PERCEPTION TOWARDS ONLINE SHOPPING: AN

EMPIRICAL STUDY OF GUJARAT CONSUMERS

A
MANAGEMENT RESEARCH PROJECT

SUBMITTED TO
DHARMSINH DESAI UNIVERSITY
FOR THE PARTIAL FULFILLMENT OF

FOR THE DEGREE OF

MASTER OF BUSINESS ADMINISTRATION (MBA)
SUBMITTED BY

VIVEK VAGHELA

UNDER THE GUIDANCE OF

PROF. PATHIK VARIYA

ASSISTANT PROFESSOR (MARKETING)

CENTRE FOR MANAGEMENT STUDIES

DHARMSINH DESAI UNIVERSITY
NADIAD
2013

CENTRE FOR MANAGEMENT STUDIES

DHARMSINH DESAI UNIVERSITY
CERTIFICATE

This is to certify that the Management Research Project has

been Carried Out under the theme perception towards online
shopping: an empirical study of Gujarat consumer. This
report is the bonafide work of MR. VIVEK VAGHELA Roll
Number 15053 of MBA Semester IV during the academic
year 2012-14.

Faculty Guide: Prof. Pathik Variya

Head of Department: Dr. Naresh Patel

Date: 11-01-2014

Date:11-01-2014

PREFACE
Any serious thinking on contemporary & emerging issue of
the modern business suggested that the basic pillar through which
the student of management can learn & understand the basic
difference between theory & practical is Practical Training.
Through it, the student can know how to apply their mind in the
real business world.
I have visited industries in order to set the practical
knowledge about which I studied in the theory classes, so that as
the student of Management I can know the picture of the industry
& appreciation of industry in the training age.
This report is prepared as per syllabus & guidance given by
my professors.
I have prepared this report so far as my knowledge is
concerned that is to say there is possibility of mistake. This report
is reflection or what I saw and came to know during my
management research project.

Acknowledgements
I would like to thank my department CMS DDU, for giving me this
opportunity of doing a research project to gain practical experience
that enable the students to understand the demands of professional
environment. I am thankful for such a wonderful experience that I
have gained which has given me confidence and has enhanced my
professional skills so as to be competent.
I am grateful to my project coordinator, Prof. Pathik Variya for his
guidance and support with which I have been able to complete my
work. I respect him for his understanding of the problems faced by
me and his ability to solve them with ease. I am also thankful to all
respondent who give me their valuable response.
I am grateful to our Head of Department-Dr. Naresh Patel for his kind
support and guidance.
If I had not received help from different quarters it would not have
been possible to strive and get enriched with knowledge in this field
with organization having commendable technical expertise.

VIVEK VAGHELA
11-01-2014

CONTENT
Certificate
Preface
Acknowledgement
List of tables
List of graphs/charts

I
II
III
IV
V

Chapter 1 Introduction
1.1
1.2
1.3
1.4
1.5

Introduction
FII in developed and developed countries
FII in India

1
3
11
14
16

Chapter 2 Literature Review

2.1
2.2
2.3
3.1
3.2
3.3
3.3.1
3.3.2
3.4
3.4.1
3.4.2
3.5
3.6
3.7
3.8
3.9
3.10
3.11
3.12
3.13

Introduction
Literature review in global context
Literature review in Indian context
Chapter 3 Research Methodology
Rationale for the study
Objectives of the study
Research methodology
Types of research
Sampling
Sources of data
Primary data
Secondary data
Research instrument
Scale
Variables studies
Period of data collection
Sample size
Inclusion and exclusion criteria
Data analysis and statistical tools used
Scope of the study
Hypothesis

