Travel-Agency - Market Study

CHAPTER 2
MARKETING STUDY
I. Introduction
The market study is the lifeblood of virtually every project feasibility study.
While profitability is generally the focal point of the project study, the question of
demand is the most basic issue. Obviously, there can be no discussion of
profitability or the other aspect of the feasibility study if there is no demand. It is
imperative, therefore, that the market study be given the first consideration.
The travel agency business is possible because of certain recruitment
agencies, thus the study at hand does not need to be much worried about the
market because there is a regular or assured numbers of clients.
II. General Objective

In order to achieve a certain goal, the objective must be ascertained. The
general objective of this study is to determine the marketability of the service.
This includes the demand and supply situations, pricing strategies and marketing
programs, and the survey results.
III. Specific Objectives

Also, this study seeks to determine the following specific objectives:
a. The appropriate marketing program for the services offered by the
travel agency;
b. The size, nature, and growth of total demand for the services of a
travel agency;
c. The appropriate supply situation and the nature of competition.
d. The target market of the project;
e. The size, nature, and growth of total demand for the services of a
travel agency;
f. The appropriate pricing strategies;
g. An analysis of the result of the survey.
IV. Service Description
Name of the Service

The service is classified as a travel agency business. The name of the
company is Safe and Sound Travel Agency. The proponents came up with this
name so that the clients would feel secured and the company would be
perceived as trustworthy and reliable.
Service Features
The travel agency offers a quality service to customers who are in need of
assistance regarding their travels. The customers will be entertained by a
hospitable reservation officer in the receiving area concerning their inquiries.
Their reservations will be processed in the database to find out its availability.
Once the transaction is validated, it will be stored and the necessary information
will be given to the client (i.e. schedule, mode of payment, and etc.). The place
has an accommodating ambiance where customers wont feel anxious to express
their thoughts.
Uses of the Service

The service is available to all prospective customers who want to travel in
and out of the country for relaxation, business matters, or spiritual/selfactualization.
Major Users of the Service

The business target market is the people around Araneta Center.
Target Market
Age
18 and above
Gender
Male and Female
Occupation
Students, Employee, and Self-employed
Socio-Economic
Class A to E
Status
Location
Araneta Center, Cubao, Quezon City
Description
They are business people who have travelling needs

inherent to their jobs; They are students who want to
unwind and loosen up; They are adventure-seekers
who desire to explore and discover.
V. Demand Situation
Some people go into different places to find things that they really want
and make them feel contented for a while. In order for travelling into places be
possible, one must need to ask for the assistance of travel agency, which can
suggest and recommend places that are really relaxing.
So those people who are in need of assistance for that matter we are
pleased to help them. Theyre our prospect clients and we want them to
experience our service with so much pleasure.
To develop Safe and Sound Travel Agency targeting strategies and
marketing efforts, demand analysis helps the business in order to measure the
current demand as well as project the future demand. The location of our
proposed business is at General Romulo Street, Araneta Center, Cubao, Quezon
City, Philippines. For these reasons, the proponents conducted a survey around
the area of Araneta Center with an estimated number of 1 million visitors daily. A
sample of respondents is derived from the total population. The number of the
respondents in the survey is computed through Slovins Formula:
Where:
n
number of respondents
population
margin of error set at 5%
Using Slovins formula, the proponents obtained 399.84 or 400

respondents as sample population.
Survey Result
The results of the survey are presented below. It is patterned from the
survey questionnaire answered by the respondents.
1. Segregation of Respondents According to Age
Table 2.1
Segregation of Respondents According to Age
Age
Respondents
Percentages (%)
20 years old and below
173
43
21-25 years old
120
30
26-30 years old
27
31-35 years old
27
36 years old and above
53
13
Total
400
100
Chart 2.1
Segregation of Respondents According to Age
Age
7%
13%
43%
7%
20 years old and

below
21-25 years old
30%
26-30 years old
Table 2.1 and Chart 2.1 show the segregation of respondents according to
age. Much of the respondents are 20 years old and below, while the brackets
with the least frequency are 26-30 years old and 31-35 years old.
2. Segregation of Respondents According to Sex

Table 2.2
Segregation of Respondents According to Sex
Sex
Respondents
Percentages (%)
Male
173
43
Female
227
57
Total
400
100
Chart 2.2
Segregation of Respondents According to Sex
Sex
43%
57%
Male
Female
sex. Majority of the respondents are female, while minority of the respondents
are male.
3. Segregation of Respondents According to Occupation

