Amigo Bakar 81 Amber Road #18-01 Singapore 439893 +62 811 433 0088 +65 97887643

SUMMARY
Experienced and dedicated General Manager with over 40 years of experience in the hospitality
industry. Extensive background includes the development of new hotel properties in Indonesia and
developing nations like Uzbekistan, managing hotels from opening to operational stage and
uplifting hotels that are deemed underperforming. Build a strong network with reputable travel
agents, airlines and hospitality companies in South East Asia.
PERSONAL PARTICULARS
Full Name
Date of Birth
Marital Status
Nationality

: Amigo Bakar (Abu Bakar Yacob)

: 22 April 1955
: Married
: Singaporean

CONTACT DETAILS
Tel no

: +62 811 433-0088 (Indonesia)

: +65 9788763 (Singapore
: amigo_y@hotmail.com / abybakar@gmail.com

Email address

EDUCATION
Cornell University
Certificate in Food & Beverage Executive Development
AH & MA (American Hotels & Motel Association) Michigan University
Diploma in Hotel Management
AH & MA (American Hotels & Motel Association) Michigan University
Certificate of Specialization in F & B Management
Hotel School of LAUSANNE-SHATEC
Certificate in Hotel Management
Hyatt International
Certificate in Personal Development, Effective Communication & Leadership Training

PROFESSIONAL EXPERIENCE
Lion Hotel & Plaza, Manado Indonesia

March 2012 Present

4 star property with 182 rooms including a Plaza and retail mall
General Manager
Responsible for Lions Air first hotel development in Manado from pre planning stage, interior design,
defining operating equipment, recruitment and training.
Developed marketing campaigns and partnerships to promote Lion Hotel as a preferred hotel in Manado.
Managed opening of hotels operations and subsequently, the running of hotels day to day operations
Involved in the pre planning stage of several potential hospitality projects under Lion Hotel Group.

Oasis Hotel Benoa/Oasis Hospitality Mgmt, Bali

April 2011 February 2012

Chief Operating Office & Group General Manager

Established a hotel management company for the hospitality arm of Oasis Group, defining the groups
best practices and brand standards.
Managed the development of four hotels and a resort in Bali that were in the opening stages.
Revamped an existing property under the Oasis group, with a focus on improving facilities, customer
service, staff morale and efficiency.
Rolled out strategies and established partnerships to increase average room rate and occupancy.

Ambhara Hotel, Jakarta, Indonesia

April 2008 March 2011

General Manager of 250 room property with 6 F& B outlets and 16 Function Rooms
Responsible for the refurbishment of the Hotel and developed new facilities to include a pub, a bakery,
F&B outlets and a fitness centre.
Managed the day to day operations of hotel , with a focus on positioning the hotel as a choice business
hotel for travelers.
Restructured hotels operations to improve efficiency and created opportunities for professional
development among hotel staff.
Launched yearly marketing and sales campaigns to create awareness in domestic and SEA markets.
Improved occupancy rate to an average rate of 87% with Gross Operating profit of 44%.

The Bay Villas Resort & Spa, Tanjung Lesung Banten

April 2007 March 2008

General Manager of 49 Exclusive Villas and 107 rooms property

Managed the day to day operations of existing property
Targeted marketing and promotional campaigns towards mid and up market clientele, looking for a
relaxing holiday destination
Developed hotel activity offerings to guests including water sport activities, team building exercises for
company retreats and high impact activities.

Le Grande Plaza, Tashkent Uzbekistan

January 2005 February 2007

General Manager/Managing Director for deluxe property with 370 rooms

Rebranded and repositioned hotel after massive renovation and refurbishment works were completed.
Launched a marketing campaign with an objective of establishing hotels image that were on par with
international industry standards
Established Standard Operating Procedures from scratch, introduced and developed content for staff
training manual.
Accomplished an increase to average occupancy rate at 78% with an average room rate of USD85, Gross
Operating Profit of 46.4%.

