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PROJECT REPORT
ON
KNOW THE PREFERENCE OF CONSUMER ON
HERO-HONDA TWO-WHEELERS
IN
NAVSARI CITY
UNDERTAKEN AT
METRO MOTORS PRIVATE LTD, NAVSARI
Submitted By
PATEL MANISH D.
(06MBA35)
Submitted To
Mr. JITESH PARMAR
MBA PROGRAMME
(2006-08)
SHRIMAD RAJCHANDRA INSTITUTE OF
MANAGEMENT AND COMPUTER APPLICATIONS
BARDOLI
COLLEGE CERTIFICATE
This is to certify that the summer project report entitled Consumer
preference on Hero-Honda two-wheeler at Metro motors Navsari has
been carried out by Manish D. Patel (06 MBA 35) towards the partial
fulfillment of the requirement for the degree of Master of Business
Administration has been found satisfactory during academic year 200607.
Faculty Guide
Date:
Place: Gopal Vidyanagar.
Director
DECLARATION
I here by declare that the summer project report titled To know the
preference of consumer on Hero-Honda Two-Wheelers in Navsari City.
Based on original piece of work done by me for the fulfillment of the
award of degree of Master of Business Administration. And whatever
information has been taken from any sources had been duly
acknowledge.
I further declare that the personal data & information received from any
respondent during survey has not been shared with any one and is used
for academic purpose only.
Date:
Manish Patel
(06MBA35)
ACKNOWLEDGEMENT
It is a fact that none of the human being in this world is 100% perfect
and in order to gain some perfect ness in itself an individual surely needs
a helping hand. The same was with me with respect to the project that I
was undergoing during this session of 2 months. As I too was illiterate
with this research topic that I selected for my research at the initial
stages, I got acquainted with it slowly and steadily through efforts and
surely from various intelligent and helpful personalities. I would like to
extend my heartily thanks to all of them through this acknowledgement.
To start with, I would like to thanks to Mr. Bipinbhai mistry partner of
the metro motors, who have been source of constant inspiration and
encouragement to me who have from time to time offered valuable
suggestion and ideas.
I would also like to thank Mr. Pareshbhai, General Manager and all
metro motors staff members for their kind support and help.
I personally would like to thanks my training coordinator Mr.Jitesh
parmar our Faculty for assisting me throughout the project period,
guiding me and assisting at various stages and thus sharing his valuable
knowledge with me to enhance my knowledge and helping me in
preparing a project.
I would also like to thanks all the Faculty members, who directly or
indirectly help me to successfully complete my project.
I would also like to extend my thanks to all the respondents who spared
their valuable time and helped me in filling up the questionnaire by
providing the needed information.
Lastly, I would like to thanks all of those who have helped to furnish this
project successfully.
EXECUTIVE SUMMARY
Purpose:
Today lots of compition in two-wheeler industries Faced by marketer, so
every marketer must be know the consumer preference about twowheeler and provide them their want. This research measures the
different components of consumer preference, which are help and provide
guidance to those decisions.
Research Objectives:
Design/Methodology/Approach:
This is carried out using descriptive research design incorporating
quantitative survey of 180 respondents in Navsari city. Each
respondent was personally contacted to fill up the questionnaire.
Data analysis involved of chi-square analysis tool and t-test for
conducting inferential statistics. SPSS software was used to facilitate
data analysis.
TABLE OF CONTENTS
SR.
TOPIC
NO.
01
02
PAGE
NO.
Introduction
1.1
Industry profile
1.2
Company profile
03
04
CHAPTER 1: INTRODUCTION
Industry Profile
is
much-discussable
issue.
"WHO
invented
the
first
motorcycle?" this seems like a simple question, but the answer is quite
complicated.
Gottlieb Daimler, who later teamed up with Karl Benz to form the
Daimler-Benz Corporation is credited with building the first motorcycle in
1885, one wheel in the front and one in the back, although it had a
smaller spring-loaded outrigger wheel on each side. It was constructed
During the 1950s with the help of Western Europe and parts of the
United States,
India is the second largest manufacturer and producer of twowheelers in the world. It stands next only to Japan and China in terms of
the number of two-wheelers produced and domestic sales respectively.
This distinction was achieved due to variety of reasons like restrictive
policy followed by the Government of India towards the passenger car
industry, rising demand for personal transport, inefficiency in the public
transportation system etc.
The Indian two-wheeler industry made a small beginning in the
early 50s when Automobile Products of India started manufacturing
scooters in the country.
In 1948, Bajaj Auto began trading in imported Vespa scooters and
three-wheelers. Finally, in 1960, it set up a shop to manufacture them in
technical collaboration with Piaggio of Italy. The agreement expired in
1971.
In the initial stages, the scooter segment was dominated by
Automobile Products of India (API), it was later overtaken by Bajaj Auto.