Table 2.3
Segregation of Respondents According to Occupation
Occupation
Respondents
Percentages (%)
Student
160
40
Employee
186
46
Self employed
27
Others
27
Total
400
100
Chart 2.3
Segregation of Respondents According to Occupation
Occupation
7%
7%
40%
Student
Employee
46%
Self employed
Others
occupation. Majority of the respondents are employee, while the brackets with
the least frequency are self-employed and others.
4. Segregation of Respondents According to Monthly Allowance / Income

Table 2.4
Segregation of Respondents According to Monthly Allowance / Income
Monthly allowance or
Respondents
Percentages (%)
2,000 and below
133
33
2,001- 5,001
27
5,001- 10,000
107
27
10,001-30,000
66
16
30,001-50,000
40
10
50,000 and above
27
Total
400
100
income
Chart 2.4
Segregation of Respondents According to Monthly Allowance / Income
Monthly Allowance/Income
10%
7%
2,000 and below

33%
2,001- 5,001
17%
5,001- 10,000
10,001-30,000
27%
30,001-50,000
6%
2,000 and below
monthly
allowance/income.
Much
of
the
respondents
have
monthly
income/allowance of P2,000 and below, while the brackets with the least
frequency have P2,000-P5,000 and P50,000 and above.
5.
Segregation of respondents whether they use travelling agency
Table 2.5
Whether they use travel
Respondents
Percentages (%)
Yes
284
71
No
116
29
Total
400
100
agency
Chart 2.5
Whether they use travel

agency
29%
Yes
71%
No
whether they use travelling agency. Majority of the respondents doesnt use
travelling agency, minority of the respondents doesnt use travelling agency.
6. Segregation of respondents according to how often they travel using the

services of travel agency
Table 2.6
Segregation of respondents according to how often they travel using the
How often they travel
Respondents
Percentages (%)
Once in a year
173
43
Once in 6 months
93
23
Once in 3 months
53
13
Every month
66
17
Every week
15
Total
400
100
Chart 2.6
Segregation of respondents according to how often they travel using the
How often they travel

3%
17%
13%
Once in a year
44%
Once in 6 months
Once in 3 months
23%
Every month
Every week
how often they travel using the services of travel agency. Much of the
respondents travel once in a year, while the bracket with the least frequency
travel every week.
7. Segregation of respondents according to their experience of not being
accommodated by a travel agency
Table 2.7
Segregation of respondents according to their experience of not being
Have experience
Respondents
Percentages (%)
Yes
76
19
No
324
81
Total
400
100
Chart 2.7
Segregation of respondents according to their experience of not being
Have experienced
19%
yes
81%
no
their experience of not being accommodated by a travel agency. Most of the
respondents have experienced not being accommodated by a travel agency.
8. Segregation of respondents according to with whom they travel most often

Table 2.8
Segregation of respondents according to with whom they travel most often
With whom they travel
Respondents
Percentages (%)
Family
198
49
Friends
91
23
Colleague
47
12
Alone
64
16
Total
400
100
most often
Chart 2.8
Segregation of respondents according to with whom they travel most often
With whom they travel most

often
16%
49%
12%
Family
Friends
23%
Colleague
Alone
with whom they travel with most often. Half of the respondents travel with their
family, while the brackets with the least frequency travel with colleagues.
9. Segregation of respondents according to preferred travel
Table 2.9
Segregation of respondents according to preferred travel
Preferred travel
Respondents
Percentages (%)
Domestic
146
36
International
254
64
Total
400
100
Chart 2.9
Segregation of respondents according to preferred travel
Preferred travel
36%
Domestic
64%
International
their travel preference. Two-thirds of the respondents prefer to travel
internationally, while the one-third prefer to travel domestically
10. Segregation of respondents according to preferred airline

Table 2.10
Segregation of respondents according to preferred airline
Preferred airline
Respondents
Percentages (%)
Philippine Airlines
238
60
Cebu Pacific
121
30
Air Philippines
27
Others
14
Total
400
100
Chart 2.10
Segregation of respondents according to preferred airline
Preferred airline
7%
3%
Philippine Airlines
30%
60%
Cebu Pacific
Air Philippines
Others
Table 2.10 and Chart 2.10 show the segregation of respondents according
to their preferred airline. Majority of the respondents prefer to travel by Philippine
Airlines, while the brackets with the lowest frequency prefer to travel by Air
Philippines and other airlines.
11. Segregation of respondents according to places where they want to stay

