Accomplished, focused and detail-oriented team player with over six years marketing

experience and a comprehensive understanding of brand management, marketing strategy,

event marketing, promotions, research, and social media. Proven ability to coordinate
multiple projects with competing deadlines and separate budgets.

Experience

Promotion Manager Radio Disney Detroit

8/11 9/14
The Walt Disney Company
Southfield, MI
Act as the marketing manager for the Michigan and Northwest Ohio region, overseeing the
creation, development, and execution of all local marketing programs and on-site events
designed to increase brand awareness of The Walt Disney Company and promotional
partners
Manage all marketing and advertising for the region including on-site signage, social media,
direct mail, PR, and sponsorship activities, ensuring that all messaging is on brand and
compliant with standards of The Walt Disney Company
Responsible for developing and managing strategic partnerships and third party vendors,
creating promotional calendar, and analyzing success of partnerships and events
Serve as project manager and liaison between all parties (internal account executives,
external clients, vendors, and internal creative team) on all creative products, production of
premium items, and collateral
Work in tandem with VP of Marketing to conceptualize, develop, and commission the
creation of the Radio Disney Fa-la-la-lidays traveling float
Responsible for the development of operational plans, timelines, and maps associated with
the overall planning strategy needed for over 200 events each year
Oversee complex event logistics across staff, venues and operations, and demonstrate
leadership in managing event challenges
Act as interim Station Manager in charge of all sales, legal and business operations
Effectively manage the stations promotion budget, strategizing expenditure allocation,
ensuring all projects are billed on a timely basis and expenditures are on or under budget
Develop and cultivate relationships with local media outlets including ABC, NBC and FOX
TV affiliates to garner coverage of key initiative and leverage partnerships
Manage all aspects of recruitment, hiring, onboarding, scheduling, rewards and recognition,
and discipline of a staff of over 30 people
Promotion Assistant Radio Disney Detroit
8/09 7/11
The Walt Disney Company
Southfield, MI
Protect the Disney brand
Promote positive company image and facilitate listener interaction
Conduct on site contests, handle promotional giveaways
Assist in interviewing, training and educating staff
Events & Promotions Coordinator
8/09 7/10
Greektown Casino-Hotel
Detroit, MI
Plan & execute all events & promotions, ranging from retail to VIP, to ensure satisfaction
and project completion
Market and advertise each promotion and event
Oversee daily operations of each promotion and event
Marketing Coordinator
4/09 8/09
Percepta
Dearborn, MI
Responsible for all North American marketing efforts
Work with Global Marketing Director to develop and execute marketing strategy
Marketing Associate
5/07 6/08
Telemus Capital Partners, LLC
Southfield, MI
Marketing contact for nationwide company internal & external
Responsible for coordinating company events
Work with CEO & President to develop & execute marketing plan & materials
Process all media requests
Intern
5/06 1/07
The Walt Disney Company
Orlando, FL
Responsible for managing daily finances for multi-million dollar location
Use flexibility to build on skills in various locations across company property
Provide extraordinary guest service synonymous with the company name

Education

9/2002 - 5/2006
Wayne State University
Detroit, MI
B.S. from the WSU School of Business Administration
Major in Marketing with a specialization in Advertising Communications

32741 Grandview Westland, MI 48186

(734) 812-1547
ashley415@gmail.com

Ashley Mitchell

Summary