Community Awareness Newsletter

Published by the FDOH-Franklin County

:::

~a
:::
......
~~
~
~

CJ

12 of 12 components for
Comprehensove School Polley
10 to 11 Components for
Comprehensove School Policy

5 t o 9 Components f o r
Comprehensive Schoo l Policy

4 o r les s components f or
Comprehensive School Pol icy

:::

~
..............,.:::~
~

a
CJ
0

lssue Number 24

==

Quarters 1&2 2014

.~

Data Self reported as of Apn l1 , 20 14

Pictured a bove is a map which represents 67 of our counties and their various stages of progress (shown by the different
shades of blue) in the obtaining of all 12 components (see page 3 for component list) needed for a Comprehensive Tobacco
Free Schools policy. Franklin County has recently acquired the last 5 and now has all 12 of the required components for a
Comprehensive Tobacco Free School Grounds Policy in place for their schools here in Franklin County. We give Franklin
County SWAT thanks for all of their hard work and diligence, the Franklin County School Board and Superintendent Nin a
Marks for their support. We also would like to thank our SWAT Advisors, Tobacco Free Franklin Partnership members for
their presence and encouragement.

~5
~~

TOBACCO PREVENTION PROGRAM

FLORIDA DEPARTMENT OF HEALTH in FRANKLIN COUNTY
139 -12TH Street
Apalachicola, FL 32320
Phone: 850-653-2111

Marsha Player-LindemarJ, Administrator

ABOUT THE TOBACCO FREE FRANKLIN PARTNERSHIP

The Tobacco Free Franklin Partnership is a group of local individuals and community agencies who are committed to a Tobacco Free Franklin County. The mission of the Tobacco Free
Franklin Partnership is to create a Tobacco Free Franklin.
The Florida Department of Health in Franklin County Tobacco
Prevention Program received a $116,830.00 "CommunityBased Tobacco Intervention" grant to mobilize the community
to establish policies supporting long-term, social norm change.
The major goals of this grant are to reduce the prevalence of
tobacco use among youth, adults and pregnant women; reduce
per capita tobacco consumption; reduce exposure to
secondhand smoke and reduce tobacco-related disparities in
Franklin County.
The Partnership is working to achieve successful goal outcomes in three policy areas:
(1) Prevent initiation ofTobacco Use among Youth and Young Adults
(2) Eliminate Secondhand Smoke Exposure
(3) Promote Cessation from Tobacco Use
The Tobacco Free Franklin Partnership is comprised of agencies representing many different
sectors of the community including hospitals, nonprofit organizations, governmental agencies,
medical clinics.

The Partnership is currently represented by the following agencies:

Department of Health-Franklin County
David Walker
Gina Moore

Talitha Robinson
Franklin County Schools,
Dolores Croom
Hillside Coalition of Laborers for Apalachicola,
Educator,
Elinor Mount-Simmons
Franklin County SWAT, Project Impact,
Apalachicola Police Department,
Lt. Pamela Lewis
Franklin County SWAT Carrabelle,
Jennifer Daniels
Healthy Families,
Russ Petrucka
Big Bend AHEC,
Emily Kohler
Florida Department of Corrections,
Chance Moore

Governmental Partners
City of Apalachicola
C ity o f Carrabelle

Media Partners
The Apalachicola Times
Oyster Radio, Oyster Radio Blog Page
Forgotten Coast TV
Law Enforcement
Franklin County Sheriff Department
Apalachicola Police Department
Carrabelle Police Department
Florida Department of Corrections

DID YOU KNOW THAT ... KNOWLEDGE IS POWER!

Listing of the 12 components needed to have a Comprehensive Tobacco Free

School Grounds Policv
Policy includes a statement of rationale for the policy and definitions of tobacco and tobacco use.
Tobacco is specifically named ; not implied by prohibiting drugs
All components of the policy are effective 24 hours a day; 365 days per year
All school buildings, grounds, campuses, housing, property (including vehicles and buses) whether owned or
leased are tobacco free at all times.
Students are prohibited from possessing and/or using tobacco products on school grounds, at school events,
whether on or off district property.
School staff prohibited from using tobacco products on school grounds, at school events, whether on or off district property.
Visitors are prohibited from using tobacco products on school grounds, at school events, whether on or off district property.
Wearing clothing or using other items that advertise or promote tobacco products is prohibited .
Tobacco advertising and acceptance of gifts, including curriculum, from tobacco companies is prohibited.
A plan to communicate the policy to all students, employees and visitors is outlined.
An enforcement plan for students, staff and visitors is outlined.