19
19
27
34
34
35
35
35
36

CHAPTER 2 LITERATURE REVIEW

2.1-INTRODUCTION
Online shopping or online retailing is a form of electronic commerce which
allows consumers to directly buy goods or services from a seller over
the Internet using a web browser. Alternative names are: e-web-store, e-shop,
e-store, Internet shop, web-shop, web-store, online store, and virtual store. An
online shop evokes the physical analogy of buying products or services at
a bricks-and-mortar retailer or shopping centre; the process is called businessto-consumer (B2C) online shopping. In the case where a business buys from
another business, the process is called business-to-business (B2B) online
shopping. The largest of these online retailing corporations
are Alibaba, Amazon.com and eBay. Retail success is no longer all about
physical stores, this is evident because of the increase in retailers now offering
online store interfaces for consumers. With the growth of online shopping,
comes a wealth of new market footprint coverage opportunities for stores that
can appropriately cater to offshore market demands and service requirements.

It has been more than a decade since the e-commerce first evolved. Researchers
and practitioners in the electronic commerce constantly strive to obtain a better
insight in consumer behaviour in cyberspace. With the development of the retail
E-commerce, researchers continue to explain E-attitude of consumers of
different perspectives.
E-commerce is the buying and selling of the goods and services online; internet
is the best source to use this tool. Today the amount of trade that is conducted
electronically using e-commerce has increased with a wide spread usage of
internet and technology. E-commerce includes transferring of funds online,
supply chain management, marketing over internet, In India it started as buying
of online services from other countries virtually and it involved a complete trade
in which service was given through internet and money was transferred through
credit cards to other countrys firm The invention of the internet has created a
new pattern of the traditional way people shop. Customers are no longer tied to
the opening hours or specific locations; it may become active virtually at any
time and any place to purchase products and services. The Internet is relatively
new medium for the communication and the exchange of information
This has become present in our daily lives. The number of Internet users is
constantly increasing; today managers are tapping into the power of ecommerce. Observing many feasible solutions to sinking business sector of
India, A large number of firms have acquired e-commerce for their business and
have progressed through this tool. E business has emerged to be the one of the
most important marketing and sales tool. With the help of e-business you can
purchase anything that is available on the internet.

Critical understanding of consumer behaviour in the electronic environment, as

in this physical world, can be achieved if the factors that affect the purchase
decision are ignored or unequivocal. For example, online consumers' fears about
the lack opportunity to examine products before purchase specifically regarded
as influential factors in direct purchase decision. Therefore, several researchers
have proposed that the consumers' purchasing behaviour in online shops can be
fundamentally different from that in the traditional environment. If the
electronic means any ignored basic facts about consumer behaviour,
Through e business different type businesses has gained an opportunity to
increase their sale and can maintain a direct relationship with its customers
without any other person between you and your customer. E-business has
helped a lot in the globalization of businesses throughout the world. Companies
can easily market their product in the whole world and can create great market
of their product.
Consumers are reluctant to buy products online and it has many reasons for this
problem because they consider that they do not believe in the process of online
purchases for the insecurity of credit or debit cards, the passwords, the process
of hacking information, less time to devote, unreliable, untrustworthy, a breach
of privacy and social risks.
Thats only the reason why want to do the market research project on
consumer perception of online purchasing.

2.2-LITERATURE REVIEW IN GLOBAL CONTEXT2.2.1-Yu-je lee study in 2000 the study of exploring the Influence of Online
Consumers Perception on Purchase Intention as Exemplified with an Online
Bookstore.
Data collection method is used as a primary data collection. Sample size taken
by him is 240 respondents.
And the conclusion is as like quick responding to customers inquiry, reliable
transaction processing, pertinent introduction and online trial reading, offering
costumed service, and offering better assurance service such as convenient
return and replacement policy all could increase customers intention to
purchase online.
2.2.2-Seyed Rajab Nikhashem ,FarzanaYasmin,AhsanulHaque,Ali Khatibi,
Study About To Study On Customer Perception Towards Online-Ticketing In
Malaysia In 2011.
Primary Data Collections Have Been Done. 550 Respondents Taken As A
Questionnaire Filling.

