SYNOPSIS

TOPIC OF THE PROJECT

A STUDY OF ICICI DIRECT.COM/ONLINE SHARE TRADING /
DEMATERIALIZATION IN ICICI CAPITAL LTD. IN SAGAR CITY

RATIONAL OF THE STUDY

HDFC TOP 200
HDFC Top 200 is one of the oldest schemes that has a remarkable performance history. Fully
invested portfolio at all times, proactive sector rotation in accordance with market development
and a value oriented approach have been the main features of this fund, which has helped it to
outperform consistently.

Fidelity Equity
It is a well diversified portfolio. Stock selection is based on the bottom-up approach, which is
why after the 2008 downfall the fund has done extremely well in the recent recovery. It is ideal
for core equity funds exposure in the portfolio as there is no sector, market cap or investment
style bias. The AMC has a strong fundamental research process and rule based fund
management approach. This, therefore, reduces the dependability of the performance only on
the fund manager.

Franklin India Prima Plus

Launched in 1994, the fund is one of the oldest funds in the equity diversified funds category.
The fund stays completely invested and follows a strategy of investing in companies whose
return on capital is higher than its cost of capital. The portfolio has a large cap bias though
midcap bets are taken occasionally. A large cap biased fund from a fund house with strict
internal control and investment guidelines makes the fund a good pick for core investment
holding. It can yield regular capital appreciation and income over a longer duration.

UTI Opportunities
UTI Opportunities fund is a largecap biased diversified equity fund. Fund manager employs a
focused investment strategy by investing in the promising sectors of the economy in a
concentrated way. The fund dynamically manages its sector allocation in response to the
changing trends. The fund is suitable for investors looking to supplement their core equity
portfolio with a concentrated portfolio.

ICICI Prudential Dynamic Plan

ICICI Prudential Dynamic fund, as the name suggests, is dynamic in the sense that through its
use of an allocation model it will attempt to allocate a higher percentage of funds to equities
when the markets are lower and cheaper. Conversely, it will allocate a lower percentage to
equities when the markets are rising and expensive. A fund that actively tracks the market
fundamentals to rebalance its investment allocation brings the much needed stability of returns
to the overall portfolio.

OBJECTIVES
Study of ICICI Direct.com (online share trading)
Study of dematerialization in ICICI Capital Ltd.
Customers satisfaction and awareness of ICICI Capital Services Ltd.
RESEARCH METHODOLOGY
The study is based on survey technique. The study consists of analysis about customers
awareness and satisfaction of ICICI Capital Ltd. For the purpose of the study customers
100 are picked up and their views solicited on different parameters. The methodology
adopted includes
Questionnaire
Random sample survey of customers
Discussions with the concerned
SOURCES OF DATA :

Primary data: Questionnaire

Secondary data: are published materials such as periodicals, journals,

news papers, and website.

SAMPLING PLAN:
Sampling since segment wise investors in ICICI Capital Ltd. are not available for the
overall customers was considered for the study. 100% coverage was difficult within
the limited period of time. Hence sampling survey method was adopted for the
purpose of the study.
Population: (universe) customers of ICICI Capital services Ltd.
Sampling size: A sample of hundred was chosen for the purpose of the study. Sample
considers of small investor, large investors and traders of ICICI Capital Ltd.
Sampling Methods: Probability sampling requires complete knowledge about all
sampling units in the universe. Since due to time constraint non-probability sampling
was chosen for the study.
Sampling procedure: From large number of customers of ICICI Ltd. were randomly
picked up.
Field Study: directly approached respondents.
DATA COLLECTION INSTRUMENT
COLLECTION OF DATA THROUGH QUESTIONNAIRES:
The data collected for the study purpose is through questionnaires. Hundred customers of
ICICIdirect.com have been selected randomly for the study purpose and then the
information revealed from the customers is analyzed and interpreted in the study.
ORGANISATION OF FIELD WORK
Initial field work has done for pre testing tools for data collection. The
data is collected through the direct interaction with the ICICIs customers through
questionnaires answered by them. hundred customers of ICICI were randomly chosen
for the purpose of the study in Sagar.
.

METHOD OF DATA COLLECTION

The study is based on survey technique. The study consists of analysis about
customers awareness and satisfaction of ICICI Capital Ltd, Sagar. For the purpose
of the study customers 100 are picked up and their views solicited on different
parameters. The methodology adopted includes
Questionnaire
Random sample survey of customers
Discussions with the concerned
Personal interviews and informal discussions were held with ICICI Capital Ltd.
customers to ascertain the awareness and satisfaction level. Further applying
simple statistical techniques has processed the data collected.
SOURCES OF DATA :
Primary data: Questionnaire
Secondary data: are published materials such as periodicals,
journals, news papers, and website.

THEEXECPTEDCONTRIBUTIONOFTHESTUDY
Asystematicanddetailedstudyofthedepositmobilizationwasundertaken
withrespecttoICICIDirect.Comonline.Thisreporthasbeenexplainedin
fivechapters.
ChapterI
This chapter highlights the general introduction and the theoretical
backgroundofthestudy.Thisgivesabriefidearegardingtheproject.
ChapterII

Thischapterstatestheresearchdesign,sourcesofdata,statementofthe
problem, field work, data collection instruments, scope of the study,
objectives of the study, need for the study, limitations of the study, an
overviewofthereport.
ChapterIII
Thischapterthrowslightontheprofileoftheindustry,theprofileofthe
organization.
ChapterIV
Inthis chapter, thedata collected is compiled,tabulated, processed and
analysed. Graphs areshown tomakethefindings.Brief introductionof
eachdepositanditsanalysisofthedatahasbeengiven
ChapterV
Conclusions are prepared on the basis of the analyzed data and certain
recommendationshavebeenaddedwhichcanbehelpfulforthecompanyto
improvetheirperformance.
LIMITATION OF STUDY
Since sample size is only 100, which is not a true representative of the population as a
whole.
Since segment wise investors is not available in ICICI Capital Ltd. Overall concept is
taken for the study.
Information is partly based on secondary data and hence the authentic of the study
can be visualized and is measurable.
Level of accuracy of the results of research is restricted to the accuracy level with
which the customers have given their answers and the accuracy level of the answers
cannot be predicted.