History of Gujarat

Gujarat - The Land of the Legends

Gujarat is a State in northwestern India, on the
border with Pakistan and Rajasthan in the north
east, Madhya Pradesh in the east, and Maharashtra
and the Union territories of Diu, Daman, Dadra
and Nagar Haveli in the south. The Arabian Sea
borders the state both to the west and the south
west.
Gujarat : The State took its name from the Gujara, the land of the Gujjars, who ruled the
area during the 700s and 800s.
Ancient Roots

The first settlers in the State of Gujarat were Gujjars who happened to be an ethnic group of
India, Pakistan and Afghanistan. Although their originis remain uncertain, the clan appeared
in northern India and in Saurashtra about the time of the Huna invasion. The name of the tribe
was sanskritized to Gurjara who followed the main religions of Hinduism, Islam, Sikkism
and Christianity.
However, the earliest Archeological traces indicate the Indus Valley Civilization as historical
relics with the stone age settlements are found in Gujarat around Sabarmati and Mahi rivers.
Its roots are also in the Harappan traces found at Lothal, Rampur, Amri and other places.
Ancient Gujarat was ruled by the Maurya Dynasty. Emperor Chandragupta Maurya
conquered a number of states in Gujarat while his grandson, King Ashoka extended his
domain in Gujarat. The reigns of the first three Mauryas were significant but with Ashokas
death in 232 B C the Mauryan empire began to crumble,leading to political defragmentation.
The Shungas who succeeded the Mauryas tried, unsuccessfully, to uphold the semblance of
political unity.
After the fall of the Maurya Empire, the Sakas or Scynthians controlled the region from A.D.
130 to 390. Under Rudra-daman, their empire contained Malwa (in Madhya Pradesh),
Saurashtra, Kutchh and Rajasthan. During the 300s and 400s, the area formed a part of the
Gupta Empire which in turn was succeeded by the Maitraka Dynasty. It was during the rule
of Dhruvasena Maitrak that the great Chinese traveler and philosopher Huien Tsang visited
India in 640AD.
Between the decline of the Mauryan power and the coming of Saurashtra under the sway of
the Samprati Mauryas of Ujjain, there was a Greek incursion into Gujarat led by Demetrius.
Three royal races of Hindus successively ruled over, namely, the Chawura, Solanki', and
Baghilah races. The total number of individuals belonging to the tribes who held power
amounted to twenty-three, and they retained possession of the country for five hundred and
seventy-five years - previous to the period when Gujarat became subject to the
Mohammedans. The Chawura tribe ruled one hundred and ninety-six years after which the
power passed into the hands of the Solankhi tribe in the manner described.

It was during the 900s that the Solanki Dynasty came to power. Under the Solanki Dynasty,
Gujarat reached to its greatest extent. It is believed that the Gujjars belonged to this Solanki
Dynasty because Pratiharas, the Paramaras and the Solankis were imperial Gujjars. Ancient
Gujarats last Hindu rulers were the Solanki clan of Rajputs from 960 AD to 1243 AD. It is
also learnt, Karandev of the Vaghela dynasty was the last Hindu ruler of Gujarat and he was
overthrown by the superior forces of Allauddin Khilji from Delhi in 1297.
Medieval Invasions

The Muslim rule continued for 400 years. Gujarat's Muslim governor Zafar Khan Muzaffar
asserted his independence, and established the first Muslim sultanate in Gujarat. He took
advantage of the weak rulers of Delhi prevailing at the time. He declared independence and
assumed the title of Muzaffar Shah. His successor, Ahmed I, the first independent Muslim
ruler of Gujarat, found Ahmedabad in 1411 on the banks of the Sabarmati river.
Prior to this, Mahmud of Ghazni invaded Gujarat, A.D. 1026. He had vowed to invade India
in order to destroy idolatry, kill the kafirs, capture prisoners of war and plunder the vast
wealth for which Gujarat was known. Later, Allaudin Khilji invaded Gujarat in 1298 A.D.
Sultanate of Gujarat remained independent until 1576 when the Mughal emperor Akbar
conquered it and annexed it to the Mughal Empire. The Mughal Emperor Akbar conquered
Malwa and Gujarat in 1570s. The Mughals ruled for about 2 centuries till the streak was
terminated by the Marathas in the mid 18th century. Chhatrapati Shivaji, the great Maratha
ruler conquered Gujarat with his military skill.
Influencing Modernity

In 1600s, the Dutch, French, English and Portuguese all established bases along the coast
of the region acquiring several enclaves along the Gujarati coast, including Daman and Diu
as well as Dadra and Nagar Haveli.
The British East India Company established a factory in Surat in 1614, which formed their
first base in India, but it was eclipsed by Bombay after the British acquired it from Portugal
in 1668. The Company wrested control of much of Gujarat from the Marathas during the
Second Anglo-Maratha War. Many local rulers, notably the Maratha Gaekwads of Baroda
(Vadodara), made a separate peace treaty with the British, and acknowledged British
sovereignty in return for retaining local self-rule.
Gujarat was placed under the political authority of the Bombay Presidency, with the
exception of Baroda state, which had a direct relationship with the Governor-General of
India. From 1818 to 1947, most of present-day Gujarat, including Kathiawar, Kutch, and
northern and eastern Gujarat were divided into dozens of princely states, but several districts
in central and southern Gujarat, namely Ahmedabad, Broach (Bharuch), Kaira, Panch
Mahals, and Surat, were ruled directly by British officials.
A new era began with the Independence movement started by leaders like Mohandas
Karamchand Gandhi, Sardar Vallabhbhai Patel, Morarji Desai, K.M. Munshi, Narhari Parikh,
Mahadev Desai, Mohanlal Pandya, Bhulabhai Desai and Ravi Shankar Vyas all who hailed
from Gujarat. Gujarat became a place for some of the most popular revolts, including the
Satyagrahas in Kheda, Bardoli, Borsad and the Salt Satyagraha.
Mahagujarat Movement