Conclusion-These Factors Included Perceived Risk, Customer Trustfulness,

Perceived Usefulness, Familiarity And Confidence, Pricing And Website And
Internet Security. The Key Finding Is That Different Style Of E-Ticketing,
availability of approaches and facilities is A Strong Determinant Of A
Customers Perception. The Result Of This Study Suggests That All Factors
Have Greater Impact Among The Consumers. According To The Result,
Different Styles Of Website Security Also Have More Impact On E-Ticketing.
Thus, Airline Industries Try To Launch Their Website As Much As Possible In
Different Ways.
2.2.3-Consumer Perceptions of Online Shopping Environments Approach study
by Catherine Demangeot, Amanda J. Broderick in 2010.
The sample consisted of 301 as a primary data search of U.K.-based students
and university staff who were recruited on a voluntary basis.
Conclusion-it has established the important distinction between two different
Sources of information: marketer information and information from other
sources. This distinction is extremely when studying online shopping
environments.
2.2.4-The Research On Perceptions Towards Online Shopping:
Analysing The Greek University Students Attitude Is Done By
VaggelisSaprikis, AdamantiaChouliara And MaroVlachopoulou From
University Of Macedonia, Thessaloniki, Greece in 2010.
The Research Is Descriptive In Nature And Sample Size Is 427 Respondents.
Conclusion- The Study Provides Interesting Insights on the Online
Consumer Behaviour, As the Results Showed Significant Differences between
the Two Groups of Respondents. Generally, Adopters
Had Higher Expectations From Online Shopping On Issues Relating To Privacy
Policy And Risk. However, Much Greatly Significant
Difference Was Identified Between Adopters And Non-Adopters Regarding
Their Particular Perceptions On Advantages And Problems Of Online
Shopping.

2.2.5-M. Adam Mahmood, KallolBagchi And Timothy C. Ford Both Done

Research On On-Line Shopping Behaviour: Cross-Country Empirical Research
In 2004.
Data It Uses Are Secondary In Nature, And Like Most Secondary Data. Sample
Size Is Taken From Tns Interactive Global Ecommerce Report," Which Began
With 27 Nations In 1998 And Grew To 37 Nations In 2002. Across These 37
Countries, 42,238 People Were Interviewed.

Conclusion- He Research Summarized In This Paper Shows That There Is No

Significant Relationship Between Technological Survey And On-Line Shopping
Behaviour. This Contradicts The Findings Of Earlier Studies About The
Relationship Between Internet Experience And On-Line Shopping Behaviour;
The Finding That The Economic Condition Of On-Line Shoppers Directly And
Significantly Affects Their Technological Savvy Is In Line With What Is Stated
In The Literature.

2.3-LITURATURE REVIEW IN INDIAN CONTEXT2.3.1-Zia Ul Haq Is Assistant Professor, Central University Of Kashmir.
Jammu & Kashmir Study of Perception towards Online Shopping: An Empirical
Study of Indian Consumers in 2005.
The Data For The Study Was Gathered Through A Structured Questionnaire
(Primary Data) Sample Size Is Taken As 200 Respondents.
Conclusion- More Specifically, Consumers Perceptions of The Customer
Service, Commitment And Web Security Of Online Purchasing Exhibit
Significant Relationships With Their Online Buying Intention. The Analytical
Results Are Generally Consistent With Previous Findings Of Researchers. Web
Security Has Received The Most Consistent Support As Factors That Influence
Online Buying.
It Was Also Found That, For Online Buyers, The Good Perception On The
Customer Service Is Considered As The Best Predictor When Compared To
Other Constructs.
2.3.2-Kanwal Gurleen Is Assistant Professor At Apeejay Institute Of
Management Technical Campus, Jalandhar. He Done Research in Consumers
Perception towards Online Shopping- The Case of Punjab In 2012.
The Research Is Primarily Descriptive In Nature. The Data Was
Collected In The Form Of Questionnaires. The Survey Was Carried Out On 450
Sample Size.
Conclusion- The Following Four Factors Were Found To Be Significant Price
Consciousness, Convenience And Variety, Easy Payment Options And
Challenges Of Online Shopping. Most Of The Consumers Prefer To Buy Some
Selected Products Online Because They Will Get Heavy Discounts In
Comparison To Store Purchases. Also, The Consumers Perceive That Shopping
Online Gives Them Larger Options To Choose From Shopping Online Is Very
Convenient As One Has To Just Open A Laptop or Pc to Shop Rather Than
Getting Ready and Pass Through Rush Hour Traffics.
2.3.3-Dr. Suresh and Shashikala Both Done Research on Identifying Factors of
Consumer Perceived Risk towards Online Shopping In India in 2011.