Table 2.11
Segregation of respondents according to places where they want to stay
Places where they want
Respondents
Percentages (%)
Expensive hotel
38
Economy hotel
154
39
Resort
144
36
Others
64
16
Total
400
100
to stay
Chart 2.11
Segregation of respondents according to places where they want to stay
Places where they want to

stay
9%
16%
36%
Expensive hotel
39%
Economy hotel
Resort
Others
to the places they want to stay. Much of the respondents prefer to stay in
economy hotels, while the bracket with the lowest frequency prefers to stay in
expensive hotels.
12. Segregation of respondents according to preferred way of travel

Table 2.12
Segregation of respondents according to preferred way of travel
Preferred way of travel
Respondents
Percentages (%)
One way
147
36
Round trip
256
64
Total
400
100
Chart 2.12
Segregation of respondents according to preferred way of travel
Preferred way of travel

36%
One way
64%
Round trip
to their preferred way of travel. Two-thirds of the respondents prefer round-trip,
while one-third prefers one-way.
13. Segregation of respondents according to the amount they spend on a trip

Table 2.13
Segregation of respondents according to the amount they spend on a trip
Amount spend on a trip
Respondents
Percentages (%)
5,000 and below
159
40
5,001-10,000
106
26
10,001-20,000
57
14
20,000 and above
78
20
Total
400
100
Chart 2.13
Segregation of respondents according to the amount they spend on a trip
Amount spend on a trip

20%
14%
40%
5,00 and below

5,001-10,000
26%
10,001-20,000
20,000 and above
to the amount they spend on a trip. Much of the respondents spend 5,000 and
below, while the bracket with the lowest frequency spend 10,001-20,000.
14. Segregation of respondents according to the International clients who will

avail passporting sevices
Table 2.14
Segregation of respondents according to the International clients who will
Will avail Passporting
Respondents
Percentages (%)
Yes
160
40
No
240
60
Total
400
100
Services
Chart 2.14
No. of who will avail

passporting services
40%
60%
Yes
No
to the International clients who will avail passporting sevices. 60% of the
respondents will not avail while 40 % of the respondents will not avail.

avail visa assistance
Table 2.15
avail passporting sevices whether rush or regular
Will avail Passporting
Respondents
Percentages (%)
Rush
56
35
Regular
104
65
Total
160
100
Services
Chart 2.15
avail passporting sevices whether rush or regular
No. of who will avail

passporting services
35%
65%
Rush
Regular
to the International clients who will avail passporting sevices whether regular or
rush. 65% of the respondents will avail regular while 35% of the respondents will
avail rush.

Table 2.15
Will avail Visa Assistance
Respondents
Percentages (%)
Yes
60
15
No
340
85
Total
400
100
Chart 2.16
No. of who will avail visa

assistance
15%
Yes
85%
No
to the International clients who will avail visa assistancee. 15% of the
respondents will avail while 85 % of the respondents will not avail.
17. Segregation of respondents according to factors considered in choosing

travel agency
Table 2.17
Segregation of respondents according to factors considered in choosing
travel agency
Factors considered in
Respondents
Percentages (%)
Price
98
24
Security
107
27
Service
195
49
Total
400
100
choosing travel agency
Chart 2.17
Segregation of respondents according to factors considered in choosing
travel agency
factors considered in choosing

