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April 2011
Table of Contents
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April 2011
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April 2011
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April 2011
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April 2011
E2
$16 per user/month
E3
$24 per user/month
E4
$27 per user/month
Key features
2011 Microsoft Corporation. All rights reserved. Microsoft Confidential. For Internal Use Only.
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April 2011
2011 Microsoft Corporation. All rights reserved. Microsoft Confidential. For Internal Use Only.
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April 2011
2011 Microsoft Corporation. All rights reserved. Microsoft Confidential. For Internal Use Only.
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April 2011
2011 Microsoft Corporation. All rights reserved. Microsoft Confidential. For Internal Use Only.
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April 2011
2011 Microsoft Corporation. All rights reserved. Microsoft Confidential. For Internal Use Only.
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April 2011
The Office365.com website is the nerve center of our Office 365 marketing initiatives. It
has a clear, singular goal: We want our audience to start using Office 365 now. For users
who are not ready to get started today, we want to provide the ideal amount of product
information, content, and support to help them understand how Office 365 can help their
business so theyll return soon to try or purchase the product. Two iterations of the site will
be released in 2011:**
Open Beta April 2011
** This guide includes designs for the Open Beta site. Designs and page templates for the unified general availability site will be
included in the updated Office 365 Creative Guidance Document, to be published in advance of the general availability launch.
2011 Microsoft Corporation. All rights reserved. Microsoft Confidential. For Internal Use Only.
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April 2011
Pioneering.
Is: Inspiring Isnt: Reckless
Understanding the Microsoft Office 365 voice is important for everyone, not just writers.
A consistent communicating stylea voicehelps customers recognize and trust us. And
because we interact with millions of people every day, weve got to sound right to millions
Pragmatic.
Getting it done
Empathetic.
Our four qualities work together to create copy thats human but efficient, simple but
engaging, and cutting edge but never reckless. Like the product, it flows nimbly from
one situation to the next, getting people where theyre going without drawing too much
attention to itself. Its memorable, for all the right reasons. For more information on Office
365 copy brand guidelines please visit http://brandtools.partners.extranet.microsoft.com.
Real.
Is: Genuine Isnt: Pretentious
Is: Familiar interface helps employees get up to
speed quickly.
Isnt: No learning curve.
Never fake
2011 Microsoft Corporation. All rights reserved. Microsoft Confidential. For Internal Use Only.
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April 2011
Pioneering
Microsoft Office 365 is driven by the desire to lead the way. We are genuinely motivated,
inspired, and excited by the potential of technology and how it can move the world of
business forward. We have the courage, the vision, and an insatiable desire to continuously
find a better way of doing things. We are not reckless in this pursuit, but rather thoughtful
and considerate of the risks we take.
Pragmatic
Its about getting it done, being productive, and putting one foot in front of the other. We
are interested first and foremost in solving problems and tackling challengesreal work
challenges that people face no matter where they are.
2011 Microsoft Corporation. All rights reserved. Microsoft Confidential. For Internal Use Only.
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April 2011
Real
As with an old friend, there is a familiarity and collegiality in our tone, which makes
conversing easy but not intrusive or overly intimate. And on occasion we can indulge in
self-deprecating humor but would never make fun of technology or the customer.
2011 Microsoft Corporation. All rights reserved. Microsoft Confidential. For Internal Use Only.
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April 2011
This audience includes Business Decision Makers (BDMs) and professionals in companies
with 1-25 PCs. Their technical knowledge may vary greatly, but in general they are the
owners or managers of companies without IT departments and they are looking for
solutions that are easy to learn, cost-effective, and dont require a lot of expert knowledge
or time to manage. When we talk to this audience about Office 365, we need to use clear,
understandable language and focus on top-level features and benefits like anywhere
access, email and calendar, Office Web Apps, websites and collaboration, IM and Online
Meetings, and that Office 365 is backed by our industry-leading security.
2011 Microsoft Corporation. All rights reserved. Microsoft Confidential. For Internal Use Only.
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April 2011
This audience includes Technical Decision Makers (TDMs) and Business Decision Makers
(BDMs) in companies (either single or multiple locations with global reach) with 50 or
more PCs. In general, this audience is tech-savvy, cost-conscious, and has varying levels of
understanding of the benefits and challenges of cloud computing. When we talk to them,
we need to avoid jargon or marketing buzzwords and keep the copy as direct, pragmatic,
and short as possible. Messaging should emphasize the products and workloads like
Office Professional Plus, Exchange Online, SharePoint Online, and Lync Online and the
organizational benefits of Office 365 like enterprise-class security and reliability, IT control
and efficiency, user familiarity, productivity, and compliance.
2011 Microsoft Corporation. All rights reserved. Microsoft Confidential. For Internal Use Only.
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April 2011
2011 Microsoft Corporation. All rights reserved. Microsoft Confidential. For Internal Use Only.
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April 2011
U
se (R) instead of the symbol in cases where
the symbol does not show up properly.
Office
A
lways put a space between Office and 365.
365
Microsoft Office
Microsoft Office 2010
The Microsoft Office system
The Microsoft Office 365 logo may not be used to represent
the Microsoft Office 365 name in text and should never
appear as part of a sentence or phrase
The words Office and Office 365 may not be translated
or transliterated (that is, represented in the characters of
another alphabet)
2011 Microsoft Corporation. All rights reserved. Microsoft Confidential. For Internal Use Only.
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April 2011
Primary elements
At the foundation of all Microsoft brand visual identities is a set of shared visual design
principles. These principles ensure that every communication looks like it was taken from
the same camera, drawn by the same hand, shot by the same director. Its what ties all our
Whether you are the design director or marketing manager, its your responsibility to
make sure that all our communications follow these simple principles. Simple, clear, and
direct are ideas that constitute the functional basis of all good design. Alive, expressive,
and dynamic are emotive design concepts that apply particularly to Office 365. For more
information please download the complete Office 365 brand guidelines at
http://brandtools.partners.extranet.microsoft.com.
