Kristen Bostedo-Conway

Contact Information

klbostedo@yahoo.com
2911 Notchview Ct.
Charlotte, NC 28210
704-615-0092

Savvy Marketing & Communications Executive

Builds revenue generating marketing departments through innovative marketing and

communication programs in both B2B & B2C environments.

Key Areas of Expertise

@kbconway1
in/kristenbostedoconway

*Customer Service *Patient Education *Market Acquisition *Sales Retention & Growth *Crisis
Communication *Internal Communication *Public Relations *Community Partnerships
*Promotional Strategy *Email *Direct Mail * Website Strategy * Pay Per Click *Search Engine
Optimization * Direct Marketing *Lead Generation *Branding *Copy Writing *Social Media
*Web & Social Content * Integrated Marketing *Advertising * Media Buying *CRM *Creative
Direction *Google Analytics *Salesforce.com * Microsoft Office *Facebook *Twitter *Hootsuite

Integrated Campaigns Increased

Marketing Revenue

>30%
Cost Saving Solutions
Within 1st Year
$400,000
$200,000
$0

Southeast Anesthesiology Consultants/MEDNAX

Launched software tool called Quantum Clinical Navigation System

(QCNS) into the market using event & direct marketing. Initiatives gained over 20
clients in North & South America, including Johnson & Johnson & helped create
several acquisition offers worth millions.
Produced over 8 websites & updated sites to responsive (multiplatform)
designs. All work was done internally including site map, wireframes, concept,
creative direction, copy writing, key word analysis, & SEO. Original sites redesigns
saw a 50%+ increase in new traffic.
Created social media initiatives for appropriate business. Once acquired
was appointed to a social media start up committee for MEDNAX. Serve as the only
member with social media experience that allowed them to create & institute a
social media & customer service/negative review protocol for 100s of practices.
Formulated integrated marketing & communication campaigns for B2B
channels increasing lead counts over 500% in just six months.
Engineered a complex CRM architecture for three business channels
encompassing both B2B & B2C transactions. The system was able to track revenue
back to marketing programs showing $1.5 million in new physician referral business.
Sona Medspa
Constructed a new marketing infrastructure enabling Sona MedSpa to
acquire 5 new markets & save over $500,000 in the first year. The infrastructure
included: new website, new CRM platform, print-on-demand system, email
marketing solution, sales tools, 90 day lead report, & a rejuvenated advertising
strategy
Introduced email marketing solution that relied on segmentation of
consumers & prospects to increase response. Open rates increased approximately
30%, with some open rates as high as 65%. Back end reporting tied emails to roughly
$56,000 in monthly revenue.
Implemented mobile marketing techniques, in a market where lead
generation was suffering due to economic down turn. The initiative resulted in a
70% increase in leads.

Lead Increase %
EquiFirst (B2B)

84%

Sona MedSpa (B2C)

70%

SAC/MEDNAX (B2B)

Career Accomplishments

EquiFirst

500%

Conceptualized & executed a comprehensive event marketing strategy that

included qualified lead generation, lead follow up, detailed reporting & a custom
event marketing database. The results saved over $142,000 in expenses, increased
leads generated 54%, increased tradeshow related sales 41% & increased the ROI by
72%. This strategy won the 2007 Exhibitor All Star Award & was featured in their
March 2008 issue.
Generated 30% increase in profitable sales volume by partnering with both
West & East Coast Vice Presidents of Sales to launch a series of campaigns that
paired the most profitable products with their specific regions.

Professional History
Southeast Anesthesiology Consultants/MEDNAX, Marketing Director/Marketing Manager, Charlotte, NC 2008-Present

Manage a multidimensional team with both full time & contract employees to provide integrated digital, advertising, brand
management & public relations solutions for three business channels: anesthesia, pain management & an internationally
recognized healthcare IT system called Quantum Clinical Navigation System.
Revamped our referral sales process for 12 pain centers in NC, SC & VA by increasing retention & growth of physician patient
referrals.
Integral part of the executive committee providing strategic communication support, market analysis, reporting/P&Ls &
business/operational recommendations.
Responsible for all public relations crisis & internal communication.
Generate market analyses including demographics, competitors & recommendations for all emerging markets.
Manage all patient and surgeon satisfaction initiatives
Manage & negotiate hospital contracts selling over $250,000 in marketing services.
Produced nationally recognized award winning healthcare communication & advertising solutions department has currently won
over 40 regional & national awards.