Although various government and private enterprises entered the fray for
scooters, the only new player that has lasted till today is LML.
the waiting period for getting a scooter from Bajaj Auto being as high as
12 years.
The industry had a smooth ride in the 50s, 60s and 70s when the
Government prohibited new entries and strictly controlled capacity
expansion. The industry saw a sudden growth in the 80s.
marginal decline in 1992.The reasons for recession in the sector were the
constant rise in fuel prices, high input costs and reduced purchasing
power due to significant rise in general price level and credit crisis in
consumer financing. Factors like increased production in 1992, due to
new entrants joined with the recession in the industry resulted in
companies either reporting losses or a fall in profits.
Bajaj
Hero
Honda
Kandaa
Activa
Pleasure
Dio
Wave
Dtsi
Ct 100
Eterno
Platina
Shine
Discover
Unicorn
Pulsar
Splender
plus
Splendor
NXG
Passion
plus
Super
splendor
Glamour
Discover
125
Pulsar
150 Dtsi
Pulsar
Dtsi 180
Avenger
CD
deluxe
Kinetic LML
Blaze
CBZ
X-tream
Achiever
Karizma
Royal
Enfield
Suzu
ki
TVS
Yamaha
Std
Heat
Crux S
Machis
mo
Zeus
Scooty
Pep
Star std
Electra
Star city
Gladiator
Thunder
bold
500 Ex
Victor
Edge
Victor
Glx 125
Apache
Es
Libero G5
Category
2001-02
Scooters
937506
848434
Motorcycles
2906323
Mopeds
427498
351612
332294
348437
379574
Grand Total
4271327
507622
1
562274
1
652982
9
760080
1
935279
987498
1020013
Scooters
908268
825648
886295
922428
908159
408263
338985
307509
322584
332741
Grand Total
420372
5
481212
6
536424
9
620976
5
7056317
Scooters
28332
32566
53687
60699
83873
Motorcycles 56880
123725
187287
277123
386202
Mopeds
23391
24078
28585
43181
179682
265052
366407
513256
18971
Source: www.autoindia.com/twowheeler
1.1.1 Growth of the Industry
Today the growth rate of motorcycle industry is very high as compared to
few years back. Two wheeler segment as a whole during the year 2004-05
grew by over 15%. This growth has been due to the Government's
initiative on rural roads and better connectivity with major towns and
cities, improved agricultural performance, upward trend of purchasing
power in the hands of rural people. The northward trend of growth
among two-wheelers is set to continue in the years ahead.
2002-03
2003-04
2004-05
2005-06
2906323
3876175
4355168
5193894
6201214
Motorcycles account for nearly 80% of the total two wheeler sales in the
country. This trend is set to continue as more and more models of two
wheelers enter the market. The figures above show the sales of motor
cycles over the years.
Company Profile
Hero, is the brand name used by the Munjal brothers in the year
1956
with
the
flagship
company
Hero
Cycles.
The
two-wheeler
Munjals roll their own steel, make free wheel bicycle critical components
and have diversified into different ventures like product design.
The basic aim of Hero Group is: To provide excellent
transportation to the common man at easily affordable prices and to
provide total satisfaction in all its spheres of activity. The Hero groups
vision is to build long lasting relationships with everyone including
customers, workers, dealers and vendors also. The Hero Group has a
passion for setting higher standards and Engineering Satisfaction is the
prime motivation, way of life and work culture of the Group. In the year
1984, Mr. Brijmohan Lal Munjal, the Chairman and Managing Director
of Hero Honda Motors headed an alliance between the Munjal family and
Honda Motor Company Ltd. Hero Honda Motorcycles Limited is an Indian
manufacturer of motorcycles and scooters. Hero Honda is a joint venture
that began in 1984 between the Hero group of India and Honda from
Japan.
Literature review
Preference or taste is a concept used in the social science particularly
economics, it assumes a real or imagined choice between alternatives
and the possibility of rank ordering of these alternatives based on
happiness, satisfaction, gratification, enjoyment, utility they provide
more generally. It can be seen as a source of motivation.
Cognitive sciences individual preferences enable choice of objectives
goals. Also more consumption of a normal goods is generally ( but not
always ) assumed to be preferred to less consumption.
Preference rank translation is a mathematical technique used by
marketers to convert stated preferences in to purchase probabilities that
is into an estimate of actual buying behavior.
It takes survey data on consumers preferences and converts it in to
actual purchase probability.
Sample Size: The sample size is 200 respondents. But I have consider
180 sample respondents.
Sampling Unit: The sampling unit has been consider them who can
came for inquiry at Metro Motors.
data. For instance, chi-square analysis is most suitable for nominal scale
data and t-test is most suitable for interval scale data and hence they
were used.
The survey work was conducted in navsari only so, it can not
covered the preference of other areas consumer.
