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MARKETING PROJECT TOPICS

1.Study on creation of luxury brand, with respect to..


2.strategies used to build successful Internet based customer services
3.Changing trends in FMCG industry in India
4.Promotion strategies followed in retail sector
5.Study on changing consumer preference towards organized retailing from un-organized
retailing.
6.Study on "impact of advertising in B2B marketing"
7.Distribution network & general insurance industry
8.Study on strategies for promoting retailers' brands
9.The impact of tax on electronic goods & products (industrial marketing)
10.Merchandising key account management in apparel exports
11.Marketing in FMCG sector
12.E-marketing of financial services: Relationship approach
13.Impact of promotional activities at mall on consumers behavior at shoppingmalls
14Managing of luxury brands
15.Role of emotional satisfaction in service encounters - retail sector
16.Study on factors influencing adaptability & usability of consumer electronics
17.Future of consumer durables pertaining to standard brands & own brands of retailer like (next,
bigbazar)
18.Study of consumer behavior related to different soap brands in a location
19.Influence of branding on consumer purchasing behavior
20.Analysis of sales promotions ability to prompt brand

21.Measuring effectiveness of display system for chocolate in retail


22.Choosing retail locations for shopping in India (retail industry)
23.Study on "impact of web 20 technologies on B2B marketing"
24.Integrated marketing communications (IMC)
25.Analysis of the role of outdoor advertising and establishing strategies for managing space
media
26.Factors affecting real estate markets in a location
27.Logistics & Risk management
28.Impact of customer relationship management in retail industry"
29.The study of customer perceptions towards Ayurveda health spas"
30.A study on factors influencing adaptability & usability of consumer electronics"
31.An analysis of possible strategies for successful internet based customer services"
32.Impact of promotional activities on consumers behavior at retail outlets"
33.Present and future potential of users generated content and its role in on-line advertising"
34.Retail outlet mapping of retail stores and shopping malls
35.Impact of buying factors on the sales of chemical goods"
36.Analysis of the effectiveness of branding on luxury products
37.A study of implementation & effectiveness of competence management
38.A study on changing importance of various media vehicles of advertising"
39.Study of factors which influence the location of retail outlet"
40.A study of buyer behavior towards after-sales-service of electronic products
41.Effect of big box retail chains on small business"
42.An analysis of consumer behaviour in upgrading to conspicuous goods in branded apparels
43.Study of consumer behaviour related to different bathing soap brands

44.The factors affecting and enhancing the brand equity of multinational corporations in India
45.Study on consumer behavior with special reference to preference of brands in cellular
phones"
46.A study of attributes in accepting specialty pharmaceutical products among medical
practitioners
47.Effects of negative word of mouth communication on brand equity
48.A study on motivational significance of various reward and recognition programs"
49.A study on the impact of loyalty programs on consumer purchase behavior and loyalty"
50.Marketing strategy adopted for selling different mobile
51.Market potential for turnkey conferencing
52.Effective retail distribution in insurance
53.Dealership network & effectiveness of distribution system
54.Customer satisfaction electronic products
55.Customer preference towards promotional activities
56.Comparative study on brand loyalty
57.Channel recruitment & development
58.Customer satisfaction survey
59.Consumer perception survey
60.Improving service quality using service blueprinting

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