WELCOME

Today marks the tenth time weve gathered to talk about often-controversial media ethics
decisions. Thats 10 daylong workshops devoted to examining how and why journalists do their work;
10 programs addressing how ethics affects our credibility.

We remain committed to the idea that ethics is ever evolving and we need time to consider
and analyze ethical choices.

This 10th Workshop is devoted to the ethics of data mining. Weve lined up digital
do-ers to help us understand how we collect, analyze, use and sometimes misuse data. Well talk
about reporting, privacy, marketing and technology. We expect another lively day of open, energetic
discussion.

This milestone program also includes some surprises. The School of Journalism and Mass
Communication and the Media Ethics Workshop are pleased to present a new award for excellence
in ethics to Dr. Bob Steele, the former Nelson Poynter Scholar for Journalism Values and a national
ethics expert (See Pg. 7).

Later well tell you about a new scholarship and additional ethics programming.

Our focus on the ethics of data mining continues the important media ethics discussions
weve had in the past. We invite you to participate with questions, comments and Tweets. Use
#ksuethics14. We also encourage hallway discussions, and please take time to fill out the evaluation
form in this booklet after each session. Turn in completed forms at the registration table.

The Poynter KSU Media Ethics Workshop is only possible because of generous support and
commitment from The Poynter Institute, our other major sponsors, partners, and with lots of help
from faculty, staff and volunteers. Their names are on Pg. 14.

When todays conference ends, well begin work on next years program. Remember, you can
always access a complete digital archive of Data Minefields? at http://mediaethics.jmc.kent.edu/
index.php.
Thanks for coming. Enjoy your day!

Jan Leach
Workshop Coordinator
Associate Professor, News
Kent JMC
jleach1@kent.edu

Thor Wasbotten
Director, School of Journalism and
Mass Communication
Kent JMC
thor@kent.edu
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WIRELESS ACCESS

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ARCHIVES
Complete video archives of recent Poynter KSU Media Ethics Workshops are available online for
reference, research and educational purposes.

Thats Entertainment? (2013)

http://mediaethics.jmc.kent.edu/2013

Dirty Politics? (2012)

http://mediaethics.jmc.kent.edu/2012

Foul Play? (2011)

http://mediaethics.jmc.kent.edu/2011

Next Ethics? (2010)

http://mediaethics.jmc.kent.edu/2010

What Values? (2009)

http://mediaethics.jmc.kent.edu/2009

Whose Rules? (2008)

http://mediaethics.jmc.kent.edu/2008
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ABOUT
The Poynter Institute
The Poynter Institute in St. Petersburg, Fla., is a school dedicated to teaching and inspiring
journalists and media leaders. It promotes excellence and integrity in the practice of craft and in
the practical leadership of successful businesses. It stands for a journalism that informs citizens and
enlightens public discourse. It carries forward Nelson Poynters belief in the value of independent
journalism in the public interest. Founded in 1975 by Nelson Poynter, chairman of the St. Petersburg
Times and its Washington affiliate, Congressional Quarterly, the Institute was bequeathed his
controlling stock in the Times Publishing Co. in 1978. As a financially independent, nonprofit
organization, The Poynter Institute is beholden to no interest except its own mission: to help
journalists seek and achieve excellence.
poynter.org

Kent State School of Journalism and Mass Communication

The School of Journalism and Mass Communication provides professional undergraduate and
masters programs within the liberal arts tradition. We teach students to gather information, to
present it clearly and to think critically within a legal and ethical framework. We recognize our
responsibility to serve as a resource for professional practitioners, for media consumers, and for
Kent State University. This responsibility extends to the identification and inclusion of historically,
underrepresented communities. Kent JMC has established a national reputation for producing wellprepared, professional graduates. At Kent JMC, students learn by doing, and doing, and doing.
Through coursework, student media, professional organizations and internships, students have
opportunities to test their skills over and over before they take their first jobs.
kent.edu/jmc

Kent States Media Law Center for Ethics and Access

The Media Law Center for Ethics and Access offers workshops and seminars in media ethics and
access to government information. It provides advice and counsel for anyone journalists, government officials or members of the public with questions about ethics or access or related media
law concerns. The Center hosts the annual Poynter Kent State Media Ethics Workshop. It also sponsors various ethics-related programs in the School of Journalism and Mass Communication. The
Center was founded in 1991 as the Center for Privacy and the First Amendment to provide information and research on accessing government records and meetings. It was expanded in 2007 to
include ethics training and to address issues of access. The Media Law Center for Ethics and Access
is the only center of its kind in Ohio and one of the few devoted entirely to media ethics in the Midwest.
kent.edu/mlc
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AGENDA
8:15-9:00 a.m.