The sample size taken for the survey work was 200 because of the
limited time period.
Probability sampling was not used due to time and cost constraints
and therefore the results cannot be generalized to the population.
Frequency
Percent
Yes
No
127
53
70.6
29.4
Total
180
100.0
O
w
n
e
r
Of 180 people interviewed, it is found that 70.6% of people already have twowheeler, and remaining 29.4% of people have no two-wheeler.
Valid
Frequency
53
36
Percent
29.4
20.0
Valid Percent
29.4
20.0
Cumulative
Percent
29.4
49.4
Honda
25
13.9
13.9
63.3
TVS
34
23
18.9
12.8
18.9
12.8
82.2
95.0
0
Hero Honda
Bajaj
Others
P
re
s
n
t2
W
h
e
lr
5.0
5.0
100.0
100.0
100.0
6
0
5
0
4
0
3
0
2
0
1
0
00H
e
ro
H
n
d
aP
H
o
n
d
a
T
V
a
jO
th
e
rs
re
s
n
t2
W
h
e
lS
rB
180
Frequncy
Total
Of 127 (70.6%) people have already two-wheeler, of them 28.35% have HeroHonda companys two-wheeler,19.68% have Honda companys,26.77% have
TVS companys, 18.11% Bajaj companys and remaining 7.1% have other
companys two wheeler .
Using 2 Wheeler
Valid
0
Since 1 Year
Frequency
53
8
Percent
29.4
4.4
Valid Percent
29.4
4.4
Cumulative
Percent
29.4
33.9
Since 1 to 2 Year
35
Since 2 to 5 Year
52
32
U
s
in
g
2
W
h
e
lr
19.4
19.4
53.3
28.9
28.9
82.2
17.8
17.8
100.0
100.0
100.0
6
0
5
0
4
0
3
0
2
0
1
0
00S
in
c
e
1
Y
e
a
rU
S
in
c
e
1
tW
o
2
Y
e
a
rlr
S
in
c
e
2
to
5
Y
e
a
rM
o
re
th
a
n
5
Y
e
a
r
s
in
g
2
h
e
Frequncy
Total
180
Of 127 people have already two-wheeler, of them 6.3 % people are using
since 1 year , 27.55% people are since 1 to 2 year, 40.94% people are
since 2 to 5 year, and 25.20% people are using more than 5 year.
One-Sample Statistics
N
Looks
180
Mean
3.83
Std. Deviation
1.018
Std. Error
Mean
.076
One-Sample Test
Looks
Lower
-2.269
df
Upper
179
Test Value = 4
Mean
Sig. (2-tailed)
Difference
Lower
Upper
.024
Lower
-.172
Upper
-.32
-.02
Inference:
Null Hypotheses (Ho): There is no significant difference between the
calculated sample mean (3.83) and hypothesized populations mean
(4.00). In other words, we hypothesize that the customers agree that that
they want to stylish & stunning look in two-wheeler.
Ho: x = = 4.0
Here, one sample t-test is conducted and the p-value is 0.024, less than
the significance level value of 0.05, so our null hypothesis is rejected and
alternative hypothesis is accepted. In other word we can say that the
customers not agree that they want to stylish & stunning look, it means
than they are neutral or disagree desire about stylish and stunning look
in two-wheeler.
N
Mileage
180
Mean
4.16
Std. Deviation
.806
Std. Error
Mean
.060
One-Sample Test
Mileage
Lower
2.681
df
Upper
179
Test Value = 4
Mean
Sig. (2-tailed)
Difference
Lower
Upper
.008
Lower
.161
Upper
.04
.28
Inference:
Null Hypotheses (Ho): There is no significant difference between the
calculated sample mean (4.16) and hypothesized populations mean
(4.00). In other words, we hypothesize that the customers agree that that
they want to mileage in two-wheeler.
Ho: x = = 4.0
H1: x ,
N
Maintenance
180
Mean
4.32
Std. Deviation
.869
Std. Error
Mean
.065
One-Sample Test
Maintenance
Lower
4.972
df
Upper
179
Test Value = 4
Mean
Sig. (2-tailed)
Difference
Lower
Upper
.000
Lower
.322
Upper
.19
.45
Inference:
Null Hypotheses (Ho): There is no significant difference between the
calculated sample mean (4.32) and hypothesized populations mean
(4.00). In other words, we hypothesize that the customers agree that that
they want to less maintenance in two-wheeler.
Ho: x = = 4.0
N
Price
180
Mean
3.87
Std. Deviation
.916
Std. Error
Mean
.068
One-Sample Test
df
Test Value = 4
Sig. (2-tailed)
Mean
Difference
Price
Lower
-1.872
Upper
179
Lower
Upper
.063
Lower
-.128
Upper
-.26
.01
Inference:
Null Hypotheses (Ho): There is no significant difference between the
calculated sample mean (3.87) and hypothesized populations mean
(4.00). In other words, we hypothesize that the customers agree that that
they want two-wheeler in affordable price.
