Documente Academic
Documente Profesional
Documente Cultură
Enterprise and
Entrepreneurial Management
Marketing, Strategy and Enterprise
Module Code: MOD003477
Year: 2014/15
Semester: 1
Module Guide
Contents
Module Title............................................................................................................................................... 1
1. Key Information..................................................................................................................................... 2
2. Introduction to the Module..................................................................................................................... 2
3. Intended Learning Outcomes................................................................................................................ 2
3.1 Employability skills delivered in this Module........................................................................................3
4. Outline Delivery..................................................................................................................................... 4
4.1 Attendance Requirements................................................................................................................... 5
5. Assessment........................................................................................................................................... 6
5.1 Submitting via TurnitinUK GradeMark [Cambridge and Chelmsford students]..................................7
5.2 Submitting your work [Students in all other locations at Associate Colleges].......................................9
5.3 Marking Rubric and Feedback.......................................................................................................... 10
5.4 Re-Assessment (resit)....................................................................................................................... 10
6. How is My Work Marked?....................................................................................................................10
7. Assessment Criteria and Marking Standards.......................................................................................14
7.1 Specific Assessment Criteria and Marking Rubric..............................................................................14
7.2 University Generic Assessment Criteria.............................................................................................15
8. Assessment Offences.......................................................................................................................... 21
9. Learning Resources............................................................................................................................ 23
9.1. Library.............................................................................................................................................. 23
9.2. Other Resources.............................................................................................................................. 24
10. Module Evaluation............................................................................................................................. 24
11. Report on Last Delivery of Module.....................................................................................................25
Appendix 1: Re-Assessment Information.................................................................................................26
Page 1
Module Guide
1. Key Information
Module:
Module Leader:
Steve McDonald
Cambridge/Lord Ashcroft Building/
Extension: 2844
Email: steve.mcdonald@anglia.ac.uk
Module Tutors:
Every module has a Module Definition Form (MDF) which is the officially validated record of the module.
You can access the MDF for this module in three ways via:
All modules delivered by Anglia Ruskin University at its main campuses in the UK and at Associate
Colleges throughout the UK and overseas are governed by the Academic Regulations. You can view
these at www.anglia.ac.uk/academicregs. A printed extract of the Academic Regulations, known as the
Assessment Regulations, is available for every student from your Faculty Office (all new students will
have received a copy as part of their welcome pack).
In the unlikely event of any discrepancy between the Academic Regulations and any other publication,
including this module guide, the Academic Regulations, as the definitive document, take precedence
over all other publications and will be applied in all cases.
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Module Guide
Knowledge and
understanding
Knowledge and
understanding
Intellectual, practical,
affective and
transferable skills
Intellectual, practical,
affective and
transferable skills
Anglia Ruskin modules are taught on the basis of intended learning outcomes and that, on successful
completion of the module, students will be expected to be able to demonstrate they have met those
outcomes.
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Module Guide
SKILL
Communication (oral)
Communication (written)
Commercial Awareness
Cultural sensitivity
Customer focus
Data Handling
Decision making
Enterprising
Flexibility
Initiative
Interpersonal Skills
Leadership/Management of others
Networking
Organisational adaptability
Project Management
Problem Solving and analytical skills
Responsibility
Team working
Time Management
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
Other
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Module Guide
4. Outline Delivery
Wk
1
2
3
4
5
Lecture
Introduction to the module: identifying and
understanding key terminology
Introducing the purpose of business plans:
why write it, what should it include
Creativity and Idea generation
Creativity and Idea generation (putting the
idea into practice)
The importance of accurate market research
Identifying
and
stakeholders
communicating
with
Seminar/Workshop
Exploring
the
key terms:
Enterprise,
entrepreneurship and Innovation
Team building, bridging the gap between
theory and practice of business planning
Fostering a culture of creativity and the
benefits of a creative organisation
Exploring how to develop an idea into a
business opportunity
Planning and managing market research
Student-managed learning
Read weeks 1 and 2 of the key text
10
11
Identifying, competitive advantage for your Read week 12 of the key text
business idea
Re-cap of the information we have covered so Read week 12 of the key text
far
12
The key text has been specifically compiled to provide you with relevant information relating to the delivery of the module on a weekly
basis. However, you should also be undertaking additional reading, which can be found in the reading list for this module. All students are
expected to have access to a copy of the key text.
