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Marketing

Marketing study highlights the business itself it describes what the business offers to their clients. It
shows what is the basis of founding the business, how it would differ from the others, and what are its
core concepts. It also discusses the business strength, weakness, opportunities, and threats.
The target market of the study is among those individuals who are in need of traveling
assistance.Specifically, they can be business people who has traveling an inherent part in their job, those
individuals who desires adventure in foreign and local places, or students that crave for an outdoor
experience far from their hometowns.
First and foremost, the ultimate aspect that would define the success of this business is the relationship
between the demand and supply. Without this, revenue of the business will not be realized. Accordingly,
the demand and supply situation has been assessed by the proponents as plausible for the reason that
there is a significant demand gap.
The market share is also considered to assess whether or not the business is capable of penetrating the
target market notwithstanding the existing competition. Marketing strategies are evaluated to discern
what strategies are appropriate for the business bearing in mind the circumstances given. The location
of the business is also slightly tackled but further explanation is available in the succeeding chapter.
Technical
In technical study, the daily operation and ticketing is singled out procedure by procedure. It tackles the
processes undergone from the moment the client enters the business premises up to the actual handing
of ticket to the client. Specifically, the business serves domestic ticket selling, international ticket selling,
passporting, visa assistance, and package tour and hotel accommodation.
One the process is defined we move to the physical elements needed by the travel agency, among these
are machinery and equipment, furniture and fixtures, and office supplies. The location of the business is
described. Accordingly, the office layout is showcased along with the detailed floor plan and blueprint. A
Gantt chart is also presented to determine how much time is needed to the actual operations to
commence.
Utilities needed to carry out the business are set and estimated based on annual consumption. Total
project costs is summed up to determine the organization cost for the first year of operations.
Management and Legal Study
A business needs to define its organizational chart for a smooth flow of operations and without collusion
of responsibilities.
Socio-economic

This section pertains to the possible socioeconomic affects that may be associated with
the proposed project. In employment aspect the proposed project are helping
competent and qualified job seekers and unemployed individuals with considerations to
their ability, character, and educational attainment to their skills and knowledge and
were providing them a source of income themselves.
The proposed project will have greatly contribute to our country, by promoting tourism
within the country; we know that once we encourage people in the country will have
jobs, which will be able to help Filipinos to improve their lives

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