HAS Development

Business Plan

Professor:
Malcolm DUEROD

Students:
Haris Midzic
Asmir Sinanovic
Selman oli

Contents
1.

Executive Summary ......................................................................................................................... 3

2.

Company Description ...................................................................................................................... 4

3.

Product Description ......................................................................................................................... 4

4. Team .................................................................................................................................................... 5
5. Market size .......................................................................................................................................... 7
6. Industry Analysis.................................................................................................................................. 7
7. Customer Analysis Value Proposition ............................................................................................... 7
8. Competitor Analysis ............................................................................................................................ 8
9. Marketing Plan .................................................................................................................................... 8
9.2 Marketing Mix............................................................................................................................... 8
10. Operations Plan ................................................................................................................................. 9
10.1 S.W.O.T. Analysis ......................................................................................................................... 9
11. Financial Plan ................................................................................................................................... 10
12. Development Plan ........................................................................................................................... 12
13. Critical Risks ..................................................................................................................................... 12
14. Appendices ...................................................................................................................................... 13
14.1 Customer Interview (Questions) ............................................................................................... 14
14.2 Analyzed Results of Fifty Customers ........................................................................................ 16

1. Executive Summary
HAS development is IT company whose core business is creating of software and
development of software solutions. Our main goal is to hire young, ambitious and creative
software developers from Bosnia and Herzegovina, who are capable to create and develop a
software with a focus on Web applications. We want to produce our own high-quality software
end product and sell it to our potential customers/clients.
Why Web applications? Web applications represent the future and everyday life with them is
much more easier than it was before, we can freely say here that sime aspect of life are almost
unthinkable without web application and web applicationsa are becoming inevntable part of our
lives. Besides social networks and news websites, via different web applications we can
communicate with other people, we can order food, buy goods, transfer money, watch movies,
advertise, pay bills etc.
Today, almost every company requires a web application. Some of them want to promote their
businesses to people widely, while some operate through out web applications, while other have
some ideas which they want to put into action and make them real. Those are our potential
customers. Our final product will depend on the needs, expectations and demands of our
customers.
Market of our country is not large and developed, compared to other countries in surroonding
area, however the global (and local) trend is that demand for new applications and ideas is
growing from day to day. There are several successful IT companies such as API d.o.o.,
InterSoft d.o.o. and others who achieved great success with good ideas and they are our main
competitors. These companies offer high-quality software, but at very high prices.
Our goal is not to be a major and leading innovators in the field of web applications, but to
ensure the efficient and modern web application with reasonable prices, which will be alongside
the existing competition in the software market in BiH. Therefore, our strategy is reasonable
prices, efficient, customized and rapid application development by the usage of modern
technologies.
With a young, creative and ambitious team, eager to work and compete, we have a good chance
of success in our country and outside its borders, where market is much larger and thus
competition is not too harsh for rookie compaines.

2. Company Description
This newlly established, Sarajevo based, company is currently hiring three very ambicious
young gentlemen, all three are actulaly company founders, all three with decent IT backround
and programming knowledge, who decided to merge their ideas and experience and to boldly
step in this fastly growing market. Plethora of new ideas are the key element that brought these
three youngsters together and all three of them are already deeply involved in this business.
Company is in possesion of high quality hardware machines and sofware programs that are
necessary to effeciantly run this kind of work.
Location of company's headquarters is downtown Sarajevo, which is also beneficial as far as
scheduling meetinngs with clients and presenting company as serious partner.

3. Product Description
Our company is creating/developing below listed sofwate products:
Web applications any software that runs in a web browser. It is created in a browser
supported programming (such as HTML,CSS and JavaScript) and relies on a web browser to
render the application. We can provide four types of web applications: Applications with
custom specification, Presentational web solutions, Web portal and Web shop/eCommerce
products as well.
Desktop applications - applications that runs stand alone in a desktop or laptop computer.
There are countless desktop applications out there and they fall into many different categories.
Some are more full-featured (like MicrosoftWord), while others may only do one or two things
(like gadgets). Unlike Web-based applications, desktop programs are downloaded or installed
locally onto the machine itself. Our company can also provide applications for Microsoft
Windows and Mac OS X platforms (depending on customer needs).
Mobile Applicaitons computer programs designed to run on smartphones, tablet computers
and other mobile devices. Three main platforms for which we can provide applications are
Android, iOS and Windows Phone. Usually customers want applications for existing web
portals.
Information system/solution Comany main product is creating customized software
programs/solutions for small/medium size companies who need full integration, monitoring,
control and visibilty of all company's activities. Software will be completely cretaed based on
client needs/demands and all (and any) need will be fully communicated with personnel who
will work with these programs. Our personnel will initially gather all data from all releveant
employees and hear their needs, will create sofware based on those needs, and will train all
employyes how to operate programs. Future maintenance, upgrade and any possible additonal
features will be possible on demand and it will available be 24/7.