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Module Guide
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Module Guide
5. Assessment
The assessment for this module consists of two parts. Submission dates vary.
NEW FOR 2014/15 CLOSURE TIME FOR SUBMISSION OF WORK ON DEADLINE DAY
Please note that from the 2014/15 academic year, the closure time for the submission of work on
any date that is given as a final deadline (in accordance with the academic calendar) will move
from 5pm to 2pm (14:00 hours).
Part
Type of assessment
Multiple choice
Written report
Word or Submission
time
method
limit
25
In class
questions
2,000
Word
Submission dates
Week 7
NO LATER THAN:
Level 5: Tuesday 6th January 2015 by
2pm
Mark
Learning
Outcome
30
1,2,3
70
1,2,3,4
2. Written Report: The second part of the assignment will require you to
write a 2000 word report which presents the proposed market research
to be undertaken for the individual business start-up idea, running as a
sole trader. The report must include a critical evaluation of the methods
and approaches chosen for the market research and why it is important
to undertake market research before setting up the business.
TOTAL MARKS
100%
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POINTS TO NOTE
1. The due date as seen in eVision is the official submission deadline. Any late work will NOT be
accepted and a mark of zero will be awarded for the assessment task in question. Do not leave it
until the last minute to submit your work the system becomes extremely busy and can be
slower during the period of the deadline.
2. Grademark final submission classes will become available 10 working days before the final
submission date. Be aware that work can only be submitted ONCE to these classes and cannot
be removed or changed.
3. All work submitted MUST be entitled by your Student ID number.
4. Any work handed in via the iCentre will NOT be marked.
5. The Originality Report is automatically generated by Turnitin on submitting work. A paper copy of
the originality report is not required.
6. The Originality Report will not be used to make assessment decisions unless concerns arise as
to poor academic practice, plagiarism, or collusion. The report may then be considered as part of
the normal investigatory procedures undertaken by the academic team and the Director of
Studies (again, please see Section 10 of the Assessment Regulations).
7. Re-sits and extensions are also to be submitted via Turnitin. New Turnitin classes will be created
for re-sits.
8. Full details as on submitting to Turnitin, the Originality Report, and a FAQs list, can be located on
the module VLE. If you have experience submission difficulties, please email:
LAIBS_Grademark_Support@anglia.ac.uk
All coursework assignments and other forms of assessment must be submitted by the published
deadline which is detailed above. It is your responsibility to know when work is due to be submitted
ignorance of the deadline date will not be accepted as a reason for late or non-submission.
5.2 Submitting your work [Students in all other locations at Associate Colleges]
All student work which contributes to the eventual outcome of the module (i.e. if it determines whether
you will pass or fail the module and counts towards the mark you achieve for the module) is submitted
according to your institutions guidelines. Academic staff CANNOT accept work directly from you.
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Module Guide
Any late work will NOT be accepted and a mark of zero will be awarded for the assessment task in
question.
You are requested to keep a copy of your work.
Anonymous marking your name is not attached to your work so, at the point of marking, the
lecturer does not know whose work he/she is considering. When you undertake an assessment task
where your identity is known (e.g. a presentation or Major Project), it is marked by more than one
lecturer (known as double marking)
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Module Guide
Internal moderation a sample of all work for each assessment task in each module is moderated
by other Anglia Ruskin staff to check the standards and consistency of the marking
External moderation a sample of student work for all modules is moderated by external
examiners experienced academic staff from other universities (and sometimes practitioners who
represent relevant professions) - who scrutinise your work and provide Anglia Ruskin academic staff
with feedback, advice and assurance that the marking of your work is comparable to that in other UK
universities. Many of Anglia Ruskins staff act as external examiners at other universities.
Departmental Assessment Panel (DAP) performance by all students on all modules is discussed
and approved at the appropriate DAPs which are attended by all relevant Module Leaders and
external examiners. Anglia Ruskin has over 25 DAPs to cover all the different subjects we teach.
This module falls within the remit of the Marketing, Enterprise and Strategy DAP.
