BAYANTEL

Company Profile/Background
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BAYANTEL is a telecommunications company

During Marcos time, PLDT was the only telecommunication
company in the Philippines. (Monopoly)
o Disadvantages:
3 years installation
Slow service
The monopoly of PLDT was carried until the time of Cory
Aquino
During the presidency of Fidel V. Ramos, he saw the need for
more telephone lines that started the de-regularization of the
PLDT monopoly
o This was the time where new players came like Globe,
Smart, Bayantel and others, around Mid 1990s (1995)
They were licensed to services (telephone,
cellphone)
Also, during the time of Ramos, small companies
were given service areas and to install telephone
lines not only in Manila but also in provinces
BAYANTELs service areas during that time were
Bicol, Eastern Visayas, Davao and Quezon City
Where each telecommunication companies are
required to install 100,000 telephone lines
Should be interconnected with other
companies
o Advantage of New Competitors/Competition
Offers fast installation of telephone lines
Customer will pick the best offer
Affordable services
BAYANTEL is a part of the Lopez Companies
One of the smallest telecommunication company in the
Philippines
Do our job and serve our customers

STRENGTHS
1. Engaged Employees
Understands and practices the purpose of the company
through programs introduced
i. Concern with the customers
- Programs:
o Vision-Mission Values (VMV)
Orientation and deepening
o Aksyong Dikalidad (with thinking)
o Internal Program Para sa bayan
o Employees are required to sell 1 service to KKK
(kaibigan, kamag-anak, kapitbahay) and in charge of
taking care of them (to know how to take care of
customers)
2. Customer Intimacy
Strong customer relations and understanding
- fast response to customers needs
- offers money-back guarantee
o 15 days after installation, if the customer is not happy
with the service, they are guaranteed for a refund
3. Kakaibang diskarte, simple at totoong serbisyo
a. Kakaibang diskarte
i. Distinguish the company from others to make a
difference
Ex. Lola Techie
ii. Not stiff in the office (Relaxed)
Employees are not expected to wear corporate
clothes
b. Value in order to serve the customer
i. Creativity to serving the customer better
4. Leaders
Sets the right tool and creates the atmosphere of Bayan
5. Being part of the Lopez Group
a. Affiliated with ABS-CBN and Sky Cable
b. We get benefits from these companies

i. iWanttv exclusive to Bayan DSL & Skycable

Broadband users
ii. Shows are from ABS CBN
c. Sometimes taps the strengths of ABS CBN and Sky Cable
6. Competitive Pricing
WEAKNESSES
1. Resources
- We are not as big as other companies
- Although BAYAN was the first to tap the 100,000 quota during the
Ramos Administration, other companies were still able to catch up
- Smaller companies are being brought by other big companies
2. No Cellphone Services
-Which is a cash cow these days
3. Not visible to media
- Because of limited resources, BAYAN is making good investments
only and are strategic to marketing collaterals
- Commercials are only seem on ABS-CBN as a part of the Lopez
Group
4. Limited Strategic Centers
- Centers are only at Teachers Village (Main Office) and SM NorthEdsa
- Though you can transact over the phone or online
5. Foreign Partnership/Investors from abroad to expand
- BAYAN is a fully Filipino operated and owned even from the start
unlike Globe

OPPORTUNITIES
1. Very Strong with Corporate Clients
We sell our services to call centers, Banks, and other offices
2. Further develop employees to be ambassadors of our brand
Express customer service to subscribers through the
programs discussed
3. Data
Develop further Bayan DSL Service with its new offer, free wifi router
4. Regions
#3 in NCR but #1 in Bicol, we will be looking into what the
company has made in Bicol to be #1 and apply them to other
regions to increase market share
5. Basic Landline Services
a. BAYAN still have an increase in its sales
b. Giving families value for basic landline use
6. Family Ties
BAYAN called Family ties where OFWs abroad will be paying
the bills of their family in the Philippines in using BAYAN
services
7. Social Media

THREATS
1. Aggressive Competition
Always on a lookout
Ex. Wireless landline of BAYAN gave growth to unlimited
promos of other competitors
2. Growth of the PLDT Group (digitel, PLDT, etc)
Digitel became stronger when PLDT bought them
3. Natural Disasters
a. Ondoy and Sendong
i. Facilities of BAYANTEL aka cabinets are flooded
ii. There are no services on these areas, though BAYAN
is less affected
4. Preference of People (Cellphone vs. Landline)
5. Many customers from other areas wants or products but:
a. No investments YET
b. Need to concentrate on company respective areas

Existing Products:
BAYAN Phone
BAYAN DSL, Wifi
BAYAN Business for corporate
Products existed:
Wireless Landline
Telex (Telegram during 1980s, 1990s)
Newest Products:
BAYAN DSL to BAYAN DSL Wifi (with modem and wifi included)
iWanttv Launched 2 years ago