4. Team
Our company is hiring young IT engineers, with extensive knowledge of web applications and
software solutions. All members are team work oriented and there are no strict rules and
regulations that are implementing restrictions such as working hours as far as beginnig and the
end of the shift. All employees are fully aware of their duties and company goal is to have
relaxed work environment, to have rested, happy and content employees who will appreciate
this kind of business approach. Inside the company facility, there is Rest and Relaxation area,
equipped with various leasure activities (video games, table foosball, darts etc), and employees
are encouraged to fully exercise this area at any given moment during working
hours...(reminder: there are no strict rules as far as start and ed of the shift). Idea is that this
kind of approach will be beneficial on long run where employees will be more motivated for
work and will produce better business results.
Company has several departments, and those are:

Software developer
software developers are responsable to write the computer programs used for everything from
the systems that allow computers to run properly to the latest software applications for mobile
devices. Its an expanding field that requires creative minds who want to be on the cutting edge
of finding new uses for technology.
Responsibilities of the job include:
-

Reviewing current systems

Presenting ideas for system improvements, including cost proposals
Working closely with analysts, designers and staff
Producing detailed specifications and writing the programme codes
Testing the product in controlled, real situations before going live
Preparation of training manuals for users
Maintaining the systems once they are up and running

Web designer
A web designer is responsible for creating a site or pages, this includes the design, layout and
coding, this can mean working on a brand new website or updating an already existing site. The
job involves understanding both graphic design and computer programming. Once a website is
created, a designer helps with maintenance and additions to the website. They work with
development teams or managers for keeping the site up-to-date and prioritizing needs, among
other tasks.
Responsibilities of the job include:
-

Creating web site designs

Producing sample sites
Meeting with clients to discuss requirements and/or project progress
5

Demonstrating and receiving feedback about draft sites

Keeping up-to-date with recent technological and software developments
Developing skills and expertise in appropriate software/programming languages
including Html, Javascript and others
Producing products that are user-friendly, effective and appealing
Working as part of a multi-disciplinary team

System administrator
Responsible for designing, organizing, modifying, and supporting a company's computer
systems. Designs and installs LANs, WANs, Internet and intranet systems, and network
segments.
Responsibilities of the job include:
-

Support LANs, WANs, network segments, Internet, and intranet systems.

Maintain system efficiency.
Ensure design of system allows all components to work properly together.
Troubleshoot problems reported by users.
Maintain network and system security..
Monitor networks to ensure security and availability to specific users.
Identify user needs.
Design and deploy networks.
Maintain network servers such as file servers, VPNgateways, intrusion detection
systems.
Administer servers, desktop computers, printers, routers, switches, firewalls, phones,
personal digital assistants, smartphones, software deployment, security updates and
patches.

Manager
Manager is responsable for advising organisations on IT solutions that will best help them grow
and perform more efficiently, working with companies from beginning to end, outlining the
most effective resources and oversee projects through design, development to completion,
working closely with the client to ensure projects are completed on time and to budget. Manager
will be in charge of project team and itll have responsibility to ensure everyone is doing the
right thing at the right time.
Responsibilities of the job include:
-

Speaking to clients to find out what they want and to advise them objectively on where
IT might make a difference to the business
Planning the stages of the project and how each affects the business
Coordinating the project team
6

Agreeing costs, timescales and standards to be met and monitoring these throughout
the project
Adjusting the plans where needed
Making sure there is a smooth change over from the old system to the new one
Keeping management and clients updated on progress
Evaluation of each project stage and once completed

5. Market size
Goal of our company is not regional, guiding idea is to be present on market globally. As it is
earlier explained, current economical situation in our country is such that we are not in position
to be locally limited. Despite all economical obstacles in BiH, market and need for these
products is still slowly growing, nonetheless, more than 50% of our gross income is from
domestic companies. Future and immediate plan is to reach Europen Union and countries in
close surroundings, with large market and larger income per capita.

6. Industry Analysis
IT industry is definetly one of the leading industries in the world and rapid growth for last
period (at least last decade) is more than obvious. Need for IT products/solutions is main reason
why large number of IT companies is being openned and that is why this branch of industry has
the harshest competition. Good software programmer is one the most wanted (if not THE most
wanted) job in the world, and here BiH is not a bit different than rest of the world. Large
number of young people in BiH (as well as in Croatia, Slovenia, Serbia) is recognzing this trend
as life opportunity and is choosing to study IT business related studies, even though IT industry
in BiH is slightly falling behind leading IT countries. Future for IT experts is definetly the bright
one.