The following external examiners are appointed to this DAP and will oversee the assessment of this
and other modules within the DAPs remit:
Academic Institution
Nottingham Trent
Position or Employer
Principal Lecturer
The above list is correct at the time of publication. However, external examiners are appointed at
various points throughout the year. An up-to-date list of external examiners is available to students and
staff at www.anglia.ac.uk/eeinfo.
Anglia Ruskins marking process is represented in the flowchart below:
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Module Guide
Any issues?
YES
NO
Students receive
initial (unconfirmed)
feedback
DAP4 Stage
Any issues?
YES
NO
Marks submitted to DAP5 for
consideration and approval
Confirmed marks
issued to students
via e-Vision
All work is marked anonymously or double marked where identity of the student is known (e.g.in a presentation)
The internal (and external) moderation process compares work from all locations where the module is delivered
(e.g.Cambridge, Chelmsford, Peterborough, Malaysia, India, Trinidad etc.)
The sample for the internal moderation process comprises a minimum of eight pieces of work or 10% (whichever is
the greater) for each marker and covers the full range of marks
Only modules at levels 5, 6 and 7 are subject to external moderation (unless required for separate reasons). The
sample for the external moderation process comprises a minimum of eight pieces of work or 10% (whichever is
the greater) for the entire module and covers the full range of marks
DAP: Departmental Assessment Panel Anglia Ruskin has
Page
over1425 different DAPs to reflect our subject coverage
Module Guide
Presentation of report:
All relevant sections
clearly used and in a
logical order
Formatted appropriately
using headings and
subheadings
Used appropriate
academic language and
key terms
Appropriate use of the
Harvard Referencing
System
Content of the report:
Is there a clear, well
structured introduction
to the report?
Incorporated only
relevant information to
the chosen topic
Has the student written
in paragraphs that have
a purpose and link with
previous information
Mark
awarded
15/100
30/100
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Module Guide
35/100
20/100
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Module Guide
Outcome
Knowledge & Understanding
60-69%
Good management of learning with consistent selfdirection. Structured and mainly accurate expression.
Good academic/intellectual skills and team/practical/
professional skills
50-59%
40-49%
A marginal pass in
module outcome(s)
related to GLO at this
level
30-39%
A marginal fail in
module outcome(s)
related to GLO at this
level. Possible
compensation. Satisfies qualifying mark
Limited use of learning resources, working towards selfdirection. General difficulty with structure and accuracy in
expression. Weak academic/intellectual skills. Still mainly
imitative and descriptive. Team/practical/professional skills
that are not yet secure
Little evidence of use of learning resources. No selfdirection, with little evidence of contribution to team work.
Very weak academic/intellectual skills and significant
difficulties with structure/expression. Very imitative and
descriptive. Little evidence of practical/professional skills
Inadequate use of learning resources. No attempt at selfdirection with inadequate contribution to team work. Very
weak academic/intellectual skills and major difficulty with
structure/expression. Wholly imitative and descriptive.
Inadequate practical/professional skills
90-100%
80-89%
70-79%
Characteristics of Student Achievement by Marking Band
Achieves module
outcome(s) related to
GLO at this level
20-29%
10-19%
1-9%
0%
Fails to achieve
module outcome(s)
related to this GLO.
Qualifying mark not
satisfied. No
compensation
available
Awarded for: (i) non-submission; (ii) dangerous practice and; (iii) in situations where the student fails to address the
assignment brief (eg: answers the wrong question) and/or related learning outcomes
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Module Guide
8. Assessment Offences
As an academic community, we recognise that the principles of truth, honesty and mutual respect are
central to the pursuit of knowledge. Behaviour that undermines those principles weakens the community,
both individually and collectively, and diminishes our values. We are committed to ensuring that every
student and member of staff is made aware of the responsibilities s/he bears in maintaining the highest
standards of academic integrity and how those standards are protected.
You are reminded that any work that you submit must be your own. When you are preparing your work
for submission, it is important that you understand the various academic conventions that you are
expected to follow in order to make sure that you do not leave yourself open to accusations of plagiarism
(e.g. the correct use of referencing, citations, footnotes etc.) and that your work maintains its academic
integrity.
