Documente Academic
Documente Profesional
Documente Cultură
Report Submitted By
2012-2014
DEVIKA RANI. P
(Internal Guide) for her valuable guidance was the essential ingredient for the successful
completion of the project. I extend my gratitude to all our Lecturers in Department of
Management studies, AKIM, Bellary whose invaluable due guidance for the successful
completion of the project.
As far as my report is concerned, I am very much grateful to Mr. ISHAQ (External
Guide), for his guidance and moral support and also a Special word of gratitude for his
continuous help, encouragement and who spent their precious time and help rendered during
my study. I am grateful to him for his advice and support throughout my study which has
enabled me to complete my project successfully. I am highly grateful to my parents for their
great help in the completion of this study.
And also I extend my deep sense of gratitude to Librarians, Friends, Relatives and
those who helped me directly and indirectly for completion of my study. Finally, I thank all
the Employees who co-operated and helped me for successful completion of my survey. And
my sincere gratitude for their pursuit to make me perfect for my role ahead, an invaluable
imprint in my mind, without whose kind help this project would not have been possible.
INTRODUCTION
Today competition world performance makes a good attitude good change and quick
response to click in the market. Since the last decade the Indian market for products
and services as a fundamental change, performance of market is changing from the
seller market to the buyer market. Due to the start of liberalization this process has
been accelerated. More and more suppliers are trying to persuade the customers for
similar products and services. Hence, the consumers have variety of choices.
Compressive the knowledge about the company and employees Environment,
structure, models of cars, performance and attitude. In this project we have mainly
concentrated on performance of vehicles, employees, marketing customers, HOTHUR
HYUNDAI Bellary.
10
Chapter Scheme:
Chapter-1: The first chapter Introduction provides a general view of the contents of
the study under the major headings-Topic chosen for the study, Need for the study,
Objectives of the study, Scope of the study, Methodology adopted, Limitations of the
study and Chapter scheme.
Chapter-2: The second chapter deals with Industry Profile and Company Profile
reviews the History of the company, milestones, details of promoters, vision, mission
& quality policy, products/services profile, areas of operation, infrastructure facilities,
competitors information, SWOT analysis, future growth & prospects.
Chapter-3: The third chapter covers Theoretical background of the study, literature
review, elaborative information on the subject chosen for better understanding and
usage in the analysis.
Chapter-4: The fourth chapter entitled with Data analysis and interpretation
describes Hothur Hyundai Motor companys analysis and interpretation of the data
collected with relevant tables and graphs and the results obtained by using statistical
tools.
Chapter-5: The sixth chapter entitled with Conclusion consists of the Summary of
fact findings and concludes with a set of appropriate and possible suggestions and
recommendations.
11
INDUSTRY PROFILE
Introduction to Automobiles-History:
12
With the increasing competitiveness of the auto market and rising costs many
companies have joined the forces, been brought out or many new been
created. The Estimated global passenger car production in 2005 was 66
million units.
ALLUM KARIBASAPPA INSTITUTE OF MANAGEMENT, BELLARY |
13
General Motors
Fiat
TATA
Daimler Chrysler
Volkswagen
CHEVROLET
HYUNDAI
Skoda
MITUBISHI
Honda
Toyota
FORD
14
15
16
We have bagged the best infrastructure award for whole of south of India by
HOTHUR HYUNDAI India Limited declared in Athens, Greece during the Annual
meeting. Within a span of six months, we could manage to sell about 335 vehicles
though it is in infancy period which is an achievement we have got the state of the Art
service division to cater to the needs of our valued customers.
17
COMPANY PROFILE
HOTHUR HYUNDAI Pvt. Ltd:
HOTHUR HYUNDAI Private Limited started its operation in the year 2005 April
as an Authorized Services satisfier to the needs of the citizen of Bellary, Hospet,
Raichur, Koppal and other nearby areas. The founder of HOTHUR HYUNDAI was
Mr. Noor Ahmed basically a reputed Businessman in Bellary carrying on many
business activities like mining, sponge and iron factory and steel plants from the past
many years. It was his objective to have a four-wheelers automobile dealership in
Bellary so he worked out and established showroom and the workshop with all the
facilities under one roof.
The showroom, which is situated at Allipur (about 8kms from the city), has got all the
facilities, which HYUNDAI once dreamt of having a showroom with facilities like
this. The facilities that are available at the showroom are centralized air cooled
showroom, Emergency road service customers lounge, Children Park with a
fountain, and cafeteria.
18
19
20
Hyundai i20 wins the Design of the Year award at the NDTV Profit Car &
Bike Awards 2010.
Hyundai Motor India Ltd. receives the EEPC National Award for Export
Excellence for 2007-08. Hyundai won the Gold Trophy in the Large
Enterprise category.
