PRESS RELEASE

Date: December 2008

Press release suggestion: Use your local details where indicated in brackets for
a great local story.

Slimming Just Got Extra Easy in [your town]

Obesity is a mounting health problem locally and worldwide. More than 1 billion
adults globally are overweight, and at least 300 million are obese, according to
the World Health Organization. In 2010 the costs of obesity to [YOUR TOWN]
are estimated at [xxx] million, rising to [xxx] million by 2015.*
Every January millions of people in the UK make a New Years resolution to lose
weight. Seventy five per cent of adults make weight loss their number one aim,
but most have given up by the end of the month.
Despite the resolutions and the costs to health, many slimmers will have given
up their dreams of leading a healthier lifestyle by the end of the January.
But it neednt be that way. Researchers at Slimming World, the UKs leading
weight loss organisation, have identified that if slimmers are successful in
losing weight in their first six weeks, theyre far more likely to carry on and lose
weight in the long term. The motivation of a great start in those crucial first six
weeks is strongly linked to would-be slimmies reaching their ultimate target
weight and the longer they keep going to their Slimming World group the more
likely they are to stay at their dream weight long term.
So Slimming World has created a brand new eating plan designed to give
slimmers the best possible start to their weight loss campaign in those early
weeks. And slimmers in [YOUR TOWN] have the chance to try it for themselves
this month, when the new Extra Easy plan launches in [YOUR NAMES]
Slimming World group in [NAME OF GROUP].
Now in its 40th year, Slimming World has for decades been the most advanced
slimming organisation offering a cleverly constructed package of a flexible
eating plan (which the company calls Food Optimising) and an easy to start
activity programme combined with warm and friendly group support. Its a
unique combination that helps individuals choose a weight loss solution that
best fits with their lifestyle so they can make it a new everyday healthy
routine. Slimming Worlds research team are constantly reviewing what is most
likely to help members achieve lasting success and theyre very excited about
the launch of Extra Easy.
Nutritionist Jacquie Lavin PhD told us, Theres so much conflicting advice these
days about how to lose weight, and our new plan cuts right through it all to
give a really easy, flexible start to every slimmers journey. Its easy to follow
with loads more choices, no measuring and no counting. And because its

based on basic everyday filling foods it fits easily with the family whatever their
lifestyle too. In trials members had great results on the scales as well as
saving money on their weekly shopping bills too!
[YOUR NAME], local Slimming World Consultant is also thrilled about the new
plan and its flexibility. Its a really easy, achievable way to get started on a
weight loss campaign. Im looking forward to welcoming new members to my
[NAME OF GROUP] group to give it a go.
During trials members who tried the new plan were enthusiastic about its
flexibility and adaptability. They report that because it is so easy to follow, with
no weighing or measuring, plenty of choice and enough freedom to still enjoy a
glass of wine or chocolate it is easier than ever to stick to.
To learn more about Slimming Worlds new Extra Easy plan and the companys
40th anniversary celebrations, call [YOUR NAME] on [YOUR NUMBER] or come
along to [YOUR VENUE] on [DAY and TIME] for a very, warm welcome and a
great start to your slimming journey. ends
To find out more about Food Optimising or about Slimming World groups in [YOUR
AREA] please call [YOUR NAME] on [YOUR NUMBER] or visit www.slimmingworld.com or
call 0844 8978000.
Notes to Editors
Slimming World is the largest and most advanced slimming organisation in the UK.
Margaret Miles-Bramwell founded the company in 1969 and there are now 6,000
groups held weekly nationwide via a network of 2,500 Slimming World trained
Consultants.
300,000 members attend Slimming World every week and achieve outstanding
success.
Members lose 17,857 stones every week: 2,551 stones every day, over 106 stones
every hour, thats 1 stone 10 lbs lost every minute of every day with Slimming
World.
Slimming World pioneered Slimming World on Referral in the UK and actively
supports the building of partnerships with the NHS and local authorities to develop
effective strategies to manage overweight and obesity in the community. Slimming
World works with university researchers and specialists in an active research
programme to further knowledge of the causes and treatment of obesity.
Slimming Worlds healthy eating plan, Food Optimising , and the principles behind
Slimming Worlds philosophy are based on a deep understanding of the challenges
faced by overweight people. Slimming World integrates practical, up-to-date
dietary advice with a highly developed support system.
Slimming World Consultants receive specific training in dietary aspects and the role
of physical activity in weight control. The highly developed training focuses on
facilitating behaviour change in a group environment, acknowledged by experts as
being the most effective way to support long-term weight management.