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2011 Microsoft Corporation. All rights reserved. Microsoft Confidential. For Internal Use Only.
October 2010
Whe
of o
of t
ene
vibr
qua
a la
allo
tion
our
April 2011
Typography
Words are more than just wordsthey are also a
design element, part of our visual identity. The way
we use typography is an essential element of our
brand. Please follow these guidelines carefully to
communicate our brand through type.
Segoe Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
0123456789!@#$%^&*()-+
0123456789!@#$%^&*()-+
Segoe Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
0123456789!@#$%^&*()-+
0123456789!@#$%^&*()-+
Primary typeface
Substitute typefaces
Additionally, in situations when Segoe is not available
for web use, select either Tahoma or Verdana as the
substitute. For interface and navigational elements on
the web, use Tahoma. Verdana may be used for body
content on the web.
When working with Microsoft Office software
applications in which Segoe is not an option, use
Arial as the substitute. It is a system typeface for all
Windows users, yet approximates the look of Segoe.
2011 Microsoft Corporation. All rights reserved. Microsoft Confidential. For Internal Use Only.
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April 2011
Color palette
Primary colors
Primary Color
Secondary Colors
Dark
Orange
Office
Orange
#FF6A00
#FFC200
Dark Gray
Blue Link
Green
White
#333333
#4685E2
#92C700
#FFFFFF
Medium
Gray
#666666
Office Gray
#808080
2011 Microsoft Corporation. All rights reserved. Microsoft Confidential. For Internal Use Only.
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April 2011
U
se the white background and brand elements
consistently, as shown in the asset examples.
U
se Your life, in balance. to lead your
communications.
U
se Ready for work. Whenever you are. as an
additional tagline or headline, when appropriate.
S ay you and otherwise refer to the reader
as an individual.
H
ighlight the primary user benefits with succinct copy
and bold subheadings.
K
eep calls-to-action short and direct.
2011 Microsoft Corporation. All rights reserved. Microsoft Confidential. For Internal Use Only.
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April 2011
2011 Microsoft Corporation. All rights reserved. Microsoft Confidential. For Internal Use Only.
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April 2011
Office 365 is a new product and could easily be confused or misunderstood within an
audience that is already familiar with various forms of Microsoft Office. So this copy also
works hard to define the product clearly and succinctly, as early as possible in each asset.
2011 Microsoft Corporation. All rights reserved. Microsoft Confidential. For Internal Use Only.
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April 2011
Static banner
300 x 250
300 x 250
Through-partner
tactics
Through-partner
versions of this tactic
should not feature the
Microsoft logo. Instead,
the partners logo
should be displayed
prominently.
728 x 90: This final frame illustrates how elements would be composed for this aspect ratio.
2011 Microsoft Corporation. All rights reserved. Microsoft Confidential. For Internal Use Only.
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April 2011
Header
Primary CTA: For best practice, this CTA should always be placed no further
than 340 pixels from the top of the email.
Body
Closing CTAs
Through-partner tactics
Through-partner
versions of this tactic
should not feature the
Microsoft logo. Instead,
the partners logo
should be displayed
prominently.
In the case of this
email, the sidebar is
an ideal location for
the partners logo and
contact information.
Microsoft legal and
unsubscribe language
should be replaced with
that from the partner.
2011 Microsoft Corporation. All rights reserved. Microsoft Confidential. For Internal Use Only.
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April 2011
100 characters
2011 Microsoft Corporation. All rights reserved. Microsoft Confidential. For Internal Use Only.
50 characters
The cloudworking for you. Try the Office 365 Beta.
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April 2011
Partner Resources
There is a wide variety of resources available to partners for additional information and support on Office 365,
including training, videos, and marketing.
Office 365
The public-facing website where your customers will most likely discover most
information on Office 365: http://www.microsoft.com/office365
Cloud Power
The all-up Microsoft cloud-services website that also includes information on
Office 365: http://www.microsoft.com/cloud
Microsoft Online Services
The Microsoft website that showcases all online services and solutions available
for customers: http://www.microsoft.com/online/
Pinpoint Portal
The Microsoft portal that helps customers find the services and solutions they
need, and connect with a partner: http://pinpoint.microsoft.com
Pinpoint Listing
The site for partners to get listed in Pinpoint so customers can find their services
and solutions: http://pinpoint.microsoft.com/GetListed
2011 Microsoft Corporation. All rights reserved. Microsoft Confidential. For Internal Use Only.
Quickstartonline
The exclusive and comprehensive resource site for partners to elevate business
and technical opportunities for all Microsoft Online Services, featuring webcasts,
demos, presentations, data sheets, videos, and more:
https://www.quickstartonlineservices.com/Pages/Default.aspx
Microsoft Partner Network
The comprehensive portal where partners can learn about all Microsoft products
and services, Microsofts roadmap for the future, get training, take advantage of
special offers, and much more: https://partner.microsoft.com/global/partner
Microsoft Cloud Essentials
Website for partners to get the tools, resources, and support to build a cloudbased business: http://www.microsoftcloudpartner.com
Brand Tools
Website that contains all materials and assets relevant to Microsoft corporate
and product branding:
https://brandtools.partners.extranet.microsoft.com/Pages/default.aspx
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