PROJECT SYNOPSIS

Name

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Roll No.

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Course & Semester ..

A study on Production and Inventory Control With Reference To
Title

Kentucky Fried Chicken (KFC)

Date of Submission
Session

A study on Production and Inventory Control with Reference To

Kentucky Fried Chicken (KFC)

ACADEMIC GUIDE:
DESIGNATION:

1. INTRODUCTION
1.1.

TITLE OF THE PROJECT

The title of the project is Operation Management with Reference To

Kentucky Fried Chicken (KFC) This report focus on KFC marketing
strategies, its marketing environment, demographic factor, marketing factors
and Production and Inventory Control. The report is designed to provide a brief
description about KFC marketing mix & its major competitors in India. We also
discuss four Ps of marketing & their marketing tools.
1.2.

COMPANY PROFILE

KFC is the worlds No.1 Chicken QSR and has industry leading stature across
many countries like UK, Australia, South Africa, China, USA, Malaysia and
many more. KFC is the largest brand of Yum Restaurants, a company that owns
other leading brands like Pizza Hut, Taco Bell, A&W and Long John Silver.
Renowned worldwide for its finger licking good food, KFC offers its signature
products in INDIA too! In India, KFC is growing rapidly and today has
presence in 10 cities with close to 60 restaurants.

2. OBJECTIVES OF THE STUDY

The main objective of the study is to know about the existing marketing
situation of the KFC in detail and know about the different ways to optimize the
operation management at KFC.
3. RESEARCH METHODLOGY
The research methodology used in this study is both descriptive and
exploratory. Exploratory research was conducted by colleting secondary data
such as previous records, websites, books, magazines, journals, articles. The
descriptive research was conducted through direct interviews questionnaire with
respondents.
4. SWOT ANALYSIS
SWOT analysis mean strength, weakness, opportunities and threats and the
SWOT analysis of KFC are:
4.1. STRENGTHS
Goodwill and reputation
Employee Loyalty
Customer Loyalty
Ranks highest among all chicken restaurant chains

4.2. WEAKNESSES
KFC has not yet invested much on R&D, and innovating new products for India
Markets. This may lead to failure of their products as they are not in line with
the India mind set, peoples taste and preferences and their likes and dislikes.

4.3. OPPORTUNITIES

New Markets: Globalization has opened doors for new markets for the
company.
Cross Culture: Generally there is a good acceptance of American culture of
fast food in India.
Large Youth population: India has a very large share of youth population a
compared to other countries.
New variety: Company can also come up with new variety in the menu like
Pizzas, garlic breads to attract more customers.

4.4. THREATS
Competition: Competitor companies like McDonalds are fast catching up with
the market.
Saturated US Market: Now KFC cannot rely on just its home market to
generate sales.

5. DATA ANALYSIS
The data we received is as follows:We did a survey on KFC on people with age group of mostly 20-25yrs. Mostly
all were open to KFCs recipe, and following were the results. As seen below
KFC has shown a good report on all the micro factors that we considered.

We also asked questions on whether they would like KFC to start home delivery
services.

We also inquired How close is the nearest KFC outlet from your house?

Would you like to order at home or Dine in?

6. CONCLUSION
The study concludes that a high number of people actually like to order from
their home or workplace rather than coming. Certainly the home delivery
market is huge and KFC can take well advantage of the situation. Therefore, to

conclude we would say that KFC should definitely have a home delivery
service.
7. REFERENCES
www.kfc.com
http://www.scribd.com/doc/6546600/Questionnaire
http://foodcourt.pk/index.php?option=com_wrapper&Itemid=113
http://www.kfc.com/contact/
http://www.pueblo.gsa.gov/
http://www.kfcIndia.com