After the Independence, in 1948, a Mahagujarat conference took place to integrate the entire
Gujarati speaking population under one administrative body and on May 1, 1960, the
Bombay State split into the states of Maharashtra and Gujarat. The term Mahagujarat
encompassed the whole Gujarati speaking area including Gujarat, Saurashtra and Kutchh. For
the first time after the Sultanate, Gujarat was once again autonomous.
Post Independence and Politics

After gaining independence in 1947, the Indian National Congress party (INC) ruled the
Bombay state (which included present-day Gujarat and Maharashtra). Congress continued to
govern Gujarat after the state's creation in 1960. During and after India's State of Emergency
of 1975-1977, public support for the Congress Party eroded, but COngress continued to hold
government until 1995.
Gujarat has had 14 different Chief Ministers since its formation in 1960. Dr. Jivraj Narayan
Mehta 1 May 1960 - 19 September 1963 of Indian National Congress was the first Chief
Minister. In the 1995 Assembly Polls, the Congress lost to the BJP and Keshubhai Patel came
to power.
In 2001, following the loss of 2 assembly seats in by-elections, Shri Keshubhai Patel resigned
and yielded power to Shri Narendra Modi. The BJP retained a majority in the 2002 election,
and Shri Narendra Modi has served as Chief Minister of the state since 7 October 2001 to
21st May 2014.
Major Cities & Places

Gujarat is a home to
incredible diversity due
to its geographic and
strategic location. Its
Gujarati pride and rich
cultural heritage is
reflected in the arts,
music, literature,
religious traditions,
cuisine, fairs and
festivals of every city
and place.
Gandhinagar is the
State Capital of
Gujarat. Named after
Gandhi, the father of
the nation, it is
situated 32 kms away
from Ahmedabad and
is proudly the best

Important cities in Gujarat range from its location divided into

four divisions :

North Gujarat

planned city in India.

Ahmedabad, Surat,
Baroda, Rajkot are
some major cities of
Gujarat which have
been located to have
the best of tradition,
history, architecture,
culture and philosophy
of Gujarat in an
atmosphere of luxury,
beauty and comfort.

Central Gujarat
South Gujarat
Saurashtra and Kutch

The social life

comprises various
languages, customs,
festivals, celebrations,
costumes, food habits
and dwellings of
people living in
different regions of
Gujarat. The cultural
edifice has been built
in Gujarat due to its
geographical, social,
religious and
occupational diversity.
The humble natured,
persevering and hard
working Guajaratis
residing in its cities,
towns and villages
have expanded their
economy and business
ventures not only in
Gujarat but all over
India and the rest of
the world.

Ensembles, lifestyles and ways of living vary all over Gujarat. The fairs and festivals are full of
enthusiasm, entertainment and spirituality. Gujarat is known world over for its Navratri celebration
which sees people immersed in the spirit of dance for nine nights. The dance forms depend on the
unique styles that have emerged in different cities. people have adopted this traditional dance and
its varied forms by the name of Garba and Raas.

Major Cities & Towns

Major Cities
Ahmedabad
Bhavnagar
Jamnagar
Junagadh
Kutchh
Surat
Vadodara / Baroda

Major Towns
Bhuj
Champaner
Chotta Udepur
Dabhoi
Danta
Dharampur
Dhoraji
Gondal
Halvad
Idar
Lakhpat
Mandvi
Morbi
Patan

Porbandar
Siddhapur
Vansada
Wadhvan
Wankaner
Zinzuwada
Tourist Places

Gujarat Tourism

Some good reasons to travel to gujarat:

Travelling is therapeautic
Travelling is educational
Travelling helps in learning diverse Culture Traits
Gujarat harbours picturesque landscapes, historical sites

and long stretches of Coastlines

A visit to Gujarat is rejuvenating, relaxing, Inspiring
Relate to the vibrant culture and make friends
Leave with spellbound Memories, lasting impressions

and life long learning

Gujarat is one of the most diverse States in India. Its
history stretches over a long years from the age old
Harappan Civilization to the Mughal period. Gujarat's
endless journey from Roots to Wings is timeless with
historical and cultural traditions glorifying the State.

Tourist Attractions

Major Cities & Places

The Land of the Legends

Gujarat, the Land of the Legends, is the birthplace of

many Freedom fighters like the legendary Mahatma
Gandhi, Sardar Vallabhbhai Patel and many others who
fought the freedom struggle, infusing the qualities of
tolerance, brotherhood, non-violence and patriotism
into Indians.

Religious Places

Forts & Palaces

Historical and Archaeological Monuments

Museums

The cultural mix enhanced with over 4500 years of

history has endowed Gujarat with some of the
greatest historical and archaeological monuments.
While Lothal offers an unparalleled insight into the
Harappan civilization, Ahmedabad has specimens
of Indo-Sarcenic architecture, Palitana has a
profusion of temples in the Jain style, Junagadh
displays Buddhist caves and Rajput architecture
appears all over different parts of Gujarat. A major
Tourist destination of immense potential, its
historical monuments represent the great religions
of Asia Hindu, Buddhism, Jain, Islam, Parsi and
Sikh.

Libraries

Historical Places

Hill Stations & Tourist Spots

Tourist visited Gujarat in past

The total flow of tourist during the year 2006 07 was
12.34 million and recorded a growth of 15% over the
previous year. Growth of 18.5% was observed in the
tourist flow from foreign countries during 2006-07.
With a number of more than 2 Lacs foreign tourists in
2006-07 and around 1.75 Lacs in 2005-06.

Heritage Hotels

Click here to see all past statistics of Tourist Visits

towards Gujarat
The Emerging Tourism Areas
Tourism in Gujarat offers a Travelers Paradise. It offers a wide spectrum of Tourism sectors which sing in the
glory of Gujarats rich culture and heritage.