7. Customer Analysis Value Proposition

Our company created and performed a survey, and this survey proved the fact that our main
clients would be young educated personnel, who already started some kind of business and now
need to bring new tehnologies in their work, to enter digital era and to introduce and intergrate
software solutions in their businesses, and all that in order to stay on top of modern trends and
be able to be competitive on local (and global market). Also, our survey showed that all these
personnel are more than interested to be presenet on line and to be advertised via internet. Some
surveys are also showing that 30% of marketing is happening on internet. Surevy results are
shown in chapter 15.

8. Competitor Analysis
IT products industry in BiH is not too strong, but it exists and it is already established. There
are several IT companies who are already brand names, with most recognized results and are
present on BiH IT market for years. These companies are Intersoft L.L.C and API L.L.C. These
companies developed one of the leading online IT portals in BiH (klix.ba), and leading
marketing portals (pik.ba and market.ba). These projects are also one of leading portals in
complete regional area. Thera are some other smaller IT companies as well and these are trying
to find place under the sun, and their greatest advantage is fact that leading and large companies
have products that are sometimes too expensive and therefore can not be competetive to the
products of smaller companies.This corresponds to our strategy because we want to be cheaper
then competition.

9. Marketing Plan
As earlier explained, products of our company is planned for small and medium size companies
that are looking to expand and improve their business as far as digitalizing the whole process
of their current work. The advantage of our company is that each customer will have individual
approach which will enable our company to have better chance to getting the jobs. Marketing
mix, Product-Price-Place-Promotion, of our company is also something that will give some
better chance in getting new customers. Besides having invidually created product that perfectly
meet client needs, price will be significantly lower than competition, our programmers and
developers will deliver trainings and be at call 24/7, and all this comes in place for good
promotion and spreading the good word for completed jobs.

9.2 Marketing Mix

Product / Service
Our company has several services: Web applications, Desktop applications, Mobile
applications and Information system/solution.
Price
The best strategy functioning nowadays is to offer a product of good quality at a relatively
low price. This is a strategy to which, as mentioned earlier, HAS Development will be lenient
to, emphasizing that high quality is not necessarily interrelated with a high price.
Place / Distribution
Company's headquarters is located in downtown Sarajevo which is beneficial from many
reasons. All information regarding the company can be found online on our website or on
facebook group.

Promotion
Marketing goals are somethig that can not be predicted and set as some certain number, however
through advertising on various media (radio, TV, internet, word of mouth), we are hoping to
get at least several customers monthly.

10. Operations Plan

10.1 S.W.O.T. Analysis
The market of IT industry in B&H is in its expansion, but because of better overview it is
necessary to do SWOT analyses of the company HAS Development. This way we can
identify its internal strengths and weaknesses, as well as its external opportunities and threats.

STRENGTHS
Location and geography
Competitively priced
Experience
Easy to use software
OPPORTUNITIES
Emerging international markets
Customer loyalty
Mobile advertising

WEAKNESSES
Little brand recognition
Website traffic is low compared to
competition
Lack of funding
Slow to innovate
THREATS
Intense competition in software
products
Changing consumer needs and habits
Open source projects

11. Financial Plan

10

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12. Development Plan

Our company is initialy entering IT products business arena with three highly qualified
employees and looking to expand as business opportunities allow. Important side of this
business is to have high quality hardware and licensed sofware, and this will be one of the
important figures in our day to day businsess plans.
Plan is also to make contacts with other similar IT companies and possibility of merging with
some other company is also an option.
Plan is also to try to form new compnay branches in major cities if business oportunities are
demanding these.

13. Critical Risks

12

Since this comapny is partnership of three people, and initialy spent funds are not great, risks
of failure will be limited on minimal loss such as rent for offices, taxes, bills for electricity ,
ohoen and heating, taxes. There is reserved amount of funds which was established at
partnership level for this company and these fundings will be utilized as needed, and until
income starts arriving on account.
Fundings will be utilized for agreesive advertising at the beginning phase of business in order
to attract possible customers. This should enable this new business to go faster through start up
period.
Possible risks are minimal since there is need for our products and some already established
contacts will enable us to go trough initial period as well.

14. Appendices

13

14.1 Customer Interview (Questions)

14

15

14.2 Analyzed Results of Fifty Customers

16

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