Hyundai i20 awarded 'Five Star Rating' for Safety by European New Car
Assessment Programme (NCAP)
Hyundai Motor wins the Manufacturer of the Year award at the NDTV
Profit Car & Bike Awards 2009.
Hyundai Motor India wins the Highest Resale Value award at the Apollo
Tyres Auto India Best Brand Survey Awards for the year 2008.
Hyundai Motor India was named the Manufacturer of the Year award and
the 'Best Variant' award for its i-10 Kappa engine at the UTVi Autocar
Awards 2009.
Hyundai Santro Adjudged Indias Most Dependable Compact Car by JD
Power Asia Pacific 2008
Hyundai
Getz
is
the
CNBC
Auto
Car
of
the
Year
2005
Hyundai Elantra Best Value for Money Car of the Year 2005
Verna - Best Mid-size Car of the Year award by the NDTV Profit C & B
Awards 2007
Tucson - 'SUV of the year' by NDTV Profit/Car & Bike Awards 2006
21
Company Mission:
To provide a wide range of modern, high quality fuel efficient vehicles in order to
meet the need of different customers, both in domestic and export markets.
Location:
HOTHUR MOTORS Pvt, ltd.,
#811/12 NH 63, Hospet Road Allipur, Bellary 583105
Tel: 08392-244435 241336.
Email: Info@Hothurhyundai.com
22
23
24
Price:
The price is the amount a customer pays for the product. It is determined by a number
of factors including market share, competition, material costs, product identity and the
customer's perceived value of the product. The business may increase or decrease the
price of product if other stores have the same product
Here, pricing is done on basis of raw materials used for manufacturing of a product.
Pricing is done by the main Industry; it is followed by HOTHUR HYUNDAI.
According to the changeover of per capita income and also according to consumers
interest pricing is done. Products are sold more only when the price is reasonable to
the customers.
Employees Activity:
25
26
27
Short- and long-wheelbase versions of the Santa Fe crossover will be offered when
the vehicle is redesigned next year. Further down the road, Hyundai will launch a
more luxurious SUV, a dedicated plug-in hybrid sedan and a sport sedan to compete
with the BMW 3-series.
Accent: The Accent which has been on sale since July, was redesigned for the
2012 model year. A new 1.6-liter gasoline direct injection four-cylinder from
Hyundai's Gamma engine family replaces the old four-banger.
Genesis: The high-performance Genesis R-Spec sedan was added for the 2012
model year as the top trim level of Hyundai's mid-sized luxury car. The RSpec gets 429 hp and 376 pounds-feet of torque from a new 5.0-liter gasoline
direct injection V8 engine teamed with a new eight-speed automatic
transmission. An updated 3.8-liter V6 engine powering the base Genesis adds
gasoline direct injection technology for 2012, helping to boost output by 15
percent to 333 hp and torque by 10 percent to 291 pounds-feet.
ALLUM KARIBASAPPA INSTITUTE OF MANAGEMENT, BELLARY |
28
ORGANISATIONAL STRUCTURE:
CEO
Custome
Access
New Car
True
Back
Acc
Resource
r Care
ories
Sales
Value
Office
ount
ant
Human
Custome
Access
New Car
True
Back
Acc
Resource
r Care
ories
Sales
Value
End
ount
Manager
Manager
Mana
Manager
Mana
Support
Man
ger
Team
ager
ger
HRE`S
CCE`S
Adviso
Team
Team
EDP,
Acco
r`s
Leader
Leader
File
unt
Maintai
nance
ALLUM KARIBASAPPA INSTITUTE OF MANAGEMENT, BELLARY |
29
DESIGNATION
NAME
General manager
Mr.Wilson.Y.G
HR Manager
Mrs.Suguna
Mr.Afzal Shariff.R.S.
Works Manager
Mr. Mallikarjan
Supervisor (service)
Sales manager
30
THEORETICAL BACKGROUND
Performance appraisal
The performance appraisal is the process of assessing employee performance by way
of comparing present performance with already established standards which have
been already communicated to employees, subsequently providing feedback to
employees about their performance level for the purpose of improving their
performance as needed by the organisation.
Every corporate sector uses performance appraisal as a tool for knowing about the
employee and take decisions about particular employee. for the purpose of
performance appraisal of employees there are different methods under the category of
traditional methods and modern methods which are discussed in following chapters.
What is Performance?
What does the term performance actually mean? Employees are performing well
when they are productive. Productivity implies both concern for effectiveness and
efficiency, effectiveness refers to goal accomplishment. However it does not speak of
the costs incurred in reaching the goal. That is where efficiency comes in. Efficiency
evaluates the ratio of inputs consumed to outputs achieved.
The greater the output for a given input, the greater the efficiency. It is not desirable
to have objective measures of productivity such as hard data on effectiveness, number
of units produced, or percent of crimes solved etc and hard data on efficiency
(average cost per unit or ratio of sales volume to number of calls made etc.).