The Study Was Conducted In Bangalore And Data Was Collected Through
Survey Method. Sample Size Is Of 90.
Conclusion- The Ability To Measure And Reduce Perceived Risk Would Take
Indian Online Vendors To A Great Height In Maximizing Both Customer
Satisfaction And Profits. Also As Perceived Risk Tends To Decrease With
Internet Experience; It Is A Matter Of Time That E-Tailing Would Be A
Booming Industry In India.

CHAPTER 3 RESEARCH METHODOLOGY

3.1-RATIONALE FOR STUDY:

The prime purpose of the research is to identify and analyze the
factors influencing Swedish consumers to shop online. Besides the factors
influencing another purpose of the study is to analyze who are online
shoppers in terms of demography. The findings of this research will not
only help Swedish marketers to formulate their marketing strategies for
online shoppers but will also increase the knowledge and research in field
of online shopping.
i) What factors influence consumers to shop online?
ii) Who are online shoppers in terms of demography?

3.2-OBJECTIVE OF STUDY:
1. To Know the Demographic Profile of the Customers and Its Impact If
Any On The Online Buying.
2. To Know The Factors Affecting The Perception Of Gujarat Online
Buyers.

3.3-RESEARCH METHODOLOGY3.3.1-TYPE OF RESEARCHThis is an exploratory cum descriptive Research and the method
used for data collection is Survey.

3.3.2-SAMPLING:
Collecting the required information from the right source is very
important. Sources from which the data are collected differ as per
the required of researcher.

SAMPLING UNIT:The sampling unit primarily consisted the outlet of the survey area.
The sample unit is taken from the Gujarat. I will cover the entire
major city of Gujarat region.

3.4-SOURCES OF DATA:
3.4.1- Primary:

-Data collected through self constructed questionnaire.

3.4.2 - Secondary: - Research papers

Internet Website for collections of other information.
Journals

3.5- RESEARCH INSTRUMENT:

A self-Constructed Questionnaire prepared for conducting a primary
survey.

3.7- VARIABLES STUDIES:

In order to create questionnaire, the basis were built by deciding on the
main variables that needed to be investigated. These were;
General Variable:
Demographics
Personal information
Social characteristics
Attitude towards online shopping

Identified Variables:
Consumer Behaviour in Buying Process
Purchase Idea.
Factors Influencing consumer behaviour in purchase.

3.8-PERIOD OF DATA COLLECTION:

Sampling period: August, 2013 to January, 2014.

3.9-SAMPLE SIZE:
Sample size: 150 Respondents

3.10- INCLUSION AND EXCLUSION CRITERIA

3.11-DATA ANALYSIS AND STATISTICAL TOOLS USED

1.GENDER?

male
female

125 .78%
35 .22%

2.What is your age?

16 - 20 years

18 .11%

21 - 29 years

133 .83%

30 - 39 years

7 .4%

40 or more.

2 .1%

3.what is you Martial status?

single
married

142 .89%
18 .11%

4.What is your educational background?