Ho: x = = 4.0
N
Powerful
180
Mean
4.03
Std. Deviation
.927
Std. Error
Mean
.069
One-Sample Test
Powerful
Lower
.482
df
Upper
179
Test Value = 4
Mean
Sig. (2-tailed)
Difference
Lower
Upper
.630
Lower
.033
Upper
-.10
.17
Inference:
Null Hypotheses (Ho): There is no significant difference between the
calculated sample mean (4.03) and hypothesized populations mean
(4.00). In other words, we hypothesize that the customers agree that that
they want to more powerful two-wheeler.
Ho: x = = 4.0
N
Weight
180
Mean
3.27
Std. Deviation
1.087
Std. Error
Mean
.081
One-Sample Test
Weight
Lower
-8.979
df
Upper
179
Test Value = 4
Mean
Sig. (2-tailed)
Difference
Lower
Upper
.000
Lower
-.728
Upper
-.89
-.57
Inference:
Null Hypotheses (Ho): There is no significant difference between the
calculated sample mean (3.27) and hypothesized populations mean
(4.00). In other words, we hypothesize that the customers agree that that
they want to less weight in two-wheeler.
Ho: x = = 4.0
N
Service
180
Mean
3.93
Std. Deviation
.846
Std. Error
Mean
.063
One-Sample Test
Service
Lower
-1.146
df
Upper
179
Test Value = 4
Mean
Sig. (2-tailed)
Difference
Lower
Upper
.253
Lower
-.072
Upper
-.20
.05
Inference:
Null Hypotheses (Ho): There is no significant difference between the
calculated sample mean (3.93) and hypothesized populations mean
(4.00). In other words, we hypothesize that the customers agree that that
they want to better service on two-wheeler.
Ho: x = = 4.0
N
Warranty
180
Mean
4.13
Std. Deviation
.787
Std. Error
Mean
.059
One-Sample Test
Warranty
Lower
2.274
df
Upper
179
Test Value = 4
Mean
Sig. (2-tailed)
Difference
Lower
Upper
.024
Lower
.133
Upper
.02
.25
Inference:
Null Hypotheses (Ho): There is no significant difference between the
calculated sample mean (4.13) and hypothesized populations mean
(4.00). In other words, we hypothesize that the customers agree that that
they want to more warranty on two-wheeler.
Ho: x = = 4.0
N
Resell
180
Mean
4.18
Std. Deviation
.780
Std. Error
Mean
.058
One-Sample Test
Df
Test Value = 4
Sig. (2-tailed)
Mean
Difference
Resell
Lower
3.153
Upper
179
Lower
Upper
.002
Lower
.183
Upper
.07
.30
Inference:
Null Hypotheses (Ho): There is no significant difference between the
calculated sample mean (4.18) and hypothesized populations mean
(4.00). In other words, we hypothesize that the customers agree that that
they want to more resell value on two-wheeler.
Ho: x = = 4.0
Purchase
Valid
Frequency
18
26
Percent
10.0
14.4
Valid Percent
10.0
14.4
Cumulative
Percent
10.0
24.4
Passion Plus
32
17.8
17.8
42.2
Splendor NXG
12
6.7
6.7
48.9
Pleasure
19
10.6
10.6
59.4
Super Splendor
20
11.1
11.1
70.6
Glamour
16
8.9
8.9
79.4
Achiever
2.8
2.8
82.2
Karizma
15
8.3
8.3
90.6
CBZ X-tream
17
9.4
9.4
100.0
100.0
100.0
CD Deluxe
Splendor Plus
Total
180
P
u
rc
h
a
s
e
Purpose
To know consumer perceptual feature attribute regarding Hero-Honda
6.A Hero-Honda has stylish & stunning in look.
One-Sample Statistics
N
Looks
180
Mean
4.05
Std. Deviation
.757
Std. Error
Mean
.056
One-Sample Test
Looks
Lower
.886
df
Upper
179
Test Value = 4
Mean
Sig. (2-tailed)
Difference
Lower
Upper
.377
Lower
.050
Upper
-.06
.16
Inference:
Null Hypotheses (Ho): There is no significant difference between the
calculated sample mean (4.05) and hypothesized populations mean
(4.00). In other words, we hypothesize that the customers agree that
Hero-Honda two-wheeler has stylish & stunning look.