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What is Appraisal?
Appraisals are judgments of the characteristics, traits and performance of others. On
the basis of these judgments we assess the worth or value of others and identify what
is good or bad. In industry performance appraisal is a systematic evaluation of
employees by supervisors. Employees also wish to know their position in the
organization. Appraisals are essential for making many administrative decisions:
selection, training, promotion, transfer, wage and salary administration etc. Besides
they aid in personnel research.
Performance Appraisal thus is a systematic and objective way of judging the relative
worth of ability of an employee in performing his task. Performance appraisal helps to
identify those who are performing their assigned tasks well and those who are not and
the reasons for such performance.
Definitions:
Performance appraisal has been defined by different scholars in various ways. Some
of the important definitions are as follows:
Dale S. Beach, "Performance appraisal is systematic evaluation of the individual with
respect to his or her performance on the job and his or her potential for development".
Randall S. Schuler, "Performance appraisal is a formal, structured system of
measuring and evaluating an employees job, related behaviour and outcomes to
discover how and why the employee is presently perfuming on the job and how the
employee can perform more effectively in the future so that the employee,
organisation, and society all benefit."
32
33
Adobe Systems, U.S based software company has abolished annual performance
appraisal system of its employees. Instead company management has introduced
regular feedback method for reviewing regular performance of its employees rather
than waiting till year ending for performance review. Company managers feel regular
feedback will improve the performance of employees as they come to know their
regular performance, further managers are considering these regular feedback in the
matter of salary hikes and promotions.
Mid-year appraisals good for staff motivation
34
Performance Management:
Definition: Employee performance management is the process of involving
employees in accomplishing your agencys mission and goals. Employee performance
management includes: planning work and setting goals, monitoring performance,
developing capacity, reviewing performance, and rewarding good work. In the first
four steps we discuss about understanding customers, create customer value, built
strong customer relationship. The fifth step captures value from customers in the form
of sales, profits & long term customer equity.
35
Performance management (PM) includes activities which ensure that goals are
consistently being met in an effective and efficient manner. Performance management
can focus on the performance of an organization, a department, employee, or even the
processes to build a product of service, as well as many other areas.PM is also known
as a process by which organizations align their resources, systems and employees to
strategic objectives and priorities. Performance management originated as a broad
term coined by Dr. Aubrey Daniels in the late 1970s to describe a technology (i.e.
science imbedded in applications methods) for managing both behavior and results,
two critical elements of what is known as performance. A formal definition of
performance management, according to Daniels' is "a scientifically based, dataoriented management system. It consists of three primary elements-measurement,
feedback and positive reinforcement.
Strait Ranking
Paired Comparison
36
Encourage participation
Survey by Ernst & Young showed that 38% of employees say they are rated
unfairly or not at all
Strikes
37
Halo Error
Central Tendency
Methods:
38
Compensation
Merit increases?
Pay to market?
Increases added to base pay or lump sum?
Trait based
Behavior based
Competencies (or performance factors)
Behaviors
Results based
Performance outcomes
Objectives
Identifying information
Instructions
39
40
Personnel management exists to advice and assists the line managers in personnel
matters. Therefore, personnel department is a staff department of an organizationThe
performance management system is still evolving and in the near future one may
expect a far more objective and a transparent system.
The problems and grievances of people at work can be solved more effectively
through rationale personnel policies.
It also motivates the employees through its effective incentive plans so that the
employees provide fullest co-operation.
To help the employees in identifying the knowledge and skills required for
performing the job efficiently as this would drive their focus towards performing the
right task in the right way
41
42
No. of respondents
Percentage
Yes
43
86%
No
07
14%
Total
50
100
86%
Interpretation: The above chart shows that 86% of respondents having awareness of
performance appraisal system functioning in Hothur steels. It concludes that all
employees are having awareness of the performance appraisal system.
43
No. of respondents
Percentage
Yes
34
68%
No
16
22%
Total
50
100
32%
Yes
No
68%
Interpretation: The above chart clearly describes that, out of 50 respondents 68% of
employees are having awareness about performance evaluation process in their
company.
44
No. of respondents
Percentage
Immediate superior
Superiors superior
Committee of superiors
Peers
16%
Self appraisal by
42
84%
50
100%
individual manager
Total
Percentage
0
0
16%
Immediate superior
Superiors superior
Committee of superiors
84%
Peers
Self appraisal by
individual manager
Interpretation: The above chart shows that 84% of respondents viewed that appraisal
is made by the self-appraisal by individual manager and 16% of the respondents are
peers.
45
No. of respondents
Percentage
Yes
04
08%
No
46
92%
Total
50
100
8%
Yes
No.
92%
Interpretation: The above chart shows that 92% of the respondents are viewed that
the organization is not practiced M.B.O method where as 8% of the respondents
answered yes.