An enforcement plan for students and staff that provides cessation resources is outlined.

(cont'd from cover page)

Big Tobacco's Tricks Make Cigarettes More Harmful, Health Report Claims
By Jake Letterman
Jun 23, 2014 6:30pm
Design changes by tobacco companies in recent decades have made cigarettes "more addictive, more attractive to kids and even
more deadly, "according to a health report released today by the Campaign for Tobacco-Free Kids. The report concluded that cigarettes are more harmful today than in 1964 when the surgeon general first linked tobacco to health risks.
"The tobacco industry has taken a bad product and made it even worse," said Matt Myers, president of the Campaign for TobaccoFree Kids, in an interview with ABC News. The report urges the FDA to more closely regulate cigarette design and ingredients.
The report outlines nine key design choices and chemical additions that Myers said "made it easier for kids to start and harder for
adults to quit."
For example, increased nicotine and ammonia, which speeds up the rate that nicotine reaches the brain, make the products more
addictive, the report says. Flavors like licorice or chocolate "mask the harshness of the smoke and make tobacco products more appealing for young people," according to the report. While the Tobacco Control Act of 2009 banned flavors, they can still be added at
low levels. Cigarettes are more harmful because of increased levels of nitrosamines, a type of carcinogen, and ventilated filters,
which allow a smoker to inhale more deeply drawing carcinogens into the lungs, according to the report.
The research was compiled with internal documents released by the tobacco industry, Surgeon General reports and published research.
Philip Morris USA, the largest cigarette manufacturer in the U.S., said it has not read the report and cannot comment on the specific
findings, but that the FDA receives information about cigarette design and manufacturing under its regulatory authority. Philip Morris
has "provided the HHS with a list of ingredients added to tobacco in the manufacture of cigarettes sold in the U.S." annually since
1986, it said in a statement to ABC News. Additionally, it said that the FDA has the authority to regulate nicotine, reduce or eliminate
harmful ingredients and "mandate changes in the design of tobacco products."
Smoking remains the leading preventable cause of death, according to the Center for Disease Control, and kills 480,000 Americans
yearly. It costs the country nearly $300 billion annually, of which at least $133 billion is in direct medical care for adults, according to
the CDC.
The report was released on the fifth anniversary of the Tobacco Control Act, wh ich gave the FDA the authority to regulate aspects of
the tobacco industry. Myers said he hopes the report will serve as a "critical wake up call for smokers" and a "spark for the FDA to act
and to act boldly."

TOBACCO PREVENTION STAFF

& SWAT ADVISORS

We Welcome:
Mrs. Gina Moore
Tobacco Prevention Specialist

Photo Coming
Soon

Ms. Pamela Lewis

SWAT Advisor-Apalachicola

Ms. Jennifer Daniels

SWAT Advisor-Carrabelle

Mrs. Dolores Croom

SWAT Coordinator
SWAT Advisor-Eastpoint

SWAT's Mission
Our Franklin County SWAT Clubs adhere to Florida's statewide SWAT Mission: SWAT is
Florida's statewide youth organization working to mobilize, educate and equip Florida youth to
revolt against and de-glamorize Big Tobacco. We are a united movement of empowered youth
working towards a tobacco free future.
SWAT's Commitment
Franklin County SWAT is committed to developing leadership skills in youth through training
in tobacco issues, media literacy, policy development process, presentation skills, and evaluation. Through empowering the youth of SWAT and providing leadership opportunities on the
state and local levels, it builds the capacity of its advocates to enable environmental and policy
change.

YOUTH'S VALUE TO THE TOBACCO INDUSTRY

Why, then, are younger smokers important to RJR (RJ Reynolds Tobacco)?
1. Volume

Younger adults are the only source of replacement smokers. Repeated government
studies appendix B) have shown that:
Less than 1/3 of smokers (31 %) start after age 18.
Only 5% of smokers start after age 24.
RJ Reynolds ( 1984 est.)