First Energy Lobby

Registration and continental breakfast

9:00-9:15 a.m.

FirstEnergy Interactive Auditorium- 340

Welcome and Introductions
Jan Leach, Assoc. Professor, JMC & workshop organizer
AnnMarie LeBlanc, Interim Dean, College of Communication & Information
Thor Wasbotten, Director, JMC

9:15-9:30 a.m.

Excellence in Media Ethics Award

Bob Steele (via Skype)

9:30- 10:00 a.m.

Watch Out! How Data is Changing Democracy

Presentation by Kelly McBride, The Poynter Institute

10:00-11:00 a.m.

Its in the Details: How Analytics and Data Shape News Decisions
Jeremy Gilbert
Jennifer LaFleur
Chris Quinn
Jennifer Smith Richardson
Moderator: Ellyn Angelotti Kamke, The Poynter Institute

11:00-11:15 a.m.

--------------------------------------Break-----------------------------------------------

11:15- 12:30 p.m.

Private Matters: Using and Fusing Data

Dan Lathrop
Gina Miller
Denise Polverine
Moderator: Bruce Winges, Akron Beacon Journal Editor and VP

12:30-1:15 p.m.

Remarks by KSU President Dr. Beverly Warren

Lunch & Keynote with Robert Hernandez
Robert Hernandez
Moderator: Jan Leach, JMC

1:15- 1:30 p.m.

Scholarship Annoucement
Media At the Movies Announcement

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AGENDA (continued)
1:30- 2:30 p.m.

Countering the Terrorist Threat in an Age of Transparency

Joseph Vealencis
Moderator: Ellyn Angelotti Kamke, The Poynter Institute

2:30- 3:30 p.m.

Whats On the Menu? A Recipe for Media Mixed with Data

Jeremy Gilbert
Dan Lathrop
Jennifer Smith Richardson
Moderator: Kelly McBride, The Poynter Insitute

3:30- 3:45 p.m.

--------------------------------------Break-----------------------------------------------

3:45 - 4:45 p.m.

Data & Marketing: Industry Standards, Predictable Problems and

Best Practices
(Sponsored by Akron PRSA)
Jennifer LaFleur
Gina Miller
Stefanie Moore
Moderator: Ellyn Angelotti Kamke, The Poynter Institute

4:45- 5:00 p.m.

5:00 p.m.

Where Do We Go From Here?

Wrap-up and Evaluations
END

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THANKS TO OUR
SPONSORS & PRESENTERS

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CONGRATULATIONS
BOB STEELE

RECIPIENT 2014 POYNTER KENT STATE

EXCELLENCE IN MEDIA ETHICS AWARD
In celebration of our 10th Annual Workshop,
Bob Steele has been selected as recipient of the
Poynter KSU Excellence in Media Ethics Award.
Here he shares with us some insights into his
career and the future of media ethics.
What led to your career in ethics?
I have long been interested in issues of ethics from
both personal and professional perspectives. As a
journalist, I was intrigued by ethical challenges. When
I decided to earn a PhD, I focused my dissertation on
the process of ethical decision-making by individuals
and within organizations. That led to serious
exploration of the intersections of journalism ethics,
leadership ethics and business ethics.
What do you see as a pivotal career moment for
you?
In 1989 I joined the faculty of The Poynter
Institute. That gave me an excellent opportunity to
further develop my study and practice of journalism
ethics and ethical decision-making within news
organizations. I was fortunate to be part of Poynter for
nearly 20 years and greatly enjoyed leading seminars,
conferences and workshops on ethics issues. I also
learned a lot doing consulting for dozens of news
organizations across the country. Among my most
satisfying consulting was working with NPR in recent
years on their ethics standards and practices.
What does the future hold for media ethics?
The ethical challenges continue to multiply and
become more complex with changes in technology,
consumer habits and the business models for media
organizations. The ethical obligations dont change
even as every element of the media business evolves.
It is still very important to have strong, clear guiding
ethical principles and the ability to make sound
ethical decisions in the midst of the changes and the
complexity.

The ethical obligations dont change
even as every element of the media
business evolves. It is still very important
to have strong, clear guiding ethical
principles and the ability to make sound
ethical decisions in the midst of the
changes and the complexity.