Under graduate

23 .14%

Graduate

44 .28%

Post graduation

93 .58%

5. What is your occupation?

Student

123 .77%

Faculty

2 .1%

corporate executive

10 .6%

Professional

10 .6%

Other

15 .9%

6. What is your income?

Less than 10,000

78 .62%

10,001 - 20,000

23. 18%

20,001 - 30,000

11. 9%

30,001 - 40,000

11. 9%

<= 40,001

2. 2%

7. Are you doing online shopping?

Yes

142. 92%

No

13. 8%

8. How many times did you have online shopping till?

1-3 times

73. 49%

4-8 times

39. 26%

9-12 times

16. 11%

More than 12 times

22. 15%

9. Have you felt any problem while conducting online purchase?

yes

65 .42%

no

89 .58%

10. If yes, Than what kind of problem?

Delay in delivery

32 .39%

Cheap quality of product

12 .14%

Product damage

10 .12%

Other

29 .35%

Groceries [11. In general, you prefer to do you shopping of product

on-line is?]
1

48 .34%

48 .34%

19 .14%

13 .9%

12 .9%

Books/CDs [11. In general, you prefer to do you shopping of product

on-line is?]

24 .17%

30 .21%

32 .23%

30 .21%

24 .17%

Clothes [11. In general, you prefer to do you shopping of product online is?]
1

20 .14%

23 .16%

35 .25%

43 .30%

20 .14%

Electronic gadgets [11. In general, you prefer to do you shopping of

product on-line is?]
1

16 .11%

21 .15%

35 .25%

39 .27%

31 .22%

Computer product [11. In general, you prefer to do you shopping of

product on-line is?]
1

22 .16%

25 .18%

32 .23%

34 .24%

27 .19%

Furniture [11. In general, you prefer to do you shopping of product

on-line is?]

74 .56%

26 .20%

18 .14%

5 .4%

8 .6%

Apparel [11. In general, you prefer to do you shopping of product online is?]
1

28 .21%

33 .25%

31 .23%

29 .22%

11 .8%

1. I prefer to purchase online due to heavy Discounts available online.

[12. Please select your level of important to the following question?]
1

15 .10%

17 .12%

33 .23%

29 .20%

52 .36%

2. It is easier to buy online rather than going On to shop at store. [12.

Please select your level of important to the following question?]

7 .5%

24 .16%

18 .12%

65 .44%

33 .22%

3. Shopping online gives you larger options To choose from. [12.

Please select your level of important to the following question?]
1

10 .7%

16 .11%

36 .25%

47 .32%

36 .25%

4. It is easier to pay online through credit card Or direct bank

transfer. [12. Please select your level of important to the following
question?]
1

12 .8%

26 .18%

33 .23%

43 .30%

30 .21%

5. The quality of products purchased online From trusted sites is very

good and Are available at economical prices. [12. Please select your
level of important to the following question?]
1

10 .7%

22 .15%

28 .19%

55 .38%

29 .20%

6. Shopping online saves my time and money As I dont have to go

through heavy Traffic besides saving fuel. [12. Please select your
level of important to the following question?]
1

9 .6%

22 .15%

26 .18%

48 .33%

40 .28%

7. I am a bit concerned about the security and Privacy of my

payments online. [12. Please select your level of important to the
following question?]

9 .6%

32 .22%

44 .31%

41 .28%

18 .13%

8. I cannot buy all the products on discount but Some selected

products only. [12. Please select your level of important to the
following question?]
1

15 .10%

34 .24%

43 .30%

41 .28%

11 .8%

9. There are some shipping delays in getting the product. [12. Please
select your level of important to the following question?]
1

20 .14%

42 .29%

31 .22%

36 .25%

14 .10%

10. I do not use the credit card so I cannot often shop online. [12.
Please select your level of important to the following question?]
1

30 .21%

40 .28%

36 .25%

25 .18%

11 .8%

11. I prefer to purchase online due to easement Of online buying

procedures. [12. Please select your level of important to the following
question?]
1

16 .11%

29 .21%

44 .31%

30 .21%

21 .15%

12. I physically need to check the products before purchasing it. [12.
Please select your level of important to the following question?]

