#smwbooks

EXECUTIVE
SUMMARY

YOUR LOGO HERE

Community Around Books panel at Social Media Week NYC 2/15/12

1,453,197

reach of tweets referencing #smwbooks on February 15, 2012

925 122
tweets

participants

top 3 most active tweeps

Blogads @blogads

Tweeting from the intersection of blogs, ads, innovation and fun. Blogads has
specialized in blog advertising since 2002. Tweets by @nickblogads and friends.

Tweets: 63
Followers: 1,761
Reach: 110,943

Heidi Cohen @heidicohen

Tweets: 44

Actionable markter shares practical advice on social media, marketing & life. Also, Followers: 8,336
professor, journalist and speaker.
Reach: 366,784

I.L.Y. @ilyquintero

Classy educated Latina headed 4 greatness. MAS in Entertainment Biz. An

aspiring TV Producer & Emerging Music Image Consultant/Entrepreneur.
Inspiring you.

most retweeted tweets

Tweets: 43
Followers: 1,157
Reach: 49,751

tags also used by participants

32x
27x
19x
Page 1 of 3

#smwbooks

SESSION
TRANSCRIPT

YOUR LOGO HERE

Community Around Books panel at Social Media Week NYC 2/15/12

Blogads @blogads

10:24:32 AM 02/16/12

Heidi Cohen @heidicohen

10:24:40 AM 02/16/12

Heidi Cohen @heidicohen

10:24:40 AM 02/16/12

Heidi Cohen @heidicohen

10:24:40 AM 02/16/12

Heidi Cohen @heidicohen

10:24:40 AM 02/16/12

Blogads @blogads

10:24:32 AM 02/16/12

Heidi Cohen @heidicohen

10:24:40 AM 02/16/12

Heidi Cohen @heidicohen

10:24:40 AM 02/16/12

Heidi Cohen @heidicohen

10:24:40 AM 02/16/12

RT @wangsanata: Very happy to snag my FREE @blogads tshirt tonight. And its
American apparel brand! Way to step it up! #SMNYC #suxorz

In NYC, more people go to public libraries than to sporting events and other cultural
institutions combined! via @nytimes.

In NYC, more people go to public libraries than to sporting events and other cultural
institutions combined! via @nytimes.

In NYC, more people go to public libraries than to sporting events and other cultural
institutions combined! via @nytimes.

In NYC, more people go to public libraries than to sporting events and other cultural
institutions combined! via @nytimes.

RT @wangsanata: Very happy to snag my FREE @blogads tshirt tonight. And its
American apparel brand! Way to step it up! #SMNYC #suxorz

In NYC, more people go to public libraries than to sporting events and other cultural
institutions combined! via @nytimes.

In NYC, more people go to public libraries than to sporting events and other cultural
institutions combined! via @nytimes.

In NYC, more people go to public libraries than to sporting events and other cultural
institutions combined! via @nytimes.

Page 2 of 3

#smwbooks

LIST OF 122
PARTICIPANTS

YOUR LOGO HERE

Community Around Books panel at Social Media Week NYC 2/15/12

Blogads @blogads

Tweeting from the intersection of blogs, ads, innovation and fun. Blogads has
specialized in blog advertising since 2002. Tweets by @nickblogads and friends.

Tweets: 63
Followers: 1,761
Reach: 110,943

Heidi Cohen @heidicohen

Tweets: 44

Actionable markter shares practical advice on social media, marketing & life. Also, Followers: 8,336
professor, journalist and speaker.
Reach: 366,784

I.L.Y. @ilyquintero

Classy educated Latina headed 4 greatness. MAS in Entertainment Biz. An

aspiring TV Producer & Emerging Music Image Consultant/Entrepreneur.
Inspiring you.

Blogads @blogads

Tweets: 43
Followers: 1,157
Reach: 49,751

Tweeting from the intersection of blogs, ads, innovation and fun. Blogads has
specialized in blog advertising since 2002. Tweets by @nickblogads and friends.

Tweets: 63
Followers: 1,761
Reach: 110,943

Heidi Cohen @heidicohen

Tweets: 44

Actionable markter shares practical advice on social media, marketing & life. Also, Followers: 8,336
professor, journalist and speaker.
Reach: 366,784

I.L.Y. @ilyquintero

Classy educated Latina headed 4 greatness. MAS in Entertainment Biz. An

aspiring TV Producer & Emerging Music Image Consultant/Entrepreneur.
Inspiring you.

Blogads @blogads

Tweets: 43
Followers: 1,157
Reach: 49,751

Tweeting from the intersection of blogs, ads, innovation and fun. Blogads has
specialized in blog advertising since 2002. Tweets by @nickblogads and friends.

Tweets: 63
Followers: 1,761
Reach: 110,943

Heidi Cohen @heidicohen

Tweets: 44

Actionable markter shares practical advice on social media, marketing & life. Also, Followers: 8,336
professor, journalist and speaker.
Reach: 366,784

I.L.Y. @ilyquintero

Classy educated Latina headed 4 greatness. MAS in Entertainment Biz. An

aspiring TV Producer & Emerging Music Image Consultant/Entrepreneur.
Inspiring you.

Tweets: 43
Followers: 1,157
Reach: 49,751

Page 2 of 3