Of course children aren't the only targets of the tobacco industry. Once, when I asked a RJR executive why he and his colleagues dido 't smoke, he responded point-blank that "we don't smoke that
sh- -,we just sell it... We reserve that 'right' for the young, the poor, the black, and the stupid."
RJ Reynolds ( 1989)

"Fruit Flavored Chewing Products- Several avenues were explored in this area with the idea being
directed to the younger chewers coming into the market. Many people felt that younger chewers
would be attracted to products with less tobacco taste."
Lorillard. ( 1979)

SWAT LOCATIONS
Franklin County Public Library- Carrabelle -Jennifer Daniels
City of Apalachicola Complex- Lt. Pam Lewis
Franklin County Schools I Eastpoint- Dolores Croom
ABC Charter School /Apalachicola- Lt. Pam Lewis

FRANKLIN COUNTY TOBACCO-FREE POLICY INITIATIVES

2010-2014 TOBACCO FREE POLICY ACCOMPLISHMENTS

City of Apalachicola- Tobacco Product Placement Resolutions- March 2010

City of Carrabelle- Tobacco Product Placement Resolutions- March 2010

Franklin County School District- Tobacco Free Grounds Resolution- March 2010

City of Apalachicola-Flavored Tobacco Resolution-February 2011

Franklin County Board of County Commissioners-Flavored Tobacco Resolution-February 2011

City of Carrabelle-Flavored Tobacco Resolution-June 2012

Franklin County School Board -Passing ofK-12 Tobacco Free School Grounds Policy-June 2014

2013-2014 POLICY INITIATIVES / OUTCOMES

Policy to Control Location, Number and Density of Retail Outlets

Policy to Restrict the Sale of Candy Flavored Tobacco Products not covered by the FDA

Policy Prohibiting /Limiting Tobacco Industry Advertising- Retail outlets (i.e.: Indoor/ Out
door Advertisements)
Policy to Implement Comprehensive Tobacco Control Model Policies in K-12 schools

Policy to Create Tobacco-Free Multi-Unit Dwellings (i.e.: Condominiums, Apartments)

Policy Linking Cessation Services to Organizations Affected by Tobacco-Free policy

implementation in Goals 1 and 2
Maintain Stand-Alone County Tobacco-Free Partnership

Maintain local Students Working Against Tobacco (SWAT) Chapters

- ~

. C4MPP,J6N
(o.y

lOBA(Co-fR

KicA>"''

Where America dra...-s the line:U

WHAT'S IN THE LOCAL NEWS

N ew D irecrio11s i 11 Commun ity H twlth

It's all about Partnership

Cdll Toddy'

1-87-QUIT-NOW-6
1-877-848-6696

AHEC-"TOOLS TO QUIT" Cessation Classes

The Tobacco Prevention Program and Tobacco Free Franklin have a long standing
partnership with Big Bend AHEC (Area Health Education Center, Inc. ). Big Bend
AHEC has been successful in bring Smoking Cessation classes to the Franklin County
area. We already have a comm itment for cessation classes in place at George
Weems Memorial Hospital in Apalachicola . Emily Kohler, Tobacco Training and
Cessation Specialist is working hard with the Tobacco Prevention Program to get classes in Carrabelle and Eastpoint as well. Kudos to AHEC 's part in helping Franklin
County to be Tobacco Free !

3 EASY & FREE WAYS TO QUIT

Talk to a Ou1t Coach w o

can help yQll qurt tobacco.

Online 1\e.p QU1ttong tobacco

S only a lew c11cks away.

LOOKing for local face-to-face

1-877-U-CAN-NOW

www.quitnow.neUflorida

www.ahectobacco.com

1-S?I-822-6669

help? """d elas~s

near you

Informed to Quit Inspired to Ouit

I Quit with AHEC.

SWAT's History

On August 25, 1997 the State of Florida negotiated a historic agreement to settle a lawsuit and avoid
trial with the tobacco industry. The late Governor Lawton Chiles and the State of Florida sued the
tobacco industry due to increasing Medicaid expenses caused by tobacco related diseases among
Floridians. The nationally and internationally known SWAT Program was a major outcome of the
lawsuit. Youth throughout the State of Florida have joined together in a relentless fight against the
tobacco industry and its manipulation and targeting of youth to use their product. Learn about
SWAT on www.gen-swat.com.
CDC Best Practices for Comprehensive Tobacco Control Programs (2007) recommends statewide
programs to provide the skills, resources and information needed for coordinated partnerships.
Statewide programs like SWAT can be used to mobilize local programs throughout the state to
work in tandem on campaigns that change social norms and promote policy for tobacco prevention
and control.
The goals of SWAT are to prevent and reduce tobacco use among youth and to protect youth from
secondhand smoke. Youth have been the target of this program because 89% of adult daily smokers
began smoking before the age of 18.

