TELECOM SECTOR IN INDIA

(With reference of BSNL)

INDUSTRY REPORT
2013

Submitted for the partial fulfillment of the requirement for the award
Of

POST GRADUATE DIPLOMA IN MANAGEMENT

SUBMITTED BY

Pratibha Bhardwaj
<ROLL NO. - 13002>

UNDER THE SUPERVISION OF

Anjali Gupta

Department of Management

INSTITUTE OF MANAGEMENT EDUCATION,

SAHIBABAD

INTRODUCTION

The foundation of Telecom Network in India was laid by the British sometime in
19th century. The history of BSNL is linked with the beginning of Telecom in India.
In 19th century and for almost entire 20th century, the Telecom in India was
operated as a Government of India wing. Earlier it was part of erstwhile Post &
Telegraph Department (P&T). In 1975 the Department of Telecom (DoT) was
separated from P&T. DoT was responsible for running of Telecom services in entire
country until 1985 when Mahanagar Telephone Nigam Limited (MTNL) was carved
out of DoT to run the telecom services of Delhi and Mumbai. It is a well known fact
that BSNL was carved out of Department of Telecom to provide level playing field
to private telecoms.Subsequently in 1990s the telecom sector was opened up by
the Government for Private investment, therefore it became necessary to separate
the Government's policy wing from Operations wing. The Government of India
corporatised the operations wing of DoT on October 01, 2000 and named it as
Bharat Sanchar Nigam Limited (BSNL).BSNL operates as a public sector.
BSNL is India's oldest and largest Communication Service Provider (CSP).
Currently BSNL has a customer base of 64.8 million (Basic & Mobile telephony). It
has footprints throughout India except for the metropolitan cities of Mumbai and
New Delhi which are managed by MTNL. As on March 31, 2010 BSNL commanded
a customer base of 33.7 million Wireline, 3.6 million CDMA-WLL and 27.5 million
GSM Mobile subscribers. BSNL's earnings for the Financial Year ending March 31,
2010 stood at INR 401.8b (US$ 9.09 b) with net profit of INR 89.4b (US$ 2.02
billion). Today, BSNL is India's largest Telco and one of the largest Public Sector
Undertaking of the country with authorized share capital of US$ 3.95 billion (INR
17,500 Crores) and networth of US$ 14.32 billion.

SIGNIFICANCE AND NEED FOR STUDY

The project is an extensive report on how the BSNL company markets
its strategies and how the company has been able in tackling the
present tough competition and how it is cooping up by the allegations of
the quality of its products. The report begins with the history of the
products and the introduction of the BSNL
company.
This report also contains the basic marketing strategies that are used
by

the

BSNL

company

of

manufacturing

process,

technology,

production policy, advertising, collaboration, export scenario, future

prospect and government policies. The report includes some of the key
salient features of market trend issues.
In todays world of cut throat fierce competition, i t is very essential to
not only exist but also to excel in the market. Todays market is
enormously more complex. Hence forth, to survive in the market, the
company not only needs to maximize its profit but also needs to satisfy
its customers and should try to build upon there.

Objective of Study:
The main objective of this study is to carry on brief study on Financial Overview
Of Telecom Sector in India through this I am able to get the difference of various
assets and liabilities of the BSNL.

Other objectives of this project are as follows:

To identify the various assets amount of the BSNL with respect to Annual
Repots of the BSNL.

Comparative study of Two year Annual reports.

To study the various departments for the needs of assets and use-less
assets amount of BSNL Jaipur city center.

RESEARCH METHODOLOGY
Research methodology is the way to systematically solve the research problem. It may
be understand as a science of studying how research is done scientifically. In it I study
the various steps that are generally adopted by a researcher in his research problem
along with the logic behind them. It is necessary for the researcher to know not only the
research method but also the methodology.

I not only talk off research method but also consider the logic behind the methods. The
use in conduct of my research study and explain why I am using a particular matter for
technique and why I am using others. So those research results are capable for being
well evaluated by others.

OBJECTIVE

Marketing research is a systematic collection, analysis, interpretation and reporting

marketing managers to solve some marketing opportunities. This particular research
study was undertaken and design with some predetermined objectives. The main
objective of the study is to evaluate the Penetrate the Market for BSNL.

The objectives of the research are:

To know about the popularity of BSNL plan among the consumers in India
To know about the brands of GSM and their market capitalization.
To study about the competitive strength of BSNL.
To know about the consumers preferences and expectations with regard to the
choice of GSM SIM for various plan of BSNL
To motivate the dormant retailers for continuing trade with BSNL
To create awareness in dormant retailers about benefits which offered by BSNL
to small retailers directly or indirectly?
To know about the visibility of nearest competitors or rivals of BSNL in the
Rajasthan market.

BIBLIOGRAPHY

Books:

Agrawal M.R., Finacial Management, Garima Publication, Second Edition

2010 .

Avadhani V.A., Securities Analiysis and Portfolio Management, Himalaya

Publishing House, Ninth Edition 2008.

Chunawala S.A., Financial Management, Himalaya Publishing House,

Second Edition 2008.

Gordon , Natarajan ,Managementof financial services ,Himalaya Publish

House,Fifth Edition 2006.

Gupta V.k., Marketing of Financial Services, Mohit Publication, Third

Edition 2004.

Kothari C.R, Research Methodology, New Age International Publisher,

Second Edition 2004.

Kotler Philip, Keller Kelvin Lane, Marketing Management, New Delhi,

Published by Dorling Kindersley (India) Pvt. Ltd, Second Edition 2006.

Max Manfred Bengamin, Method Research, Sanga Publication, New

Edition.

Magazines & Publications:

1. Economics and Business Facts for you (Jan 2009)
2. India page of HT paper (Dec. 27,2009)
3. The Business world (Feb 2009)

Websites:

1. http://www.slideshare.net/nusantara99/marketing-mnagement