46
No. of respondents
Percentage
Periodical discussion
03
06%
Written communication
43
86%
Counseling
04
08%
Any other
Total
50
100
Periodical discussion
Written communication
Counseling
Any other
86%
Interpretation: The above chart clears that 86% of the respondents are viewed that
they receive the feedback through written communication, followed by 8% by
counseling and remaining 6% by periodical discussion.
47
No. of respondents
Percentage
Periodical discussion
Written communication
36
72%
Counseling
14
28%
Any other
Total
50
100
Counseling
Any other
Interpretation: The above chart shows that, 72% of the respondents are made aware
with the written communication and 28% with counseling regarding awareness about
your performance and areas to be improved through these means.
48
No. of respondents
Percentage
Yes
30
60%
No
20
40%
Total
50
100
Yes
No
Interpretation: The above chart shows that 60% of the respondents are viewed that
they received towards for good/excellent performance and 40% of the respondents are
viewed that they are not receiving.
49
No. of respondents
Percentage
Yes, positively
12%
Yes, negatively
44
88%
Total
50
100
Percentage
0
12%
Yes, positively
Yes, negatively
88%
Interpretation: The above chart shows that, 88% of the respondents are viewed that
relationship will not be affect with the appraiser and 12% of the respondents are
viewed that there will be positive relationship.
50
No. of respondents
Percentage
Yes
47
94%
No
03
06%
Total
50
100
No. of respondents
Percentage
94%
Interpretation: The above chart clearly shows that 94% of the respondents are
viewed that supervisor is fair in evaluating your performance and 6% of the
respondents are not viewed.
51
Yes
Opinion
No. of respondents
Percentage
Yes
05
10%
No
45
90%
Total
50
100
No
90%
Interpretation: The above chart shows that 90% of respondents have not
suggested to any improvements in performance appraisal system and only 10%
of employees have suggested their ideas.
52
FINDINGS
Out of 50 respondents 86% of respondents having awareness of performance
appraisal system functioning in Hothur steels. It concludes that all employees
are having awareness of the performance appraisal system.
68% of employees are having awareness about performance evaluation
process in their company.
84% of respondents viewed that appraisal is made by the self-appraisal by
individual manager and 16% of the respondents are peers.
92% of the respondents are viewed that the organization is not practiced
M.B.O method where as 8% of the respondents answered yes.
86% of the respondents are viewed that they receive the feedback through
written communication, followed by 8% by counseling and remaining 6% by
periodical discussion.
72% of the respondents are made aware with the written communication and
28% with counseling regarding awareness about your performance and areas
to be improved through these means.
70% of the respondents are viewed that they received towards for
good/excellent performance and 30% of the respondents are viewed that they
are not receiving.
88% of the respondents are viewed that relationship will not be affect with the
appraiser and 12% of the respondents are viewed that there will be positive
relationship.
94% of the respondents are viewed that supervisor is fair in evaluating
your performance and 6% of the respondents are not viewed.
90% of respondents have not suggested to any improvements in
performance appraisal system and only 10% of employees have
suggested their ideas.
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SUGGESTION
The company should cover the remaining respondents regarding
awareness of performance appraisal system and performance
evaluation process.
Reduce the self-appraisal system in the organization.
Organization must practice M.B.O method for employee welfare.
Company should cover the awareness to the employees who are
un-aware about the performance appraisal.
Performance should be reviewed quarterly and statistically.
Personnel counseling should be organized in special cases.
Post appraisal feedback should be introduced
Rewards should be introduced for good performance.
54
CONCLUSION
It has been observed that most customers are satisfied with pre sales services
Similarly most of these customers are dissatisfied with the post sales service
which is the matter of concern for the company. HOTHUR HYUNDAI needs
to improve some parts of products specifically the interiors. High customer
satisfaction level helps the company to retain its existing customer as well as
generate new customer through word to mouth publicity. Customer satisfaction
index is a good tool to make improvements in the products and services of the
company.
HOTHUR,
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ANNEXURE
QUESTIONNARIE
Respected Sir/Madam,
Iam Sundeep Tapal studying in second year MBA at Allum Karibasappa Institute of
Management, Bellary. In the partial fulfillment of MBA degree conducting study on
"A study on Performance Appraisal of Employees at Hothur Hyundai Motors. Pvt.
Ltd., Bellary", I request you to please fill up this questionnaire and it will be kept
confidential.
1)Personal Data:
1 .Name
2. Age
3. Sex
4. Marital status
5. Educational qualification:
2) Data-Employment:
1. Department
2. Designation
b) No [
57
b) No
b) Superior's superior [
c) Committee of superiors [
d) Peers [
b) No [
]
]
]
]
58
b) Written communication [
c) Counseling [
d) Any other [
]
]
b) No
b) Yes, negatively [
b) No
b) No
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