ESRI Tapestry Segmentation US

TAPESTRY
TM
SEGMENTATION
esri.com/tapestry
UNITED STATES OF AMERICA

Total Population: 314,468,000
Diversity Index: 62.1
Total Households: 118,979,000
Home Ownership Rate: 64%
Median Age: 37.6
Average Household Size: 2.58
Median Income: $51,000
Home Value: $177,000
Median Net Worth: $71,000
= Census Block Group
WHAT IS TAPESTRY SEGMENTATION?
INCOME RANGE OF THE LIFEMODE SUMMARY GROUPS
Affluent Estates
Upscale Avenues
Uptown Individuals
Family Landscapes
GenXurban
Cozy Country Living
Ethnic Enclaves
Middle Ground
Senior Styles
Rustic Outposts
Midtown Singles
Hometown
Next Wave
Scholars and Patriots
Tapestry Segmentation represents the fourth generation of market segmentation systems that began
35 years ago. The 68-segment Tapestry Segmentation system classifies US neighborhoods based
on their socioeconomic and demographic compositions. The power of Tapestry Segmentation
allows you to profile consumers in a number of ways including:
Standard geographic areas including counties,
census tracts, block groups, or ZIP codes
Governments, industry leaders, academics, and nongovernmental

organizations trust us to connect them with the analytic knowledge
they need to make the critical decisions that shape the planet. For
more than 45 years, Esri has cultivated collaborative relationships
with partners that share our commitment to solving earths most
pressing challenges with geographic expertise and rational resolve.
Today, we believe that geography is at the heart of a more resilient
and sustainable future. Creating responsible products and solutions
drives our passion for improving quality of life everywhere.
$20k
$40k
$60k
$80k
$100k
$120k
$140k
$160k
380 New York Street

Redlands, California
92373-8100 USA
1 800 447 9778

T 909 793 2853
F 909 793 5953
info@esri.com
esri.com
Offices worldwide
esri.com/locations
TM
SEGMENTATION
The Fabric of Americas Neighborhoods
Contact Esri
US Median Income $51,000

Printed in USA
TAPESTRY
Esri inspires and enables people to positively impact their

future through a deeper, geographic understanding of the
changing world around them.
Copyright 2014 Esri. All rights reserved. Esri, the Esri globe logo, Tapestry, @esri.com,
and esri.com are trademarks, service marks, or registered marks of Esri in the
United States, the European Community, or certain other jurisdictions. Other companies
and products or services mentioned herein may be trademarks, service marks, or
registered marks of their respective mark owners.
141079
ESRI3M5/14dl
Esris Tapestry Market Segmentati on is a geodemographic system that identifies

68 distinctive markets in the US based on socioeconomic and demographic
characteristics to provide an accurate, comprehensive profile of US consumers.
User-defined areas such as rings or polygons based on distance,

drive time, or users own territories (sales districts, planning areas)
Customer addresses or site locations
The versatility of Tapestry Segmentation provides several methods of combining the 68 segments
into summary groups for a broader view of US consumer markets:
LifeMode: 14 summary groups based on lifestyle and life stage
Urbanization: 6 summary groups based on geographic and physical features
TAPESTRY
TM
SEGMENTATION
The Fabric of Americas Neighborhoods
LifeMode 1:
LifeMode 2:
UPSCALE
AVENUES
UPTOWN
INDIVIDUALS
FAMILY
LANDSCAPES
GEN X URBAN
11,488,000
6,744,000
4,238,000
8,704,000
13,787,000
Households
9.7% of
US Households
Prof/Mgmt
College Degree
White
Household
Housing
Married Couples
Single Family
46.2
Median Age
$157k
Median Income
Households: 2,052,000
Own lavish vacation homes

Hire financial advisers
Shop at high-end
retailers/chains
Access radio and newspapers online
Purchase/Lease fully equipped
luxury cars
1B Professional Pride
Household
Housing
Married Couples
Single Family
42.6
Median Age
$98k
Median Income
Household
Housing
Single Family
40.5
Median Age
$127k
Median Income
Upgrade picture-perfect homes

