Interview and MICA Entrance Test Questions

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Which school is Sumantra Ghoshal from?

What are your views in atheism, ethics in ads?
How do you think MICA is different from rest of the colleges?
Why MICA?
Why marketing?
In marketing what do you want to do?
Who was the first Indian Jury of Cannes 2003?
Who is the recipient of M.K Gandhi Peace award 2003?
Who has won the Nobel prize for peace this year?
What is REVA?
Suppose the moon hid itself for 15 days, write 3 positive and 3 negative points.
What if bicycles could speed at 100 kmph without an engine? Write 3 negative and 3 positive points.
Write 4 analogies on "Traffic Discipline in India".
Write 10 lines on "When I first heard about MICA.."
Write 10 lines on "My first day at MICA".
Write any three points in which
a)police and thieves are alike
b)sun and moon are alike
c)father and son are alike
d)poets and politicians are alike
How do you keep yourself updated with ads and marketing news?
What is Brand Management?
What do you think about the way the Indian economy is growing compared to China and Europe?
Where do you see yourself 2 yrs after you finish the course?
Would you choose money, success, family or realisation of your dreams? Why?
What would you do if you dont get through any of the B-Schools this year?
How will you add diversity to MICA?
What is the difference between Brand Manager and Product Manager?
Are Mauritius and India brands? How?
As a Brand Manager, what steps would to take to promote Indian Tourism?
What is more important-listening or speaking?
What do you think you would be doing 20 years from now?
Write short notes on:
a) Why slums arise?
b) What are the consequences of slums in a society?
Write a speech for 5-7 year olds addressing the issue of clean drinking water.
You are a kirana store ownerr. How would you tackle competition with supermarkets and hypermarkets?
Write a piece of conversation betweenArchie and Jughead.
Tell us about e-seva. What can be done?
Describe a game of cricket to a lady who has never seen it.
Describe the Taj Mahal to a six year old.
Explain Cell Phone to a 6th century guy.
Describe the ad -Surf Excel- DAAG ACHE HAIN.
Is it ethical to make movies on public personalities such as politicians, industrialists etc.
With the increase of online shoping of books and music, can you suggest some points to the corner Book and music shops to
survive?
Football / Cricket world cup?
Who won the 2006 World Cup Golden boot winner?
Who is the chief minister of Punjab?
Which newspaper do you read? Who is the editor? What is the logo on top? Who owns the paper?
What are your long term goals? How will MICA help you in achieving them?
Which area of specialisation will you go in for?
Are you calm, volatile or an aggressive person?
Is business a male or a female gender?
What is an Indian woman supposed to do?
Women who smoke - what do you think?
People who smoke and make advertisements on cigarettes, even though it says on each package, Smoking is injurious to health Isn't that hypocrisy?
Which are the Naxalite infested areas?
Name the neighbouring states of Punjab.
Name a state which does not have any coastal borders.
Private Sector in Auto sector is going to launch two and four wheelers, which anyone could afford. What should government do for
the public transport system in view of this?
Sending people to Army or to rural areas for one year is the best way to inculcate Social Service among people.
What is the responsibility of a hero in communicating a message in a movie?
Who won the Nobel for literature this year?
Which is your favourite ad agency?
Which is your favourite ad? Why?
Should ads entertain or sell?
What are the 5 positions in basket ball?
Whi is your favourite player in Basket Ball? What is his jersey number? Which country does he play for?
What is marketing?
What does Kotler have to say about marketing , have you read his books?
What is the difference between marketing and advertising?
Why is there a conflict between Account Planning and Brand Management?

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What was ur stratergy for CAT?

Brands make a nations image. Comments.
How cut-throat are you? What will you do for a seat in MICA?
Should women work after marriage?
How do you chill out? What do you do?
What are your strategies for writing fiction?
Why don't you want to monetize your hobby?
Do you think it is important for you to be monetarily independent?
What is lateral thinking?
Why PGPCM? Why not MBA in any other field?
Tell me about any cement ad that you remember.
What do you think has the Aditya Birla cement ad has done to the cement as a product as a whole?
What do you mean by account planning? What do you mean by the account in account planning?
What is it in Ayn Rand that interests you?
Why Indian retail is so attractive these days?
If tomorroow your parents say that you cannot join MICA.What will you do?
What is that clause 15 for trademark act?
Name three latin American Countries.
Compare the ads of Boost and Complan.
What is the theory of Karma? Where has it originated from?
How many Vedas are there?
Hwo many Upanishads are there?
Difference between Vedas and Upanishads?
Which brands would you like to position?
Tell me about a crisis u have faced in life and how have you come out of it?
What should Indian industry do to be global tech leaders?
What is Communication Management?
Do you know about those semi nude gurls hired by the tyre companies for advertising?Justify them.
Name two Indian economists whom you relate to?
Difference between capitalism and socialism.

GD Topics

Women getting equal opportunites as men is a myth.

In today's age men are afraid of women.
Yeh pyaas hai badi captured the essence of the youth better than yeh dil maange more.
Potrayal of excessive voilence in media affects society.
Should a bachelor's degree be made compulsary for a constitutional post?
K-serials- Are men the better half or the battered half?
Creativity has no percentage cut offs.
Has Media affected audience lifestyle or vice-versa?
Advertising leads to unnecessary desires and wants.
Cats or Dogs, which one is better?
Grooming children in 21st century.
Prevention of cyber crimes.
Is Gandhigiri an effective alternative for justice?
You are to arrange a movie festival; arrange in the order of priority in which a movie festival should screen the movies:
1. Nation
2. Youth
3. Diaspora
4. Poverty
5. Aids
6. Sexuality
7. Action
8. Romance
9. Old Age
10. Business Ethics.
Give your reasons for arranging in particular order.

Creating awareness among the youth in politics.

By 2012, India would have xx number of people over the age of 60. Prioritize the following things so that they feel socially secure.
1. Improve Pension Plans
2. More old age homes
3. Free healthcare
4. Help them in investment
5. Giving benefits
6. Making more social networks
7. Increase awareness
8. Pass a law so that children have to keep parents with them

Which mode of transportation will be most widely used in the 21st century?

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Metro
Bus
Car
Bicycle
Helicopter

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Ropeway
Autorickshaw
A New Discovery

Private players in aviation industry are providing service at a very low cost.Suppose you are an Aviation minister, what steps would
you take for public sector aviation company.
An incredible India compaign is to organised, you as the head of the campaign have to priortize the changes and the developments
that have to take place before the campaign begins:
1.Publicize through internet
2.Improve infrastructure
3.Improve law and order situation
4.Give incentive to tourism industry
5.Organize tourism sector
6.Build new hotels
Violence and sexually explicit material shown on TV has a negative impact on children.
Which of the following actors personifies the spirit of mumbai??

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Sanjay Dutt
Raj Kapoor
Govinda
Amreesh Puri
Anil kapoor

Compiled By:
Dagny Taggart

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