Ho: x = = 4.0
has
stylish &
N
Mileage
180
Mean
4.04
Std. Deviation
.890
Std. Error
Mean
.066
One-Sample Test
Mileage
Lower
.670
df
Upper
179
Test Value = 4
Mean
Sig. (2-tailed)
Difference
Lower
Upper
.504
Lower
.044
Upper
-.09
.18
Inference:
Null Hypotheses (Ho): There is no significant difference between the
calculated sample mean (4.04) and hypothesized populations mean
(4.00). In other words, we hypothesize that the customers agree that that
Hero-H0nda gives more mileage.
Ho: x = = 4.0
N
Maintence
180
Mean
4.04
Std. Deviation
.956
Std. Error
Mean
.071
One-Sample Test
Maintence
Inference:
Lower
.624
df
Upper
179
Test Value = 4
Mean
Sig. (2-tailed)
Difference
Lower
Upper
.534
Lower
.044
Upper
-.10
.19
N
Price
180
Mean
3.71
Std. Deviation
.948
Std. Error
Mean
.071
One-Sample Test
Price
Lower
-4.087
df
Upper
179
Test Value = 4
Mean
Sig. (2-tailed)
Difference
Lower
Upper
.000
Lower
-.289
Upper
-.43
-.15
Inference:
Null Hypotheses (Ho): There is no significant difference between the
calculated sample mean (3.71) and hypothesized populations mean
(4.00). In other words, we hypothesize that the customers agree that that
Hero-H0nda has affordable price.
Ho: x = = 4.0
Alternative Hypothesis (H1): There is significant difference between
calculated mean and hypothesized population mean. In other words, the
customers not agree that Hero-Honda has affordable price.
H1: x ,
N
Powerful
180
Mean
4.02
Std. Deviation
.794
Std. Error
Mean
.059
One-Sample Test
Powerful
Lower
.281
df
Upper
179
Test Value = 4
Mean
Sig. (2-tailed)
Difference
Lower
Upper
.779
Lower
.017
Upper
-.10
.13
Inference:
Null Hypotheses (Ho): There is no significant difference between the
calculated sample mean (4.02) and hypothesized populations mean
(4.00). In other words, we hypothesize that the customers agree that that
Hero-H0nda is more powerful.
Ho: x = = 4.0
One-Sample Statistics
N
Weight
180
Mean
3.28
Std. Deviation
1.144
Std. Error
Mean
.085
One-Sample Test
Weight
Lower
-8.473
df
Test Value = 4
Mean
Sig. (2-tailed)
Difference
Upper
179
Lower
Upper
.000
Lower
-.722
Upper
-.89
-.55
Inference:
Null Hypotheses (Ho): There is no significant difference between the
calculated sample mean (3.28) and hypothesized populations mean
(4.00). In other words, we hypothesize that the customers agree that that
Hero-H0nda has low weight.
Ho: x = = 4.0
N
Service
Mean
3.31
180
Std. Deviation
1.043
Std. Error
Mean
.078
One-Sample Test
Service
Lower
-8.865
df
Upper
179
Test Value = 4
Mean
Sig. (2-tailed)
Difference
Lower
Upper
.000
Lower
-.689
Upper
-.84
-.54
Inference:
Null Hypotheses (Ho): There is no significant difference between the
calculated sample mean (3.31) and hypothesized populations mean
(4.00). In other words, we hypothesize that the customers agree that that
Hero-H0ndas dealer provide better service.
Ho: x = = 4.0
N
Warranty
180
Mean
3.89
Std. Deviation
.783
Std. Error
Mean
.058
One-Sample Test
Warranty
Lower
-1.904
df
Upper
179
Test Value = 4
Mean
Sig. (2-tailed)
Difference
Lower
Upper
.059
Lower
-.111
Upper
-.23
.00
Inference:
Null Hypotheses (Ho): There is no significant difference between the
calculated sample mean (3.89) and hypothesized populations mean
(4.00). In other words, we hypothesize that the customers agree that that
Hero-Honda gives warranty on two-wheeler.
Ho: x = = 4.0
N
Resell
180
Mean
4.18
Std. Deviation
.820
Std. Error
Mean
.061
One-Sample Test
Resell
Lower
2.909
df
Upper
179
Test Value = 4
Mean
Sig. (2-tailed)
Difference
Lower
Upper
.004
Lower
.178
Upper
.06
.30
Inference:
Null Hypotheses (Ho): There is no significant difference between the
calculated sample mean (4.18) and hypothesized populations mean
(4.00). In other words, we hypothesize that the customers agree that that
Hero-H0nda gives more resell value.