Amount tobacco industry spends each year to market their products in Florida (more than in any other
state in the nation)- $969 Million
Number of youth in Florida who became regular smokers everyday-72
Number of youth alive today who will die prematurely from smoking-369,000

Proven Successes

SWAT chapters can be found in schools and communities throughout the State of Florida. Youth in
SWAT are engaged in activities that educate their peers and policy makers about the need to change
social norms related to tobacco.
Since SWAT began in 1998, youth who have ever tried cigarettes has decreased by 58.7% among
middle school students and 44.3% among high school students.
SWAT is committed to developing leadership skills in youth through training in tobacco issues, media literacy, policy development process, presentation skills, and evaluation. Through empowering
the youth of SWAT and providing leadership opportunities on the state and local levels, it builds the
capacity of its advocates to enable environmental and policy change.

If you are a een becween he ages of I I years o 1 7 years old, and would
like o join Franklin Couny SWAI', please conac one of our SWAI' Advisors lised below and help us make a posiive change in Franklin Couny.
Mrs. Dolores Croom-Franklin County School
(East Point Campus)

(850) 670-2800

Lt. Pamela Lewis-ABC School, Project Impact

After school Program

Mrs. Jennifer Daniels-Carrabelle TIGERS 1 PAWS

After school Programs

(850) 697-2366

(850) 370-6055

10

FRANKLIN COUNTY TOBACCO STATISTICS

Franklin County At a Glance
Florida Youth Tobacco Survey I 2008,2010 & 2012 Data with State Comparisons
Percentage of students who are current cigarette users:
2008 Middle School- 16.1 %; State- 5.0%; High School- 44.1%- State- 14.5%
2010 Middle School- 7.8%; State-4.9%; High School-31.3%- State -13.1%
2012 Middle School-11.8%; State-3.3%; High School- 27.1% - State-10.1%
Percentage of Smokeless Tobacco Users:
2008 Middle School - 13.5%; State- 3.0%; High School- 23.7%- State- 6.0%
2010 Middle School - 10.5%; State - 3.0%; High School - 21.2% - State - 6.4%
2012 Middle School- 8.0%; State-2.3%; High School-16.8%- State- 5.6%
Percentage of students who smoke cigars:
2008 Middle School- 7.3%; State- 5.3%; High School- 27.5%- State- 13.5%
2010 Middle School- 8.4%; State- 5.1 %; High School - 28.4%- State- 14.5%
2012 Middle School-10.7%; State-3.9%; High School- 31.7%- State-11.4%
Percentage of students who used any form of tobacco:
2008 Middle School- 24.3%; State- 9.0%; High School- 55.2% - State- 22.4%
2010 Middle School- 16.3%; State- 8.7%; High School- 48.4% - State- 22.2%
2012 Middle School-20.3%; State--6.4%; High School- 48.0% - State-17.9%
2010 Florida BRFSS Data Report with State Comparisons with 2007 Comparisons
Franklin County Adult Data At a Glance

2011 State

2010 County

2010 State

2007 County

19.3

31.6

17.1

25.6

Men

21.8

27.8

18.4

27.2

Women

16.9

36.8

16.0

24.3

AGE GROUP 18-44

22.3

45.2

20.5

34.8

45-64

23.4

32.2

19.2

25.5

65 & Older

7.9

32.2

8.4

9.9

2011 State

2010 County

2010 State

2007 County

27.9

23.7

29.8

27.2

Men

31.4

28.0

33.4

35.0

Women

24.7

17.9

26.5

20.2

AGE GROUP 18-44

15.2

9.5

16.9

11.9

45-64

29.6

23.7

30.8

33.4

65 & Older

50.0

45.3

48.5

43.4

Percentage of current smokers

OVERALL

Percentage offormer smokers

OVERALL

The FDA is currently examin-

II

SMOKE-FREE MULTI-UNIT HOUSING

Are you interested i n a policy that can help you save time and money, increase occupancy,
and even improve the health of your tenants? Affordable and popular smo

e free housing

is gaini ng traction. Join the movement!

At the end of a lease. smoke fr e units require less turnover t i me due to fewer
cleaning and repainting needs

Smoke -free poti ies can

liminate the need to repair or repla

infrastructure

damaged by ciga rette burns or nicotine stains

In one survey of 421 managers of smoke-free properties in Florida. 99 5% agreed

that a smoke- free policy d id not hurt occupancy and 30.1% believed that the poucy

There are more tha n 500 smoke- free housing properties and 73,000 smoke-free
units in Florida

More than 80% of adults in Florida are non -smokers and the vast majority of tenants

increased occupancy

four out of five - would prefer to live in smoke -free housing

tob ccofreeflorid .comjsmok fr

housing

HEAI.ni

ATTENTION: APARTMENT OWNERS, MANAGERS AND HOUSE RENTERS!