23 .16%

39 .27%

43 .30%

25 .17%

14 .10%

13. I can read the reviews also before purchasing Online which helps
me to select the right. [12. Please select your level of important to the
following question?]
1

10 .7%

18 .13%

30 .21%

51 .36%

34 .24%

1. Heavy discount [13. Which factor do you consider while on-line

purchasing?]
1

11 .8%

12 .8%

30 .21%

35 .24%

55 .38%

2. Larger option to choose [13. Which factor do you consider while

on-line purchasing?]
1

11 .7%

8 .5%

27 .18%

59 .40%

42 .29%

3. Way of payment [13. Which factor do you consider while on-line

purchasing?]
1

5 .3%

13 .9%

38 .26%

53 .36%

37 .25%

4. Product quality [13. Which factor do you consider while on-line

purchasing?]

6 .4%

16 .11%

35 .24%

44 .31%

43 .30%

5. Product price [13. Which factor do you consider while on-line

purchasing?]

8 .6%

9 .6%

27 .19%

53 .37%

45 .32%

6. Service of shipping. [13. Which factor do you consider while on-line

purchasing?]

4 .3%

20 .14%

39 .27%

45 .31%

38 .26%

7. Product replacement. [13. Which factor do you consider while online purchasing?]
1

10 .7%

14 .10%

44 .30%

43 .30%

34 .23%

8. Reputation of the company [13. Which factor do you consider while

on-line purchasing?]
1

7 .5%

17 .12%

35 .25%

54 .39%

27 .19%

9. Guarantee and warrantees [13. Which factor do you consider while

on-line purchasing?]

7 .5%

13 .9%

39 .27%

45 .32%

38 .27%

10. branded product. [13. Which factor do you consider while on-line
purchasing?]
1

4 .3%

17 .12%

16 .11%

51 .36%

53 .38%

14. Which factor restricted you to do online shopping?

Risk of credit card transaction.

85 .24%

Risk of identity theft.

71 .20%

Risk of losing privacy.

57 .16%

Lack of trust on online shopping.

62 .17%

Not being able to touch product.

62 .17%

More expensive than sold in retail store.

19 .5%

15. Overall Risk factor for on-line shopping?

very high

6 .4%

somewhat high

63 .43%

very rare

63 .43%

not at all

16 .11%

16. Feature you think necessary for an online shopping site.

customer friendly

109 .26%

website design

80 .19%

privacy and security

94 .22%

multiple payment option

75 .18%

easy to understand process.

64 .15%

3.12- SCOPE OF THE STUDY

1. To Know the Demographic Profile of the Customers and Its Impact If
Any On The Online Buying.
2. To Know The Factors Affecting The Perception Of Gujarat Online
Buyers.

3.7-QUESTIONNAIRE FORMATThe questionnaire is carefully designed to meet the requirements of the

research. The questionnaire consists of two main parts and one sub part, Top
part of the questionnaire will cover one of our research question that is who are
online shoppers in terms of demography and to see are there any difference in
relation to factors that influence Gujarat consumers to shop online.
Second part is mainly focused on questions pertaining to factors that influence
consumers to shop online.
Part A: Factors influencing consumers to shop online
Mid onward part of the questionnaire will cover the questions relating to factors
influencing consumers to shop online, these factors are Convenience, Time
Saving, Website Design/Features and Security. Convenience as one of the factor
includes four questions. In this questionnaire constructed with 5 point Likert
scale ranging from 1 (very unimportant), 2 (unimportant) to 5 (very important).
Part B: easy questions must be at the Top of the questionnaire. As this top of
questionnaires questions includes personal and sensitive question regarding
income so as there is a risk that respondent can terminate the survey at early
stage. This section includes questions pertaining to Gender, Age, Income and
Education.

3.13- RESEARCH HYPOTHESIS:

Ho1: There is no significant difference between demographic variables and
perception towards online shopping.
Ho5: There is no significant difference between types of goods and perception
towards online shopping.
Ho3: There is no significant difference various important factors and perception
towards online shopping
Ho9: There is no significant relationship between consumers' risk and
perception towards online shopping.