Spiritual
Tourism

Nature
Tourism

Business Tourism

Heritage
Tourism

Medical
Tourism

Recreational & Eco

Tourism

Cultural
Tourism

Health Tourism

Urban and Rural Tourism

Adventure
Sports

Event Tourism

Spiritual Tourism
Gujarat has important Religious Spots which attract
Tourism. Most of the Hindus visit these places at least
once in their lifetime. NRIs and Foreign Tourist visit
these places for its unique Religious beliefs.
Jyotirlingas at Somnath Temple and Dwarkadhish
Temple
Somnath, the construction of the present temple in
Junagadh district began in 1950. It is the seventh temple
built to commemorate the glory of Lord Somnath who
was known as Bhairaveshwar in yajur Yug,
Shravanikeshwar in Treta Yugand Shrigaleshwar
in DwaparYug.
Dwarka (Jamnagar district) in ancient Anarta
(Saurashtra) was the capital of Lord Krishna's terrestrial
kingdom.
Pavagadh is yet another historical and religious
destination at the base town of Champaner. Pavagadh
along with Champaner and Marchi is a UNESCO world
heritage site. The hill of Pavagadh rises from
Champaner in three stages and this plateau lies at an
altitude of 1,471 feet. Pavagadh is also known as the
birthplace of Gujarats famous musician, Baiju Bawra.
Mount Girnar at Junagadh, is also one of the holiest of
the holies for Hindu ascetics and Jains. There is a
famous akhada of sadhus at its base. Many sadhaks and
advanced souls have laid their lives to rest on the
mountain, notably - the Jain tirthankar Neminath,
adding to its sanctity. A national level competition for
Youth is organized for ascending and descending to the
5500 steps out of 9990 steps of the Mount Girnar.
Shrine.

Two of 51 Shakti Peeths at Ambaji and Mahakali at Pawagadh

One of the five holy lakes of India is at Narayan Sarovar and one of the seven holiest
rivers for Pavagadh.

One of the seven holiest rivers for Hindus is the Narmada which flows through Gujarat.

Temples situated in Dakor, Virpur, Khodiyar, Sarangpur, Gondal etc. are holy places with
individual faith.

Three of the four most important pilgrimages for Parsees Sacred Iranshaw, Fire Temple
at Udvada, Navsari Atashbehram and Surat Atashbehram are situated in Gujarat. Besides
these, Sanjan where the Parsees landed in India is also in Gujarat.

Akshardham, Gadhada, Bachosan, Gondal, Sarangpur, etc are some of the famous
Swaminarayan temple.Swaminarayans form a wealthy sect.T

Two of the five important Jain sites in India are at Palitana and Girnar. In addition to
these, there is a regular flow of Jain pilgrims to Sankeshwar, Taranga, Kumbhariyaji,
Badhreshwar Mandvi, Mahudi etc.

The Dargahs of Sarkhej and Unjha are among the much visited Islamic sites of India.

The ashrams of Spiritual leaders like Morari Bapu, Rameshji Oza, etc are on the spiritual
tourism map of India.
Nature Tourism

Gujarat is the dream of an explorer who quest for nature

and wild life. Gujarat possess varied Landforms with
the dry deciduous forests, majestic grasslands, marine
ecosystems, wetlands and rich moist deciduous forests.
These habitat are home to rare wild life inhabitants. The
Land of the Legends is symbolically known for its
wildlife icon of Lions that are found in the Gir reserve
and happen to be a major attraction for tourists in
Gujarat.

Gujarat has 4 national parks and 21 Sanctuaries

Asiatic Lions in Gir forest, Wild Ass in the Rann of

Kutchh, Indian bustards in bird reserves, four horned
Antelope and Black Buck are among many animals
and birds protected in Gujarat

The Whale Shark breed on the coasts of Gujarat

Okha is a place where dugong is found

Gulf of Kutchh is Indias first Marine National Park

Business Tourism

Gujarat offers a model for economic progress and

development for the developing nations. Gujarat highlights
a luxurious lifestyle of leisure, pleasure, business and sports.
Gujarat denizens enjoy just not a high standard of living but
a good quality of life. Known as the Manchester of the East
and Denim City, Gujarats six percent of total Industrial
Production comes from textile industry. It is the largest
producer (35%) and exporter (60%) of cotton and is the
third larges denim producer in the world. It offers Indias
12% textile exports.

Gujarat is one of the fastest growing sectors in the States

economy is the Chemical sector. Well diversified, it has a
complete portfolio of chemical products, including
petrochemicals and downstream products, dyes and
intermediates. Also Gujarat is the hub of Pharmaceutical
Industry, the most developed and cost competitive sector
with over 3245 manufacturing licenses and 42% of Indias
pharmaceutical turnover and 22 % of Indias exports.
Over 60 Industrialists-Investors meet at Vibrant Gujarat, turns Gujarat as Investors Paradise, (See
MoUs)
The increase in Business Tourist is the growth driver of Hospitality Industry. Gujarats various
Business Models is a powerful instrument to change mindset. It motivates the investors' and
developing nations to keep an eye on Gujarat as it scales higher on the World Map.

Heritage Tourism

Gujarat is rich in archeological sites including World

Heritage site of Champaner, Indus Civilization sites
like Lothal and Dholavera, Ancient Buddhist sites,
etc

Ahmadabads Heritage walk is the only daily

departure Walking Tour in India

Gujarats Princely heritage has resulted in the State

having more than 20 Heritage Hotels including
converted Forts and Palaces

Medical Tourism
Medical tourism is focused as potential growth sector in
Gujarat. Gujarats leading city, Ahmedabad is a
fabulous place for medical tour or medical treatments
venue for Indias leading exhibition for the travel and
tourism industry. Ahmedabad is a preferred medical
tourism destination all over the world. With world class
health facilities, zero waiting time and affordable cost,
Ahmedabad is becoming one of the most sought after
medical tourism destination in India. Apart from the
world class amenities, Hospitals offer pick up and drop
service and ambulance services also. The 108 Service is
the highly appreciated Medical at doorstep Service.

Patients who required dedicated treatment and Surgery

can avail the cost effective facility with medical
camps, travel trips and entertainment.