Hold 401(k) and IRA plans/securities
Own latest tablets,
smartphones, and laptops
Read epicurean, sports,
home service magazines
Own 2 3 vehicles
1C Boomburbs
Household
Housing
Married Couples
Single Family
33.6
Median Age
$105k
Median Income
Hold gym membership;

own home equipment
Have home mortgage
Prioritize physical fitness
Own, use latest devices
Prefer SUVs,
luxury cars, minivans
Household
Housing
Single Family
41.9
Median Age
$85k
Median Income
Housing
Single Family
44.1
Median Age
$104k
Median Income
Enjoy good food, wine

Carry first, second mortgages
DIY gardening, home remodeling
Shop, bank online
Prefer late-model SUVs
minivans, station wagons
Housing
Singles
High-Density
Apartments
36.9
Median Age
$93k
Median Income
Household
Housing
Married Couples
Single Family
41.8
Median Age
$84k
Median Income
Households: 870,000
Support environmental groups

Save for retirement
Stay connected via laptop,
iPad, mobile phone
Listen to classic rock, jazz, blues
Take public transportation;
walk; bike
Enjoy outdoor gardening

Invest conservatively
Go to the beach,
theme parks, museums
Have bundled services
(TV/Internet/phone)
Own/Lease imported SUV
Own iPods, iPads, newer Macs

Gamble at casinos; visit theme parks
Watch Showtime, HBO,
Travel Channel, CNN
Choose imported,
late-model vehicles
Housing
Single Family
36.6
Median Age
$84k
Median Income
Household
Housing
Singles
Multi-Unit Rentals
31.8
Median Age
$52k
Median Income
Prefer environmentally safe products

Spend wages on rent
Practice yoga, Pilates; ski
Active on Facebook, Twitter,
YouTube, LinkedIn
Take public transportation,
taxis; walk; bike
Household
Housing
Married Couples
Single Family
37.0
Median Age
$67k
Median Income
3C Trendsetters
4C Middleburg
Prof/Svcs/Mgmt
College Degree
White
Household
Housing
Singles
High-Density
Apartments
35.5
Median Age
$51k
Median Income
Household
Housing
Married Couples
Single Family
35.3
Median Age
$55k
Median Income
Household
Housing
Multi-Units;
Single Family
34.8
Median Age
$77k
6.4% of
US Households
3.9% of
US Households
1.6% of
US Households
Household
Housing
Married Couples
w/No Kids
Single Family
41.1
$66k
Median Income
Married Couples
Single Family
49.6
Median Age
$98k
Median Income
Contract for home care services

Invest actively;
use financial planners
Prefer natural, organic products
Support public TV/radio
Choose late-model
luxury cars, SUVs
Household
Housing
Married Couples
Single Family
40.3
Median Age
$55k
Median Income
Household
Housing
Married Couples
Single Family
38.4
Median Age
$49k
Household
Married Couples
w/No Kids
1. Affluent Estates: Established wealth educated,

well-travelled married couples
Median Income
Housing
Single Family
45.9
$48k
Median Income
2. Upscale Avenues: Prosperous, married couples

in higher density neighborhoods
7. Ethnic Enclaves: Established diversity young, Hispanic

homeowners with families
Support arts, theater,

concerts, museums
Hold retirement savings,
insurance policies
Use coupons, mobile coupons
Carry, use smartphones
Own late-model SUVs or trucks
Take US vacations
Budget wisely
Play blackjack, poker online
Watch Animal Planet, Discovery,
History Channel
Own domestic truck or SUV
Household
Housing
Married Couples
Single Family
43.1
Median Age
$53k
Median Income
Buy American-made products

Hold home mortgage
Play games online
Read newspapers; watch TV
Own 23 vehicles
10. Rustic Outposts: Country life with older families, older homes
Household
Housing
Married Couples
Single Family
46.3
Median Age
$53k
Median Income
Principal Urban Centers:

Young, mobile, diverse in metros of 2.5 + million people
Urban Periphery:
City life for starting families with single-family homes
Household
Housing
Married Couples
Single Family
43.4
Median Age
$51k
Belong to AARP, veterans clubs