APPENDIX
Questionnaire
-QUESTIONNAIRE REGARDING THE PERCEPTION TOWARDS
THE ONLINE SHOPPINGNAMECITY1. Gender?
o Male
o Female
2. What is your age?
o
o
o
o

16 21
22 29
30 39
40 49

3. What is your marital status?

o Single
o married
4. What is your educational background?
o Under graduate
o Graduate
o Post graduation
5. What is your occupation?
o
o
o
o
o

student
faculty
corporate executive
professional
other

6. What is your income?

o
o
o
o
o

Less than 10,000

10,001 - 20,000
20,001 - 30,000
30,001 - 40,000
40,001 50,000

7. Are you doing online shopping?

o Yes
o No
8. How many times did you have online shopping till?
o
o
o
o

1-3 times
4-8 times
9-12 times
More than 12 times

9. Have you felt any problem while conducting online purchase?

o Yes
o No

10. If yes,
Than what kind of problem?
o
o
o
o

Delay in delivery
Cheap quality of product
Product damage
Other

11. In general, you prefer to do you shopping of product on-line is?

(Rate the priority to each one product, which you like to buy on online.)
(Where 5 stand for high priority and 1 stand for low priority)

Item

Groceries
Books/CDs
Clothes
Electronic gadgets
Computer product
Furniture
Apparel

(
(
(
(
(
(
(

2
)
)
)
)
)
)
)

(
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3
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4
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12. Please select your level of important to the following question?

Veryunimportant

unimportant

neutral

important very important

1. I prefer to purchase online due to heavy

( )

( )

( )

( )

( )

( )

( )

( )

( )

( )

( )

( )

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( )

( )

Discounts available online.

2. It is easier to buy online rather than going ( )
On to shop at store.
3. Shopping online gives you larger options
To choose from.
4. It is easier to pay online through credit card
Or direct bank transfer.
5. The quality of products purchased online
From trusted sites is very good and
Are available at economical at prices.
6. Shopping online saves my time and money

As I dont have to go through heavy

Traffic besides saving fuel.
7. I am a bit concerned about the security and

( )

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( )

( )

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Privacy of my payments online.

8. I cannot buy all the products on discount but
Some selected products only.
9. There are some shipping delays in getting ( )
The product.
10. I do not use the credit card so I cannot often
Shop online.
11. I prefer to purchase online due to easement
Of online buying procedures.
12. I physically need to check the products
Before purchasing it.
13. I can read the reviews also before purchasing
Online which helps me to selectthe right
product at economical prices.
13. Which factor do you consider while on-line purchasing?
(Rate the factor according to your priority, where 5 being highest & 1 is the
lowest priority)
1

1. Heavy discount

( )

( )

( )

( )

( )

2. Larger option to choose

( )

( )

( )

( )

( )

3. Way of payment

( )

( )

( )

( )

( )

4. Product quality

( )

( )

( )

( )

( )

5. Product price

( )

( )

( )

( )

( )

6. Service of shipping.

( )

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( )

( )

7. Product replacement.

( )

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8. Reputation of the company

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9. Guarantee and warrantees

( )

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10. branded product.

( )

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14. Which factor restricted you to do online shopping?

(You can able to choose multiple options)
o
o
o
o
o
o

Risk of credit card transaction.

Risk of identity theft.
Risk of losing privacy.
Lack of trust on online shopping.
Not being able to touch product.
More expensive than sold in retail store.

15. Overall Risk factor for on-line shopping?

Very high

somewhat high

( )

( )

very rare

not at all
( )

( )

16. Feature you think necessary for an online shopping site.

(Arrange them in your preference with giving number)
( )

customer friendly

( )

website design

( )

privacy and security

( )

multiple payment option

( ) easy to understand process.

THANK YOU FOR YOUR COOPERATION.

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