* To find costs of obesity to the NHS in your area, please go to page 95-100
to find stats for your local PCT.
http://www.dh.gov.uk/en/Publicationsandstatistics/Publications/DH_088968

2 DAY EATING PLAN

Date: December 2008

A TASTE OF EXTRA EASY

Readers of [YOUR LOCAL PAPER] can get a taste of just how easy losing weight
can be with this two day mini Extra Easy eating plan.
Local Slimming World Consultant [YOUR NAME] says: Food Optimising has
always been the most flexible and eating plan around. But this new choice
offers so much more variety and freedom especially if youre a busy mum with
a family or always on the run.
The members in the [NAME OF] group are buzzing with excitement and were
looking forward to getting the New Year off to a fantastic start and put our
weight losses back on track after Christmas.
How the plan works
Slimming Worlds Food Optimising plan is based on Free Foods these are
foods that you can eat in unlimited quantities like fruit, vegetables, lean meat,
fish, eggs, pasta, potatoes and rice. Free Foods are the secret of success at
Slimming World and allow you to eat to satisfy your appetite, and never feel
hungry and still lose weight.
As well as Free Foods, members following a Slimming World eating plan are
encouraged to eat measured amounts of Healthy Extras to give them plenty of
calcium and dairy allowance every day enjoy 350ml skimmed milk or 250ml
semi-skimmed milk for hot drinks, cereals, as part of a meal or to drink on its
own. Alternatively choose 1oz/28g of full-fat hard cheese or 1oz/42g of
reduced-fat hard cheese, on its own or as part of a meal. This ensures youre
getting some calcium every day.
Treat yourself
At Slimming World you can also enjoy your favourite treats every day because
we believe that a little of what you fancy really does do you good! We call them
Syns, short for synergy, and theyre there so you never feel deprived or
restricted. To keep the plan as simple as possible, weve built between 10 to 15
Syns in to each days plan things like chocolate or biscuits, crisps and the
occasional glass of wine or lager.
Tips for success
Trim all visibile fat off meat and remove the skin from poultry. Cook it in
any way as long as no fat is added.
Use fat-free vinaigrette or French-style salad dressing, sweetener and all
herbs and spices freely.

When wholemeal bread is mentioned, use 2 slices from a 400g loaf or a

2oz/57g wholemeal roll.
Fresh fruit and veg are healthy and filling, so we suggest you fill around a
third of your plate with veg at each meal, and snack on fruit throughout
the day.

Day one
Breakfast
1oz/28g porridge oats made up with milk from your daily allowance topped with fresh
mixed berries
Lunch
A large jacket potato filled with a delicious tuna medley: tuna (canned in water),
chopped peppers, sweetcorn and chives mixed with very low fat yogurt and 1 level
tbsp Hellmanns Extra Light Mayonnaise. Serve with a large mixed salad.
Dinner
Mushroom risotto (see recipe below)
Ingredients
14g/ oz dried mushrooms
852ml/1 pt boiling water
Fry Light
1 small red onion, cut into thin wedges
1 garlic clove crushed
227g/8oz Arborio rice
113g/4oz mushrooms, sliced
1 leek, thinly sliced
1 tsp thyme leaves
Salt and finely ground black pepper
1 tbsp freshly chopped parsley
28g/1oz Parmesan cheese, grated
Method
1. Place the dried mushrooms in a bowl, pour the boiling water over and leave to
soak for 30 minutes. Remove the mushrooms from the liquid but do not discard
this liquid.
2. Spray a large saucepan with Fry Light and cook the onion and garlic for 5
minutes. Add boiling water to the reserved mushroom liquid until you have
852ml/1 pints of stock.
3. Put the rice into a pan and slowly add a little of the stock to the rice, stirring all
the time. It is important that the stock is hot at all times throughout the process
otherwise the rice will not cook properly. When you have used half of the stock,
add the sliced mushrooms, soaked mushrooms, the leeks and the thyme.
Continue adding the stock until the rice has become slightly soft, this will take
about 25-30 minutes.
4. Season to taste, add the parsley and most of the Parmesan cheese and stir well.
Pour the rice into a serving bowl and garnish with the remaining cheese and a
little black pepper before serving.

Day two
Breakfast
Poached eggs, Quorn sausages and baked beans with grilled tomatoes and
mushrooms
Lunch
Roast beef, rocket leaves and tomato slices in a sandwich made with 2 slices of
wholemeal bread (400g loaf)
Dinner
Make a mountain of spaghetti bolognaise for a feast everyone will enjoy. To make the
sauce fry chopped garlic and onion using Fry Light, until soft. Add extra lean minced
beef (or Quorn if you want a vegetarian option) and brown. Then add chopped
mushrooms, peppers, canned tomatoes or passata, oregano, thyme and a dash
of balsamic vinegar. Simmer until sauce is rich and thickened. Season to taste and
serve sprinkled with finely chopped red chilli and lots of spaghetti. Enjoy with a crisp
green salad.
In between meals you can snack freely whenever you want on Free Food snacks like
fresh or frozen fruit of your choice: from apples and bananas to grapes, pineapple and
raspberries its all Free.
Or stir fruit chunks into or smothered in any of the following:
very low fat natural fromage frais
very low fat natural yogurt
Danone Shape Feel Fuller for Longer Yogurt
Mllerlight Yogurt
Onken BioPot Fat Free Yogurt
Or enjoy vegetable crudits dipped into very low fat natural cottage cheese.
ends
To find out more about Food Optimising or about Slimming World groups in [YOUR
AREA] please call [YOUR NAME] on [YOUR NUMBER] or visit www.slimmingworld.com or
call 0844 8978000.