Southeast Anesthesiology Consultant Work Examples

* Website: seanesthesiology.com * Facebook: Southeast Pain Care * Award Winning Pediatric Book * Advertising
Sona MedSpa, National Marketing Director, Charlotte, NC 2007- 2008

Supervised a staff of nine individuals to develop & execute marketing initiatives across all marketing mediums within a 2.2 million
dollar budget. The primary goal was to drive new leads that contributed to over 75% of the companys monthly revenue.
Delivered quality marketing programs for more than 20 franchise locations. These programs provided consistent, relevant, & oneto- one communication to all clients & prospects using celebrity endorsements, email, the website, pay per click, search engine
optimization, radio, direct mail, event marketing & sports marketing.
Executive Leadership Team Member called upon to evaluate overall company performance & provide insight & recommendations
regarding financial health, revenue forecasting, & sales/operating procedures.

Sona MedSpa Work Examples: * Website * Email * Advertising

EquiFirst Subsidiary of Barclays Capital- Marketing Manager, Charlotte, NC, 2002- 2007

Responsible for a 1.5 million dollar budget

Generated profit & loss statements for all marketing initiatives
Managed teams of 30+ individuals at over 100 events a year. Successfully increased lead volume, sales & profits. ROI for 2007 was
86%.
Worked with database marketing to create a marketing measurement process that tied leads generated back to marketing dollars
spent. It included the following new reports: Executive Score Card, Customer Service Surveys, Yearly Business Development Study,
Wrote articles, press releases, ad copy, headline copy
Purchased & negotiated advertising

EquiFirst Work Examples: *Exhibits *Article - Award Winning Exhibit Program *Advertising *Marketing Scorecard
Additional Experience

Red Bull North America, Mobile Marketer, Raleigh, NC, 2000-2002

Meredith College Marketing & Communications, Marketing Assistant, Raleigh, NC, 2000-2001
Lieutenant Governors Campaign, Marketing & PR Assistant, Raleigh, NC, 1999-2000

Recent Awards*
2014:
Gold Aster Patient Education, Billboard Design, Advertising Design
Silver Aster Total Advertising Campaign, Bronze Healthcare Advertising Single Ad
Merit Healthcare Advertising Newspaper, Outdoor, Total Advertising, Education & Newspaper
*A full list is available upon request

Published and Presented Articles

2014: Pending Review
Nonverbal Immediacy & Social Media Use: An Exploratory Study of Impacts across Interpersonal Contexts
2012:
Designing Consumer Communities: The Demand for Online Customer Service, Community 2.0: At the Intersection of Digital Media and
Information Design Chapter Author, Amazon.com, J. McArthur, K. Bostedo-Conway, (Dec. 2012).
An Exploration of the Relationship Between Twitter Use & Student Perceptions of Teacher Behaviors, International Journal of Teaching &
Learning in Higher Education, 2012, Volume 24, Number 3, 286-292

2011:
Presented at the National Association of Communications 2011 convention, New Orleans, LA - An exploration of the relationship between
Twitter use & student perceptions of teacher behaviors, (Dr. John McArthur, Co-Arthur)
2009:
This is a Test, Exhibitor Magazine
Read All About It, Exhibitor Magazine

Community Leadership
South Mecklenburg Presbyterian Young Family Group Curriculum Creator & Leader 2014
Adjunct Faculty Member, Queens University of Charlotte, 2012-2013
Social Media Charlotte, 2011-2012
Exhibitor Magazine Advisory Board Member 2008- 2010
DMA Member 2005-2007
IABC Member 2004-2006

Education
Master of Arts in Organizational & Strategic Communication, Queens University of Charlotte, 4.0 GPA
Bachelor of Arts in Mass Communication & Human Communication,
Minor in Marketing
Meredith College, Cum Laude