Ho: x = = 4.0
Purpose
To know where consumer came to get more informationabout metro
motors
Knowledge
Valid
Friend
Relatives
Collegians
Spouse
Advertisement
Others
Frequency
88
32
Percent
48.9
17.8
Valid Percent
48.9
17.8
Cumulative
Percent
48.9
66.7
16
8.9
8.9
75.6
4.4
4.4
80.0
33
18.3
18.3
98.3
1.7
1.7
100.0
180
100.0
100.0
K
n
o
w
le
d
g
e
1
0
8
0
6
0
4
0
2
0
0F
rie
n
dR
e
la
tiv
e
sC
o
le
g
io
u
s
S
p
o
u
s
eA
d
v
e
rtis
e
m
n
tO
th
e
rs
K
n
o
w
le
d
g
e
Frequncy
Total
Valid
In Coming 7 Days
In Coming 15 Days
Frequency
25
35
Percent
13.9
19.4
Valid Percent
13.9
19.4
Cumulative
Percent
13.9
33.3
In Coming 1 Month
45
25.0
25.0
58.3
In Coming 3 Months
54
30.0
30.0
88.3
In Coming 6 Months
21
11.7
11.7
100.0
180
100.0
100.0
Total
P
la
n
in
g
Frequncy
6
0
5
0
4
0
3
0
2
0
1
0
0In
C
o
m
in
g
7
D
a
y
s
In
C
o
m
in
g
1
5
D
a
y
s
In
C
o
in
g
1
M
o
n
th
In
C
o
m
in
g
3
M
o
n
th
s
In
C
o
m
in
g
6
M
o
n
th
s
P
lm
a
n
in
g
Demographic profile
Age :-
Valid
Cumulative
Percent
38.9
82.2
a
g
e
18 25
26 - 35
Frequency
70
78
Percent
38.9
43.3
Valid Percent
38.9
43.3
36 - 50
26
14.4
14.4
96.7
3.3
3.3
100.0
100.0
100.0
Above 50
Total
6
180
Frequncy
8
0
6
0
4
0
2
0
01
8
-2
52
6
-3
53
6
-5
0A
b
o
v
e
5
0
a
g
e
Of 180 respondents which are came to inquired about Hero-Honda twowheeler , 70 respondents are in 18-25 age group ,78 are in 26-35 age
group, 26 are in 36-50 age group and only 6 respondents are came to
inquire in above 50 year age group.
Gender :Frequency
Percent
88.9
Valid
Percent
88.9
Cumulative
Percent
88.9
160
Female
20
11.1
11.1
100.0
Total
180
100.0
100.0
Gender
200
Frequency
100
0
Male
Female
Gender
Of 180 respondents which are came to inquired about Hero-Honda twowheeler, 160 respondents are male,20 are female.
Income :-
Valid
Frequency
19
66
Percent
10.6
36.7
Valid Percent
10.6
36.7
Cumulative
Percent
10.6
47.2
12,001 - 17,000
40
22.2
22.2
69.4
17,001 - 25,000
24
13.3
13.3
82.8
100.0
Above 25,000
Total
in
c
o
m
e
31
17.2
17.2
180
100.0
100.0
Frequncy
6
0
4
0
2
0
0L
e
s
T
h
a
n
6
,06
,0
1
-2
,01
2
,i0
1
-m
7
,e
01
7
,0
1
-2
5
,0A
b
o
v
e
2
5
,0
n
c
o
Of 180 respondents which are came to inquired about Hero-Honda twowheeler , 19respondense are in less than Rs. 6,000 monthly, 66
respondents are in Rs. 6,001 to Rs.12,000 monthly income, 40
respondents are in Rs. 12,001 to Rs.17,000 monthly.
Occupation :-
Valid
Frequency
42
33
Percent
23.3
18.3
Valid Percent
23.3
18.3
Cumulative
Percent
23.3
41.7
Serviceman
76
42.2
42.2
83.9
Farmer
19
10.6
10.6
94.4
Others
10
5.6
5.6
100.0
180
100.0
100.0
Student
Businessman
o
c
u
p
a
tio
n
8
0
6
0
4
0
2
0
0S
tu
d
e
n
tB
u
sin
e
sm
a
nS
e
rvice
m
a
nF
a
rm
eO
th
e
rs
F
re
q
u
n
c
y
Total
o
c
u
p
a
tio
n
Of 180 respondents which are came to inquired about Hero-Honda twowheeler , 76 respondents are serviceman, 19 are farmer, 42 are student,
Education :-
Valid
Frequency
23
54
Percent
12.8
30.0
Valid Percent
12.8
30.0
Cumulative
Percent
12.8
42.8
Graduate
71
39.4
39.4
82.2
Post Graduate
30
16.7
16.7
98.9
1.1
1.1
100.0
Below HSC
HSC
Others
e
d
u
c
a
tio
n
8
0
6
0
4
0
2
0
0B
e
lo
w
H
S
CH
S
CG
ra
d
u
teP
o
s
tG
ra
d
u
teO
th
e
rs
Frequncy
Total
180
100.0
100.0
e
d
u
c
a
tio
n
Purchase CD Deluxe
Count
Expected
Count
Splendor
Count
Plus
Expected
Count
Passion
Count
Plus
Expected
Count
Splendor
Count
NXG
Expected
Count
Pleasure
Count
Expected
Count
Super
Count
Splendor
Expected
Count
Glamour
Count
Expected
Count
Achiever
Count
Expected
age
18 - 25
26 - 35
36 - 50
Above 50
Total
3
7.0
8
7.8
6
2.6
1
.6
18
18.0
26
10.1
11.3
3.8
.9
26.0
16
32
12.4
13.9
4.6
1.1
32.0
12
4.7
5.2
1.7
.4
12.0
13
7.4
6
8.2
0
2.7
0
.6
19
19.0
11
20
7.8
8.7
2.9
.7
20.0
5
6.2
10
6.9
1
2.3
0
.5
16
16.0
4
1.9
1
2.2
0
.7
0
.2
5
5.0
Karizma
CBZ Xtream
Total
Count
Count
Expected
Count
Count
Expected
Count
Count
Expected
Count
6
5.8
8
6.5
1
2.2
0
.5
15
15.0
12
17
6.6
7.4
2.5
.6
17.0
70
70.0
78
78.0
26
26.0
6
6.0
180
180.0
Chi-Square Tests
Pearson ChiSquare
N of Valid Cases
Value
49.977
df
27
Value
.466
Approx. Sig.
