare breakfast that may require some times. In order to get a healthy lifestyle, Malaysians
need to change their habit by taking breakfast everyday. Besides , Malaysians always facing
problem of hunger during midnight and unfortunately, most of the stalls are close during that
time.
to provide fast and healthy food for morning (breakfast) and midnight (supper) .
to provide the variety and accessibility of food during morning and midnight.
Page 4
The chiller- The chiller functions to keep the microwavable products in cooled
conditions. The chiller temperature is around 3 to 5C. It keeps the food fresh without
thawing.
The microwave- The microwave functions to heat the microwavable foods at the
lowest time. The temperature of the microwave is set at 65C upon using. The
microwave will be automatically set when the food enters it. The length of time
required to heat the food is 2 to 3 minutes.
Monitor- This part will display the advertisement of foods that will be produced
which will then give the sense of attractiveness to the consumer.
2.3 OPERATION
The chiller will store the foods at cold temperature. When an order is placed, the
machine will send the food from the chiller to the microwave, microwave the food for
a pre-determined time at pre-determined temperature. In approximately 2 minutes, a
fresh, delicious, hot meal is served.
Galvanized steel- material made for the bulk of the machine ranging from 10 gauge
to 22 gauge in thickness. The thicker gauges are used for the outside cabinet, external
doors, and internal tank. Thinner gauges are used for internal doors and plates.
Lexan- a tough polycarbonate plastic, is used in the front panels of the vending
machine. Sheets of Lexan in vending machines usually range from 0.13 in (3.18 mm)
to 0.25 in (6.35 mm) in thickness. Lexan is very difficult to break, flame retardant,
Page 5
Acrylic powder coatings- colored powders used to "paint" the surfaces of vending
machines. The powder is applied in a uniform layer and baked on during the
manufacturing process. Acrylic coatings withstand the rigors of weather and abuse
better than paints that are applied wet. In addition, acrylic powders more readily meet
governmental environmental standards.
Polyurethane foam- provides the insulation for the inside of the vending machine.
The foam is blown between the outer cabinet and internal tank of the machine, where
it cures into a very tough, rigid material. In addition to thermal insulation, the stiff
foam adds structural stability to both the cabinet and tank of the machine.
Page 6
SECTION 3
TECHNOLOGY DESCRIPTION
M&M is smart vending machines that were advanced from the ordinary vending
machine to produce a kiosk technology. The vending machine technology has been widely
developed by the established country, especially Japan. This vending machine are suitable
with the trends now days as it can prepare a delicious hot foods at faster rate than the having
foods at stalls or kiosk.
The processes start from when the users add the money. The vending machine was
designed to be able to accept only cash and touch n go (TnG) card through a scanning
method. Then the user will be instructed to select the desired foods by pushing the button
provided and the button that light off will indicate that the foods are out of stock. Once the
users have selected their foods, the machine will check if the food is available or not. The
system will proceed with the menu if the product is available, if not the user are asked again
to select other foods. Then the system will directly get the food from the chillers where the
food is stored at temperature of 4 to 12C. The foods will be brought from the chillers to the
oven by the conveyer belt by passing through the opened and closed shaft that link the tunnel
from the chillers to the oven. The oven will heat the product at 65C for about 2 to 3 minutes.
Lastly the product will be pushed through opened and closed shaft by conveyer belt to the
placed for user to reached and take the food. If the users are purchasing our hot dog, the
system will asked the customer to choose the preferred sauce and adding extra money to
purchase. Then the system will be provided with a receipt of the food purchased and the
calories of the foods itself.
Page 8
3.1.5 SIGNALLING
The vending machine has a direct signal to the HQ to inform the problems arise from the
machine. For example if the machine is low in the food stock it will send a signal directly to
the HQ to inform the problem and for the HQ to take action by refilled the stock. If there is
other problem that arise the HQ will immediately take action to maintain the vending
machine to be always serve the customer.