travel agency
24%
49%
Price
27%
Security
Service
to the factors considered in choosing travel agency. Half of the respondents
consider service as main factor in choosing travel agency, while the bracket with
the lowest frequency considers service as main factor in choosing travel agency.
Past Demand
There is no available data about the demand of travel agency for the past
years. Therefore, the proponents assumed that the demand determined from the
survey is the same as what the demand was for the last four years. To compute
the annual demand, the total population will be multiplied by the market
acceptability rate and frequency of availing. From the survey, the market
acceptability rate computed by dividing the number of respondents who in need
of travel agency is equal to 71% and frequency of availing is once a year.
The proponents assumed a 1.7% growth rate in the population of the
visitors in Araneta center which represents the Philippine population annual
growth rate.
Table 2.18
Historical Demand
Year
Population
Market
Frequency
Acceptability of
Rate
Annual
Availing Demand
Annually
2010
934795
71%
663704
2011
950686
71%
674987
2012
966848
71%
686462
2013
983284
71%
698132
Projected Demand
In this study, the proponents used the historical demand data and used
the least square method in getting the estimated projected demand.
Table 2.19
Projected Demand
Year
Y1-1
Yc
2014
11476
698132
709608
2015
11476
709608
721084
2016
11476
721084
732560
2017
11476
732560
744036
2018
11476
744036
755512
To compute for the estimated projected demand, least square method was
used. The formula for the least square method is shown below:
Least Square Method:
Formula : Yc = a + Yi -1
a=
Where:
Yc = initial value (1st year)
Yn = final value (last year)
N = number of years
Yi = value for the year past
Table 2.19 shows the projected demand of the proponents business for
five (5) years. The projected demand for year 2014 was computed using the
Least Square method in which the initial value was subtracted from the final
value then dived by the number of years minus one. After the computation, the
computed increase every year will be added to the final value.
Computation reveals that every year the demand for travel agency will
increase for at least 11476 customers.
VI. Supply Situation
Main Competitors
The following is the list of travel agencies near Araneta Center, Quezon
City.
Table 2.20
List of Travel Agencies
Business Name
Quicklines Travel
International, Inc.
Cubao
Address
Distance
Ground Floor Shopwise

Supermakrte, Araneta Center,
Approximately
Cubao, Quezon City, Metro
0.03 KM away
Manila
G/F Genesis Transport Building,
Manila Genesis Charters
EDSA corner New York Street,
Approximately
and Tours Inc
0.50 KM away
Manila
Radio Communications
Of The Philippines
711 E. Delos Santos Avenue,

Manila
Pagan Nomads Tour
Unit 4, #49 K-9th Street, West
Management and Travel
Kamias, Quezon City, Metro
Consultancy
Manila
San Travel and Tours -
Unit 1007 Prince John
Main Office
Condominium, 291 P. Tuzaon

corner 18th Avenue, Cubao,
Approximately
0.75 KM away
Approximately
0.87 KM away
Approximately
0.94 KM away
Quezon City, Metro Manila

7F Gregory Condo, 12th Avenue,
Mosconi

Manila
Approximately
1.00 KM away
Source: http://nearbyph.com/travel-agencies/all/14.622799/121.052902/lrt-2araneta-center-cubao-station-general-aguinaldo-avenue-quezon-city-1109philippines
Past Supply
There is no available data on the supply of travel and tour business for the
past years. In order to estimate the past supply, the proponents used the past
annual demand. The portion of demand that was met by the supplier will be
considered as the supply provided by the travel and tour businesses. The
proponents used the data based on the number of respondents that are not
immediately accommodated by a travel agency.
Table 2.21
Historical Supply
Supply
Annual
Situation Rate
Supply
663704
81%
537600
2011
674987
81%
546739
2012
686462
81%
2013
698132
81%
Year
Demand
2010
556180
565487
Projected Supply
The proponents assumed the same supply situation rate of 81% for the
next five years. The annual supply for the next five years is as follows.
Table 2.22
Projected Supply
Supply
Annual
Situation Rate
Supply
709608
81%
574782
2015
721084
81%
584078
2016
732560
81%
2017
744036
81%
602669
2018
755512
81%
611965
Year
Demand
2014
593374
VII. Demand-Supply Situation
By using the demand-supply analysis, the proponents will come up with a

difference which will be the unserved market, unserved demand or demand gap.
Demand gap is computed by subtracting the projected annual supply from the
projected annual demand as shown below:
Table 2.23
Demand-Supply Gap for Five Years
Year
Population
Annual
Annual
Demand
Demand
Supply
Gap
2014
1,000,000
709608
574782
134826
2015
1,050,000
721084
584078
137006
2016
1,102,500
732560
593374
139186
2017
1,157,625
744036
602669
141367
2018
1,215,506
755512
611965
143547
Market Share Analysis

Every business must determine its market share which will serve as a
basis of marketing strategies of the establishment. It will define the extent of
demand the business need to satisfy. Out of the demand gap, the proponents
agreed to cover only 12.5% as a starting point.. This rate will increase by 1.5%
each year so as to expand the market share of the business.
The business market share for the next five years is presented below:
Table 2.24
Market Share for Five Years
Academic Population
Year
Annual
Demand
Target
Target Annual
Demand
Gap
Percentage
Market Share
2014
35,054
709608
134826
12.50%
16,853
2015
36,077
721084
137006
14.00%
19,181
2016
37,131
732560
139186
15.50%
21,574
2017
38,215
744036
141367
17.00%
24,032
2018
39,331
755512
143547
18.50%
26,556
The chart below shows the market share situation of the travel agency
business before the introduction of Safe and Sound Travel Agency.
Chart 2.18
Sales
Quicklines Travel
International, Inc. Cubao
Manila Genesis Charters and
Tours Inc
19%
22%
Radio Communications Of
The Philippines
7%
16%
11%
9%
16%
Pagan Nomads Tour

Consultancy
San Travel and Tours - Main
Office
Mosconi
Unsatisfied Demand
The next chart below portrays the projected market situation of the travel
agency business after the introduction of Safe and Sound.
Chart 2.19
Projected Market Share Distribution
Quicklines Travel
International, Inc. Cubao
Manila Genesis Charters and
Tours Inc
6.5%
12.5%
Radio Communications Of
The Philippines
22%
7%
16%
11%
9%
16%
Pagan Nomads Tour

Consultancy
San Travel and Tours - Main
Office
Mosconi
Unsatisfied Demand
Safe and Sound Travel Agency
VIII. Appropriate Marketing Program or Strategy
Quality of Service
The proponents must assure that our clients will gratify with our utmost
services. Thus, Safe and Sound Travel Agency offers quality and exceptional
services, values and advices with the affordable prices to its clients to show the
agencys experience and passion for travel. They may reach the agency through
visiting the office, which is open Monday to Saturday from 8 a.m. to 4 p.m., or on
its website. Furthermore, we have available and competent employees who will
serve and assist them to their travelling needs. We also guarantee to our clients
that our agency is accredited by the Department of Tourism showing that we
followed and passed their standards.
Presented on table 2.25 is a brief SWOT analysis of the service:
Table 2.25
SWOT Analysis
Strengths
Weaknesses
Diversified client base:
Combination of skills in employees
Extensive
advertising
in
developing
brand
awareness
and
marketing
Difficulty
Lack of clear strategic allies

A limited financial base compared to
the major players in the industry
Opportunities
Current
drive
towards
participation
entrepreneurs
by
Threats
government
encouraging
of
the
indigenous
in
tourism
current marketing campaigns by

both the government and regional
tourism body
Potential entry of new competitors

Competitors have launched a new
advertising campaign
External factors such as taxes
Increase in cost due to inflation
Expansion of the business
A market vacated by an ineffective

competitor
International tourism trends
Pricing
For the services rendered by the agency to our clients, we charge fees to
them as form of payment. Based on the research conducted, we have concluded
that the following charges are appropriate for our services:
Domestic
Mark-up of P300 + service fee of P100 + insurance tax
International
Mark-up of P500 for walk-in clients + service fee of P100 + other taxes
Mark-up of P250 for recruitment agencies + service fee of P100 + other
taxes
Assistance
a) Passport Documentation
1. Rush- P1200 cost of processing + P300 mark-up
2. Regular- P900 cost of processing + P300 mark-up
b) Visa assistance- P800 of service fee
Place
The business will be at the Ground Floor of Manila COD IT Building,
located at the General Romulo Street, Araneta Center, Cubao, Quezon City,
Philippines. We chose this place because Cubao is known for its commercial
area and at its heart is the well-known Araneta Center. The Araneta Center is
already a major transport hub, with almost a million of people passing by the area
every day. We see it as an advantage that the building itself is situated at a
known avenue where it is also identified as one of the financial and business
core in the Metropolitan area.
Department stores and retail centers can also be found in Araneta Center,
such as Gateway Mall, Plaza Fair, Rustan's, Shopwise Supercenter, SM Cubao,
Ali Mall, and Farmer's Plaza. At the center is Smart Araneta Coliseum, often
called the Big Dome. Many musical concerts, ice shows, circus shows, religious
crusades, wrestling, cockfighting, and basketball games are held in this 20,000capacity coliseum. In the outskirts of Araneta Center is the Cubao Expo, an
artists' colony and site of weekend flea markets. It is also a home to call centers
like APAC, Telus, and Stellar. There are also hotels like Eurohotel and Novotel
situated around the area where our foreign customers can reside.
Promotional Strategies
For our business to be successful, the service that we are offering must
be known to potential customers. Since the company is just going to start a
business, a detailed promotional strategy should be planned to create product
awareness. This is composed of different tools like advertisement and sales
promotions. The proponents intend to implement the following promotion tools for
the first year of its operations:
1. Opening Day Promotion