.005
180
Symmetric Measures
Nominal by
Nominal
N of Valid Cases
Contingency
Coefficient
180
Inference:
Explanation of Pearsons Chi-square:
Here, we can conclude that there is no strong correlation between agegroup and purchasing a model because the value of contingency coefficient is 0.466.
Total
6,001 12,000
7
6.6
12,001 17,000
1
4.0
17,001 25,000
0
2.4
Above
25,000
0
3.1
18
18.0
11
26
9.5
5.8
3.5
4.5
26.0
15
32
11.7
7.1
4.3
5.5
32.0
12
4.4
2.7
1.6
2.1
12.0
5
7.0
6
4.2
5
2.5
3
3.3
19
19.0
20
Splendor
Total
Expected
Count
Glamour
Count
Expected
Count
Achiever
Count
Expected
Count
Karizma
Count
Expected
Count
CBZ XCount
tream
Expected
Count
Count
Expected
Count
2.1
7.3
4.4
2.7
3.4
20.0
1
1.7
4
5.9
5
3.6
0
2.1
6
2.8
16
16.0
0
.5
1
1.8
1
1.1
3
.7
0
.9
5
5.0
0
1.6
1
5.5
1
3.3
5
2.0
8
2.6
15
15.0
17
1.8
6.2
3.8
2.3
2.9
17.0
19
19.0
66
66.0
40
40.0
24
24.0
31
31.0
180
180.0
df
36
Value
.617
Approx. Sig.
.000
Chi-Square Tests
Pearson ChiSquare
N of Valid
Cases
Value
110.917
180
Symmetric Measures
Nominal by
Nominal
N of Valid
Cases
Contingency
Coefficient
180
Inference:
Explanation of Pearsons Chi-square:
Total
Farmer
Others
4
1.9
1
1.0
18
18.0
26
2.7
1.4
26.0
32
3.4
1.8
32.0
12
NXG
Total
Expected
Count
Pleasure
Count
Expected
Count
Super
Count
Splendor
Expected
Count
Glamour
Count
Expected
Count
Achiever
Count
Expected
Count
Karizma
Count
Expected
Count
CBZ XCount
tream
Expected
Count
Count
Expected
Count
2.8
2.2
5.1
1.3
.7
12.0
10
4.4
1
3.5
5
8.0
1
2.0
2
1.1
19
19.0
10
20
4.7
3.7
8.4
2.1
1.1
20.0
3
3.7
4
2.9
7
6.8
0
1.7
2
.9
16
16.0
1
1.2
2
.9
2
2.1
0
.5
0
.3
5
5.0
6
3.5
5
2.8
3
6.3
1
1.6
0
.8
15
15.0
17
4.0
3.1
7.2
1.8
.9
17.0
42
42.0
33
33.0
76
76.0
19
19.0
10
10.0
180
180.0
df
36
Value
.485
Approx. Sig.