In appreciation for those of you who are making a difference by provid ing Smoke-Free dwelling places in Franklin County, we would like to advertise your complex or rental unit in our quarterly publication-The Tobacco-Free Franklin Partnership Newsletter as well as our
local media outlets. If you are smoke-free or would like to get more information on
how you can please contact Gina Moore at 850.653.21 11 ext. 123. Make a difference
here in Franklin County- Go Smoke-Free !

12

PROMOTING CESSATION IN FRANKLIN COUNTY

TOBACCO-FREE FRANKLIN VALUES OUR LOCAL
RETAILER PARTNERSHIPS
Communities are becoming increasingly concerned about the tobacco industry ' s practice oftargeting adolescents and young adults by using millions of dollars in product development, packaging, pricing, and advertising/promotional activities to entice them to use their products.
On Behalf of the Tobacco Free Franklin Partnership Coalition and Tobacco Prevention Program
we would like to acknowledge the following community retailers for their help in partnering with
us get the Quitline message out to the citizens of Franklin County through the use of " We Card/
ID signs on their doors and Penny Cups on their counters :

Gulf Side IGA

Red Line Food Mart
Bay Front

Red's Family Store

Express Lane #98

We applaud your continued commitment!

If you would like more information on how you can assist us in our efforts to reduce the number
of underage youth who use tobacco products in following the federal and state tobacco regulations and displaying We Card/ID signs (doors) and Penny Cups (counters), please contact Gina
Moore at:

Department of Health in Franklin County

139-12th Street
Apalachicola, FL 32320
Phone: (850) 653-2111 ext. 123

With our Partnership with Big Bend AHEC, we have offered Smoking Cessation Classes throughout Franklin County since 2009. These classes are called 'Tools to Quit." To strengthen our Cessation efforts with Healthcare Providers, we have assembled information for those who are treating individuals who are tobacco dependent. While treating tobacco dependence, Healthcare Providers are encouraged to utilize these Clinical Practice Guidelines. http://www.ahrq.gov/clinic/
to bacco/tobaqrg.htm

13

Year in review-HIGHLIGHTS IN PICS

Franklin County SWAT 2014

14

RESOURCES

American Cancer Society

http://www.cancer.org

American Heart Association

http://www .arnericanheart.org

American Legacy Foundation

http: //www .legacyforhealth. org

American Lung Association in Florida

http: //www.lungfla.org

Campaign for Tobacco-Free Kids

http: //www.tobaccofreekids.org

Center for Disease Control and Prevention

http://www.cdc.gov

Florida Alcoholic Beverage & Tobacco

http://www.myfloridalicense.com/dbpr/abt

Florida Department of Health

http://www.doh.state.fl.us

Florida Students Working Against Tobacco

http://www.swatfl.com

NAACHO

http://www.naccho.org/topics/HPDP/tobacco

Office on Smoking and Health (OSH)

http://www.cdc.gov/tobacco

The Florida AHEC Network

http://ahectobacco.com

Tobacco Free Florida

http://www.tobaccofreeflorida.com

World Health Organization

http://www.who.int/en

Franklin County Health Department

http://www. frank I inchd.com

fORFURTiiERREADING
A Tobacco Free Florida: 2008 Annual Report
http: //www.doh.state.fl.us/Tobacco/PDF _Files/2008_Annual_Report.pdf
American Cancer Society- Guide for Quitting Smoking
http://www.cancer.org/docroot/PED/content/PED _1 0_13X _Guide _for_Quitting_Smoking.asp
Florida Clean Indoor Air Act (FCIAA)
http://www.doh .state.fl.us/Tobacco/FCIAA.html
The Health Consequences of Smoking: A Report of the Surgeon General
http://www.surgeongeneral.gov/library/smokingconsequences/
Tobacco Control Legal Consortium- Federal Regulation of Tobacco: A Summary
http://tobaccolawcenter.org/documents/federal-regulation-tobacco/summary. PDF
Tobacco Control Legal Consortium - Federal Regulation of Tobacco : Impact on State and Local Authority http://tobaccolawcenter.org/documents/federal-regulation-of-tobacco-impact.pdf