The company will be conducting ribbon cutting as well as establishment
blessing with the partners and staffs. After the activity, flyers will be distributed in
front of the establishment and near areas. Tarpaulins will be strategically placed
near the establishment to raise awareness to the potential customers that a new
travel agency has just opened. The first 200 customers also get to have a 30%
discount as a prize for being the first customers of the business and 2% discount
for those who are regular customers.
2. Advertisements
For the consumer to be aware of our service, we decided that to reach
them directly is one of the most effective way to promote our business. All the
successful businesses are built by heavy advertising techniques such as the
following:
Online Advertisements
The proponents consider social media such as Facebook and
Twitter to be an effective way of reaching the target customers who are
now getting fond of using this site almost the entire day. The proponents
decided to set up Facebook page as well as a Twitter account in order for
the company to widen their horizon. These social media accounts will be
updated daily and will be accepting questions from prospective customers.
It will possess transparency wherein all customers complaints will be
entertained and accommodated.
Newspaper
The proponents will advertise their agency in newspapers like
Philippine Daily Inquirer and Manila Bulletin to reach potential customers
in the comfort of their homes or even in their workplace. The
advertisement will be shown every Saturday and Sunday for the first
month of operation and for the succeeding months, it will be shown every
Sunday only.
Brochures, handouts, leaflets and the like

Printed materials like brochures, handouts, leaflets, flyers, and
calling cards shall be distributed to the different hotels and resorts, the
Department of Tourism. It could also be given to the passer-by near the
establishment.
Marketing Budget
Summarized below is the estimated cost of the promotion plan:

Table 2.26
Marketing Program Budget

Items
Quantity
Cost/ Unit
Total Cost
Grand Opening- 1st year advertising budget
Promotional Posters ( 18X24)
20
P 50.00
P 1,000.00
Tarpaulin (30 sq. ft.)
10
P 300.00
P 3,000.00
Leaflets (3X8)
5000
P 2.00
P 10,000.00
Foldable Fans
2000
P 10.00
P 20,000.00
Newspaper Advertisement
Minimum
P 66,000.00
P 66,000.00
size
TOTAL
P 100,000.00
Regular Advertising per Year
Leaflets (4X6)
3000
P 3.00
Calling Cards (2x3 inches)
5000
P 1.00
Newspaper Advertisement
Minimum
P 66,000 .00
P 9,000.00
P 5,000.00
P 66,000.00
size
TOTAL
P 80,000.00

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Travel-Agency - Market Study

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CHAPTER 2

II. General Objective

III. Specific Objectives

IV. Service Description

Name of the Service

Uses of the Service

Major Users of the Service

Male and Female

Students, Employee, and Self-employed

Araneta Center, Cubao, Quezon City

They are business people who have travelling needs

margin of error set at 5%

Using Slovins formula, the proponents obtained 399.84 or 400

20 years old and below

21-25 years old

26-30 years old

31-35 years old

36 years old and above

20 years old and

2. Segregation of Respondents According to Sex

3. Segregation of Respondents According to Occupation

4. Segregation of Respondents According to Monthly Allowance / Income

2,000 and below

50,000 and above

2,000 and below

2,000 and below

Segregation of respondents whether they use travelling agency

Whether they use travel

6. Segregation of respondents according to how often they travel using the

How often they travel

8. Segregation of respondents according to with whom they travel most often

With whom they travel most

9. Segregation of respondents according to preferred travel

10. Segregation of respondents according to preferred airline

11. Segregation of respondents according to places where they want to stay

Places where they want to

12. Segregation of respondents according to preferred way of travel

Preferred way of travel

13. Segregation of respondents according to the amount they spend on a trip

5,000 and below

20,000 and above

Amount spend on a trip

5,00 and below

14. Segregation of respondents according to the International clients who will

No. of who will avail

15. Segregation of respondents according to the International clients who will

No. of who will avail

16. Segregation of respondents according to the International clients who will

No. of who will avail visa

17. Segregation of respondents according to factors considered in choosing

choosing travel agency

factors considered in choosing

VI. Supply Situation

Ground Floor Shopwise

Cubao, Quezon City, Metro

Manila Genesis Charters

EDSA corner New York Street,

and Tours Inc

Cubao, Quezon City, Metro

711 E. Delos Santos Avenue,

Pagan Nomads Tour

Unit 4, #49 K-9th Street, West

Management and Travel