Recreational & Eco Tourism

Gujarat is a land with colours of joy. It has the best
beaches in India. It has the best eco tourism
opportunities. For recreation tourism to promote eco
and provide nature, Nal Sarovar and Gandhinagar are
shaping up with eco tourism. Nal Sarovar will have a
nature park, an eco resort, an ornamental fish farm and
aquarium apart from education, interpretation and
research institution. The area will have landscapes and
forest area. Eco friendly recreational avenues like
boating, camping and picnic spots are favorite
recreational outings for local as well as tourists in
Gujarat. Gandhinagar Gujarat cities have magnificent
gardens which are maintained in natural settings,
enhancing their exquisite beauty with fountains and
fountain shows.
The Sarita Udyan, Sayaji Garden, Law Garden and
Parimal Garden and many more gardens in cities all
over Gujarat, allure tourist attraction. The Kankaria
Lake which is recently taken a new look, attracts tourist
from all over the world with its unique serenity and
beauty. Surrounded the lake, tourists have endless
recreation to the Zoo, Garden Park, Fish Aquarium,
Balvatika (for kids), a mini Train tour round the lake,
boating and other facilities.
Dunny Point, first eco-tourism site, promises to be one more feather in Gujarat's cap at
Dwarka, land of Somnath. Active nature conservation is a vital aspect of government
policy.The declaration of new nature reserves enables species to thrive in protected
environment. Also allows visitors to sample nature without despoiling the ecosystem
Restaurants and cafeterias are set up in Gujarat on national and state Highways touching

all the Gujarat cities.

Cultural Tourism
Gujarats culture forms an integral part of Indian
culture. Well known for its rich Culture and Heritage,
its cultural diversity has preserves of ancient art and
craft techniques. Gujarats people exhibit warm and
friendly nature, god fearing and possess untouched
simplicity with simple living, high thinking attitude.
Concerned and affectionate, the communities are
varied. The diverse ethnic groups constituting the
Gujarati population has resulted in the cultural diversity
of Gujarat.

The folklore and folk arts of Gujarat form a major

part of the Culture of Gujarat. It preserves the rich
tradition of song, dance, drama as well
Gujarat is the land of rich handicrafts like Patola
weaving, khadi, bandhani, block printing,
embroidery, namda, rogan painting, matani pachhedi,
woodcrafts, metal crafts, bamboo crafts, pithora,
pottery and many more handicrafts.
Gujarat celebrates all regional fairs and festivals with
great fervor and spirits.
The Arabs, Portuguese, Dutch, Mughals and British as
well as Parsis fleeing their native country, have left
their mark on Gujarats culture

Health Tourism
Yoga, Ayurvedic, Homeopathy, Naturotherapy, Pranic
healing, Reiki, etc are the age old Well being Health
techniques supported in Gujarat.
Gujarat is the home for Ayurvedic treatment with the
use of natural herbs and natural cures promotes
Ayurvedic healing. World class hospitals in
Ahmedabad, Nadiad, Karamsad and Vadodara offer
unique treatment to patients coming from all over the
world. It has the presence of colleges and pharmacies
all over the state.
A number of Spas located in Gandhinagar, Mehsana,

Ahmedabad etc. offer unique treatment, healing and

rejuvenating.
Gujarat have world class Yoga centers across the State.
This ancient art of Hindu philosophy which prescribe,
physical and mental fitness for mind, body and soul as
well as spiritual well being, attracts foreign tourists
from all over the world who experience the state of the
art well being.
Urban and Rural Tourism
Gujarat is the pioneer to set the Global warming
Department, the first of its kind in Asia focusing on
greening tourism in cities in Gujarat. It focus on
challenges with collective responses to make urban
spaces more lively while protecting biodiversity. Urban
tourism is getting more ecological as Gujarat finds
alternatives to urban sprawl with an eye from gateways
to parks, protected areas and rural communities.
Enhanced development in Urban areas, Rural tourism in
Gujarat allows travelers to visit areas outside of urban
areas. Options include hiking and biking, visiting
community museums and buying locally produced
Crafts and handicrafts. The fairs and festivals in Gujarat
exhibit the skills of artisans and scale Gujarat on a
higher map with its tradition and culture. As tourists
sort for Urban and rural pursuits, Gujarat has developed
potential for tourists seeking these sectors and are
potential areas for economic growth too. Gujarat
traditional Arts and Crafts are world popular and has
found place in the hearts of people all over the world.
Rural tourism offers opportunities for tourists to
experience people, events, culture, cuisine and crafts
that are not available in cities and larger towns.
Adventure and Sports Tourism
Gujarat is on the global map with Adventure and Sports
Tourism with Proactive Governance promoting the
growth of the Sector. Integrated development of
Tourism infrastructure facilities is being materialized. It
has deserts to beaches and hills to pilgrimage places,
rural to urban development and rich cultural, traditional

and heritage of decade.

Gujarat celebrates more than 2000 Fairs and Festivals
like Navratri Mahotsav, Patangotsav, Sharadotsav and
Rannotsava apart from, mahashivratri melas, modhera
sun temple festival, etc. and places many destinations
on Tourism charts.
Gujarat promotes Aero Sports like water sports, rock
climbing, paragliding, wildlife sanctuaries and more. It
offers infrastructure for medical tourism and religious
tourism with touring opportunities to trek adventure
tourism.
Water sports at Narmada Dam Canal reservoir situated between Ahmedabad and
Gandhinagar is set for tourist attraction near Dharampur. This will include rover boats,
scooter boats, jet boats and also offer kayaking and canoeing with proposals for diving
sports. Aero Sports and Submarine Tourism at Dwarka are forthcoming project vision.
Aero Sports Saputara, Pavagadh, Junagadh

Beach Water Sports Ahmedpur Mandvi, Ubhraat, Dwarka, Nargol, Tithal, Chorwad,
Dummas, etc

Sports like Cricket, billiards, Golf, Chess, Swimming, hockey, football, Roller Skating
etc. are conducted all over Gujarat cities. Many sports personalities hail from Gujarat at
national and international level. Age old games, like Kabbadi, kho kho, etc. are still being
played too.
Event Tourism

Event Tourism enhances Destinations and Visitor

Economy Tourism. Gujarat has major Business Events,
Trade shows, Conferences, Cultural Events, Fairs and
Festivals round the year.
Event based Tourism, Adventure Tourism and Eco
Tourism are the theme based Tourism attractions with
travel circuits, pilgrimage, theme parks, coastal cruises,
Dinosaur theme park, health tourism, recreational,
urban and rural Tourism with culture and tradition
reflecting colors of Gujarat.
Gujarat is the rarest state blessed with ample
opportunities for Tourism which is blend with flavors
of business, pleasure and leisure with entertainment.
Tourist Places

Religious Places

Faith is the Only Lamp that dispels darkness

and ignorance. keep the Faith!