What is your key advice for up-and-coming

journalists regarding ethics? Work really hard
on developing your ethical decision-making skills
and and keeping your tools sharp. You will need
them every day. Of course, that advice applies to
veteran journalists as well, and really to all of us in
our professional and personal lives. We must be
willing and ready to make principled, sound ethical
decisions.
What does the future hold for Bob Steele?
Having just retired from my teaching and
administrative roles at DePauw University, Im
moving through transition. I expect to stay
connected to journalism in several ways, hopefully
through my role as an affiliate faculty member at
Poynter and through some consulting for news
organizations. Beyond that, Im hoping to further
develop my interests in storytelling, perhaps helping
others, including military veterans, tell their stories.

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WHOS HERE? From The Poynter Insitute

Ellyn Angelotti Kamke
Since joining The Poynter Institute in 2007, Ellyn Angelotti Kamke has helped
Poynter explore the journalistic values and the legal challenges related to new
technologies, especially social media. She also has helped create and develop
Poynters use of interactive teaching tools like online chats andpodcasts.
Her current work is focused on the intersection of journalism, technology and the
law. She recently received her Juris Doctorate from Stetson University College
of Law where she was also awarded the Judge Raphael Steindhardt award for
character and leadership. Angelotti-Kamke, who is a member of the Florida Bar,
practiced law at Rahdert, Steele, Reynolds&Driscoll,P.L.
Angelotti Kamke regularly teaches journalists how to effectively use interactive
tools as storytelling vehicles, and how using these tools changes the media
landscape. In the summer of 2009 she traveled to South Africa to teach and
research mobile storytelling. As a judge for national multimedia journalism
contests, including the National Press Photographers Association Awards and
E.W.Scripps National Journalism Awards, she has studied and taught about best
practices in innovativestorytelling.

Kelly McBride
Kelly McBride is a writer, teacher and one of the countrys leading voices when it
comes to media ethics. She has been on the faculty of the Poynter Institute since
2002 and is now its Vice President of Academic Programs.
The worlds largest newsrooms, including the New York Times, The Washington
Post, CNN, NPR and the BBC, frequently seek her advice for internal decisions and
quote her expertise in their stories. Until recently, she ran the Ethics Department
and the Reporting, Writing and Editing Department at Poynter. Kelly is also the
director of Poynters Sense-Making Project, a Ford Foundation initiative examining
the transformation of journalism from a profession for a few to a civic obligation of
many, the values of the Fifth Estate and the effects of technology on democracy.
Kelly was the lead writer on ESPNs Poynter Review Project.
She is the co-editor, along with Tom Rosenstiel, of a book: The New Ethics of
Journalism: Principles for the 21st Century, which features essays by 14 thought
leaders and practitioners, as well as a new code of ethics for journalists and people
who care about journalism.

Page 8

WHOS HERE? Poynter Ethics Fellows

Jan Leach
Jan Leach is an associate professor in the School of Journalism and Mass
Communication at Kent State University and is chair of the schools Journalism
Sequence. She teaches media ethics, public affairs reporting, newswriting, copy
editing and other courses. She is director of Kents Media Law Center for Ethics and
Access and she is an Ethics Fellow at the Poynter Institute. She is a member of the
Universitys Faculty Ethics Committee. Leach is coordinator, host and facilitator for
the annual Poynter KSU Media Ethics Workshop.
In 2014, she received the Distinguished Teaching Award from Kent States College
of Communication and Information.
Jan is a member of the Association for Education in Journalism and Mass
Communication where she is Vice Chair for the Media Ethics Division. Earlier, she
was Teaching Standards Chair and Research Chair. Ms. Leach also is a member
of the Association for Practical and Professional Ethics, the American Society of
News Editors, the Society of Professional Journalists, and is on the board of the
Akron Press Club. Before joining KSU, Ms. Leach was editor and VP of the Akron
Beacon Journal and she held reporting and editing positions at papers in Ohio and
Arizona.
Claire Regan
Claire Regan is associate managing editor and curation lead in the digitally-focused
newsroom of the Staten Island Advance, a daily Newhouse newspaper in New York
Citys greenest borough. She completed a yearlong fellowship in journalism ethics
and has been a visiting faculty member at the Poynter Institute for Media Studies
in St. Petersburg, Fla. Her editing and design work has been honored by the
Associated Press, the New York Press Club, the Society for News Design and the
Society of Professional Journalists. Last spring, she received the Charles OMalley
Award for Teaching Excellence from the Columbia Scholastic Press Association.
She is a past president and board member of the New York State Associated
Press Association and vice president of the Deadline Club, the New York City SPJ
chapter. Ms. Regan is an assistant professor of journalism at Wagner College,
where she teaches courses in reporting, editing, design, ethics and new media and
advises the Wagnerian, ranked by the 2015 Princeton Review as one of the top 20
student newspapers in the country.