Definitions of Assessment Offences
Plagiarism
Plagiarism is theft and occurs when you present someone elses work, words, images, ideas, opinions or
discoveries, whether published or not, as your own. It is also when you take the artwork, images or
computer-generated work of others, without properly acknowledging where this is from or you do this
without their permission.
You can commit plagiarism in examinations, but it is most likely to happen in coursework, assignments,
portfolios, essays, dissertations and so on.
Examples of plagiarism include:
directly copying from written work, physical work, performances, recorded work or images, without
saying where this is from;
using information from the internet or electronic media (such as DVDs and CDs) which belongs to
someone else, and presenting it as your own;
rewording someone elses work, without referencing them; and
handing in something for assessment which has been produced by another student or person.
It is important that you do not plagiarise intentionally or unintentionally because the work of others
and their ideas are their own. There are benefits to producing original ideas in terms of awards, prizes,
qualifications, reputation and so on. To use someone elses work, words, images, ideas or discoveries is
a form of theft.
Collusion
Collusion is similar to plagiarism as it is an attempt to present anothers work as your own. In plagiarism
the original owner of the work is not aware you are using it, in collusion two or more people may be
involved in trying to produce one piece of work to benefit one individual, or plagiarising another persons
work.
Examples of collusion include:
Module Guide
Many parts of university life need students to work together. Working as a team, as directed by your
tutor, and producing group work is not collusion. Collusion only happens if you produce joint work to
benefit of one or more person and try to deceive another (for example the assessor).
Cheating
Cheating is when someone aims to get unfair advantage over others.
Examples of cheating include:
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Module Guide
9. Learning Resources
9.1. Library
Lord Ashcroft International Business School
libteam.aibs@anglia.ac.uk
Reading List Template Anglia Ruskin University Library
Resources
Notes
Key text
Example notes
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Module Guide
This is an extremely important process which helps us to continue to improve the delivery of the module
in the future and to respond to issues that you bring to our attention. The module report in section 11 of
this module guide includes a section which comments on the feedback we received from other students
who have studied this module previously.
Your questionnaire response is anonymous.
Please help us to help you and other students at Anglia Ruskin by completing the Module Evaluation
survey. We very much value our students views and it is very important to us that you provide feedback
to help us make improvements.
In addition to the Module Evaluation process, you can send any comment on anything related to your
experience at Anglia Ruskin to tellus@anglia.ac.uk at any time.
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Module Guide
2013/14
Semester/Trimester:
Students achieved a varied range of marks on this module during its last delivery.
Feedback from Students Briefly summarise student responses, including any written comments
Overall the students liked the content and delivery method of this module. Several positive comments were made in
relation to the interactive approach to seminars, the knowledge of the academic staff, relating theory to actual practice
and the support students were given throughout the module
Module Leader/Tutors Reflection on Delivery of the Module, including Response to Feedback from Students
(including resources if appropriate)
As module leader I found the module enjoyable to teach. However, one of the main issues I experienced was students
attending lectures more than ten minutes late and seminars more than 20 minutes late. This is not only a disruption to
the other students, but also contravenes the student charter that all students have signed up to.
The assignment for the last delivery asked the students to cover a lot of information, providing a full business plan for
their own business idea. With this in mind I have changed the assignment to allow for two points of assignment to be
undertaken. The first being an in class multiple-choice exam which covers students knowledge and understanding on the
subject and will allow early identification of students who are having any problems with understanding and meeting the
learning outcomes.
The final written report will now only ask students to cover one specific area of the business planning process and
develop that area for their report
Developments during the current year or planned for next year (if appropriate)
Decisions on this will be made after the current delivery of the module and resulting from feedback from students
External Examiners Comments State whether the external examiner agreed the marks and/or commented on the
module
The level of feedback provided to students on their assignment was clear, informative and provided examples of how
work could be improved. The external examiner agreed that the module had been marked fairly and accurately
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Module Guide
Type of assessment
010
011
Written report
Learning
Outcome
30%
1,2,3,
70%
1,2,3,4
TOTAL MARKS
100%
Please note that the written report is a unique piece of work to you (student) in relation to your
own individual business idea. You should continue with this business idea and re-work the
original written report you failed. Please hand in a copy of the original report attached to the resit, identifying where you have made the relevant changes.
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