Market Research Report

Travel and Tourism in South Africa to 2018

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Synopsis:
The report provides detailed market analysis, information and insights, including:
Historic and forecast tourist volumes covering the entire South African travel and tourism
sector
Detailed analysis of tourist spending patterns in South Africa for various categories in the
travel and tourism sector, such as accommodation, sightseeing and entertainment,
foodservice, transportation, retail, travel intermediaries and others
Detailed market classification across each category, with analysis using similar metrics
Detailed analysis of the airline, hotel, car rental and travel intermediaries industries

Report Overview:
South Africas natural resources and cultural heritage attract tourists from around the world.
The countrys travel and tourism sector performed well during the review period (2009-2013),
supported by a rise in international arrivals, which is the key driving force in the countrys
tourism sector.
The government has identified tourism as an important sector for economic growth and has
been making efforts to develop and promote tourism at both domestic and international
levels.
Launched in 2011, the National Tourism Sector Strategy (NTSS) is a primary government
initiative.

Scope :
This report provides an extensive analysis related to the tourism demands and flows
in South Africa:

It details historical values for the South African tourism sector for 2009-2013, along with
forecast figures for 2014-2018
It provides comprehensive analysis of travel and tourism demand factors, with values for
both the 2009-2013 review period and the 2014-2018 forecast period
The report provides a detailed analysis and forecast of domestic, inbound and outbound
tourist flows in South Africa.
It provides comprehensive analysis of the trends in the airline, hotel, car rental and travel
intermediaries industries, with values for both the 2009-2013 review period and the 20142018 forecast period.

Key Highlights :
South Africa has an extensive resource base, including its coast and beaches, mountains,
wildlife, wilderness areas and cities, as well as its heritage, cultural diversity, recreation and
sports facilities, adventure tourism, and niche segments such as bird watching. South Africa
has a variety of tourist attractions such as world heritage sites, distinctive art forms, music
and traditional rituals.
National parks are the countrys most popular holiday destination, which recorded an
increase of 2.4% in visitor numbers in December 2013 from over the previous year - 692,498
people visited South Africas 21 national parks in this month, while the Table Mountain
National Park, one of the worlds natural wonders, attracted 333,090 visitors.
South Africa recorded growth in international arrivals from Brazil, Russia, India and China
(the BRIC countries) during the review period. A weakening of South African currency can be
attributed for the countrys preference as a budget destination for inbound travelers.
International arrivals from China recorded the highest growth in 2013, rising by 14.7% over
2012 to reach 151,847 in 2013.

Key Highlights :
Outbound tourist volume is expected to post a forecast-period CAGR of 5.00%, driven by
relaxed visa regulations and an increase in spending power. Land as a mode of transport is
expected to record the highest forecast-period CAGR of 4.41%, driven by government
development projects to improve the infrastructure.
VFR will account for 47.8% of the total outbound trips made in 2018, followed by leisure trips
with 30.1%. Outbound tourism expenditure is also expected to rise from ZAR88.7 billion
(US$9.2 billion) in 2013 to ZAR132.4 billion (US$11.3 billion) in 2018, at a forecast-period
CAGR of 8.34%.
South Africas airline market performed well during the review period, with total revenue
increasing from ZAR3.0 billion (US$350.8 million) in 2009 to ZAR3.3 billion (US$341.1
million) in 2013, at a CAGR of 2.60%. Low-cost carriers (LCCs) recorded the highest growth
in passenger traffic, with a review-period CAGR of 4.74%, followed by full-service airlines
with 2.71% and charter airlines with 1.07%.

Key Highlights :
In April 2014, Marriott International, Inc. acquired Protea Hotels brands and business to
become the largest hotel company in Africa. It acquired 116 Protea Hotels brand properties
with 10,184 rooms in South Africa and six other Sub-Saharan African countries.
Most leading international car rental companies are present in the South African car rental
market, including Avis, Europcar, Budget, Hertz and Sixt, which dominate the market. Avis
alone accounted for 36.4% of the total market value in 2013, followed by Europcar with 26%.

South Africas travel intermediaries market value increased from ZAR37.4 billion (US$4.4
billion) in 2009 to ZAR52.2 billion (US$5.4 billion) in 2013, at a review-period CAGR of
8.73%. Tourism packages recorded the highest review-period CAGR, of 9.29%, while travel
only accounted for 46.8% of the total revenue generated by travel intermediaries in 2013

Table of Contents:
1 Executive Summary
2 The Travel and Tourism Sector In Context
3 Country Fact Sheet
4 Tourism Flows
5 Airlines
6 Hotels
7 Car Rental
8 Travel Intermediaries
9 Tourism Board Profile

Table of Contents:
10 Airport Profiles
11 Company Profiles Airlines
12 Company Profiles Hotels
13 Company Profiles - Car Rental
14 Company Profiles - Travel Intermediaries
15 Market Data Analysis

Reason To Buy :
Take strategic business decisions using historic and forecast market data related to the
South African travel and tourism sector.

Understand the demand-side dynamics within the South African travel and tourism sector,
along with key market trends and growth opportunities.

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