RACHEL LIGHT

Encinitas, CA 92024| rachelannlight@gmail.com | 313.445.1756

QUALIFICATIONS PROFILE
Knowledgeable professional, focusing on aligning industry and customer needs with market opportunities to enhance
organizational efficiency and profitability.
Exemplify organizational skills in business analytics and corporate strategy.
Enhance communication through positive approachability.
Demonstrate flexibility in both leadership capabilities and outstanding work ethic as a collaborative team member.
PROFESSIONAL EXPERIENCE
Thomson Reuters | Dexter, MI
(December 2010- June 2014)
Business Development Associate| Marketing, Communications
Responsible for implementing high-impact strategies to target new business opportunities and markets. Participate in
team meetings discussing budgets, volume forecasts and marketing tactics such as promotions and emails. Managed
service accounts through Microsoft Excel, Outlook, and Webex.
Work with management to create promotional campaigns for customers so they feel like a partner not a customer
Contribute to relevant blogs, conferences and events to increase brand awareness
Simultaneously work with the creative and production departments to complete multiple projects under strict
deadlines because I am at my best when working under pressure taking pride in being someone you can rely on
Utilizing two different CRMs simultaneously for marketing strategy and pipeline management
Key Highlights:
Recognized by the Executive Director for increasing attendance at annual conference by 25% by designing and
executing a strategic marketing and communications campaign
Set the company record in February 2013 for selling $182,000
Chosen to represent department at annual conference over 8 other staff members with longer tenure
University Directories | Chapel Hill, NC
(May 2010- August 2010)
Sales, Marketing Internship
Worked with local businesses to sell advertising space for Western Michigan University planners. Conducted market visits,
tracked goals and progress, maintained daily communication, prepared reports, and provided one-on-one coaching for team
members.
Assisted in development and design of new marketing materials to build company awareness on campus
Directly participated in promotional planning and execution for company coupon website
Tasked with several writing projects including newsletters, training material, media blogs, customer and
employee emails, video scripts and website content
Enhanced persuasion, negotiation, and communication skills
Key Highlights:
Finished top 15% out of 750 Interns by selling over $25,000 in advertising
Nationally recognized 4 times throughout the duration of my internship for sales performance
Voted as Representative of the Week for largest sale

EDUCATION
Western Michigan University, College of Business
(September 2006- December 2010)
Bachelor of Business Administration | Major: Sales and Business Marketing | Minor: Business Administration
Volunteer/ Activities:
ASPCA
(November 2013- Present)
Humane Society
(January 2013- Present)
Walk MS Event
(July 2012)
Habitat for Humanity
(2008-2010)
Sales and Business Marketing Association (2008-2010)
Rescued Treasures
(2008-2010)
Special Olympics
(2008)
American Red Cross
(2007)
Relay for Life
(2006)