Might invest in real estate
Own pet dogs or cats
Watch CMT, History Channel,
Fox News
Own 4-wheel drive trucks
Metro Cities:
Affordable city life, including smaller metros, satellite cities
$64k
Median Income
Housing
Married Couples
w/No Kids
Single Fam/Seasonal
52.4
Median Age
$46k
Median Income
Household
Housing
Married Couples
Single Family
33.3
Median Age
$58k
Median Income
Household
Housing
Single Family
Median Age
$39k
Median Income
Buy new clothes; go clubbing;

visit water parks
Carry credit cards
Shop at Costco, Whole Foods,
Target, Nordstrom
Own smartphones
Shop on HSN
7C American Dreamers
Household
Housing
Married Couples
Single Family
31.8
Median Age
$48k
Median Income
Own feature-rich cell phones

Spend money carefully;
buy necessities
Pay bills, socialize online
Listen to urban or Hispanic radio
Eat at Taco Bell, Wendys, IHOP
Shop at Walmart; eat at Subway

Own CDs, term/whole life insurance
Go fishing, hunting,
boating, camping
Read fishing, hunting,
auto magazines
Own truck, ATV/UTV
Tend vegetable gardens

Own low-risk assets
Go hunting, freshwater fishing
Watch Animal Planet,
Discovery Channel, DIY Network
Own older, domestic vehicles
Go hunting, fishing;
ride motorcycles
Buy insurance from agent
Participate in local activities
Listen to country music; watch CMT
Own domestic truck, SUV
Housing
Household
Housing
Multi-Units;
Single Family
Married Couples
w/No Kids
Single Fam; Seasonal
38.8
Median Age
$60k
Median Income
Household
Housing
Married Couples
Single Family
28.3
Median Age
$36k
Buy discount for childrens products

Own no retirement savings
Read magazines
Listen to Hispanic radio
Own 12 vehicles; carpool
Housing
Singles
Single Family;
Multi-Units
36.6
Median Age
$52k
Housing
Married Couples
Single Family
26.6
Median Age
$32k
Median Income
Households: 293,000
Go camping; do scrapbooking
Pay bills in person;
prepare own taxes
Do home improvement projects
Watch Discovery Channel,
Spanish network TV
Own/Maintain used vehicle
7F Southwestern Families
Household
Housing
Single Family
33.8
Median Age
$27k
Median Income
Shop discount, pharmacies

Carry credit card balance
Gamble at casinos;
buy lottery tickets
Listen to Hispanic radio
Own 12 vehicles
14. Scholars and Patriots: College campuses and military neighborhoods

Copyright 2014 Esri. All rights reserved.
Single Fam; Multi-Units

51.0
Median Age
$61k
Travel overseas frequently

Manage portfolios of CDs, stocks
Shop, pay bills, track
investments online
Watch cable TV;
read newspapers
Support arts, charities
Household
Housing
Married Couples
w/No Kids
S.F.; Hi-Rise; Mbl. Hm.;

Seas.
71.8
Median Age
$50k
Median Income
Median Age
$35k
Median Income
Households: 874,000
8D Downtown Melting Pot
Household
Housing
Household
Housing
High Density
Apartments
Married Couples
w/No Kids
S.F.; Mbl. Hm.; Seas.
Median Age
$44k
Households: 785,000
52.6
Median Age
$35k
Median Income
8E Front Porches
Housing
Married Couples
Single Family;
Multi-Units
34.2
Median Age
$39k
Median Income
Go online for games;

visit dating websites, chat rooms
Have loans to pay bills
Play bingo, video games
Watch Comedy Central,
Nickelodeon, PBS Kids Sprout
Enjoy fun-to-drive cars
8F Old and Newcomers
Household
Housing
Singles
Single Family;
Multi-Units
38.5
Median Age
$39k
Median Income
Buy frozen, convenience foods

Bank online or in person
Support environmental
organizations
Watch movies at home
View car as transportation only
Household
Housing
Singles
Multi-Units; Single Family

52.0
Median Age
$35k
Median Income
Svcs/Admin
HS Diploma Only
White/Black
Household
Housing
Singles
Single Family
Semirurals:
Small town living, families with affordable homes
31.7
Median Income
Play basketball, football, volleyball