Gujarat is high on Holy Tourism due to its inception

of all-embracing religious faith ranging from caste to
caste. The major religions followed are Hinduism,
Jainism and Buddhism. Muslim Religion, Christianity,
Parsi, Sindhi and other many more religions are
followed with faith all across Gujarat.
Since ancient times, Gujarat is noted for its temples.
The temple of Somnath dedicated to Shiva is the
first among the 12 Jyotirlings in India.Somnath is an
eternal shrine build way back during 10th century,
believed to be built during Mahabharata times. Also
known as Someshwar Mahadev, it is the seventh
temple built to commemorate the glory of Lord
Somnath known as Bhaireshvar in the Satva yug,
shravanikeshwar in the Treta Yug and Shrigaleshwar
in Dwapar Yug.
Hill-top shrines like Ambaji, Palitana, Girnar and
Pavagadh are similarly prominent in legend and
historical - should be are historical. Palitana is a
hilltop place of pilgrimage for Jains. 863 temples of
all sizes crowd the hill which has to be paced on
foot. Stone and marble spires with their rich detail
of carving make for Palitanas architectural
splendor.
Some of the religious places in Gujarat are:

Akshardham Temple

Girnar Temple

Ambaji Temple

Palitana Temple

Dakor Temple

Somnath Temple

Dwarkadhish Temple

Sun Temple

Pavagadh Temple

Forts & Palaces of Gujarat

The Forts and Palaces in Gujarat have an impressive architectural

monuments and the historical background. Hindu, Islamic and
European architecture is the grace of the ancient forts in Gujarat.
The Forts and monuments speak of the grandeurs of Gujarat as
they exhibit the historical, cultural and traditional artifact.

The famous Bhadra Fort in Ahmedabad is a symbol of historical significance and belong to medieval era.
Built by Sultan Ahmed Shah in 1411, the fort is named after Bhadra, Hindu goddess and incarnation of Kali
worshipped by many Hindus. Visited by Tourists from all over the world, the Bhadra Fort and Teen Darwaja is
one of the most ancient fort with intricate designs and latticed windows attracts tourists from all over. The
arches of the Bhadra Fort have excellent inscriptions carved on them. The Teen Darwaja (Triple Gate) use to
be

royal

entrance

during

the

medival

period

to

enter

to

the

Bhadra

Fort.

Many other Forts glorify Gujarat with their blend of Hindu, Islamic and European architech
as some of them found in various Gujarat cities are:

Forts

Palaces

Lakhota Fort - Jamnagar

Vijay Vilas Palace Palitana, Across

Mandvi Beach, Bhavnagar

Pavagadh Fort Panchmahal District

near Baroda

Aina Mahal (Old Palace) and Prag Mahal

Uparkot Fort - Junagadh

Bhuj, Kutch

Dabhoi Fort major gateway for

Narmada Dam

Kusum Vilas Palace and Prem Bhavan

Palace Chotta Udepur

Old Fort Surat

Navlakha Palace, Riverside Palace,

Orchard Palace Gondal

Bhujia Hill Fort - Bhuj

Dolat Nivas Palace - Idar

Ilva Durga (ancient fort) - Idar

Art Deco Palace Morbi

Dhoraji Fort Porbandar

Digvir Nivas Palace Vansda, Surat

Okha Port Dwarka

Laxmi Vilas Palace, Nazarbagh Palace,

Makarpara Palace, Pratap Villa Palace
Baroda

Zinzuwada Fort Rann of Kutch

Raj Mahal, Hawa Mahal Vadhwan near

Ahmedabad
Ranjit Vilas Palace Vankaner near
Rajkot

Museums

Gujarats innumerable museums speak eloquently of the rich

cultural and historical heritage of the state. Ranking second best
in the whole of India, Gujarats Museums reflect the culture and
tradition adeptly so as to win the hearts of the tourist.
Gujarats innumerable museums speak eloquently of the rich cultural and historical heritage of the state.
Ranking second best in the whole of India, Gujarats Museums reflect the culture and tradition adeptly so as
to

win

the

hearts

of

the

tourist.

Being the land of Mahatma, Gujarat has a major tourist attraction with the the Gandhi Smarak Sangrahalaya
which is run by a public trust established in 1951 in Ahmedabad. The museum's new premises were built in
1963. The museum's main objective was to house the personal memorabilia of Mahatma Gandhi.
Consequently the exhibits on view depict the vivid and historic events of Gandhiji's life. There are books,
manuscripts and photostat copies of his correspondence, photographs of Gandhiji with his wife Kasturba and
other ashram associates, life size oil paintings and actual relics like his writing desk and spinning wheel.

Some Artifacts

Calico Textile Museum

Gujarats most popular city, Ahmedabad has Calico Textile Museum which is
the reflection of citys most prosperous textiles cotton, silk and gold and is
world famous, which is displayed in famous carved wooden Havelis with rare
textiles dating back to 17th century.

Sardar Patel Museum

Sardar Patel Museum is memorial Museum of the freedom fighter
Sardar Vallabhbhai Patel. The musuem is housed in the old Raj
Bhavan, which was also a palace. The museum situated in Shahibaug
exhibits Sardar's life and works.

Kite Museum
The Kite Museum is the attraction of all tourists and all age groups. The
museum houses a wonderful variety of kites that depict their colourful history
and regional flavours.

Vadodara Museum
The Vadodara Museum has an impressive collection on Art and
Archaeology, Natural History, Geology and Ethnology. The adjoining
art gallery has a great collection of old European Masters, a collection
of Mughal miniatures and valuable palm-leaf manuscripts of Buddhist
and Jain origin.