Page 9

WHOS HERE? Guest Speakers

Robert Hernandez- KEYNOTE
Robert Hernandez, aka WebJournalist, has made a name for himself as a journalist
of the Web, not just on the Web. His primary focus is exploring and developing
the intersection of technology and journalism to empower people, inform
reporting and storytelling, engage community, improve distribution and, whenever
possible, enhance revenue. He is an Assistant Professor of Professional Practice
at USC Annenberg School for Communication and Journalism, but hes not an
academic hes more of a hackademic and specializes in MacGyvering Web
journalism solutions. He connects dots and people. He has worked for seattletimes.
com, SFGate.com, eXaminer.com, La Prensa Grfica, among others. Hernandez
is also the co-founder of #wjchat and creator of Learn Code for Journalism with
Me project. He is currently serving on the Online News Association board and a
lifetime member of the National Association of Hispanic Journalists. He has Glass,
but is not a Glasshole.
Jeremy Gilbert
As Director of Strategic Initiatives at the Washington Post, Jeremy works to
identify, create, and execute new digital products and storytelling experiences.
Before joining the Post he helped National Geographic develop and deploy its
digital strategy and was an associate professor teaching media product design,
interactive storytelling, web and print design tools and techniques for Medill and
the Segal Design Institute at Northwestern University. He also served in the Medill
administration as the Director of Technology and Space Design. Previously Jeremy
led The Poynter Institute in rethinking and redesigning its industry leading website
and served as an art director at a couple of newspapers.
Jennifer LaFleur
Jennifer LaFleur is senior editor for data journalism at The Center for Investigative
Reporting. Previously, she was the director of computer-assisted reporting at
ProPublica and has held similar roles atThe Dallas Morning News, theSan Jose
Mercury Newsand theSt. Louis Post-Dispatch. She was the first training director
for Investigative Reporters and Editors. She has won awards for her coverage of
disability, legal and open government issues.

Page 10

WHOS HERE? Guest Speakers

Daniel Lathrop
Daniel Lathrop is an investigative data journalist and staff writer at The Dallas
Morning News where he writes stories, builds news applications and puts out
digital fires. His analysis of dozens of public and proprietary databases form the
basis of The News new Best Neighborhoods franchise. In two years, that
franchise has generated hundreds of stories and graphics, an interactive database
of neighborhood livability and hundreds of thousands of dollars in new digital and
print revenue.So far this year he has analyzed government databases to uncover:
deadly harm to patients at Texas hospitals, apparently illegal fundraising by a
sitting judge and suspicious Medicare billing by a group Texas doctors with a
history of discipline by the state medical board.
Gina Miller
Over her 20-year career as an integrated marketing strategist, Gina has worked
with many Fortune 1000 companies to develop data-driven marketing programs.
Her passion is in helping companies to be more relevant and meaningful to
their audiences by strategically using data to eliminate waste, deliver greater
value to audiences, and help organizations succeed. Her work has resulted in
transformative changes in the ways in which clients relate to and engage with
customers. In her role at CBD Marketing in Chicago, Gina leads the Customer
Insight Group in providing consumer research services, as well as the Database
Marketing Group to help clients harness a variety of types of consumer, marketing
and organizational data.
Stefanie Moore
Stefanie Moore is an assistant professor in the School of Journalism and Mass
Communication where she teaches primarily in the PR sequence. Currently she
teaches Online PR Tactics, PR Case Studies and Social Media Strategies. She
previously served as coordinator of Flash Communications, the student PR agency
housed in University Communications and Marketing, where she directed eight to
10 students on marketing and PR initiatives. Prior to her role on the faculty, she was
a member of the universitys Web team where she managed the universitys search
engine optimization project and other Web-related initiatives.