Invest in retirement savings,
stocks, bonds
Shop via sales rep, QVC, or HSN
Listen to gospel, R&B, rap,
hip-hop music
Own 12 vehicles
$44k
Median Income
Go hunting, fishing
Shop at Walmart
Own a pet dog
Listen to country music;
watch CMT
Own, maintain truck
Shop at large department stores

Monitor finances closely
Support political organizations/
other groups
Watch QVC, Golf Channel, CNN,
sports on TV
Vacation overseas
Svcs/Prof/Admin
HS Diploma Only
Black
Household
Housing
Singles
High-Density
Apartments
Median Age
$41k
Median Income
Households: 933,000
Household
Housing
Married Couples Single Fam; Mobile Hm

44.1
Median Age
$38k
Median Income
Shop with coupons;

buy generic products
Pay bills in person
Go hunting, fishing
Listen to faith-based radio,
gospel music
Own, maintain cars, ATVs
Household
Housing
40.5
Median Age
$37k
Median Income
Households: 806,000
Eat at Dairy Queen, KFC,

Golden Corral, Applebees
Budget for US vacations
Do yard work; tend the garden
Watch TV frequently: CMT, HSN
Own domestic truck, ATV
Household
Housing
Singles
Multi-Unit Rentals
29.4
Median Age
$36k
Median Income
Household
Housing
Mobile Homes;
Single Family
34.3
Median Age
$36k
Median Income
Visit chat rooms; play games online

Prefer convenience of
frozen meals, fast food
Go hunting, fishing
Watch Animal Planet on satellite TV
Bought used vehicle last year
Household
Housing
Singles
Multi-Unit Rentals;
Single Family
28.8
Median Age
$33k
Median Income
Housing
Married Couples
39.7
Single Family;
Mobile Homes
Median Age
$29k
Go online infrequently
Depend on Social Security, SSI
Go hunting, fishing
Subscribe to satellite TV
Prefer trucks to sedans
Household
Housing
Singles
Multi-Unit Rentals;
Single Family
33.1
Median Age
$29k
Median Income
Median Income
Shop at T.J. Maxx, Sams Club

Draw Social Security
Go online for games,
entertainment
Subscribe to premium cable TV
Drive 12 vehicles
Household
Housing
Married Couples
High-Density Apts;
Single Family
32.3
Median Age
$41k
Median Income
Housing
Singles
Single Family
34.8
Median Age
$37k
Median Income
Go camping; visit the zoo

Carry credit card balances,
student loans
Eat fast food
Watch QVC, CMT,
Game Show Network
Own 12 vehicles
Household
Housing
Married Couples
Single Family;
Multi-Unit Rentals
27.8
Median Age
$37k
Median Income
Households: 888,000
Household
Housing
Singles
Single Family
40.0
Median Age
$27k
Median Income
Go to rock concerts,
nightclubs, zoos
Manage finances online
Shop at Walgreens
Download latest music online
Own used, imported vehicles
Visit the doctor regularly

Shop with coupons at
discount stores
Go hunting, fishing,
target shooting
Read newspapers; watch TV
Own, maintain domestic trucks, ATVs
Household
Housing
Married Couples
Multi-Unit Rentals
27.0
Median Age
$28k
Median Income
Households: 917,000
Housing
Singles
Single Family
36.1
Median Age
$22k
Median Income
Housing
Single Parents
Multi-Unit Rentals;
Single Family
27.6
Median Age
$17k
Shop at low-cost retailers,

warehouse clubs
Pay bills in person
Play basketball
Watch BET; listen to gospel,
R&B radio
Take public transportation
22.4
Median Age
$41k
Median Income
Households: 179,000
Join religious, veterans clubs

Pay bills online
Own pets
Watch ESPN, History Channel,
Comedy Central
Own minivan, SUV
Students/Prof/Svcs
College Degree
White
Household
Housing
Singles
Multi-Unit Rentals;
Single Family
24.3
Median Age
$28k
Median Income
Drink sports or energy drinks

Pay with cash
Buy baby/childrens products
Watch Spanish-language
channels on TV
Like used, fun-to-drive vehicles
Use computers, cell phones

for everything
Pay bills online
Shop impulsively
Customize cell phones
Prefer vehicle with
good gas mileage
14C Dorms to Diplomas