3.1.6 RECEIPT
At the end of purchasing of the foods, the customer will be provided with a receipt of the
purchase and the calories per serving of the foods. The calories will be displayed along the
side of the labelling for each food and as the product have been produced the machine will
calculated the calories intake by adding all the purchased foods. The calories are calculated
by the system that has been installed.
The technology will be improvised in the future with more menus and new technology
which module for remote auditing that can check product levels from home. Thus, the
technology may also improvise by alerts by email if stock level runs.
Page 9
STORAGE CHILLERS
STORAGE CHILLERS
FOR PIZZA
INFRARED OVEN
Consist of 2 trays:
Roller
Flat trays
SHAFT
CONVEYER
Page 10
SECTION 4
MARKETING ANALYSIS AND
STRATEGIES
Informations in this section are provided in order to support the assertion that our product can
capture a substantial market in growing industry and stand up to competition.
The sections involved under market analysis are:
Customers
Market size and trends
Competition
Market share and sales
Market strategy
4.1 CUSTOMER
M & M ( morning and midnight ) vending machine is invented for everybody as it provides a
wide range of healthy fast food product. However, the main customer of our product will be
the one who has frantic and busy life but wants to get a delicious and mouth feel meal as
quick as a flash. Our vending machines are available in many places.Schools and offices
sometimes use vending machines as a simple kind of cafeteria. Besides, the management at a
store or a hotel mostly decided to have vending machine in order to offer something extra to
the customers.Furthermore, to avoid people to have a aching head or roaring stomach, we
will provided our vending machine in bus stations, railway station, and airport. Based on the
statements above, it is obviously and clearly showed that our product are easily reached and
receptive for the Malaysian citizen in all over the national regions.
Page 11
4.3 COMPETITORS
In order to establish a market niche and compete effectively, it is imperative for our
company to identify the possible competitors as well as their strength and
weaknesses.Vending machines were increasingly placed in shopping malls in order to reach
out to consumers. Different types of vending machines, such as for packaged drinks vending
and packaged food vending, as well as other products vending, such as mobile reload
coupons vending, were placed in major shopping malls with high customer flows. F&N
Coca-Cola led vending in 2012 with a 4% value share. Machines from F&N Coca-Cola offer
soft drinks in metal beverage cans and Polyethylene Terephthalate (PET) bottles. Examples of
types of soft drinks offered by the companys vending machines include carbonated drinks,
bottled water and Ready To Drink (RTD) tea. Hence, the wide availability of vending
machines provided by F&N Coca-Cola in various public locations, including shopping malls,
recreational centers and transport centers, helped the company to maintain its leading position
during 2012. However, in Malaysia the usage of vending machine is not as big as Hong Kong
and Japan that both with high population density, relatively high cost of labor and limited
space. Besides, the usage of vending machine in Malaysia limited to certain types of product
such as snacks and beverages as stated earlier. Our products are focusing on healthy instant
cooked-food provided with auto-calculated calorie for each product. Hence, it is a pull of
opportunity for us to implement the usage of vending food machine to this developing
country.
Page 12
2013
2014
2015
30
40
50
Total sales in RM
120 000
450 000
750 000
Besides, our strategies also related to the following approaches which are pricing,
Page 13
Pricing- M & M pricing scheme is designed to be competitive and at the same time
provide M & M and the distributor (when applicable) with a fair margin.
Advertising and Promotion- M & M Vending will employ several different methods
Page 14
SECTION 5
MANAGEMENT TEAMS
This section explain the organization, background of shareholders, key management
personnel, primary duties and management compensation and ownership
5.1 ORGANIZATION
The following table shows the specialization of individual in our organization and key
management
Key Management Roles
Name
General Manager
Administration manager
Marketing Manager
Operational Manager
Our team members are not enough to full some executive role with full-time mode.
Therefore, there is an external consultant was hired in order to consult company financial.