The Ethnology Museum

The Ethnology Museum known as Bharatiya Sanskruti Darshan, in Bhuj
epitomizes the rustic life styles of the Kachchhi villager containing around
4500 exhibits. Also, there are more than 1500 rare books on art and culture.
This museum has five major sections. In the Ethnological section, Sahitya
Chitra, in the central hall can be found rare works of literature. In other
sections are interesting artifacts such as leather embroidery, woodwork,
woodcarvings, terra cotta, wall paintings, beadwork, stone carvings, musical
instruments, knives and swords and silver work. Inside one of the huts, is the
intricately designed "Kothala" (the treasury). In olden times, ornaments
money, and other valuables of the royalty were kept in the "Kothala."

Kutchh Museum
The oldest museum in Gujarat, Kutchh Museum was established in
1877 originally known as the Fergusson Museum, after its founder, Sir
James Fergusson, a governor of Mumbai under the British Raj. The
exhibits on display are gold and silver ornaments, Kshatrapa
inscriptions, textiles, weapons, archaeological finds, stuffed animals
and musical instruments. Besides these, it is equipped with a picture
gallery and sections for anthropology and shipping.

Libraries

Books are the windows through which the soul looks out. Libraries in
Gujarat are equipped with books which are Keys to Wisdom. It is said,
Knowledge is Power and for the nourishment of the mind, reading is
essential. Minds feed on minds and when we read, we grow with its
riches.

Books have given a permanent, easily, accessible record of

thought. It is compact, easy to transport carried in a purse,
slipped in a pocket or consulted whenever desired. Because of a
prolific role of a book, Libraries have been great tool of Social
development of Gujarat. Reading of books initiates society.

Role of Library as Source of Information:

Libraries play a fundamental role in Gujarat. The rich Heritage is

preserved in books and Libraries add value by cataloguing,
classifying and describing them. As public institutions, they
assure equality of access for all citizens. They take the
knowledge of the past and present, and lay it down for the
future. Libraries and archives contain a wealth of material
representing the richness of Gujarats history, acquired over the
centuries. Also a wealth of Information ranging from fiction,
reference material, Language books, Educational, Management,
etc.
is
equipped
in
Gujarat
Libraries.
These materials cover a range of forms - books, newspapers,
films, photographs and maps. Also, Audio and Visual content,
Computers and Internet and Presentation tools play its
significant role as many of the Libraries in Gujarat are
transformed as per todays requirement. It makes easier for
citizens to appreciate their own culture as well as keep well
informed about the world.

Classification of Libraries in
Gujarat:

State/Government
Libraries
Regional Libraries
Municipal Libraries
Village libraries
Childrens Libraries
Womens Libraries
Some of the notable Libraries in
Ahmedabad, Gujarat are:

M J Library
British Library
Gujarat University Library
IIM Library

Role of Library in Culture:

The social awareness of importance of reading has grown

tremendously since last many years in Gujarat. Rising level of
education and increase in leisure time have immensely

Vidhyapith Library

broadened and widened the scope of reading books.

The Public Libraries with new techniques of printing and
distribution, technology revolutions with paper back books and
large scale print run, have been meeting the demands for
reading material to mass audience to cater in libraries to spread
literacy and awareness. Esp. in the rural areas, Public Libraries
play a major role to create interest in reading books, get
information, etc. as a source of such information for cultural
changes of Gujarat. Rural up-liftment through Libraries is a
major initiative of lately in Gujarat as literacy spreads to
Regional Libraries and villages.

Institutional Libraries
(Vikram Sarabhai Library,
IIM/AMA Library )
Maps : Google

MJ Library

Role of Libraries in Education:

Reading is for Pleasure, information, education or Knowledge

In Gujarat, Knowledge is Power. Libraries in Gujarat provide
scope for adequate content matter. Reading is stimulated with
memberships free and subscriptional. Literacy is supported by
cultural programs like debate, book reading, literary
competitions and audio-visual shows. Even calling for Author
meets is increasingly encouraging in Gujarat. E-Libraries in
Gujarat offer ample resources with Reference Books, CD-DVDs
collection, Educational books, Magazines, Internet surfing and
downloading facilities, Research facilities and separate areas for
Students, children and women.

Libraries in Gujarat:

Gujarat Library Association was formed in 1939. It has two

Cultural Libraries. One is Gujarat Vidhyapith at Ahmedabad
which is a State Library ,a non governmental library run by
autonomous bodies. And, the second one is, Baroda Central
Library, Baroda. A Central State Library is also operational in
Gandhinagar by the Government managed by Director of
Libraries, GOG. Gujarat has many State and Regional Libraries,
apart from Institutional, private and other Libraries that shape
the Literacy ratio.

E-Libraries

E-Libraries in Gujarat offer ample resources with Reference

Books, CD-DVDs collection, Educational books, Magazines,
Internet surfing and downloading facilities, Research facilities
and separate areas for Students, children and women. Major
cities in Gujarat are equipped with E Libraries.
Issued Circulation Books from Libraries:

City & District Library

Gujarat Vidhyapith Library

Vikram Sarabhai Library

2005

Gujarat University issued 5426 Books Vidhyapith issued 51060 books M J Library
issued 1,75,000 books

2006

Gujarat University issued 5,588 Vidhyapith issued 50,584 M J Library issued 1,75,000

2007- 08

Gujarat University issued 5,600 books Gujarat Vidhyapith issued 54,644 M J Library
issued 1,75,000

The of Task of Libraries :

Development of knowledge and

skills

Give the possibility and choice for children and life long
learning as well

Support to Education

To foster innovations and economic development

Support to health and welfare

Appropriate information supply in a corresponding

format and language

Support to women

Internet access points, proposing respective advice and

training

Some Library Establishments

1850

District Library of Surat at Town Hall was established

1855

Rai Chand, Deep Chand Library at Bharuch was established

1856

Long Library, founded at Rajkot

1858

District Library of Broach in Trust House

1866

Panchmahals, Godhra Dist. Library Established

1867

Government Library initiated at Junagadh

1868

Town Library established at Rajkot

1870

Aparao Bholanath Library at Ahmedabad

1872

Banaskantha District Library started in old house

1873

Amreli Library started in old building

1882

Barton Library established in Bhavnagar

1892

Dehi Laxmi Library formed in Nadiad

1905

Kaira District library established in old house

1910

Baroda District Library established in old house

1913

Mehoon Library District Library

1942

Sabarkantha, Himmatnagar Established library in rented building

1956

Jamnagar and Rajkot District established library with purchase

1958

Junagadh and Surendranagar - established library with purchase

1959

Bhavnagar - established library with purchase

1961

Kutch, Bhuj - established library with purchase

Historical Places

GUJARAT, the land of rich Culture and Heritage! The mystic

experience as it unfolds its magic in abundance. Tourists flock in
to explore its unique development, join in the festive seasons,
enjoy the originalities of the performing genius of the folk art,
music and dances. Above all, the Historical Places that dates back
to the time of Indus Valley Civilization and Mahabharata times to
the existence of Vedas.
Gujarat, the land of the Mahatma and many freedom fighters, is acclaimed in History as the departing souls leave
footprints on the sands of time. It also exposes the rich archeological monuments with mix cultural blends.
Gujarat also emerges the fusion of the old bygone era to the new rural architectural modernity of changing times.
It has emerged a developing State with high quality Construction and Architecture as the new diverse styles
creates blend of International styles with regional flavors. The most enriched destination in Architectural Tourism,
Gujarat is a fast paced State in India to focus on Heritage spots and revives the history with touch of modernity
in

its

renovation

schemes.

The subterranean architecture for water, such as step well at Adalaj, Ranki vav at Patan or Dada hari ni vav at
Ahmedabad, are uniquely exclusive to Gujarat in terms of their typology, attitude to water and stylistic
manifestations.

Some Historical and Archeological Places in Gujarat

Hriday Kunj :
The place where Mahatma Gandhi resided. Gandhiji initiated the movement of
non violence and freedom struggle for India from this small house which is
preserved as a national monument at Gandhi Ashram. A once upon a time
heaven for untouchables, the ashram in Hriday Kunj of Gujarat still makes
handicrafts, handmade paper and spinning wheels.
Adjacent to the Hriday Kunj of Gujarat, there is a central library and a Sightand-sound show is organized for visitors and tourists. You will find a vast
prayer ground near Hriday Kunj which is of great historical importance.
Adjacent to the Hriday Kunj, there is a Museum which is in the popular Ashram
of Mahatma Gandhi and it preserves valuable articles and documents of the
Indian national movement.

Lothal:
History dates back to Indus Valley Civilization which leave behind the
ruins of Lothal, the first Indian Port between 1800-2400 BC. It also
shows a very high degree of town planning, like other sites in the Indus
valley.
The discovery of seals at Lothal suggests that the former civilization
from this part of the Indian subcontinent traded frequently with the
ancient civilizations of Mesopotamia, Egypt and Persia. An unusual
discovery was made here of two bodies found in a single grave. At least
three such instances show that double burial was a common feature
among the people who lived in Lothal. More than 4000-year-old seals of
the Indus Valley and Sumerian civilizations, terracotta artefacts, ancient
beads and necklaces made from colourful semi-precious stones,
resembling modern day junk jewellery, among others is being brought
alive in the minds of the people by the Archeology survey of India. Thus,
Lothal is an emerging Tourist attraction in Gujarat.

Kirti Mandir:
A national monument, as it happens to be the birthplace of Mahatma Gandhi.
This place has some religious importance, as it is also the birthplace of the
legendary character Sudama, who was supposed to be Lord Krishna's best
friend..

Vadnagar:
Vadnagar is famous for its torans and Hatkeshwar Temple.
Torans, a pair of 12th century columns supporting an arch, about 40 feet
tall built in red and yellow sandstone, just north of the walled town. They
stand majestically on the bank of Sharmistha Talav, on a road going
down from Arjun Bari. They are among the few surviving examples of
the entrance gates, once a regular feature of the architecture of Gujarat in
Solanki period. The carving style is similar to the Rudra Mahalaya at
Sidhpur.
Perhaps erected after a war victory, the architecture is embellished with
carvings of battle and hunting scenes. The one to the east is in better
condition and has been used as a symbol of Gujarat in recent times. The
torans might have served as an entrance to a large temple complex, but
there are no remains found here.

The Hatkeshwar temple is a 17th Century carved temple at the entrance

of the town. The family deity of Nagar Brahmins, who were once a
prominent community in Vadnagar. The temple's inner sanctum houses a
Shiva linga said to have self-emerged (swayambhu). From the roof of the
sanctum a massive shikhar soars high into the sky. Facing east, the
temple is enclosed by a high wall topped by three circular domes
interspersed with flat stretches in the Indo-Saracenic tradition.The
exterior of the temple is exquisitely ornamented with figures of the nine
planets, musicians, evocative dancing apsaras, regent deities, the chief
gods of the Hindu pantheon, scenes from the Ramayana and
Mahabharata, and varied animal and floral motifs. The premises also
have an ancient Kashivishveshvara Shiva temple, a Swaminarayan
temple and two Jain temples.

Dholavira:
Dholavira site, an ancient metropolitan city in Gujarat has been voted as one of
the Seven Wonders of India. Dholavira located in Kutch, in Gujarat was an Indus
Valley settlement known for its sophisticated urban planning and architecture.
Dating back to 2900 BC, all the buildings are almost exclusively built out of
brick. Dholavira has sophisticated water conservation systems, possibly the
oldest in the world.