Students/Svcs/Prof
College Degree
White
Household
Nonfam HHs w/
2+ Persons
21.5
Housing
Multi-Unit Rentals
Median Age
$17k
Buy trendy clothes

Carry credit card balance
Eat frozen dinners, fast food
Connect by cell phone
Choose imported subcompact car
Median Income
Household
Housing
Single Parents
Multi-Unit Rentals;
Single Family
28.0
Median Age
$26k
Median Income
Households: 775,000
Households: 589,000
Own cell phones

Wire money back home
Subscribe to cable TV;
watch Spanish TV, BET
Own vehicle;
take public transportation
13E High Rise Renters

Svcs
No HS Diploma
Hispanic
Shop warehouse clubs/discount

Own private health care policy
Listen to urban radio
Household
Housing
Single Parents
High-Rise Rentals
31.2
Median Age
$21k
Median Income
Svcs
No HS Diploma
Hispanic
Svcs/Admin/Prof
HS Diploma Only
Black
Household
Housing
Townhomes;
Multi-Unit Rentals
13D Fresh Ambitions
Svcs/Admin
HS Diploma Only
Black
Household
Household
Married Couples
Svcs/Constr
No HS Diploma
Hispanic
12D Modest Income Homes
Follow soccer
Bank in person
Eat at fast-food, family restaurants
Choose Spanish-language
TV/websites
13C NeWest Residents
Svcs/Prof
HS Diploma Only
White
Shop at discount grocery stores,

Kmart, Walmart
Dress to impress; are fashion conscious
Follow football, soccer
Listen to R&B, rap, Latin,
reggae music
Watch pay-per-view on TV
Armed Forces
Some College, No Degree
White
Svcs
No HS Diploma
Hispanic
12C Small Town Simplicity
14A Military Proximity
14B College Towns
Svcs/Admin/Prof
HS Diploma Only
White
Household
Shop at warehouse clubs,

specialty markets
Do not save or invest
Visit theme parks; play soccer
Listen to Spanish/Latin music
on cell phone or radio
13B Las Casas
12B Traditional Living
Text, redeem coupons from cell phone

Bank online
Go dancing; play pool;
buy organic food
Listen to blues, jazz, rap,
hip-hop, dance music
Buy from eBay
Households
Svcs
No HS Diploma
Hispanic
11E City Commons
Median Income
$40k
Svcs/Prof/Admin
HS Diploma Only
White/Black
Svcs/Prof/Prod
HS Diploma Only
White
Household
38.8
11D Set to Impress
10E Rural Bypasses
Single Family
Svcs/Admin/Prof
HS Diploma Only
White/Black
Svcs/Admin
HS Diploma Only
White
Married Couples
Housing
Singles
Median Age
11C Metro Fusion
10D Down the Road
Household
Svcs/Prof
College Degree
White/Black
Svcs/Prof/Constr
HS Diploma Only
White
Married Couples Single Fam; Mobile Hm
Svcs/Prof/Admin
HS Diploma Only
Black
Buy branded clothing

Own savings account
Shop at discount retailers,
warehouse clubs
Watch movies on premium
TV channels
11B Young and Restless

Svcs/Prof/Admin
HS Diploma Only
White
13A International Marketplace
12A Family Foundations
11A City Strivers
34.4
Households
Median Income
Households: 594,000
Care for elderly relatives

Spend beyond their budgets
Shop at Target, Macys, Marshalls
Watch shows, movies on HBO,
Starz, Showtime
15 Unclassified
Unclassified neighborhoods include unpopulated areas
such as parks, golf courses, open space, or other types
of undeveloped land. Institutional group quarters, such
as prisons, juvenile detentions homes, and mental
hospitals, or any area with insufficient data for
classification also fall into this category.
9F Social Security Set

Retired/Svcs/Prof
HS Diploma Only
White/Black
Prefer to cook, eat at home
Pay bills in person
Play bingo
Subscribe to basic cable TV
Household
Housing
Singles
Multi-Unit Rentals
44.2
Median Age
$16k
Median Income
8G Hardscrabble Road
39.7
Median Age
Retired/Prof/Svcs/Admin
College Degree
White
Prof/Svcs
College Degree
White
Take guided tours in the US