.020
Chi-Square Tests
Pearson ChiSquare
N of Valid
Cases
Value
55.397
180
Symmetric Measures
Nominal by
Nominal
N of Valid
Cases
Contingency
Coefficient
180
Inference:
Explanation of Pearsons Chi-square:
Total
HSC
Graduate
Others
0
7.1
Post
Graduate
0
3.0
7
5.4
0
.2
18
18.0
13
26
Plus
Expected
Count
Count
3.3
7.8
10.3
4.3
.3
26.0
13
32
Expected
Count
Splendor
Count
NXG
Expected
Count
Pleasure
Count
Expected
Count
Super
Count
Splendor
Expected
Count
Glamour
Count
Expected
Count
Achiever
Count
Expected
Count
Karizma
Count
Expected
Count
CBZ XCount
tream
Expected
Count
Count
Expected
Count
4.1
9.6
12.6
5.3
.4
32.0
12
1.5
3.6
4.7
2.0
.1
12.0
0
2.4
7
5.7
8
7.5
4
3.2
0
.2
19
19.0
10
20
2.6
6.0
7.9
3.3
.2
20.0
1
2.0
2
4.8
11
6.3
2
2.7
0
.2
16
16.0
0
.6
2
1.5
1
2.0
2
.8
0
.1
5
5.0
0
1.9
1
4.5
8
5.9
5
2.5
1
.2
15
15.0
17
2.2
5.1
6.7
2.8
.2
17.0
23
23.0
54
54.0
71
71.0
30
30.0
2
2.0
180
180.0
Passion
Plus
Total
Chi-Square Tests
Pearson ChiSquare
N of Valid Cases
Value
91.751
df
36
Value
.581
Approx. Sig.
.000
180
Symmetric Measures
Nominal by
Nominal
N of Valid Cases
Contingency
Coefficient
180
Inference:
Explanation of Pearsons Chi-square:
Findings
In 180 respondents 127 respondents already have two-wheeler, 53
have no two-wheeler it means they first prefer Hero-Honda, in 127,
36 have Hero-Honda it means they are loyal towards Hero-Honda,
and other 91 have want to change their two-wheeler.
Most of respondents are not desire stylish and stunning look, more
mileage, less weight & more warranty. But most respondents are
want to desire powerful two-wheeler in affordable price, they also
desire better service from dealer.
Respondents perceive that Hero-Honda gives stylish & stunning
look, less maintenance, more powerful, and dealer gives more
warranty, But Hero-Honda is not affordable price and their dealer
not give better service.
There is significant association between age, income, occupation &
education with purchasing two-wheeler. There is strong relation
between education & income with purchasing a two-wheeler. But
there is no strong relation between age & occupation with
purchasing two-wheeler.
Recommendations
According to respondents Hero-Hondas dealer not provide better
service, so dealer should have to train service provider so that they
courteous with their customers.
Hero-Honda is also lacking in terms of providing speedy service
and concentrates on continuous improvement of their service.
Dealer communicates with customer and gives awareness about
unique features of Hero-Honda, because most of people have not
aware about their unique features.
BIBLIOGRAPHY
.
Nargundkar Rajendra (2005), Marketing Research, Tata McGrawHill, New Delhi.
Pandya Kiran & Bulsari Smruti (2005), Enjoy Statistics with SPSS,
New Popular Prakashan, Surat
Annual report of Hero-Honda 2007
www.wikipedia.org/wiki/preference
www.herohonda.com/history
www.autoindia.com/twowheeler
QUESTIONNAIRE
Myself Manish Patel, student of F.Y.MBA, SRIMCA, Tarsadi, BardoliMahuva road, doing this summer research training on, To know the
preference about Hero-Honda two wheeler in Navsari region. Can
you spend five minutes to answer the following questions? This study is
for academic purpose only. No information shall be disclosed anywhere.
1. Do you have two-wheeler?
Yes [ ]
No [ ]
If yes then go to question no. 2.
If No then go to question no. 4
2.
1
2
3
4
5
1 2 3 4 5
1 2 3 4 5
1 2 3 4 5
1 2 3 4 5
e. It should be powerful.
1 2 3 4 5
1 2 3 4 5
1 2 3 4 5
1 2 3 4 5
1 2 3 4 5
CD-delux
Passion plus
Pleasure
Glamour
Karizma
[
[
[
[
2.
4.
6.
8.
]
]
]
]
[
Splendor plus
Splendor NXG
Super slender
Achiever
] 10. CBZ- X-tream
[
[
[
[
]
]
]
]
[
1
2
3
4
5
1 2 3 4 5
1 2 3 4 5
1 2 3 4 5
1 2 3 4 5
e. Hero-Honda is powerful.
1 2 3 4 5
1 2 3 4 5
1 2 3 4 5
1 2 3 4 5
In coming 7 Days.
In coming 15 Days.
[
[
]
]
3.
4.
5.
In coming 1 Month.
In coming 3 months.
In coming 6 months.
[
[
[
]
]
]
Demographical contents:
Age:
18-25
[
[ ]
36-50
26-35
]
Above 50
Gender:
Male
Female
[
[
]
]
6,001-12,000 [ ]
Above 25000 [ ]
12,001-17,000 [ ]
Occupation:
Student [
Farmer [
]
]
Businessman
Others
[
[
]
]
Serviceman
Below HSC [ ]
HSC
[
Graduate
[ ]
Post Graduate[
Others (Please specify) _____________________________
]
]
Education: