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Structural Equation Modeling (SEM) technique is used to test the relationships among
the variables in the model. The method involves multiple regression analysis of factors
among a single measured dependent variable and a group of predictors (Ullman 2007).
Hair et al., (2006) argued that SEM is able to examine two types of models, i.e. the
measurement model that represents the theory and the model which represent the
latent factors. A structural equation modeling (SEM) employs multivariate analyses and
will show relationships between constructs and the causal dependencies between
endogenous and exogenous variables (Hair et al., 2006). The SEM also allows two
groups comparisons which makes it suitable for testing the hypotheses of the research.
Therefore, SEM is selected in this study to maintain parsimony in the proposed model
while benefiting from its strength in testing the research hypotheses.
The study uses AMOS version 6 to examine the relationships between the independent
variables (PE, EE, SI, FC, SQ, IQ, SVQ), moderator variables (PIIT and experience)
and one mediator (satisfaction) and behavioural actual use of eBidding service. There
are two main reasons behind the decision to adopt this software. First, the software is
available in the graduate school resource centre, as such it is accessible for the
analysis of data. Second, AMOS is rarely employed in previous empirical and
conceptual research of user acceptance (Tong, 2007).
Structural Equation Modeling (SEM) in AMOS involves drawing a circle and arrow path
diagram. AMOS is easy to learn and use and it is capable of analysing many goodnessof-fit measures. AMOS also offers flexibility and ability to analyse numerous linear
models (Garson, 2009). The data will be analysed with descriptive and inferential
statistics tests. The following statistical methods are used in this study to organize the
data:
to
have
goodness-of-fit,
assumptions
of
multi-collinearity,
Structural Equation Modelling (SEM) was used to examine the hypotheses. SEM with
AMOS combines both regression analysis and factor analysis. SEM is a multi-variate
statistical method used to test direct and indirect associations between a predictor
variable with one or more outcome variables. SEM consists of seven major stages, from
developing the model, constructing path diagram causal relationship, building and
modifying measurement model and finally model fit (Hair et al., 2006).
a)
The present study aims to understand the factors influencing procuring officials
behaviour in eBidding adoption in government setting. The proposed model in
the study must fulfil the established criteria for making causal relationships. Hair
i.
ii.
iii.
iv.
v.
vi.
vii.
viii.
ix.
(7)
observed
factor
variables,
namely
Satis1,
xi.
SEM integrates both path and factor analyses including multiple observed
variables or indicators for every unobserved variable as in factor analysis and
specific paths connecting the unobserved variables in path analysis (Tong,
2007). Confirmatory factor analysis (CFA) establishes a model fit to the data.
Unobserved variable is tested to see if they are measured by the observed
constructs where each unobserved variable is assumed to be related with a set
of observed variables (Tong, 2007). The measurement model is then evaluated
using the Goodness-of-Fit (GoF) test. By analysing the results from
measurement and structural models testing, a more precise hypothesis testing
can be undertaken (Garson, 2009).
Data screening was done to check the raw data in order to identify any missing
data, which involve testing data normality and skewness. The key assumption of
SEM software is that endogenous and exogenous variables must be normally
distributed. A distribution is considered as normal if it has skewness indices of
less than 3 and kurtosis value being less than 10 (Tong, 2007). In addition,
multi-collinearity problem will occur if and when the observed variables are
closely associated. Pearson coefficient test detects multi-collinearity which is
not present if the coefficient value is less than 0.8 (Sekaran, 2000).
The first type of model identification is a simple model, which has the same
number of variables as the co-variance elements. In this study, an overidentified model was obtained because it will significantly enhance the reliability
of the estimates. An over-identified model has more co-variance elements
compared to variables (Garson, 2009).
f)
Chi-square (2) is the most popular goodness-of-fit test used for SEM (Garson,
2009). AMOS outputs list chi-square as chi=\CMIN. The model chi-square
values tend to decrease (better fit) when more paths are inserted or created in a
model. On the other hand, significant 2 value shows poor model fit (Garson,
2009; Kassim, 2001; Tong, 2007). Relative chi-square (2/df) is used in SEM so
that the 2 value will be less influenced by the size of the sample (Ullman,
2007). Relative X2 is listed in AMOS as RATIO = Cmin/df, and a relative X2
value of 3 or less is considered as acceptable (Tong, 2007).
Normed Fit Index (NFI) is an alternative index of CFI (Tong, 2007). NFI ranges
from 0 (bad fit) to 1 (good fit) (Ullman, 2007). NFI value of 0.50 means the SEM
model improves by fifty per cent in comparison to null model (Tong, 2007). NFI
values above .95 are considered outstanding, NFI values from 0.90 to 0.95 are
desirable, but the researcher has to re-specify the model if NFI value is below
0.90 (Garson, 2009; Tong, 2007).
Tucker Lewis Fit Index (TLI) is another incremental fit index similar to NFI
(Garson, 2009). TLI is relatively independent of sample size. TLI is expressed
as the fit per degree of freedom (Tong, 2007). AMOS lists TLI as TLI =\TLI
(Tong, 2007). TLI value close to 1 or TLI value > 0.90 shows a good model fit,
while TLI value below 0.90 shows the need to re-specify the model (Tong,
2007).
Another important indicator is Goodness of Fit Index (GFI) which analyses the
per cent in the model co-variances (Garson, 2009). AMOS lists GFI as GFI
=\gfi (Tong, 2007). GFI should be equal to 0.9 or higher for a parsimonious
model (Garson, 2009) whereas, Schumacker and Lomax (2004) recommended
a GFI value of 0.95 or higher.
The model was examined for potential model modifications after an initial SEM
model was established. A re-specification process was done by trimming the
model by adding path arrows and removing parameters to achieve a model with
good fit (Garson, 2009).