Bank in person
Belong to veterans clubs;
member of AARP/AAA
Watch news, sports, CMT,
Golf Channel, AMC on TV
Maintain older vehicle
9E Retirement Communities
Svcs/Prof/Admin
HS Diploma Only
White
Household
Retired/Svcs/Prof/Admin
HS Diploma Only
White
Married Couples
37.0
Buy clothing, exercise equipment

Bank in person
Shop by phone or in person
Watch news, movies, golf,
travel, history on TV
Drive luxury sedans
aged 5+ years
9D Senior Escapes
Svcs/Prof
College Degree
White/Asian/Pac. Islander
Shop with coupons; not brand loyal
Carry credit card debt
Buy lottery tickets
Go online for entertainment;
visit dating websites
Prefer late-model vehicle
Retired/Svcs/Prof/Admin
College Degree
White
Housing
32.2
Housing
Single Family;
Mobile Homes
10C Diners & Miners
9C The Elders
Single Family;
Multi-Units
Median Age
Housing
Singles
Go to bars/clubs; attend concerts

Own US savings bonds; bank online
Eat at fast food, family restaurants
Rent DVDs from Redbox or Netflix
Well connected via
latest technology
Household
Married Couples
10B Rooted Rural
Household
Suburban Periphery:
Affluence in the suburbs, married couple-families, longer commutes
Rural:
Country living with older families, low density, and low diversity
Married Couples
$26k
13. Next Wave: Urban denizens; young, diverse, hardworking families
Household
Prof/Svcs
College Degree
White
Svcs
No HS Diploma
Hispanic
Married Couples
Play golf; go boating

Draw retirement income
Exercise regularly
Read newspapers,
magazines, books
Prefer luxury cars,
SUVs, convertibles
Households
Households
Svcs/Prof/Admin
HS Diploma Only
White
Prof/Svcs
College Degree
White
Median Income
8C Bright Young Professionals
Median Income
Households: 883,000
Median Income
Farm/Svcs
No HS Diploma
Hispanic
Household
Travel frequently
Contribute to NPR/PBS
Buy, eat organic foods
Read books, magazines on tablets
Prefer natural, green products
10A Southern Satellites
9B Golden Years
Household
Median Income
7E Valley Growers
$63k
Prof/Mgmt
College Degree
White
Median Income
61.8
Median Age
8B Emerald City
Svcs
No HS Diploma
Hispanic
Household
Play the lottery

Bank in person; pay bills online
Shop for trusted brands
Listen to classic rock,
alternative, hip-hop radio
Households
Retired/Prof/Svcs
College Degree
White
Married Couples
7D Barrios Urbanos
Prof/Svcs
College Degree
White
Svcs/Admin
HS Diploma Only
White/Black
Svcs/Prof
HS Diploma Only
White
Married Couples
Households
9A Silver & Gold
8A City Lights
Svcs/Admin
No HS Diploma
Hispanic
Svcs/Prof
HS Diploma Only
White
Household
Visit theme parks, zoos

Hold student loans, mortgages
Contract for home and
landscaping services
Go online to shop, bank,
for entertainment
Own late model compact car, SUV
7B Urban Villages
6E Rural Resort Dwellers
Median Age
Mgmt/Prof/Svcs
HS Diploma Only
White
41.5
30.7
6D Prairie Living
URBANIZATION SUMMARY GROUPS
11. Midtown Singles: Millennials on the move; single, diverse, and urban
12. Hometown: Growing up and staying close to home;
single householders
Attend church; are members

of fraternal orders
Have retirement income,
Social Security
Read; go fishing; play golf
Watch country, Christian TV channels
Own domestic SUVs, trucks
Housing
Single Family
Prof/Svcs
College Degree
White
Go fishing, hunting,
boating, camping
Buy insurance from agent
Tackle home improvement projects
Access Internet by dial-up modem
Own truck, ATV
6C The Great Outdoors
Household
Married Couples
6F Heartland Communities
8. Middle Ground: Lifestyles of thirtysomethings

9. Senior Styles: Senior lifestyles reveal the effects of
saving for retirement
Are member of veterans club,

fraternal order
Bank, pay bills online
Do home improvement projects
Watch TV by satellite
Own truck/SUV
Households
Prof/Svcs
College Degree
White
Prof/Svcs
HS Diploma Only
White
Median Income
Median Age
6. Cozy Country Living: Empty nesters in bucolic settings
Send an e-mail to info@esri.com
$72k
Median Income
LIFEMODE SUMMARY GROUPS
5. GenXurban: Gen X in middle age; families with fewer kids

and a mortgage
Visit esri.com/tapestry
43.0
Median Age
Prof/Svcs
College Degree
White
4. Family Landscapes: Successful younger families in newer housing
Call 1-800-447-9778
Housing
Single Family
6B Salt of the Earth
3. Uptown Individuals: Younger, urban singles on the move
FOR MORE
INFORMATION ABOUT
TAPESTRY SEGMENTATION
Household
Married Couples
5E Midlife Constants
7A Up and Coming Families

Prof/Mgmt
College Degree
White
Prof/Mgmt/Admin
HS Diploma Only
White
Prof/Mgmt
College Degree
White
Housing
US Households
Svcs/Prof/Admin
HS Diploma Only
White
1E Exurbanites
Household
5C Parks and Rec
Median Income
Play golf; ski; work out regularly

Save/Invest prudently
Prefer to eat at home
Listen to sports radio;
watch sports on TV
Own 12 vehicles
In Style
Median Age
NEXT WAVE
SCHOLARS
AND PATRIOTS
6.2% of
US Households
Households
Households
Prof/Mgmt
College Degree
White
Gamble; visit museums

Own 401(k) through work
Buy trendy clothes online
Watch movies, TV on demand
Buy digital books for tablet
HOMETOWN
LifeMode 13:
LifeMode 12:
8.4% of
US Households
Prof/Mgmt
College Degree
White
Married Couples
MIDTOWN
SINGLES
5.8% of
US Households
5D Rustbelt Traditions
2D Enterprising Professionals
RUSTIC
OUTPOSTS
10.9% of
US Households
SENIOR
STYLES
LifeMode 14:
6.8% of
US Households
Median Income
Buy childrens toys, clothes

Carry some debt; invest for future
Go hunting, bowling,
target shooting
Watch country, Christian TV channels
Own trucks, SUVs
LifeMode 11:
12.2% of
$68k
LifeMode 10:
11.6% of
US Households
46.8
LifeMode 9:
1,872,000
Prof/Svcs
College Degree
White
Travel frequently
Seek financial advice;
build stock portfolios
Shop at Whole Foods, Trader Joes
Stay connected; prefer texting
Choose subcompacts,
public transportation
Home Value: $177,000
4,644,000
Housing
Diversity Index: 62.1
7,588,000
Median Age
Eat at Chilis, Chick-fil-A,

Panera Bread
Shop warehouse/club,
home improvement stores
Watch DIY Network
Own minivan, SUV
Median Age: 37.6
7,341,000
Single Family
Average Household Size: 2.58
10,024,000
Prof/Svcs
College Degree
White
Median Net Worth: $71,000
6,854,000
Household
5B
Total Households: 118,979,000
13,008,000
Married Couples
MIDDLE
GROUND
Home Ownership Rate: 64%
8,137,000
Prof/Mgmt
College Degree
White
Go jogging, biking,
target shooting
Carry high level of debt
Visit theme parks, zoos
Shop, bank online
Own 2+ vehicles (minivans, SUVs)
ETHNIC
ENCLAVES
Median Income: $51,000
14,547,000
5A Comfortable Empty Nesters 6A Green Acres
4B Home Improvement
Prof/Mgmt
College Degree
White
Household
Married Couples
LifeMode 8:
Total Population: 314,468,000
Households
Prof/Mgmt
College Degree
White
3B Metro Renters
Prof/Svcs/Mgmt
College Degree
Asian/Pacific Islander
Prof/Mgmt
College Degree
White
Household
Household
2C Pacific Heights
1D Savvy Suburbanites
Married Couples
Visit museums, art galleries

Own healthy portfolios
Ski; practice yoga; hike;
play tennis
Shop, bank online
Choose luxury imports
4A Soccer Moms
Prof/Mgmt
College Degree
White
Prof/Mgmt/Svcs
College Degree
White
Prof/Mgmt
College Degree
White
3A Laptops and Lattes
2B Pleasantville
Married Couples
7.3% of
US Households
LifeMode 7:
COZY
COUNTRY
LIVING
LifeMode 5:
Households
3.6% of
US Households
Prof/Mgmt
College Degree
White
Prof/Mgmt
College Degree
White
Married Couples
Households
5.7% of
US Households
2A Urban Chic
1A Top Tier
LifeMode 6:
LifeMode 4:
AFFLUENT
ESTATES
Households
LifeMode 3:
UNITED STATES OF AMERICA
SEGMENT LEGEND
Households: 962,000
DEFINITIONS IN THE
SEGMENT DESCRIPTIONS
Household (HH) types: Family and nonfamily
Family: Married couples
# Segment Name
Household
30
Family: Married couples with children
50k
Nonfamily: Shared
50
75k
100k
Median Income
Activity
Financial
Activity
Media
Vehicle
Description
40
Median Age
Family: Single parent

Nonfamily: Singles
Housing
Description
Employment
Education
Race/Ethnicity
Represents national median for age and income
Segment Number: Refers to the LifeMode Summary Group

Segment Name: Esris unique name for the segment
Household: Represents the typical number of people and type of household
(Family includes married couples and single parents; single householders
and shared households are nonfamily.)
Housing: Represents a typical dwelling for this segment
Median Age: Median age of the segment, compared to the US median
Median Income: Median household income of the segment,
compared to the US median income
Population: Total population of the segment
The number in the lower left corner: Indicates the Urbanization Summary Group

ESRI Tapestry Segmentation US

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ESRI Tapestry Segmentation US

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TAPESTRY

UNITED STATES OF AMERICA

Diversity Index: 62.1

Total Households: 118,979,000

Home Ownership Rate: 64%

Median Age: 37.6

Average Household Size: 2.58

Median Income: $51,000

Home Value: $177,000

Median Net Worth: $71,000

= Census Block Group

WHAT IS TAPESTRY SEGMENTATION?

INCOME RANGE OF THE LIFEMODE SUMMARY GROUPS

Governments, industry leaders, academics, and nongovernmental

380 New York Street

1 800 447 9778

US Median Income $51,000

Esri inspires and enables people to positively impact their

Esris Tapestry Market Segmentati on is a geodemographic system that identifies

User-defined areas such as rings or polygons based on distance,

Own lavish vacation homes

Upgrade picture-perfect homes

Hold gym membership;

Enjoy good food, wine

Support environmental groups

Enjoy outdoor gardening

Own iPods, iPads, newer Macs

Prefer environmentally safe products

Contract for home care services

1. Affluent Estates: Established wealth educated,

2. Upscale Avenues: Prosperous, married couples

7. Ethnic Enclaves: Established diversity young, Hispanic

Support arts, theater,

Buy American-made products

Principal Urban Centers:

Belong to AARP, veterans clubs

Buy new clothes; go clubbing;

Own feature-rich cell phones

Shop at Walmart; eat at Subway

Tend vegetable gardens

Single Fam; Seasonal

Buy discount for childrens products

Shop discount, pharmacies

14. Scholars and Patriots: College campuses and military neighborhoods

Single Fam; Multi-Units

Travel overseas frequently

S.F.; Hi-Rise; Mbl. Hm.;

8D Downtown Melting Pot

S.F.; Mbl. Hm.; Seas.

Go online for games;

8F Old and Newcomers

Buy frozen, convenience foods

Multi-Units; Single Family

Play basketball, football, volleyball

Shop at large department stores

Married Couples Single Fam; Mobile Hm

Shop with coupons;

Eat at Dairy Queen, KFC,

Visit chat rooms; play games online

Shop at T.J. Maxx, Sams Club

Go camping; visit the zoo

Visit the doctor regularly

Shop at low-cost retailers,