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WHOS HERE? Guest Speakers

Denise Polverine
Denise Polverine is the Director of Digital Operations at Northeast Ohio Media
Group. Polverine is responsible for leading the day-to-day operations of the Digital
Ops content team with concentrated focus on ensuring optimal production from
and engagement with the content producing staffs at Northeast Ohio Media Group
and The Plain Dealer. Prior to her position with NEOMG in August 2013, Polverine
served for 16 years as the Editor-in-Chief of cleveland.com overseeing all content
and relationships associated with editorial offerings on Ohios premiere news and
information website.
Chris Quinn
Chris Quinn is the Vice President of Content for the Northeast Ohio Media Group
(NEOMG) located in Cleveland, Ohio. NEOMG, which launched in 2013, is the
digitally focused media company that operates cleveland.com and Sun News and is
responsible for all multimedia ad sales and marketing for The Plain Dealer, Sun News
and cleveland.com. NEOMG also provides content to The Plain Dealer, cleveland.
com and Sun News. Together with the Plain Dealer Publishing Co., NEOMG is
the #1 source of news and information in Northeast Ohio, serving over 1.3 million
readers in print and online. Chris leads the journalistic priorities and digital news
strategy for NEOMG. He is a seasoned journalist and is intimately familiar with
Northeast Ohio, having worked at The Plain Dealer for over 17 years.
Jennifer Smith Richards
Jennifer Smith Richards is the data reporter at The Columbus Dispatch, a recent
switch from years of covering schools and education for more than a decade at
newspapers in Huntington, W.Va.; Utica, N.Y.; Savannah, Ga.; and Columbus.

Jennifers work lately has focused on rooting out wrongdoing and fraud in Columbus
City Schools, though previous data-driven projects covered everything from
educator discipline to subminimum-wage workers in Ohio. She has a love of data
journalism and a bachelors degree in journalism from Ohio University.

Page 12

WHOS HERE? Guest Speakers

Joseph Vealencis
Mr. Joseph Vealencis is the Director of the Office of Strategic Communications
at the National Counterterrorism Center, and manages the Centers internal
and external communications and messaging. His responsibilities range from
developing communications to the Centers diverse interagency workforce, to
planning and executing the Centers engagements with foreign partners, the press,
and the Congress. He previously served as a Senior Legislative Liaison in the Office
of the Director of National Intelligence where he managed the counterterrorism,
counterintelligence, and counterproliferation portfolios. Prior to joining the
Intelligence Community, Mr. Vealencis spent five years on Capitol Hill as Senior
Professional Staff in the U.S. House of Representatives Committee on Homeland
Security, serving in various roles including as the senior defense, intelligence, and
counterterrorism advisor.
Bruce Winges
Winges has held a variety of editing and management positions since he joined the
Beacon Journal in 1982. He has worked on the news and metro desks and has been
an assistant managing editor, night managing editor and deputy managing editor.
He led a building-wide transition team when the Beacon Journal changed ownership
in 2006.
He serves on the Ohio Newspaper Association Board of Trustees, the Ohio
Associated Press Managing Editors Board of Directors and is a current board
member and past president of the Akron Press Club. Winges serves on the board of
the Cuyahoga Valley Photographic Society.

Page 13

THANK YOU
Special thanks to those who helped make Data Minefields?,
the tenth annual Poynter Kent State Media Ethics Workshop, possible.
Planning committee:

Maddie Bensigner
Bob Baumann
Tracy Baughman
Fran Collins
Darlene Contrucci

JMC faculty & volunteers: Greg Blase

John Kroll
Cheryl Kushner
Jacqueline Marino
Tim Roberts
David Smeltzer
Stephanie Smith

Tim Smith (emeritus)

Federico Subervi
Thor Wasbotten
Chance York
Susan Kirkman Zake

Casey Braun
Caitlyn Callahan

Andrew Christopher
Maggie Cogar
Michelle Griffin

Autaum Hollinger
Taylor Nickel

Julia Cicchinelli
Andrea Delph
Erin England

Alexandra Gray
Gabby Gentile
Stephanie Martoccia

Candace Bowen
Fran Collins
Darlene Contrucci
Danielle Coombs
Mark Goodman

College of
Communication &
Information:

AnnMarie LeBlanc
Jennifer Kramer
Audrey Lingenfelter

JMC Graduate Students: Maddie Bensinger

PRSSA Volunteers:

Additional support &

assistance:

Tom Duke
Stephanie Smith
Jason Forbes
Susan Kirkman Zake
Autaum Hollinger
Jennifer Kramer
Michele Simonelli

Department of Educational Technology and Distance Learning

Kent State TeleProductions
Public Relations Student Society of America
Bruce Zake Photography

SAVE THE DATE September 17, 2015

11th Poynter KSU Media Ethics Workshop: Enduring Trauma?

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FLOOR PLAN
Atrium Lobby
(additional seating)

Room 110 (additional seating)

340 FirstEnergy Interactive Auditorium

FirstEnergy Lobby
(Registration)

Page 15