Our team members still search for candidate that qualify to fill up the financial manager
position. By the end of year 2013, the financial consultant will be replaced by full-time
member.
Page 15
Position
Career Highlight
Page 16
Page 17
The company's project implementation is about RM 275 300. Our team members are agree to
contribute the capital which is amount RM 65 000.
Monthly salary
Share of ownership
Amount of Equity
investment
35%
RM 22,750
RM 3,000
25%
RM 16,250
RM 3,000
20%
RM 13,000
RM 3,000
20%
RM 13,000
Services Provided
Certification, inspection and
services
Financial planning portal
testing
Page 18
SECTION 6
FINANCIAL ESTIMATES
Financial plan is the second last section of Technology-based Business Idea Blueprint (TBIB)
that describes the financial estimation to make business venture to remain profitable and
solvent. Furthermore, financial plan also is a key point in determining whether or not the
TBIB is going to be able to attract any investment in the business idea.
In this financial plan, it will discuss only on One-time Start- up Costs and Working capital.
Start- up cost is the actual amount of money needed to start business venture while working
capital is the amount needed to keep it open or operating.
RM
Moto vehicles
120,000
20,000
Machinery
60,000
20,000
100,000
Offices supplies
1000
5,000
1,000
Utility deposits
3,500
2,000
3,000
Start-Up Costs
335,500
Page 19
WORKING CAPITAL(MONTHLY)
RM
Delivery expenses
500
30,000
Rent (building)
2,000
Utilities
2,500
Offices supplies
500
Insurance
2,500
Maintenance
2,000
Raw materials
10,000
Miscellaneous
1,000
Contingencies (5-10%)
2,500
53,500
Page 20
SECTION 7
PROJECT MILESTONE
Our target to complete the business venture is within one year. To meet the goal, the monthby-month schedule associated with fix deadline was arranged.
TASK
1
YEAR 2013
MONTH
6
7
8
10
11
12
Review
requirement
system and
suitable
characteristic
Completion of
design and
development
Completion of
prototype
Obtaining of
sales
representative
Ordering of
materials in
production
quantities
Starting
production
and
operations
Receipt and
delivery of
first sale
Page 21
SECTION 8
CONCLUSION
This vending machine are suitable with the trends nowadays that provide the need for
consumer with hot and delicious food to be enjoy at time saving. There is no other morning
and midnight vending machine that are commercialize widely in Malaysia. We are confident
with our product and management to be succeed.
Page 22
SECTION 9
APPENDICES
Background of Partnership
Name
: 920729-05-5180
Telephone
: 017-2394225
: farah_297@gmail.com
Date of Birth
: 29 July 1988
Age
: 25 years old
Gender
: Female
Marital Status
: Married
Academic Qualification
Skills
: Communication in English,Arabic
: Computer skills
Experiences
Present Occupation
: Administration Manager
Page 23
: 920107-01-6806
Telephone
: 013-7062756
: salihah.capricorn.92@gmail.com
Date of Birth
: 07 January 1992
Age
: 21 years old
Gender
: Female
Marital Status
: Married
Academic Qualification
Skills
: Communication in English
: Computer skills
Experiences
Present Occupation
: Production Manager
Page 24
: 920203-14-5296
Telephone
: 018-3226811
: aqilah.jaafar@gmail.com
Date of Birth
: 03 February 1992
Age
: 21 years old
Gender
: Female
Marital Status
: Single
Academic Qualification
Skills
: Communication in English
: Computer skills
Experiences
Present Occupation
: General Manager
Page 25
: 920807-14-6652
Telephone
: 012 5155984
: leo_aisyah78@ymail.com
Date of Birth
: 07 August 1992
Age
: 21 years old
Gender
: Female
Marital Status
: Single
Academic Qualification
Skills
: Communication in English
: Computer skills
Experiences
Present Occupation
: Marketing Manager
Page 26