Champaner-Pavagadh:
Champaner-Pavagadh is promoted as World Heritage site with
developments on move as modern tourism destination. GoG promotes
tourism to Champaner-Pavagadh site along with other tour packages
such as travel spots at Nimetabag, the Azwa lake, Jambughoda
Sanctuary and Dhaboi.
Pavagadh along with Champaner and Machi is a UNESCO world
heritage site. This site reflects grand historical confluence, displaying
1,200 years of history and culture. It is believed to bear testimony to the
Indian Puranic ages, the Rajput saga, the glory of the reign of the
Marathas, the Islamic influences and finally lays proof to the British
occupation within its remains. The 15th Century Muslim influence as
muslim period began with Muhammad Begada defeating the Patai Raval
clan that was ruling the area, and strategically moving his capital from
Ahmedabad to the Champaner site. Gateway to Panchmahal, 46 kms
away from Vadodara (Baroda), it is a tribal area populated
predominantly by the Bhils. The government has granted many
concessions and offers subsidies to the new industries coming up in this
area.

Hill Stations & Tourist Spots

Gujarat Jewel of The West - Hill Stations and Tourist Spots

Gujarat is well known for its rich history with
culture, tradition and heritage. Blend with
modernity with change in time frame, Gujarat has
the influence of Hindu, Islamic and European
culture. Located strategically, the progressing State
to scale the charts in global map, has a tourist
inflow from all over the world. It has become
Tourists Paradise and is emerging the most sort
for destination.
Gujarat State Government presents Saputara, a
beautiful Hill Station in Gujarat with nearby
attractions offering Gujarats green cover locations
promoting eco tourism.
Saputara is perched at an altitude of 1000 m, and is
situated in the heart of Dangs district. Nearby Surat
city,it is located on the second highest plateau of
the Sahyadari range with cool bracing climate and
a scenic view of the verdant valley.
The thick forest around Saputara is dotted with tribal villages and their unique dances are of great interest.
Saputara has been developed as a planned hill resort with all the necessary ameneties like hotels, parks,
swimming pools, boat club, theatres and a museum to ensure an enjoyable holiday in the cool of the hills.
Gujarat has extensive coastline and hence, many hills are located in Gujarat. Holiday Homes are planned by
Gujarat Government to enjoy vacations in places like Tithal, Bulsar District, Ubhrat, Surat and Chorvad in
Junagadh District. Pavagadh has a hill top and Tulsi Shyam which is known for hot springs, is in the heart of Gir
Forest.
The major tourist destination, Udwada in Valsad district, is being developed as an International centre of peace
and
harmony.
Gujarat is a home to incredible diversity. Ahmedabad, the cultural and intellectual capital of Gujarat hold the
countrys prime Tourist places. Gandhi Ashram, being the tourist destination from people visiting from all over the
world,
the
city
attracts
major
tourists.
Gujarat, the Jewel of the West has varied Tourist within whole of Gujarat to places like:

Religious place like Dwarka, Somnath, Pavagadh, Ambaji, Bhadreshwar, Shamlaji

and Taranga; Jain temples, at Palitana and Girnar Hill

Archaeological and Architectural monuments at Patan, Siddhpur Ghumli, Dabhoi,

Vadnagar, Modhera, Lothal and Ahmedabad

Beaches in Ahmedpur-Mandvi, Corwad, Ubharat and Tithal

The hill resort of Satpura

The lion sanctuary of Gir Forest and the Wild Ass sanctuary in the Kutchh area apart
from many other Sanctuaries

Birthplace of Mahatma Gandhi at Porbandar and Hriday Kunj Gandhi Ashram at

Ahmedabad

Heritage Hotels

In Gujarat Turn Your Dreams To Reality

In Gujarat, experience the rich culture, tradition and timeless History. Mansions, Forts and
Palaces of the great rulers of yester years offer the historical monumental feel of stay in
Heritage Hotel that offer unique opportunity to live in style with the grandeur of the rich
culture and ethos.
There are numerous Heritage Hotels in Gujarat, and most of these are located close to the
tourist attractions and major landmarks in the city. Gujarats Heritage Hotels are perfectly
suited to cater any Tourist as they open doors to people who see dreams and turn them to
realities.
They can enjoy the lavishness of style living with facilities to suit their tastes and create
brand image, leaving memories to cherish the glorious history of Gujarat.
Gujarat Heritage Hotels offer economical to royal luxury packages, recreating traditional
Gujarat grandeur that mirrors the expensive lifestyle of the great rulers of the past. These
hotels offer impeccable services with modern comfort traditional blend with International
living accommodations in spectacular locations, fascinating history and amazing ambience.
Royal families who have converted the palaces to Heritage Hotels, offer a chance to tourists
to live with grandeur like a Maharaja. Tourists can have a fairy tale experience of a palace
that gives a wake up call to the sounds of peacock and koel, a vision to the lakeside or trek to
endless scenic beauty.
In Gujarat, tourists are fascinated with the traditions, history, architecture, culture and
philosophy of Gujarat in an atmosphere of luxury, beauty and comfort.
Effects of Campaign Khushboo Gujarat Ki

Gujarat Tourism has been running the campaign Khushboo Gujarat Ki campaign
with Amitabh Bachchan as the brand ambassador for the past Professors Abraham
Koshy and Arvind Sahay of the Indian Institute of Management, Ahmedabad have
been commissioned to write a case on the branding campaign that is being carried
out by Gujarat Tourism and its impact on tourist arrivals in Gujarat.
The purpose is to look at the broader phenomenon of celebrity endorsements as a
marketing tool and their effectiveness where does it work and where does it not?
Clearly, domestic tourist arrivals in Gujarat have ramped up considerably, with an
almost 33 % rise in the numbers from within the state, a 50% rise from other parts
of India and from NRIs, and an almost 100% increase from foreign tourists as can
be seen from the figures below.

As a part of the case writing project, IIMA has organized a panel discussion on the
topic of A Destination Branding Strategy Using Celebrity Endorsement with the
brand Ambassador, Mr. Amitabh Bachchan, the creative designer of the campaign,
Mr. Piyush Pandey and the Principal Secretary, Gujarat Tourism, Mr. Vipul Mittra to
share with the IIMA community and other guests from Ahmedabad, some highlights
of the campaign and the thinking behind the campaign. The panel discussion looked
at issues relating to the genesis of the idea, the reasons for using a celebrity for the
first time in a campaign like this, the creative approach behind the campaign and its
implementation.