Ramayana Hotels and Resorts, Bali

January 2004 January 2005

General Manager/Group Coordinator of 6 Hotels/Resorts and 8 Free Standing Restaurants

Standardize marketing initiatives and branding throughout the entire chain of Ramayana hotels.
Conduct training for Department heads & Management to meet and exceed hotel standards.
Review, improve and implement all operating procedures of the company.
Implemented the refurbishment and upgrading of hotel rooms and facilities.
Actively involved in the pre opening of new properties and launching of new marketing campaigns
related to new openings.
Accomplished an average occupancy of 81% consistently, with a gross operating profit of 56.3%.

Lecka Lecka Sdn Bhd, Kuala Lumpur Malaysia

May 2002 December 2003

General Manager/Managing Director

Established an Italian Gelato Plant in Kuala Lumpur, Malaysia.
Conducted several analytical and feasibility studies prior to setting up plant, including a market analysis
and survey.
Negotiated for the leasing of a strategic location accessible to target market.

Prepared budgetary requirements and investment plan for five years, taking into account opportunities for
expansion.
Conducted training for newly recruited operating staff, included a specific training manual and Standard
Operating Procedures.
Grew existing business and established new outlets within a year at strategic locations due to growing
demand for product.
Established growth for company presently operating in a franchise mode.
Underwent market study in Como, Italy for six months prior to launch, to gain first hand product
knowledge and experience on the Gelato industry.

Hotel Bumi, Tashkent, Uzbekistan

January 2002 April 2002

Consultant for a 370 room business hotel in Uzbekistan

Provide consultancy services to a new owning company with Analytical and feasible studies, operations
review and inventory.
Audited and established a standard management procedure and practices.

Lor-in Boutique Villa Boutique , Bali

May 2000 December 2001

General Manager of a 46 exclusive beachfront boutique villa property

Conducted an overhaul of the property that was operating without a General Manager for 5 months and
was in critical financial state.
Revamped and restricted entire operating procedures for all departments.
Motivated and increased low staff morale, to ensure excellent service to guests.
Improved hotel aesthetics and facilities that were in dire condition.
Improved the marketing and branding strategy of the property and established a clear target market.
Accomplished 70.8% occupancy prior to departure, with average room rate of USD155, GOP of 54%.

Sahid Jaya Hotel Group, Indon esia

July 1996 August 1998

General Manager of 5 star deluxe property at Sahid Makassar

Appointed as Pre Opening General Manager for hotel consisting of 250 rooms.
Developed new facilities such as 5 F&B outlets, a pub with 200 pax seating capacity and the biggest
convention hall in East Indonesia, with a seating capacity of 1000 pax.
Established and implement the entire hotel systems for opening.
Coordinated with contractors and suppliers to ensure that deadline for hotel opening was met.
Achieved recognition as a leading hotel in East Sulawesi within a year of opening.
Executive Assistant Manager, Food & Beverage at Sahid Jaya Hotel Jakarta
July 1989 June 1996
In charged of extensive and complex F&B operations which include:
o 11 F&B outlets, 1 Delicatessen store & conference & convention facilities
o 670 Employees
o Largest Banquet Operations in Jakarta
Managed the operations of the F&B divisions which serve a total of 960,000 meals a year, with F&B
revenues accounting for 41% of hotels revenue and 46% of profit.
Extensively managed the booking of functions rooms, and generated revenues of an average of US8.4
mill yearly from function room bookings.
Involved in the upgrading of hotel aesthetics and subsequently achieved 5-star status.

Grand Hyatt, Singapore

August 1970 July 1989

Conventions Services Operations Manager

Started as a Room Service Manager in August 1976, subsequently achieved several promotions
throughout my tenure.
Underwent several assignments to the Royal Brunei Palace, assisting in their large scale functions
attended by Head of States and top dignitaries.
Undertook overseas assignments as part of Hyatts training program to Hyatt Kuala Lumpur, to assist in
the pre opening of hotel property, including the establishment of the Banquet and Convention department
and procedures of service program, Hyatt Touch.
Responsible for all Banquet functions and small conference exhibitions at Hyatt Singapore, catering to
clients individual requirements.