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BENEFITS
Corporate governance
Corporate governance is the set of processes, customs, policies, laws, and
institutions affecting the way a corporation (or company) is directed, administered
or controlled. Corporate governance also includes the relationships among the
many stakeholders involved and the goals for which the corporation is governed.
The principal stakeholders are the shareholders/members, management, and the
board of directors. Other stakeholders include labor (employees), customers,
creditors (e.g., banks, bond holders), suppliers, regulators, and the community at
large.
Principles
Case Studies
The case studies below demonstrate how diverse company activities can be for businesses
of all sizes.
SAP
Here for Life is a not-for-profit public benevolent organisation focusing on education,
awareness and research aimed at the prevention of youth suicide. The organization provides
resources, education and school based life skills programs to help prevent suicide amongst
young people. Through its charity sponsorship program SAP Australia supports Here for Life
with monetary contributions, volunteering and staff involvement in the agency's programs
Sun Microsystems
In 1998, Sun became Musica Viva's first and only principal sponsor. By associating itself
with a leader in the IT industry, Musica Viva gains networking opportunities within the
corporate sector, resulting in further sponsorship openings. It gains access to Sun's staff and
customer base to increase awareness of Musica Viva's activities and performances, enabling
it to achieve its own aims of taking the beauty of music into the lives of ordinary Australians
and forging meaningful links between the arts and the corporate world. The exchange of
expertise helps both partners. Sun provides its technological know-how and assists with
market reach for Musica Viva, which in turn provides opportunities to give something back to
Australia's cultural life through supporting and engaging with music in various ways.
IBM
IBM - Japan’s ‘e-elder’ initiative is a national program using training materials and other
support from IBM Japan which will hire and train seniors as instructors for other seniors in an
effort to help elder citizens (expected to make up one-fifth of Japan’s population by 2008)
more fully participate in a Web-based society.
HP
In Singapore, HP staff raised nearly $295,000 for charity in 2003 and received a SHARE
Gold Award from the Community Chest of Singapore for employee participation exceeding
50%. One event was Gladiathon, a fundraiser in support of the President's Challenge 2003.
Leading by example was the Managing Director from HP Asia Pacific, who wore a gladiator
costume and competed with other IT industry leaders in the battle for charity. HP was the
largest corporate donor of this event, raising a total of $121,000.
Microsoft
Microsoft works closely with international organizations such as the World Food Programme,
Save the Children, and Mercy Corps to provide technology-based development assistance
through the HEART (Humanitarian Empowerment and Response through Technology)
program. More and more, global organizations rely on technology to improve the
effectiveness of their humanitarian efforts around the world.